If you love the simple, earthy feel of Hara The Label, you've probably fallen for their plant-dyed, sustainable basics that are as kind to the planet as they are to your skin. Their combination of comfort, minimal design, and an eco-conscious ethos makes them a standout in the world of loungewear.
For those looking to expand their collection of feel-good, consciously-made essentials, we’ve found some amazing alternatives. Here are 17 brands that capture a similar spirit of style and sustainability.
Girlfriend Collective is famous for turning recycled plastic bottles and fishing nets into seriously soft and supportive activewear and loungewear. While they offer a similar commitment to comfort and ethics as Hara, they stand out with a super-inclusive size range and a wider array of vibrant, fun colors alongside their core neutrals.
Their pieces, like leggings and joggers, are built for performance but are cozy enough for all-day lounging. It’s the perfect brand if you want your sustainable garments to double for workouts and weekends. Think of them as Hara’s more athletic, colorful cousin.
Shop now at girlfriend.com
Pact makes building a sustainable wardrobe incredibly accessible, focusing on essentials made from organic cotton in Fair Trade Certified factories. Their vibe is all about comfortable, minimalist basics - think simple joggers, tees, and hoodies. Price-wise, they are more affordable than Hara, with most items under $50.
If you're looking for everyday staples and cozy pajamas that don't break the bank but still hold up to high ethical standards, Pact is your go-to. They prioritize foundational pieces over trend-focused activewear, making them a staple for conscious living.
Shop now at wearpact.com
As their name suggests, Tentree plants ten trees for every item purchased, making them a powerhouse of positive impact. They create relaxed, modern loungewear and outerwear from eco-friendly materials like Tencel, organic cotton, and recycled polyester. Their aesthetic is earthy and comfortable, sharing Hara’s love for nature-inspired design.
While still minimalist, Tentree’s mission is front and center, appealing to shoppers who want their clothes to tell a story of environmental action. It’s sustainable style you can feel extra good about wearing.
Shop now at tentree.com
For those who want to level up their loungewear with a touch of luxury, Naadam is the answer. They specialize in unbelievably soft cashmere essentials, like joggers and sweaters, sourced directly and ethically from Mongolian goat herders. They share Hara’s commitment to transparency and sustainability but operate at a higher price point ($150+).
Naadam is perfect for cocooning yourself in premium comfort. It’s less about a sporty vibe and more about timeless, luxe pieces that feel like an indulgent secret.
Shop now at naadam.co
Kotn focuses on creating timeless basics from authentic Egyptian cotton, working directly with farmers in the Nile Delta to ensure fair practices and high quality. Their collection includes classic sweatshirts, tees, and joggers with a clean, understated aesthetic that aligns perfectly with Hara’s minimalism. They sell high-quality, durable pieces built to last.
Kotn is fantastic for anyone looking to build a wardrobe of ethical, versatile staples that feel soft and look polished. The focus on single-origin, premium cotton is what truly sets them apart.
Shop now at kotn.com
Richer Poorer designs ridiculously soft loungewear essentials that feel laid-back yet stylish. They use fabrics like organic and recycled cotton to create joggers, sweatshirts, classic tees, and bodysuits that are perfect for everyday life. While their vibe is relaxed like Hara's, Richer Poorer often incorporates subtle, trend-conscious details and a slightly more fashion-forward color palette.
This brand is ideal for those who want their comfy clothes to have a little extra flair without sacrificing that effortless feel. They strike a great balance between classic comfort and modern cool.
Shop now at richer-poorer.com
Encircled is designed for the modern "do-it-all" person, creating versatile, sustainable basics that can be dressed up or down. Made from eco-friendly fabrics like Tencel, their pieces are designed to build a minimalist capsule wardrobe. The key differentiator is their focus on multi-functional clothing - think a cardigan that can be worn five different ways.
It’s similar to Hara in its ethical approach and comfort-first design, but perfect for minimalists, travelers, and anyone looking for hard-working, versatile pieces that reduce wardrobe clutter.
Shop now at www.encircled.co
Hailing from the UK, Thought creates sustainable clothing from natural materials like organic cotton, bamboo, and hemp. Their collections have a relaxed, earthy feel with unique prints and comfortable silhouettes that echo Hara’s nature-centric ethos. Their style often leans a bit more bohemian and artistic.
Thought is an excellent choice for anyone who seeks out soft, breathable loungewear with a slightly more creative or a cozy, boho personality. Their socks are also a fan favorite!
