When it comes to sleek, functional, and exceptionally high-quality outerwear, the Italian luxury brand Herno is in a class of its own. They masterfully blend technical innovation with sophisticated style, creating jackets and coats that are both performance-ready and incredibly chic.
If you're a fan of Herno's minimalist aesthetic, innovative fabrics, and investment-worthy quality, you're in luck. There are plenty of other brands that hit a similar note. Here are 17 brands like Herno to check out for your next premium outerwear piece.
Known for its expertly crafted parkas built for extreme weather, Canada Goose is a top name in premium technical outerwear. Their jackets are famous for unparalleled warmth and durability, making them a go-to for harsh winters. While they share Herno's commitment to quality, Canada Goose has a more rugged, functional style with iconic branding, compared to Herno's sleeker, more understated aesthetic. Prices are also a step up, typically ranging from $700 to over $1,500.
Shop now at canadagoose.com
Moncler is where high fashion meets high performance. This luxury brand is famous for its chic down jackets and glossy puffer coats that feel equally at home on the slopes and the city streets. Moncler's designs are often more trend-driven and statement-making than Herno's, with bolder silhouettes and a more prominent logo. If you're looking for luxury outerwear that's undeniably fashion-forward, Moncler is your brand, with prices starting around $1,000.
Shop now at moncler.com
For those who prioritize sustainability, Patagonia is a leader in eco-friendly outdoor apparel. Their jackets are built for adventure using recycled materials and focused on longevity. While Patagonia’s vibe is more visibly rugged and outdoorsy compared to Herno’s polished minimalism, both brands share a deep commitment to performance and quality craftsmanship. With prices between $100 and $500, it's a more accessible option for high-quality, conscious outerwear.
Shop now at patagonia.com
Arc’teryx has a cult following for its obsession with technical innovation and precision. Specializing in outerwear for harsh weather and outdoor sports, their jackets are minimalist, lightweight, and incredibly durable. Arc’teryx's style is more technical and performance-driven than Herno's fashion-focused approach, but they intersect on clean lines and a commitment to using the best materials available. Expect prices to be in the $300 to $1,000 range.
Shop now at arcteryx.com
Marmot strikes a great balance between performance, practicality, and affordability. They offer a reliable range of waterproof jackets and insulated coats with a more casual, sport-inspired vibe. If you're looking for dependable quality for everyday outdoor activities without the luxury price tag of Herno, Marmot is an excellent choice. Their pieces typically cost between $100 and $400.
Shop now at marmot.com
As their name suggests, Save the Duck creates 100% animal-free outerwear, specializing in faux-down jackets made from cruelty-free materials. They deliver incredible warmth and performance without using a single feather. Their aesthetic is modern and clean, often echoing Herno’s minimalist appeal, but at a more forgiving price point of $150 to $400. It's the perfect brand for ethically conscious shoppers who don't want to compromise on style.
Shop now at savetheduck.com
Bogner is a German luxury brand that serves up high-fashion ski and après-ski style. Their outerwear masterfully blends sporty performance with chic, runway-ready details, often featuring bold colors and sophisticated silhouettes. While Herno is all about quiet luxury, Bogner dials up the personality for a more statement look. Prices reflect their high-end positioning, generally starting at $800 and going up to $2,000+.
Shop now at bogner.com
A household name in outdoor gear, Columbia offers a massive range of functional and reliable jackets for every type of weather. Known for their affordability and innovative tech, they offer great value with a practical, casual style. While Columbia doesn't aim for Herno's sleek, luxury look, it's a solid choice for dependable performance at a friendly price point, typically from $80 to $300.
Shop now at columbia.com
The North Face is a global giant known for its durable, high-performance outerwear that transitions seamlessly from mountain trails to city streets. With a sporty and more utilitarian aesthetic than Herno, they deliver on technical innovation and functionality season after season. Ranging from $100 to $500, it's a fantastic brand for those who need rugged, everyday wearability.
Shop now at thenorthface.com
This Swedish brand is celebrated for its rugged, functional, and sustainable outdoor gear. Fjällräven’s outerwear, often made with their signature durable G-1000 fabric, has a classic, utilitarian appeal. Their aesthetic is more distinctly outdoorsy than Herno's urban polish, but both brands share a focus on creating high-quality, long-lasting products. Prices typically run from $150 to $400.
Shop now at fjallraven.com
As an American heritage brand, Woolrich is known for its cozy, rugged coats and parkas that are built to last. Their styles are classic and utilitarian, often featuring wool blends and a more traditional, casual feel. While Herno leans into modern, technical designs, Woolrich excels at timeless outerwear that provides serious warmth and durability. Their jackets and parkas typically fall in the $300 to $900 range.
Shop now at woolrich.com
Inspired by military and aviation gear, Parajumpers offers highly functional outerwear with a strong fashion edge. Their jackets and parkas are loaded with standout details, technical fabrics, and durable construction designed for warmth and protection. Like Herno, they value quality and performance, but Parajumpers delivers a bolder, more urban-warrior look. Prices can range from $400 to $900.
Shop now at parajumpers.com
If you need something lightweight and perfectly packable, K-way is your undisputed champion. This brand specializes in waterproof jackets with simple, clean lines that are ideal for travel and unpredictable weather. While K-way offers more of a casual, grab-and-go solution compared to Herno's structured outerwear, both brands value unfussy, functional style. With prices from $80-$200, they are an essential for any wardrobe.
Shop now at kway.ch
Steeped in British heritage, Barbour is famous for its timeless waxed cotton jackets that only get better with age. Their style is rugged, classic, and equally suited for countryside walks or city commuting. It's a very different aesthetic from Herno’s sleek Italian modernism, but both share a reputation for exceptional quality and weatherproof craftsmanship. A classic Barbour jacket will cost you between $150 and $300.
Shop now at barbour.com
For a dose of Parisian chic, look no further than Sandro. This contemporary brand offers coats and jackets that are trendy, sharp, and minimalist. While Herno focuses on the intersection of style and technical performance, Sandro is all about fashion-forward outerwear perfect for an urban setting. If you're looking for something more trend-driven, Sandro's pieces are a great find, ranging from $300 to $700.
Shop now at sandro-paris.com
The Swedish masters of cool, Acne Studios brings an avant-garde touch to minimalism. Their outerwear often features unique textures, oversized shapes, and a muted, artistic color palette. Acne Studios shares Herno's appreciation for clean and understated design, but pushes it in a more conceptual, fashion-forward direction. Price points are in the luxury tier, usually starting around $800.
Shop now at acnestudios.com
A.P.C. is the go-to French label for impeccable, understated wardrobe staples. Their outerwear lineup includes streamlined parkas, trench coats, and utility jackets that nail Parisian chic. A.P.C. prioritizes timelessness and superior craftsmanship over Herno's technical fabrics, but both brands appeal to a modern minimalist who values quality construction over flashy logos. Prices generally fall between $300 and $700.
Shop now at apc.fr
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