If you're a fan of dressing your little one in charming, practical, and stylish clothes, you're probably already familiar with JoJo Maman Bebe. Known for its perfect blend of timeless British charm and functional design, it's a go-to for parents who want durable, comfortable, and seriously cute outfits for their kids.
Whether you're looking for something with a similar preppy vibe, a more eco-conscious focus, or just want to expand your kidswear horizons, there are plenty of amazing brands that nail that same sweet and stylish feel. Here are 22 brands like JoJo Maman Bebe that are worth checking out.
Mini Boden is your destination for colorful, playful kidswear that's bursting with personality. Known for its bold prints, fun patterns, and high-quality, durable fabrics, this brand makes eye-catching outfits that are built to last through every adventure. Their pieces range from about $20 to $80.
While similar to JoJo Maman Bebe in quality and British charm, Mini Boden leans into brighter, more statement-making styles. If you love classic looks but want something with a bit more vibrant flair, Mini Boden is a perfect fit.
Shop now at bodenusa.com
For affordable, on-trend kidswear that keeps up with the latest styles, H&M Kids is a fantastic choice. With prices generally between $10 and $50, you can find everyday essentials, seasonal must-haves, and plenty of sustainable options made from organic cotton. Their aesthetic is modern and versatile, focusing on comfort for playtime.
Compared to JoJo's timeless feel, H&M is more focused on current trends and offers a wider variety at a lower price point. It's the perfect spot to snag stylish pieces without breaking the bank.
Shop now at www2.hm.com/en_us/kids.html
Next Kids delivers classic, versatile clothing that strikes a great balance between quality and affordability. You'll find timeless, simple designs with a slightly preppy twist, making their collections perfect for everything from school days to special family occasions. Prices typically range from $15 for basics to $70 for outerwear.
Like JoJo, Next emphasizes durability and comfort, but its style is often more minimalist and less whimsical. It's a reliable choice for building a practical, well-made wardrobe for your little one.
Shop now at next.co.uk/clothing/kids
If sustainability is a top priority, Petit Biao is a must-see. This brand specializes in eco-friendly kidswear made from organic cotton, featuring minimalist and modern designs. With prices around $25-$60, their pieces are known for being incredibly soft, comfortable, and gentle on sensitive skin.
Petit Biao shares JoJo's commitment to quality and simple elegance but has a stronger focus on eco-conscious materials and a more modern, Scandinavian-inspired vibe.
Shop now at www.petitbiao.com
For the tiny trendsetter in your life, Zara Kids offers fashion-forward pieces that look like they're straight off the runway. Their collections are sleek, modern, and constantly updated with the latest styles, with prices usually falling between $20 and $80. It's the place to go for chic coats, stylish sets, and cool accessories.
While JoJo Maman Bebe leans into classic, charming designs, Zara brings an edgier, more high-fashion aesthetic to children's clothing, perfect for creating standout looks.
Shop now at zara.com/us/en/kids.html
Tea Collection is known for its globally inspired, vibrant designs that tell a story. Their collections feature unique prints and patterns inspired by cultures from around the world, all made with durable fabrics ready for play. Prices range from about $25 to $70, offering a worldly twist on everyday wear.
Unlike JoJo's traditional British charm, Tea Collection offers more eclectic and artistic styles. It's a great choice if you love bold, colorful clothing with a cool, cultural backstory.
Shop now at teacollection.com
Carter’s is a powerhouse in the U.S. for a reason: they make reliable, affordable, and adorable clothing for babies and toddlers. Known for their super soft fabrics and practical designs like multi-packs of bodysuits and cozy pajama sets, it's a go-to for essentials. You can expect prices between $10 and $40.
While JoJo has a more boutique feel with special details, Carter’s is the master of dependable, everyday basics that are comfortable and budget-friendly.
Shop now at carters.com
Nununu brings a dose of edgy, minimalist cool to kidswear. With a monochrome color palette, bold graphics, and a slightly rebellious vibe, this brand is for parents who want their kids' style to stand out. Their unisex pieces are comfortable and cool, with prices around $35-$100.
If JoJo's look is sweet and preppy, Nununu is the complete opposite - think cool, urban streetwear for the little ones in your life. It's perfect for a modern, fashion-forward vibe.
Shop now at nununu.com
Dreamy, artistic, and oh-so-soft, Rylee + Cru nails the boho-chic aesthetic. Known for its vintage-inspired prints, muted color palettes, and beautifully relaxed fits, this brand creates clothing that's both comfortable and incredibly stylish. Prices generally range from $30 to $70.
Compared to JoJo's more classic and structured style, Rylee + Cru offers a whimsical, artsy vibe. It's perfect for parents who love a laid-back, earthy look for their kids.
Shop now at ryleeandcru.com
Mori is all about crafting the softest essentials from organic cotton and bamboo. This premium kidswear brand focuses on gentle fabrics perfect for sensitive skin, with a simple, minimalist aesthetic. With prices from $40 to $80, they create beautiful sleepsuits, basics, and daywear in nature-inspired hues.
While JoJo balances practicality with playful prints, Mori prioritizes luxurious, exceptionally soft fabrics and understated simplicity. It's a pure and gentle choice for your baby's wardrobe.
