If you love the sleek, modern aesthetic of Jordan Craig, you know the appeal of effortless urban style. The brand is a master at blending comfortable streetwear essentials like hoodies and joggers with an elevated edge, landing in that perfect sweet spot between relaxed and polished.
For those looking to expand their closet with more brands that capture that same comfortable, stylish, and city-ready vibe, you're in the right place. Here are 18 similar brands that nail the urban fashion look.
A go-to for anyone obsessed with high-quality, minimalist streetwear, Fear of God Essentials delivers elevated basics. Think perfectly oversized hoodies, sweatpants, and tees in muted, easy-to-wear colors. Where Jordan Craig offers clean, fitted looks, Essentials leans into a slightly more oversized and luxe silhouette with subtle branding.
Shop now at fearofgod.com
Kith is a masterclass in blending streetwear authority with high-fashion sensibilities. They offer everything from joggers and tees to sought-after sneaker collabs. Like Jordan Craig, Kith caters to the modern urban wardrobe but often incorporates bolder logos and unique collaborative designs, making their pieces feel like collector's items.
Shop now at kith.com
Pacsun is a fantastic destination for affordable, on-trend streetwear from a variety of labels, including their own in-house lines. You'll find oversized hoodies, cool graphic tees, and joggers that capture the casual, laid-back vibe of urban style. It shares Jordan Craig’s aesthetic but at a more budget-friendly price point, perfect for trying out new trends.
Shop now at pacsun.com
While known for its performance activewear, Alo Yoga creates pieces that look just as good on the street as they do in the studio. Their minimalist hoodies, sleek joggers, and matching sets are crafted from high-quality, comfortable fabrics. Alo offers a similar clean and modern vibe to Jordan Craig but with a sportier, wellness-focused feel.
Shop now at aloyoga.com
An undeniable icon in both athletics and street fashion, Nike Sportswear offers infinitely stylish and versatile pieces like hoodies, track pants, and, of course, legendary sneakers. They hit that same mark as Jordan Craig by delivering functional, comfortable clothing with a heavy dose of cool, athletic-inspired style that’s perfect for everyday wear.
Shop now at nike.com
For a fast-fashion take on urban trends, Bershka is a top contender. The brand specializes in youthful, edgy styles like cargo pants, graphic tees, and oversized sweatshirts that won't break the bank. It offers a similar streetwear vibe as Jordan Craig but is more trend-driven and accessible for those looking to refresh their wardrobe on a budget.
Shop now at bershka.com
As H&M’s youth-focused collection, Divided is dialed into the latest streetwear trends. It consistently offers oversized hoodies, great-fitting joggers, and essential layering pieces that form the backbone of a modern urban wardrobe. It’s a great alternative to Jordan Craig if you want similar styles at a more wallet-friendly price point.
Shop now at hm.com
Zara’s TRF line takes cues directly from the runway, translating high-fashion ideas into edgy, wearable streetwear. Expect to find fashion-forward items like unique cargo pants, cropped hoodies, and other statement pieces perfect for a city setting. While Jordan Craig focuses on timeless urban staples, TRF gives you a more trend-led, fast-fashion spin.
Shop now at zara.com
Although they started with footwear, Public Desire has expanded to offer a full range of edgy, streetwear-inspired apparel. Their collection includes bold oversized hoodies, slim-fit joggers, and cut-out details that bring a rebellious energy. This brand aligns with Jordan Craig's urban feel but amps it up with a flirtier, more daring attitude.
Shop now at publicdesire.com
For a rugged, more outdoorsy take on streetwear, Nike’s ACG line is it. Specializing in functional pieces made for exploration, it features technical jackets, durable cargo pants, and practical hoodies in earthy color palettes. ACG shares Jordan Craig's focus on stylish utility but with a distinct, gorpcore aesthetic that's ready for any conditions.
Shop now at nike.com
This British label merges streetwear with a sporty, athletic aesthetic, creating tracksuits and oversized tees that are instantly recognizable. Known for its modern cuts, signature branding, and unique print details, SikSilk has a strong following. It channels the same urban crowd as Jordan Craig but with a more performance-inspired, distinctly European flair.
Shop now at siksilk.com
If you like your streetwear with a dose of fun and personality, Market (formerly Chinatown Market) is a must-see. The brand is famous for its playful graphics, cheeky pop-culture references, and bold collaborations. While it offers core streetwear pieces like hoodies and joggers, its vibe is much more vibrant and rebellious compared to Jordan Craig’s subtle coolness.
Shop now at market-nyc.com
Rhude is the definition of luxury streetwear, blending casual silhouettes with high-end fabrics and impeccable design details. Its pieces, like graphic tees and elegant track pants, feel both laid-back and premium. Rhude offers a much more elevated and expensive alternative for those who love the urban aesthetic of Jordan Craig but want a designer touch.
Shop now at rh-ode.com
Instantly recognizable by its wavy logo, Anti Social Social Club is an iconic name in streetwear. The brand's hoodies, tees, and accessories are all about making a minimalist yet powerful statement. Much like Jordan Craig, it champions casual essentials, but ASSC’s identity is built almost entirely around its exclusive branding and hype-driven releases.
Shop now at shop-asc.com
Stepping up from its Essentials line, Fear of God's mainline collection is a masterclass in American luxury fashion. It elevates casual pieces like hoodies, workwear jackets, and trousers with refined tailoring, exceptional fabrics, and an impeccably cool, layered aesthetic. It's the high-fashion version of the urban style Jordan Craig perfects for everyday wear.
Shop now at fearofgod.com
Kanye West's Yeezy has defined a generation of streetwear with its futuristic, minimalist style. Focused on a neutral, earth-toned color palette and signature oversized or shrunken silhouettes, the brand offers ultra-cool hoodies, joggers, and boots. It shares Jordan Craig’s urban foundation but pushes the boundaries with a more avant-garde vision.
Shop now at yeezy.com
For those who prefer their streetwear to be playful and head-turning, Nicopanda is the answer. The brand delivers quirky, Japanese-inspired designs with bold graphics, fun prints, and edgy details on oversized pieces. It offers a similar urban attitude to Jordan Craig but with a much more experimental, and wonderfully weird, aesthetic.
Shop now at nicopanda.com
A true legend in the streetwear world, BAPE is known for its iconic camo prints, shark hoodies, and major street cred. The brand combines high-quality basics with vibrant graphics and has a legacy built on limited drops and exclusivity. While sharing streetwear origins with Jordan Craig, BAPE is all about its legendary prints and collectible status.
Shop now at bape.com
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