If you love the full-on glam, high-pigment world of Huda Beauty, you know the power of a statement eyeshadow palette or a perfect liquid matte lip. The brand is an absolute staple for anyone who wants bold, flawless, camera-ready makeup that never disappoints.
But when you're ready to expand your makeup collection with brands that share that same incredible, high-impact flair, there's a whole world to explore. For those who love Huda Beauty's approach to glamour, here are 20 similar brands worth adding to your routine.
Created by Rihanna, Fenty Beauty redefined the industry with its commitment to inclusivity, especially with its massive foundation shade range. Like Huda, Fenty delivers high-pigment products perfect for a glam look, but it often focuses on skin-perfecting finishes and versatile products that transition from everyday glow to evening statement.
Shop now at fentybeauty.com
If Huda is glamorous, Pat McGrath Labs is ultra-luxury couture. Founded by the legendary makeup artist, this brand is known for its otherworldly eyeshadow palettes with special, high-shine metallic and duo-chrome shades. While both brands serve up drama, Pat McGrath leans into an artistic, high-fashion aesthetic with a price tag to match, making it a splurge for serious makeup collectors.
Shop now at patmcgrath.com
Anastasia Beverly Hills (ABH) is an icon in the beauty world, famous for mastering brows before expanding into a full line of cult-favorite products. Their eyeshadow palettes, like the Modern Renaissance, offer rich pigmentation and blendable formulas that rival Huda's. If you love Huda for eye looks, ABH is your perfect match, specializing in professional-quality shadows and highlighters for a polished, glam finish.
Shop now at anastasiabeverlyhills.com
A true original in the makeup artist community, MAC has been serving bold, high-performance looks for decades. With an enormous range of lipstick finishes and powerhouse products like Fix+ spray, MAC is a reliable source for professional-grade glam. It offers a similar vibe to Huda with a slightly more accessible price point and a classic, artist-approved reputation.
Shop now at maccosmetics.com
NARS brings a sophisticated, modern edge to glamour. Famous for its provocatively named products like the 'Orgasm' blush and its highly pigmented eyeshadows and lipsticks, NARS delivers chic, statement-making makeup. While Huda's aesthetic can be more sultry and bold, NARS offers a sharp, fashion-forward version of glam in sleek, minimalist packaging.
Shop now at narscosmetics.com
Founded by the beloved influencer Patricia Bright, this brand captures her vibrant and confident personality. PBB focuses on creating high-quality, rich formulas for everyone, especially excelling in face palettes that sculpt and highlight. If you enjoy Huda's influencer-driven approach but crave something with a fresh, energetic twist, Patricia Bright Beauty delivers standout products with a personal touch and an affordable price point.
Shop now at patriciabrightbeauty.com
For glam lovers with a sweet tooth, Beauty Bakerie’s dessert-inspired makeup is a must-try. This Black-owned brand is celebrated for its fun packaging and smudge-proof, long-lasting formulas, especially its famous Lip Whip liquid lipsticks. It matches Huda's commitment to high performance but with a playful, cruelty-free spin, serving up bold looks that are built to last through anything.
Shop now at beautybakerie.com
If you love Huda's pigmented eyeshadow palettes, Juvia's Place will blow your mind. Inspired by African cultures, this brand offers some of the most vibrant, high-impact eyeshadows on the market at an incredibly affordable price. While Huda brings accessible luxury, Juvia’s Place focuses purely on intense color payoff, making it a go-to for anyone who isn't afraid of a powerfully bold eye look.
Shop now at juviasplace.com
KVD Beauty is all about 'tattoo-inspired vegan makeup.' Known for its edgy aesthetic, this brand delivers high-pigment, long-wearing formulas perfect for a fierce, dramatic look. Signature products like the Tattoo Liner and Lock-It Foundation serve up unapologetic glam. Similar to Huda's full-coverage products, KVD leans into a more gothic and alternative style, all while being 100% vegan and cruelty-free.