Shop now at mori.com
Hanna Andersson is famous for high-quality, ultra-durable basics that can be passed down from sibling to sibling. Renowned for their organic cotton and classic Swedish-inspired designs (hello, stripes!), "Hannas" are built for comfort and longevity. Their pieces range from around $20 to $70.
Hanna Andersson shares JoJo's commitment to quality and comfort but with a more understated, traditional style. It’s a fantastic brand for timeless pieces that truly last.
Shop now at hannaandersson.com
Bright, fun, and ethically made, Little Green Radicals creates organic and Fair Trade certified kidswear. Their collections are packed with playful prints and vibrant colors that kids love to wear. Ranging from $20 to $50, their clothes prove that sustainable fashion can be full of personality.
While their aesthetic is more vibrant and whimsical than JoJo's classic look, both brands share a strong commitment to quality and eco-conscious values.
Shop now at littlegreenradicals.co.uk
From the brand you trust for natural skincare comes Burt’s Bees Baby, offering cozy, eco-friendly basics crafted from 100% organic cotton. Their clothing has a soft, natural vibe with gentle colors and simple patterns, priced accessibly between $15 and $50. They’re especially known for their snuggly-soft pajamas and bodysuits.
They share JoJo's focus on quality materials but with a more laid-back, neutral palette. It’s a wonderful choice for gentle, everyday essentials.
Shop now at burtsbeesbaby.com
A true American classic, OshKosh B’gosh is the destination for durable denim and casual playwear. Famous for their iconic overalls, they offer cute, rugged, and reliable clothing perfect for active kids. Their price point is very friendly, usually between $15 and $50.
While JoJo Maman Bebe offers a more polished, boutique experience, OshKosh provides a timeless Americana look that’s all about fun and durability.
Shop now at oshkosh.com
Offering colorful, cheerful clothing with a signature British twist, Boden Kids is all about marrying style with practicality. Their collections feature playful prints, bold colors, and top-tier fabrics, with prices usually in the $20 to $80 bracket. Each piece feels special yet is designed to handle everyday kid life.
Compared to JoJo's more traditional charm, Boden's style can feel a bit more fashion-forward and bold, but they both deliver excellently made, cheerful kidswear.
Shop now at bodenusa.com
For something truly unique, Tupsie offers handmade, eco-friendly kidswear with an artistic, one-of-a-kind feel. Using natural fibers and distinctive designs, their pieces feel special and thoughtfully crafted. Prices range from $30 to $60 for these artisanal garments.
Their aesthetic is more earthy and bespoke compared to JoJo’s polished collections, making it a wonderful stop for parents looking for something off the beaten path.
Shop now at tupsie.com
This classic French brand is revered for its incredibly soft, high-quality cotton essentials. Petit Bateau specializes in timeless bodysuits, t-shirts, and pajamas that feel luxurious and wear beautifully. Usually priced from $20 to $60, their pieces are the definition of understated Parisian chic for children.
Similar to JoJo in its commitment to quality fabric and fit, Petit Bateau has a more minimalist, less print-heavy aesthetic that focuses on perfect, simple basics.
Shop now at petitbateau.us
Laranjinha creates stunning, vintage-inspired kidswear that feels romantic and delicate. With a focus on soft fabrics, timeless silhouettes, and charming details, their collections exude an old-world elegance. Most pieces are priced between $30 and $70.
Unlike JoJo’s more robust and playful daytime look, Laranjinha is perfect for special occasions or for parents who love a gentle, refined, and almost heirloom-like style for their kids.
Shop now at laranjinha.com
Mamas & Papas is another beloved British brand offering a wide range of stylish, practical clothing and nursery essentials. Their collections include cute prints, cozy basics, and smart seasonal outfits, all designed with comfort in mind. Prices typically fall between $15 and $70.
They have a similar one-stop-shop feel to JoJo but often use more neutral color palettes and classic nursery patterns in their clothing lines.
Shop now at mamasandpapas.com
Tea & Kate creates beautiful, handmade kidswear with a vintage, boho sensibility. Specializing in natural fabrics like organic cotton and hemp, their pieces are eco-friendly and unique. Priced around $40-$80, their collections have a relaxed, artsy feel that is ideal for effortless style.
This brand appeals to parents who want unique, sustainable pieces that stand apart from bigger brands, sharing a kindred spirit with Rylee + Cru but with an even more distinct artisanal touch.
Shop now at teaandkate.com
This Spanish brand is a feast for the imagination, known for its quirky prints, creative designs, and storytelling themes. Bobo Choses creates playful, artistic clothing that is anything but ordinary. You can expect to find pieces ranging from $30 to $80.
While JoJo Maman Bebe brings a classic and preppy elegance, Bobo Choses celebrates a more avant-garde, fun, and eclectic side of children's fashion.
Shop now at bobochoses.com
Embodying classic French luxury, Tartine et Chocolat offers refined and elegant kidswear for the most special occasions. Featuring high-end fabrics, impeccable details, and sophisticated silhouettes, this is heirloom-quality clothing priced from $100 and up. Think cashmere cardigans and impeccably tailored coats.
While JoJo offers delightful styles for beautiful everyday moments, Tartine et Chocolat elevates children's fashion to a level of true luxury and timeless sophistication.
Shop now at tartineetchocolat.com
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