If you're a fan of Huha, you already know the joy of finding intimates that are comfortable, minimalist, and kind to the planet. Their focus on soft, eco-friendly fabrics and thoughtfully designed basics has made them a go-to for anyone looking to build a more conscious underwear drawer.
But the world of sustainable intimates is growing, and there are so many amazing brands to discover. If you love what Huha is doing, here are 19 similar brands that blend eco-friendly practices with seriously good style.
As the name suggests, Organic Basics is all about creating high-quality, sustainable essentials that last. Made from materials like organic cotton and recycled nylon, their pieces have a clean, minimalist aesthetic very similar to Huha. Think of them as the supremely durable, function-first choice for building an eco-conscious wardrobe from the inside out, with prices ranging from $30-$80.
Shop now at organicbasics.com
If you're obsessed with softness, Boody is your dream brand. They specialize in essentials made from viscose derived from bamboo, which is incredibly gentle on the skin, breathable, and naturally hypoallergenic. While they share Huha's commitment to comfort, Boody's price point is often a little more accessible ($15-$50), making them a fantastic option for stocking up on everyday eco-friendly basics.
Shop now at boody.com
Pact makes organic cotton apparel accessible for everyone, and their underwear collection is no exception. Everything is Fair Trade Certified, so you can feel good about where your clothes come from. Compared to Huha, Pact is definitely more budget-friendly ($15-$40), offering simple, no-fuss styles that are perfect for daily wear without compromising on sustainable and ethical standards.
Shop now at wearpact.com
For those who love Huha's eco-friendly principles but crave more pizzazz, Naja is the answer. This brand uses recycled fabrics to create intimates with bold prints, vibrant colors, and fun, fashion-forward designs. They offer a powerful combination of playful style and a serious commitment to ethical manufacturing, setting them apart from the more minimalist brands on this list.
Shop now at naja.co
Erewhon takes eco-conscious intimates into a more luxurious territory. Using GOTS-certified fabrics like organic cotton and linen, their designs feel elegant, refined, and incredibly simple. If you appreciate Huha's dedication to quality materials but are looking for something with a higher-end, more sophisticated feel, Erewhon is the perfect brand to explore, with pieces typically ranging from $50-$100.
Shop now at erewhon.co
Known for "radical transparency," Everlane extends its modern, minimalist aesthetic to a line of underwear and basics. Like Huha, they focus on quality materials (including recycled fibers) and clean designs. It's a fantastic choice if you want to build an entire capsule wardrobe of ethically made essentials, offering simple, versatile pieces that are easy to love and wear, usually priced between $15 and $40.
Shop now at everlane.com
While celebrated for its sustainable denim, Boyish also brings its eco-friendly ethos to a collection of underwear and loungewear. Their styles often lean into a casual, slightly edgier, and gender-neutral vibe, offering a cool alternative to more traditional intimates. If you love brands that are effortlessly stylish and committed to recycled fabrics, look no further.
Shop now at boyish.com
Here's a pro-tip: Lenzing isn't a direct-to-consumer brand but a producer of the sustainable fibers you probably already love. They're the creators of TENCEL™ and EcoVero™ fibers, known for their incredible softness and eco-friendly production process from renewable wood sources. If you see their name on a label, it's a good sign the brand cares about quality and sustainability, sharing the same ingredient-focused ethos as Huha.
Shop now at lenzing.com
Thought creates beautiful fashion with sustainability at its heart, and their intimates collection is a perfect example. They champion natural and eco-friendly materials like organic cotton, bamboo, and even hemp. The aesthetic is relaxed, natural, and sometimes a bit bohemian - a great fit for anyone who loves Huha's earth-friendly approach but wants a slightly more laid-back, artsy vibe.
Shop now at wearethought.com
TomboyX is a leader in inclusive and sustainable underwear for every body. They are famous for their comfortable, gender-neutral designs and extensive size range, all crafted from eco-friendly fabrics like organic cotton. While their commitment to sustainability is perfectly aligned with Huha, TomboyX pushes the boundaries of inclusivity, ensuring everyone can find their perfect fit.
Shop now at tomboyx.com
This brand delivers exactly what its name promises: luxurious, eco-friendly intimates made from beautiful organic cotton and other natural fibers. Much like Huha, the focus is on comfort and plant-based materials that are gentle on your skin. However, Organic Lingerie elevates the basics with more delicate, refined designs, making it a wonderful option if you're seeking sustainable pieces that feel a bit more special, with prices around $50-$120.
Shop now at organiclingerie.com
Better known for their sustainable fine jewelry, Vrai & Oro applies the same eco-luxury principles to a line of lingerie. This is for the shopper who truly wants to invest in sustainability without compromising on high-end design. With a focus on fine craftsmanship and forward-thinking, eco-conscious materials, this is the ultimate luxe alternative for intimates that are both beautiful and responsible.
Shop now at vraiandoro.com
WAMA is pioneering the world of hemp underwear - and for good reason. Hemp is an incredibly sustainable, ultra-durable, breathable, and naturally antibacterial material. It offers lasting power in its intimates, providing longevity and practicality. If you want eco-friendly underwear that is built to perform and last, WAMA is a perfect choice.
Shop now at wama.com
The It-girl of sustainable fashion, Reformation also has a collection of intimates that are as chic as they are eco-friendly. Using materials like TENCEL™ and recycled fibers, their bras and underwear carry the brand's signature trendy, feminine aesthetic. It's the perfect choice if you love Huha’s sustainability mindset but want pieces with more of a fashion-forward, LA-cool edge.
Shop now at thereformation.com
You might know them for their sustainable denim, but don't overlook Nudie Jeans' basics. Their underwear is made with the same commitment to transparency and organic fibers. If you love their eco-friendly jeans, you'll appreciate their commitment to sustainability in their underwear, offering great basics that are simple and reliable.
Shop now at nudiejeans.com
This Copenhagen-based brand is where Scandinavian minimalism meets first-class sustainability. Underprotection creates sleek, modern intimates and loungewear using innovative eco-friendly materials like TENCEL™ Lyocell, recycled polyester, and organic cotton. Their chic and sophisticated designs are right in line with Huha's uncluttered aesthetic, appealing to anyone who loves elevated, responsible essentials.
Shop now at underprotection.com
Knickey is dedicated to organic cotton. The entire brand focuses on creating the most comfortable, breathable, and affordable GOTS-certified organic cotton undies you can find. For fans of Huha, Knickey is a perfect match in its focus on comfortable, functional, and super-sustainable essentials. They also run a well-known recycling program for your old underwear, closing the loop on textile waste.
Shop now at knickey.com
While primarily loved for its luxurious organic bedding, Coyuchi brings that same passion for natural comfort to its loungewear and underwear lines. Made from the softest organic cotton, their intimates are simple, gentle, and designed for ultimate coziness. If you appreciate the premium, natural-fiber focus of brands and are a bit of a homebody at heart, Coyuchi feels incredibly indulgent and pure.
Shop now at coyuchi.com
Faherty captures a relaxed, sun-soaked coastal vibe in all its clothing, including its collection of sustainable basics. Using materials like organic cotton and recycled fabrics, their intimates prioritize comfort and quality with a laid-back feel. This is the brand for someone who loves Huha's eco-credentials but wants a style that feels a bit more casual, breezy, and ready for a weekend getaway.
Shop now at fahertybrand.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