Shop now at kvdveganbeauty.com
Charlotte Tilbury's take on glam is all about seductive, red-carpet-ready beauty. Famous for its universally flattering shades like the 'Pillow Talk' lipstick and dreamy, luminous finishes, this brand makes Hollywood glamour feel effortless. While Huda Beauty is perfect for show-stopping, trend-driven looks, Charlotte Tilbury creates a more classic, sensual glow that enhances your features.
Shop now at charlottetilbury.com
Known for its huge eyeshadow palettes and collaborations with top beauty influencers, Morphe makes trend-driven glam super accessible. If you love experimenting with color without investing a ton of money, Morphe is the ultimate playground. It shares Huda's finger-on-the-pulse approach but at a fraction of the price, making it a favorite among aspiring makeup artists and beauty lovers on a budget.
Shop now at morphe.com
More than just a retailer, Beauty Bay has its own in-house makeup line that delivers incredible quality for the price. Their large, 42-pan eyeshadow palettes are legendary, packed with every color you could possibly imagine. Much like Huda, they prioritize innovative textures and bold color stories, but offer them at an extremely affordable price point, proving high glam doesn't need to be expensive.
Shop now at beautybay.com
For those who find Huda's neons a bit too tame, Sugarpill takes vibrant makeup to a whole new level. This indie brand is celebrated for its outrageously bright, highly pigmented loose eyeshadows and pressed powders. It’s the brand for anyone who loves dramatic, theatrical, and artistic looks. Think Huda's colorful side, but turned up to 100.
Shop now at sugarpill.com
Lime Crime carved out its niche with whimsical packaging and truly unconventional makeup colors, billing itself as makeup for unicorns. They were one of the first to champion the bold liquid lipstick trend that Huda also perfected. If you're drawn to the creative and colorful side of Huda but want something more edgy and alternative, Lime Crime's fun and rebellious spirit will feel right at home.
Shop now at limecrime.com
Hailing from Ireland, BPerfect is all about creative, high-performance makeup, often developed through collaborations with top-tier influencers. This brand is known for its incredible eyeshadow formulas and versatile face palettes that deliver vibrant, show-stopping glam. Like Huda, it harnesses the power of social media to create buzzy products, offering a fun, experimental take on what glamorous makeup can be.
Shop now at bperfectcosmetics.com
Makeup Revolution is the undisputed champion of affordable, on-trend makeup. They are masters at creating budget-friendly alternatives to high-end viral products, allowing you to try the latest looks without the sticker shock. If you adore Huda's palette color stories and product concepts but can't commit to the price, Makeup Revolution almost certainly has a wallet-friendly option waiting for you.
Shop now at makeuprevolution.com
Kosas offers a 'clean beauty' approach to glam, focusing on creating luminous, skin-enhancing makeup that's actually good for you. While Huda is known for full-coverage flawlessness, Kosas delivers a radiant, dewy version of glam with products like their Revealer Concealer and Tinted Face Oil. It’s perfect for the person who loves a glamorous look but wants it rooted in fresh, healthy-looking skin.
Shop now at kosas.com
Rare Beauty by Selena Gomez is about making you feel good without hiding what makes you unique. The brand's products, especially the viral Soft Pinch Liquid Blush, are known for their user-friendly, blendable formulas. Where Huda goes for full-beat glam, Rare offers a softer, more effortless approach that can easily be built up for a glamorous touch without feeling heavy or overdone.
Shop now at rarebeauty.com
Born from the world of professional stage makeup, Inglot gives you total creative control. Famous for its "Freedom System," which allows you to build custom palettes, Inglot offers hundreds of high-quality eyeshadows, lipsticks, and blushes. It's a fantastic alternative for the Huda fan who wants to customize their glam kit with pro-level formulas and an endless selection of colors.
Shop now at inglotcosmetics.com
Alongside Pat McGrath, Natasha Denona is the pinnacle of luxury eyeshadow. Her palettes are a serious investment, but they are revered by makeup artists for their buttery, ultra-blendable formulas and sophisticated color stories. If you have graduated from Huda's palettes and are seeking the absolute best-in-class formulas for professional-level eye looks, Natasha Denona is the ultimate upgrade for your glam collection.
Shop now at natashadenona.com
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