If you're a fan of the relaxed, casual style and quirky charm that White Stuff perfectly captures, you've come to the right place. The brand is a go-to for its focus on high-quality fabrics, comfortable fits, and effortlessly stylish everyday pieces that have that quintessential British feel.
For those looking to expand their wardrobe with similar brands that embrace that same blend of comfort, quality, and casual elegance, we've found some fantastic alternatives. Here are 18 brands worth checking out for your dose of casual British style.
Fat Face nails the comfortable, outdoor-inspired British lifestyle aesthetic. They focus on durable, lived-in pieces like super-soft tees, cozy knitwear, and practical jackets that are built to last. While White Stuff has a slightly vintage-inspired, quirky feel, Fat Face leans more into a rugged, adventure-ready vibe. It’s perfect for anyone who values sustainable materials and wants timeless, versatile clothing for an active lifestyle.
Shop now at fatface.com
Joules is a burst of optimistic, countryside-inspired style. They are known for their cheerful and unique hand-drawn prints that adorn everything from their famous wellies to signature sweaters and casual dresses. Where White Stuff offers more subtlety in its designs, Joules provides a vibrant pop of color and personality. If you want to add a bit of lively, playful energy to your casual wardrobe, Joules is your brand.
Shop now at joules.com
Drawing inspiration from the British seaside, Crew Clothing channels a classic, preppy, and smart-casual aesthetic. You'll find lots of Breton stripes, polo shirts, and soft knits that feel effortlessly polished. Compared to White Stuff's laid-back vibe, Crew Clothing offers a cleaner, more nautical look that’s ideal for relaxed weekends or a sunny holiday.
Shop now at crewclothing.com
Oliver Bonas blends casual fashion with an eclectic, contemporary energy. Their collections are filled with relaxed silhouettes, unique prints, and interesting textures that feel both playful and sophisticated. While they share White Stuff's love for originality, Oliver Bonas has a more modern, artsy feel that appeals to those who enjoy mixing classic staples with quirky statement pieces.
Shop now at oliverbonas.com
Jigsaw offers elevated wardrobe essentials with a focus on beautiful-quality fabrics and timeless design. It's the place to go for soft knitwear, perfectly cut trousers, and simple dresses that feel modern yet classic. Jigsaw provides a more polished and minimalist take on the relaxed, everyday style championed by White Stuff, making it a great option for refining your casual or work-from-home wardrobe.
Shop now at jigsaw-online.com
Famous for its fun-loving approach to fashion, Boden is a master of colorful prints and cheerful, easy-to-wear designs. From statement printed dresses to cozy, vibrant knits, their pieces are designed to bring joy to your everyday life. While both brands are quintessentially British, Boden dials up the color and pattern in a big way compared to White Stuff's more muted, vintage-inspired palette.
Shop now at boden.co.uk
White Monkey is a fantastic smaller British brand that shares White Stuff's commitment to sustainability and comfort. They focus on eco-conscious fabrics and effortless, casual silhouettes often in neutral, easy-to-style tones. If you appreciate White Stuff's ethos but are looking for a more minimalist and pared-back aesthetic, White Monkey's collection of laid-back wardrobe staples is definitely worth exploring.
Shop now at whitemonkeyclothing.com
The M&S Collection is a British high-street institution, known for reliable, practical, and stylish everyday essentials. They excel at high-quality basics like cozy knitwear, great-fitting jeans, and classic chinos that combine affordability with classic style. M&S has a more mainstream feel than White Stuff's boutique vibe but is perfect for stocking up on comfortable, versatile wardrobe foundations.
Shop now at marksandspencer.com
This beloved French brand brings a touch of Parisian chic to effortless, everyday style. Sézane's collections are full of vintage-inspired pieces, from romantic blouses and soft knits to perfectly cut jeans, all with a strong focus on quality and sustainable production. While White Stuff is distinctly British, Sézane captures a similar timeless feel with a more romantic, Gallic twist that shoppers looking for lasting style will appreciate.
Shop now at sezane.com
Based in London, Hush specializes in building a relaxed, contemporary wardrobe that blends style with maximum comfort. Their collections feature soft fabrics, uncomplicated silhouettes, and a largely neutral palette, perfect for easy layering. Hush leans more into a modern, understated aesthetic than White Stuff, making it ideal for those who love a pared-back look for weekends and loungewear.
Shop now at hush-uk.com
A pioneer in ethical fashion, People Tree offers stylish and sustainable essentials with a fair-trade guarantee. Their clothes are made from organic and natural materials, featuring relaxed fits and classic patterns that are easy to weave into your wardrobe. They share White Stuff's commitment to thoughtful production but with an even stronger focus on transparent, ethical sourcing, giving their casual designs extra meaning.
Shop now at peopletree.co.uk
GANT combines American sportswear heritage with a sophisticated European sensibility, resulting in a preppy, smart-casual aesthetic. Known for their high-quality shirts, chinos, and sweaters, their pieces feel both classic and contemporary. While similar to White Stuff in its laid-back approach, GANT’s style is slightly more structured and polished, perfect for a smart but comfortable look.
Shop now at gant.com
Though well-known for childrenswear, Trotters also offers comfortable and casual footwear that perfectly complements a relaxed British style. Focusing on quality craftsmanship, their shoes are designed for everyday wear without sacrificing style. They are a great match for a White Stuff inspired outfit, grounding your look with classic, practical footwear made from natural materials.
Shop now at trotters.co.uk
With Scottish roots and a rich heritage, Lyle & Scott is famous for its premium knitwear and iconic golden eagle logo. Their style is classic, slightly sporty, and effortlessly cool, aligning with the relaxed vibe of White Stuff. If you're looking for timeless polo shirts and beautifully crafted jumpers with a subtle brand signature, Lyle & Scott is a fantastic choice.
Shop now at lyleandscott.com
Quintessentially British and iconically outdoorsy, Barbour is a heritage brand famed for its durable waxed jackets. Beyond their legendary outerwear, they offer a full range of casualwear, including cozy knits and classic checked shirts. Barbour leans more traditional and country-focused than White Stuff but shares the same love for practical, high-quality fashion that's built to withstand the seasons.
Shop now at barbour.com
Orvis is an American lifestyle brand with a strong foothold in British country style. They create relaxed, high-quality clothing perfect for life outdoors, from soft checked shirts and comfortable chinos to practical outerwear. Like White Stuff, Orvis is aimed at those who appreciate comfort and an easygoing aesthetic, offering a classic look with a touch of ruggedness.
Shop now at orvis.co.uk
Esprit offers effortless, affordable fashion with a laid-back, modern feel. Their collections are filled with easy-to-wear basics, from soft jumpers and simple tees to flowy dresses, mainly in neutral and earthy color palettes. They deliver on the same promise of comfort and casual style as White Stuff, often with a slightly more streamlined or bohemian sensibility.
Shop now at esprit.co.uk
For those looking to invest in luxurious wardrobe staples, N.Peal is a beautiful choice. This British brand is famous for its exceptionally high-quality cashmere knitwear, offering classic, timeless designs. While decidedly more of a luxury brand than White Stuff, N.Peal provides an elevated version of the cozy, comfortable aesthetic, perfect for shoppers wanting to add a touch of quiet indulgence to their casual style.
Shop now at npeal.com
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