If you love spending time on the water, you're probably familiar with Huk. The brand has become a go-to for its high-performance fishing apparel that perfectly blends technical features with modern style, offering everything from UV-protective shirts to insulated jackets that look great both on and off the boat.
For those who appreciate Huk's combination of performance, style, and value but are looking to expand their closet with some fresh options, you're in the right place. Here are 19 amazing brands that deliver a similar vibe with their own unique twist.
Columbia is a giant in the outdoor apparel world for a reason. Their dedicated fishing line includes gear with killer tech like Omni-Shade for UV protection and Omni-Shield for water repellency. Style-wise, it's a bit more classic and less edgy than Huk, but it delivers tried-and-true performance that can handle anything you throw at it.
Price-wise, Columbia is often slightly more budget-friendly, making it a great option if you need to stock up on reliable essentials without splurging. It’s perfect for both casual weekend anglers and serious enthusiasts who prioritize durability and function. Shop now at columbia.com
Fishpond offers high-performance fishing gear with a strong focus on sustainability. They use a lot of eco-conscious materials to craft their technical shirts, waders, and accessories. If you’re looking for gear that feels a bit more rugged and adventure-ready, Fishpond is an excellent choice.
Compared to Huk, their designs often have unique prints and an earthy vibe that stands out. It's the ideal brand for the angler who wants top-tier gear that also leaves a smaller environmental footprint. Shop now at fishpondusa.com
This is Columbia's dedicated sub-brand for all things fishing, making it a direct competitor to Huk. You'll find a massive collection of apparel with UPF sun protection, moisture-wicking properties, and quick-drying fabrics. Huk often has a more modern, trend-forward style, while PFG sports a classic and timeless outdoor look.
If you're less concerned with a sporty aesthetic and more focused on getting rock-solid, technical gear for long days on the water, Columbia PFG is a fantastic Huk alternative. Shop now at columbia.com/collections/pfg
When you're ready to level up your gear, you look to Simms. This premium brand is known for its professional-grade waders, jackets, and apparel built for the most serious anglers. It's definitely pricier than Huk, but you're paying for unmatched durability and performance in the most extreme conditions.
Think impeccable waterproofing and technical features designed to withstand anything. If you’re a dedicated angler who needs gear that simply will not fail, Simms is the gold standard. Shop now at simmsfishing.com
Bassdash hits a sweet spot between style, performance, and price. They offer modern-looking fishing shirts, pants, and hats with all the key tech you need, like UV protection and moisture-wicking fabrics. In terms of style and function, it's very similar to Huk.
The main difference is that Bassdash is often even more budget-friendly. It's a great choice for anglers who want that clean, functional aesthetic without spending a ton. Shop now at bassdash.com
The Columbia Bonehead line is famous for its relaxed and incredibly functional fishing shirts. These are less about a tight, athletic fit and more about a comfortable, laid-back-but-technical feel. They come loaded with pockets for gear and all the performance features you’d expect, like UPF protection and quick-dry material.
If Huk's sporty style feels a bit too aggressive for you, the classic, traditional vibe of a Bonehead shirt might be a perfect fit while providing the same level of function. Shop now at columbia.com
A star player in the Simms lineup, Solarflex shirts are lifesavers in hot, sunny weather. Like Huk’s performance gear, these are lightweight, offer excellent UV protection, and dry in a flash. The aesthetic, however, is a bit more minimalist and sleek.
Solarflex designs are clean and understated, perfect for the angler who wants high-tech apparel without too many frills or loud patterns. It's all about staying cool and protected in a sharp-looking package. Shop now at simmsfishing.com
Magellan Outdoors is a super accessible and affordable brand known for its practical, durable fishing and outdoor apparel. This is the gear you can grab for a last-minute trip without thinking twice. It might not have the high-fashion edge of Huk, but it gets the job done with reliable sun protection and comfort.
It’s a fantastic choice for casual anglers or families who need dependable gear that’s easy on the wallet. Shop now at basspro.com/brand/magellan-outdoors
While known for a lot more than just fishing, Patagonia's fishing line is top-notch. They bring their signature focus on sustainability and durability to every piece, offering apparel made with eco-conscious materials that perform exceptionally. The styles are classic and understated, built to last for years, not just a season.