Shop now at wearethought.com
Founded by influencer Grace Beverley, TALA creates sustainable activewear and loungewear that is bold, stylish, and relatively affordable. Made from recycled and upcycled materials, their gear is designed to perform but translates perfectly to streetwear. TALA attracts a younger demographic looking for on-trend pieces.
It's like Hara’s cool younger sister who isn’t afraid of a bright color or a body-hugging silhouette. If you want sustainable pieces that make a statement, TALA delivers.
Shop now at wearetala.com
Organic Basics is all about high-quality, long-lasting essentials made simply and sustainably. From underwear to T-shirts and activewear, their product line is clean, modern, and built to stand the test of time. Their aesthetic is very sleek and minimalist, similar to Hara, but with an almost Scandinavian-inspired precision and focus on fabric technology.
This is the brand for purists who value premium materials and a no-fuss design philosophy. If you appreciate clean lines and exceptionally made core wardrobe pieces, you'll love Organic Basics.
Shop now at us.organicbasics.com
Vetta is the master of the capsule wardrobe. They release five-piece collections that can be mixed and matched to create an entire month's worth of outfits. Many of their pieces are made from sustainable fabrics like Tencel and focus on versatile, timeless design. While not strictly a loungewear brand, many of their basics are comfortable enough for relaxing.
Vetta shares Hara's eco-conscious mindset but channels it into a system for smarter, more versatile dressing. It’s perfect for anyone trying to downsize their closet without sacrificing style.
Shop now at vettacapsule.com
As the name implies, BAM specializes in clothing made from incredibly soft and sustainable bamboo. Their range includes everything from activewear like leggings and base layers to casual loungewear like hoodies and joggers. The highlight of bamboo fabric is its breathability, temperature regulation, and antibacterial properties.
Like Hara, BAM is deeply committed to sustainability and comfort. They are an amazing choice for anyone who prioritizes natural performance fabrics and loves an active, outdoor-focused lifestyle.
Shop now at wear-bam.com
While Boyish is best known for its sustainable, vintage-inspired denim, their line of basics deserves just as much attention. They offer super-soft matching sweatsuits, tees, and hoodies made from a mix of organic cotton and recycled materials. Their approach is all about circularity and reducing climate impact.
Boyish captures the same effortless cool as Hara, blending it with a classic, laid-back California vibe. If you love their jeans, you’ll definitely want to check out their comfortable loungewear separates.
Shop now at boyish.com
Lunya is thoughtfully designed sleepwear and loungewear that brings luxury and function together. Using fabrics like washable silk, organic pima cotton, and alpaca, Lunya creates elegant, minimalist pieces that make your downtime feel special. Their designs feature clever details like non-slip straps and secure waistbands.
It’s a more premium, refined alternative to Hara, focused on upgrading the end-of-day routine. If your idea of loungewear leans more towards quiet luxury than sporty casual, Lunya is your perfect match.
Shop now at lunya.co
Don't be fooled by the name - this Swedish brand does way more than just denim. Nudie Jeans offers a fantastic line of basics made with 100% organic cotton, from tees to knitwear. Their philosophy is built on transparency, repairs, and creating garments that age beautifully over time.
Their style is clean, classic, and has a bit of a rugged, rock-and-roll edge that sets it apart from Hara's softer aesthetic. It’s the perfect place to find a high-quality, forever sweatshirt or your new favorite t-shirt.
Shop now at nudiejeans.com
People Tree is a true pioneer of the sustainable fashion movement, championing Fair Trade and organic practices for decades. Their loungewear and basics are made from soft, organic cotton and are designed with everyday comfort in mind. Their style is timeless, with a hint of British charm seen in their patterns and prints.
Like Hara, they put ethical production and eco-friendly materials at the heart of everything they do. People Tree is a trusted brand for conscious consumers who appreciate classic design and a powerful mission.
Shop now at peopletree.co.uk
Known for their game-changing wool and eucalyptus fiber footwear, Allbirds has expanded their expertise into apparel. They offer a line of cozy, minimalist loungewear and everyday basics crafted from innovative natural materials like Trino® (a blend of Tencel™ and merino wool). Their designs are simple, incredibly soft, and engineered for comfort.
Allbirds shares Hara's commitment to using innovative, natural materials to create better products for you and the planet. It’s the ultimate choice for head-to-toe sustainable comfort.
Shop now at allbirds.com
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