If you're obsessed with that perfect blend of Parisian cool and edgy rock 'n' roll, then you likely already have a few pieces from IRO in your closet. The brand is a master of creating those effortlessly chic looks that feel both polished and a little rebellious - think sharp blazers, luxe leather jackets, and perfectly tailored dresses you can wear anywhere.
For anyone looking to expand their wardrobe with similar vibes, we've found 17 other brands that capture that same modern, sophisticated, and city-ready aesthetic. Get ready to meet your new favorite labels.
AllSaints delivers a moody, urban aesthetic that feels right at home with IRO. It’s the go-to for incredible leather jackets, perfectly distressed denim, and minimalist staples with a grunge-inspired attitude. While IRO is distinctly Parisian, AllSaints has a cool, London-style edge.
With prices generally ranging from $100 for basics to over $500 for their signature leather, it’s a comparable and equally cool alternative. If you love IRO’s rebellious spirit but want to lean a little harder into the rock ‘n’ roll look, AllSaints is your stop.
Shop now at www.allsaints.com
If you appreciate IRO for its sharp tailoring and quality fabrics, Theory is its more refined, minimalist cousin. Known for impeccable fits, Theory offers sophisticated trousers, luxe sweaters, and structured blazers that are perfect for work or the weekend.
Theory trades IRO’s rocker edge for a quiet, modern elegance, making it an excellent choice for building a polished and versatile wardrobe. Prices typically range from $150 to $600, offering the same premium feel with a more understated vibe.
Shop now at www.theory.com
For a dose of effortless chic with a sustainable-first mindset, Reformation is a must-shop brand. Famous for its figure-flattering dresses, cool two-piece sets, and vintage-inspired prints, it brings a fresh, feminine feel to the "cool girl" aesthetic.
While IRO leans darker and edgier, Reformation is more flirty and breezy - perfect for brunch, weddings, and everything in between. Most pieces land between $50 and $300, making it a great place to find trendy yet conscious designs that still feel special.
Shop now at www.thereformation.com
Sharing IRO’s Parisian DNA, Zadig & Voltaire mixes rock rebellion with a touch of bohemian cool. Here you’ll find luxe cashmere sweaters, star-printed blouses, military-inspired jackets, and of course, great leather goods. It’s laid-back luxury with a clear point of view.
Both brands share a love for high-quality fabrics and effortless layering, though Zadig & Voltaire sometimes feels a touch more casual and playful. With prices in the $150-$700 range, it's a direct style sibling to IRO.
Shop now at www.zadig-et-voltaire.com
Sandro embodies modern Parisian elegance with a sophisticated twist. It’s a great IRO alternative for when you want something a little more polished and structured, but still undeniably cool. Look for their sharp blazers, tailored dresses, and unique, vibrant prints.
While IRO kills it with street-style edge, Sandro offers a slightly more preppy and classic take on French fashion. With a similar price point of $100-$600, it's perfect for finding chic, office-appropriate looks that still feel fashion-forward.
Shop now at www.sandro-paris.com
If your favorite part of IRO is the focus on quality basics and sharp silhouettes, you'll love A.P.C. (Atelier de Production et de Création). This Parisian brand is the master of minimalist staples, known for its cult-favorite raw denim, timeless trench coats, and perfectly simple knitwear.
Instead of IRO’s edgy details, A.P.C. champions clean lines and understated elegance, making it ideal for building a capsule wardrobe. Prices are around $80-$400, offering incredible quality for foundational pieces you'll wear forever.
Shop now at www.apc.fr
Sandro’s sister brand, Maje, offers a slightly more bohemian and romantic take on Parisian chic. It captures IRO’s edgy undertones but styles them with more playful, feminine details like ruffles, bold prints, and statement-making silhouettes.
Think beautiful tweed jackets, romantic floral dresses, and standout tops that are confident and cool. Priced similarly from $150 to $700, Maje is where you go when you want your rock-chic look to have a decidedly pretty spin.
Shop now at us.maje.com
Hailing from New York, Rag & Bone blends laid-back American style with British tailoring for an effect that is effortlessly cool and urban. Much like IRO, the brand champions high-quality fabrics, impeccable craftsmanship, and pieces you can easily mix and match.
You’ll find fantastic denim, sleek blazers, and elevated leather essentials here. Rag & Bone leans a bit more into refined American sportswear than IRO's Parisian street style, offering a slightly more polished but equally wearable vibe with pieces ranging from $100-$1,000.
