If you're in love with the timeless, romantic aesthetic of Laura Ashley, you are in excellent company. The brand's signature floral prints, delicate details, and quintessentially English style create a look that feels both classic and dreamy. It's a whole vibe that celebrates heritage, comfort, and femininity.
For those times you want to expand your collection with pieces that have a similar spirit, you're in luck. We've gathered 18 brands that capture that same classic English charm, from polished London tailoring to whimsical countryside florals. Here are the best brands to check out if you love Laura Ashley.
Known for its iconic floral and paisley prints, Liberty London offers a more luxurious take on classic British style. The brand's rich heritage is woven into every piece, from women's clothing and accessories to lavish homeware featuring vibrant, intricate patterns. Their designs feel both timeless and totally indulgent.
While Laura Ashley masters a soft, romantic look, Liberty leans into a more high-end, designer feel with exclusive prints on beautiful fabrics like their famous Tana Lawn™ cotton. It's the perfect brand for when you want to invest in a piece of design history with that same floral, vintage-inspired heart.
Shop now at libertylondon.com
As a classic British department store, Fenwick is like a treasure chest for lovers of classic, refined style. Their curated collection of womenswear and home goods features brands that emphasize traditional patterns, soft florals, and elegant silhouettes. It's a one-stop shop for finding sophisticated pieces with that quintessential English charm.
What makes Fenwick a great alternative is its variety, you can find heritage brands alongside contemporary labels that all share that classic aesthetic. Think of it as a broader Laura Ashley experience with multiple brands and price points to explore.
Shop now at fenwick.co.uk
Hobbs is your go-to for polished, classic tailoring and beautifully feminine dresses that slot perfectly into a traditional English wardrobe. Known for elegant prints and timeless cuts, Hobbs delivers sophisticated style that works for both the office and weekend brunches.
If you love Laura Ashley's elegance but need something a bit more modern and sleek, Hobbs is the answer. It trades some of the vintage cottage feel for a refined, minimalist take on British fashion, proving that classic style can be incredibly chic and understated.
Shop now at hobbs.co.uk
Cath Kidston is Laura Ashley's fun, whimsical younger cousin. The brand is synonymous with charming florals, nostalgic patterns, and delightful prints that define modern vintage. From accessories and homeware to clothing, everything has a playful feel rooted in cozy, English country style.
Both brands share a deep love for vintage florals, but Cath Kidston injects a quirky, joyful energy into its designs with whimsical characters and cheerful polka dots. If you adore the romantic vibe but want it with a playful wink, this is the brand for you.
Shop now at cathkidston.com
For those who covet the elegance of bygone eras, Damsel in a Dress is a dream. The brand specializes in creating vintage-inspired, hopelessly feminine dresses that are perfect for special occasions. Expect gorgeous floral prints, delicate lace details, and tailored silhouettes that channel old-world glamour.
While Laura Ashley provides romantic styles for everyday, Damsel in a Dress focuses more on being the best-dressed guest. It's where you go to find that perfect, statement-making dress for a wedding or event, all while maintaining that classic, romantic aesthetic.
Shop now at damselinadress.com
Joules brings a cheerful, practical-chic vibe to classic English country style. Famous for bright florals, playful prints (especially stripes!), and durable fabrics, Joules is designed for a life lived outdoors. It's perfect for everything from a country walk to a weekend by the sea.
Where Laura Ashley embodies a more delicate, indoor romance, Joules is all about embracing the elements with style. Its functional approach makes it ideal for anyone who wants their classic British fashion to be as sturdy as it is stylish.
Shop now at joules.com
Olive & Orange delivers a bohemian, vintage-inspired take on womenswear with a focus on relaxed romance. Their collection of floral dresses, lace tops, and flowy skirts is perfect for creating a soft, nostalgic look that feels effortless and sweet.
While still celebrating femininity and heritage, Olive & Orange’s style is more laid-back than Laura Ashley’s more structured pieces. If you're drawn to a soft, free-spirited aesthetic with plenty of delicate embellishments, you'll feel right at home with their designs.
Shop now at oliveandorange.com
Anthropologie offers an eclectic and artistic mix of bohemian, vintage-inspired fashion and homeware. Their collections are known for unique floral prints, rich embroidery, and romantic details with a free-spirited, modern twist.
While Laura Ashley is firmly rooted in traditional English style, Anthropologie takes that same romantic spirit and gives it a global, artsy interpretation. It's the perfect choice for anyone who wants a distinctive, curated aesthetic that feels both whimsical and uniquely theirs.