Compared to Huk, Patagonia leans less into trendiness and more into timeless, eco-friendly innovation. It’s for the angler who values high-quality clothing that aligns with their environmental ethics. Shop now at patagonia.com
Within Columbia's Performance Fishing Gear line is the PFG Tackle collection, which is laser-focused on function. Think fishing vests, technical tees, and pants loaded with pockets and designed for ultimate practicality on the water. It shares Huk’s dedication to performance, but with a more traditional and utility-focused style.
This is the gear for anglers who live by the motto "a place for everything, and everything in its place" and want their apparel to reflect that. Shop now at columbia.com/collections/pfg-tackle
Orvis is a beloved heritage brand, especially in the world of fly fishing. They blend traditional, almost dapper aesthetics with cutting-edge technology. Their apparel is more refined and classic compared to Huk’s energetic, sporty look. You’ll find beautifully crafted shirts, jackets, and vests built for serious anglers who appreciate timeless style.
Orvis is for the fisher who sees angling as an art and wants gear that reflects that level of sophistication and quality. Shop now at orvis.com
If you prefer your gear with a bit more personality, Guy Harvey is your brand. Famous for its vibrant, marine-life artwork, this brand brings a splash of color and artistry to high-performance fishing apparel. They offer all the technical features you'd find in Huk gear - like UPF protection and moisture-wicking fabrics - but wrapped in expressive, beautiful prints.
It's the perfect choice for anglers who want to show off their passion for the sport and the sea through bold, eye-catching designs. Shop now at guyharvey.com
Think of Terminal Tackle as Columbia's answer to modern, street-ready fishing gear. This line offers rugged performance apparel with a fresh, urban edge. It’s got all the technical elements you need, like advanced sun protection, but with a more stylish vibe that works just as well in the city as it does on the water. It’s a very close match to Huk in its blend of trendiness and tech. Shop now at columbia.com
Kuhl creates versatile outdoor apparel that perfectly transitions from a morning fishing trip to an afternoon hike or grabbing a beer. Their designs focus on comfortable fits, durable fabrics, and a casual, everyday aesthetic. You won't find super fishing-specific gear, but their performance pants and shirts are incredibly well-suited for a day of casting.
While not a dedicated fishing brand like Huk, Kuhl offers matching quality and performance with a style that's great for any outdoor adventure. Shop now at kuhl.com
When the forecast looks unpredictable, Frogg Toggs is your best friend. This brand specializes in affordable and effective waterproof rain gear. From lightweight packable jackets to breathable waders, they’re masters at keeping you dry. While Huk focuses more on sun protection and all-around comfort, Frogg Toggs is the go-to for dependable waterproof protection without a huge price tag. Shop now at froggtoggs.com
The Challenger series from Simms offers a more budget-friendly entry into the brand's premium ecosystem. You get the Simms reputation for quality with key features like UPF protection and quick-dry fabrics, all at a more accessible price point. The look is a bit more utilitarian and less fashion-forward than Huk, but it's built to perform reliably trip after trip. It’s great for anglers who want professional-level function without the highest-end price tag. Shop now at simmsfishing.com
Sage is known throughout the fishing world for its legendary fly rods, but their high-end apparel is just as impressive. Their clothing offers a sleek, refined look made with advanced technical fabrics. Where Huk is sporty and casual, Sage is more polished and professional, designed for the discerning angler who wants clean lines and uncompromising performance in their gear. Shop now at sageflyfish.com
Known for its rugged and practical outdoor gear, Remington offers functional fishing apparel at a great value. Their styles often have a traditional, sometimes military-inspired vibe that is all about durability and utility. Like Huk, their pieces include necessary features like moisture-wicking fabrics and sun protection, but with a more classic, no-nonsense look. It's built for those who value toughness and practicality above all else. Shop now at remington.com
As a one-stop shop for everything outdoors, Bass Pro Shops' own apparel line offers an enormous selection of functional and affordable fishing gear. You can find everything from basic PFG-style shirts to technical jackets for anglers of every skill level. While Huk offers a curated, modern style, Bass Pro Shops is all about variety and value, making it easy to gear up the entire family for a day of fishing. Shop now at basspro.com
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