Shop now at www.rag-bone.com
Vince is the embodiment of understated California luxury. If you appreciate IRO’s timeless sensibility but could do without the overt edginess, this is the brand for you. Their collections are filled with deliciously soft cashmere, lustrous silk blouses, and perfectly slouched trousers.
It's all about versatile, elevated basics that feel seasonless and sophisticated. While less rock and more refined, Vince shares IRO’s commitment to quality at a similar premium price of $150-$700.
Shop now at www.vince.com
Bringing a joyful, breezy vibe to French fashion, Ba&sh blends bohemian details with modern city style. It’s perfect for those who love color, fluid dresses, and statement blouses that feel both romantic and effortlessly cool.
Compared to IRO's structured and edgier look, Ba&sh is more free-spirited and whimsical, making it perfect for vacations or adding a pop of personality to your daily wear. With accessible prices from $80-$400, it's a great choice for fun, feminine pieces.
Shop now at www.ba-sh.com
The Kooples has built its identity on sharp, androgynous tailoring and a distinctly rock 'n' roll attitude, making it a very close cousin to IRO. Expect slick blazers, floral prints on dark backgrounds, and plenty of leather - all designed with a chic, rebellious spirit.
Both brands share that unmistakable Parisian edge, but The Kooples often leans more heavily into menswear-inspired fits and prints. If you love twinning your style with just as much attitude, explore their collection with its price range of $100-$600.
Shop now at www.thekooples.com
For an architectural, minimalist take on modern dressing, head to Cos. Known for its clean lines, high-quality fabrics, and deconstructed designs, Cos is like the Scandi-cool version of IRO's Paris-cool.
While IRO focuses on edgy fits, COS celebrates volume and unique shapes, all while sticking to an understated color palette. With a lower price point ($50-$300), it's the perfect brand for finding incredibly stylish and contemporary basics that look way more expensive than they are.
Shop now at www.cosstores.com
If what you love most about IRO is its unapologetic, rebellious side, then Nasty Gal dials that attitude up to 11. It’s an affordable, trend-driven brand for those who aren’t afraid to make a statement, serving up bold graphic tees, faux leather everything, and cutout dresses.
Nasty Gal captures the spirit of youthful rebellion, while IRO gives it a more grown-up, sophisticated feel. Check them out for fun, statement pieces that won't break the bank, typically priced between $20-$150.
Shop now at www.nastygal.com
Bershka is a brand that taps right into youth culture and streetwear trends, offering affordable and fashionable pieces. Like IRO, it has a definite city-dweller, on-the-go vibe. You’ll find great denim, cool printed shirts, and cargo pants perfect for an off-duty look.
It's definitely the younger, faster-fashion sister to IRO’s more premium contemporary style. For trying out new trends inspired by the urban-edge aesthetic, Bershka's $20-$80 price range is hard to beat.
Shop now at www.bershka.com
Mango strikes a fantastic balance between trendy and timeless, offering chic, sophisticated pieces at an accessible price point. They often feature tailored suits, simple silk camis, and structured coats that capture the versatile elegance of IRO’s designs.
It’s less about rebellion and more about effortless modern style, making it a great place to find polished staples for work and play. You can pull off that same Parisian-inspired look for a fraction of the cost, with most items falling between $30 and $300.
Shop now at shop.mango.com
Australian brand Sass & Bide is for the fearless and fashion-forward. Known for eclectic prints, intricate embellishments, and artful silhouettes, it shares IRO's confidence but with a more maximalist and bohemian approach. Think statement-making evening tops and beautifully decorated denim.
If you're drawn to IRO’s unique designs but want something that stands out even more, Sass & Bide delivers beautifully crafted pieces that feel like wearable art. In a similar premium price range of $150-$700, this brand promises not to blend in.
Shop now at www.sassandbide.com
Often considered the OG of Parisian bohemian It-girl style, Isabel Marant is the ultimate aspirational brand for an IRO lover. The label is synonymous with relaxed tailoring, romantic blouses, iconic wedge sneakers, and that undefinable French cool factor.
Both brands share a rock-chic DNA, but Isabel Marant feels a touch more luxe, bohemian, and established. For those looking to invest in a designer piece that still feels effortless and wearable, this is the perfect splurge.
Shop now at www.isabelmarant.com
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