If you're obsessed with car culture, you know Hoonigan is more than just a brand - it's a lifestyle. Their edgy, motorsport-inspired streetwear perfectly captures the rebellious spirit of drifting, street racing, and automotive passion, making their graphic tees and hoodies a staple in every gearhead's closet.
But for those days when you want to switch up your look while still repping your love for all things automotive, there are plenty of other brands hitting the same high notes. From vintage racing vibes to slick, modern performance wear, here are 16 streetwear brands like Hoonigan perfect for any car enthusiast.
RPM Motorsports channels the golden age of racing with streetwear that feels both classic and cool. Their collection is packed with graphic tees, hoodies, and hats that feature vintage racing stripes, checkered flags, and imagery inspired by high-performance car parts. While they share Hoonigan’s passion for auto-culture, RPM leans more into a retro motorsport aesthetic, making it an awesome pick for those who appreciate old-school racing legends.
Shop now at rpm-motorsports.com
Puma takes its athletic street style to the track with its Motorsport collection. Collaborating with top-tier racing teams like Ferrari, BMW M, and Mercedes-AMG, this line offers a sleek, modern, and performance-driven look. Think streamlined sneakers, technical jackets, and minimalist caps that hint at speed. It's less about the gritty, rebellious vibe of Hoonigan and more about the clean, high-performance aesthetic of professional racing circuits.
Shop now at us.puma.com
Known for its professional-grade racing suits and gear, Sparco brings that same level of track-tested authenticity to its streetwear. Their casual line features bold logos, clean racing stripes, and designs inspired directly by their rally and track equipment. If you love Hoonigan for its genuine connection to motorsport, you’ll appreciate Sparco’s brand credibility, which comes from being a staple in the cockpits of race cars worldwide.
Shop now at sparco.shop
Speedhunters is a powerhouse in automotive culture media, and its merch lives up to the name. This brand focuses on high-impact visual storytelling through its designs, plastering stunning automotive photography and art on its tees and hoodies. Like Hoonigan, Speedhunters captures the energy of drifting and custom builds, but with a more art-driven and documentary-style approach that feels both authentic and stylish.
Shop now at speedhunters.com
For those who geek out over lap times and hairpin turns, Track Racers Co. is your brand. Their gear is all about celebrating the precision and competitive nature of track days, circuit racing, and time attacks. Their graphic tees and jackets feature technical motifs and bold branding that resonates with anyone who lives for the track. It's a slightly more niche, focused alternative to Hoonigan's broader car culture appeal.
Shop now at trackracersco.com
Inspired by Japanese car culture and futuristic aesthetics, Yanko Design offers a different flavor of automotive streetwear. Their collection infuses edgy, cyberpunk vibes with street racing graphics, perfect for enthusiasts of JDM and custom tuners. While Hoonigan keeps it gritty and raw, Yanko Design brings a sleek, tech-inspired edge to the car scene.
Shop now at yankodesign.com
Revvolution is all about celebrating the classics. With a focus on vintage racing, muscle cars, and hot rods, their apparel is drenched in nostalgia. Think distressed prints, retro logos, and artwork that pays homage to automotive history. If you love Hoonigan’s rebellious spirit but have a soft spot for the golden era of cars, Revvolution delivers that old-school cool.
Shop now at revvolutionapparel.com
This brand gets right to the heart of the machine. Carburetor is dedicated to American muscle cars and hot rod culture, showcasing incredibly detailed illustrations of engines, carburetors, and iconic cars on their tees and hoodies. They share Hoonigan’s boldness but stand out with their intricate, mechanically-focused artwork that real gearheads can truly appreciate.
Shop now at carburetorbrand.com
As the name suggests, Speed Society is for those who live life in the fast lane. Their apparel features aggressive graphics, often with a dark and gritty aesthetic that channels the relentless pursuit of performance and speed. While Hoonigan celebrates playful chaos, Speed Society has a more hardcore, underground vibe perfect for serious street racing and performance tuning fans.
Shop now at speedsociety.com
If you're into eye-catching paint jobs and wild decals, StreetFX brings that custom energy to its clothing. Known for its bold and colorful automotive-themed graphics, the brand features designs inspired by custom paint, flames, and dynamic racing stripes. It shares Hoonigan's celebration of car culture but puts a heavy emphasis on making a loud visual statement, just like a tricked-out show car.
Shop now at streetfx.com
For a more refined take on automotive streetwear, check out Vossen. Rooted in the world of high-end custom wheels, their apparel line is sleek, clean, and minimalist. They cater to enthusiasts who appreciate the luxury side of car culture - think premium materials and subtle logos. It’s a great option when you want a more understated look than Hoonigan’s in-your-face graphics.
Shop now at vossenwheels.com
Fast Life is all about capturing the adrenaline of pure, straight-line speed. With design motifs like speedometers, turbos, and racing stripes, their gear is heavily inspired by drag racing culture. This brand speaks directly to the quarter-mile junkies, sharing Hoonigan's commitment to high-speed thrills but with a focus that’s squarely on the drag strip.
Shop now at fastlifeclothing.com
DUB is synonymous with car customization culture, and its apparel line reflects that perfectly. Known for its big, bold graphics and confident branding, DUB serves the luxury and custom car scenes. Their streetwear is all about making a statement, much like Hoonigan, but with a more polished, high-end vibe that aligns with tricked-out luxury rides and celebrity car shows.
Shop now at dublifestyle.com
Auto Moto Co. is a love letter to vintage motorsport. Their designs are steeped in nostalgia, featuring retro logos, old-school car illustrations, and callbacks to legendary racing moments. If you appreciate the heritage and history of auto racing as much as the modern madness celebrated by Hoonigan, Auto Moto Co. offers a stylish way to wear that passion on your sleeve.
Shop now at automotoco.com
This one's for the tuner community. Boosted Society is entirely focused on the world of turbos, aftermarket mods, and high-performance engine tuning. Their gear proudly displays graphics of engine parts, turbo snails, and other icons of the tuner scene. It shares Hoonigan’s love for car modification but narrows its focus to the enthusiasts who obsess over every last PSI of boost.
Shop now at boostedsociety.com
Gearhead Garage celebrates the DIY spirit of every project-car builder and weekend wrench-turner. Their designs often feature witty automotive humor, tool motifs, and engine part diagrams, making it approachable and fun. This brand taps into the same hands-on, authentic car culture as Hoonigan but with a more lighthearted and relatable vibe that resonates with anyone who’s ever spent a Saturday in the garage.
Shop now at gearheadgarage.com
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