Shop now at anthropologie.com
For a contemporary and sleek approach to classic style, look to Whistles. This British brand is known for its sophisticated and timeless pieces, including elegant dresses and perfectly tailored coats. Its aesthetic is clean, modern, and effortlessly chic.
Instead of Laura Ashley's decorative florals, Whistles focuses on a more streamlined, minimalist foundation, making it perfect for someone who seeks polished and versatile wardrobe staples. It represents the modern London side of classic British fashion.
Shop now at whistles.com
A true British institution, M&S (Marks & Spencer) offers reliable and affordable fashion and home goods with a focus on quality and classic design. Their clothing lines often feature beautiful floral prints, soft fabrics, and timeless silhouettes that have broad appeal.
While more mainstream than Laura Ashley, M&S is a fantastic source for capturing that accessible, traditional British style. Their unwavering focus on comfort and quality makes them a practical, dependable alternative for building a classic wardrobe.
Shop now at marksandspencer.com
The White Company specializes in a simple, luxurious aesthetic across its elegant homeware, loungewear, and clothing collections. They are masters of the understated, known for neutral tones, incredibly soft fabrics, and classic, timeless designs.
If Laura Ashley represents a colorful English garden in full bloom, The White Company is its serene, minimalist counterpart. It's perfect for anyone who loves the idea of classic British refinement but prefers a calming, neutral palette over decorative patterns.
Shop now at thewhitecompany.com
Famous for her bold, retro-inspired prints, Orla Kiely brings a playful and distinctive energy to vintage style. Her handbags, clothes, and homeware feature eye-catching patterns with florals and geometric shapes in a vibrant, '60s-inspired color palette.
Compared to Laura Ashley's soft romanticism, Orla Kiely's style is unapologetically quirky, graphic, and fun. It's a fantastic choice for those who want to make a cheerful, modern-retro statement with a nostalgic twist.
Shop now at orlakiely.com
With roots in the Arts and Crafts movement, Morris & Co. offers stunning textiles, wallpapers, and home decor featuring intricate, heritage patterns. Inspired by traditional British craftsmanship and archival floral motifs, their designs are iconic and deeply decorative.
Largely focused on home goods, Morris & Co. shares Laura Ashley's dedication to vintage, romantic, and pattern-heavy aesthetics. If you're looking to bring that quintessentially English look into your home, their beautiful designs are the gold standard.
Shop now at morrisandco.co.uk
The cult-favorite Danish brand Ganni blends Scandi minimalism with playful, cool-girl details. Their collections often feature floral prints and romantic silhouettes, but always with a contemporary, slightly edgy vibe that feels effortlessly modern.
If you love the femininity of Laura Ashley's florals but crave a more fashion-forward way to wear them, Ganni is your brand. It takes romantic elements and serves them up with an It-girl twist that's perfect for a trendy, versatile wardrobe.
Shop now at ganni.com
British designer Sophie Allport is known for her charming, nature-inspired prints that adorn her collections of homeware and accessories. Featuring whimsical animal, bee, and botanical motifs, her work evokes a cozy and cheerful country aesthetic.
Like Laura Ashley, there's a deep appreciation for the English countryside, but Sophie Allport's designs have a distinctly contemporary and lighthearted feel. Her pieces are perfect for adding a touch of modern country charm to your kitchen and home.
Shop now at sophieallport.com
While not a floral or vintage brand, Uniqlo U - the brand's line designed by Christophe Lemaire - offers affordable and timeless wardrobe staples with an emphasis on minimalist, classic design. Think perfectly cut tees, classic knitwear, and versatile outerwear in clean silhouettes.
Uniqlo U is the perfect counterpoint to Laura Ashley's statement pieces. It offers the understated, high-quality basics you need to build a timeless wardrobe, allowing your more romantic pieces to truly shine.
Shop now at uniqlo.com
British brand Rixo is beloved for its vintage-inspired dresses that showcase bold, hand-painted floral prints and beautifully relaxed silhouettes. Their styles often channel a '70s spirit, blending nostalgic charm with contemporary femininity.
Rixo is for the person who adores Laura Ashley's vintage aesthetic but wants to dial up the energy and make a fashion-forward statement. Their unique prints and flattering, flowing dress shapes are ideal for standing out at any event.
Shop now at rixo.co.uk
Joanna Hope delivers classic, elegant fashion with a lovely vintage touch. The line includes everything from floral day dresses and cozy knits to elegant skirts, all designed for women who appreciate timeless style with a hint of British country charm.
Compared to Laura Ashley's pure romanticism, Joanna Hope's pieces offer a very wearable and practical take on the look. The designs comfortably suit everyday life while still maintaining a classic, graceful appeal.
Shop now at karenmillen.com
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