If your style motto is "more is more," chances are you're already a huge fan of Her Pony. The brand is a go-to for vibrant, trend-driven fashion that isn't afraid to be loud. It’s all about playful graphic tees, colorful statement pieces, and a youthful spirit that’s perfect for anyone who loves to have fun with their outfits.
Her Pony knows how to blend quirky patterns, pop-culture references, and streetwear cool into pieces that feel special and expressive. For those looking to expand their wardrobe with that same fearless energy, here are 19 similar brands that serve up playful and trendy fashion.
If you love Her Pony's quirkiness, you'll feel right at home with Lazy Oaf. This London-based brand is famous for its irreverent, cartoon-inspired graphics and rebellious sense of humor. They serve up hoodies, dresses, and unisex tees that are bold, colorful, and unapologetically fun, leaning even more into pop-culture and nostalgic motifs.
Lazy Oaf's collections often have a slightly vintage, almost '90s kid aesthetic, which sets them apart. If you love fashion that makes you smile and doesn’t take itself too seriously, Lazy Oaf is a must-shop for statement pieces that are packed with personality.
Shop now at www.lazyoaf.com
Wildfox captures a laid-back, dreamy vibe with a touch of LA cool. They are best known for their incredibly soft, vintage-inspired sweatshirts and graphic tees featuring playful slogans and nostalgic imagery. The aesthetic is more romantic and whimsical than Her Pony's streetwear edge but still delivers tons of fun.
Think cozy knits, soft fabrics, and cute, humorous graphics that are perfect for comfy-chic everyday wear. If you want a brand that merges playful charm with ultimate comfort, Wildfox is your perfect match.
Shop now at www.wildfox.com
For those who like their playful fashion with a side of punk rock, Dolls Kill is the ultimate destination. This brand caters to alternative subcultures, blending grunge, goth, and festival flair into one edgy mix. You'll find lots of leather, studs, daring silhouettes, and bold prints.
While Her Pony leans into bright and quirky, Dolls Kill channels a more rebellious and provocative energy. However, both brands champion self-expression through standout fashion, making Dolls Kill a great choice if you're looking to explore your edgier side.
Shop now at www.dollskill.com
Smileys is pure, concentrated joy in clothing form. The brand focuses on bright colors, energetic graphics, and feel-good pieces that perfectly capture a carefree spirit. Much like Her Pony, their collections are designed for young shoppers who love to make a vibrant wardrobe statement.
What sets Smileys apart is its focus on exaggerated, cartoonish graphics that are instantly recognizable and eye-catching. It’s all about whimsical prints and designs guaranteed to brighten your day and your outfit.
Shop now at smileys.com
Pray for Girls offers a fun, cheeky, and slightly rebellious take on modern streetwear. Their collections are filled with statement tees, bold accessories, and playful pieces defined by sassy slogans and vibrant, pop-art style graphics. It's trendy, youthful, and has an unapologetic attitude.
Compared to Her Pony, Pray for Girls has a stronger urban streetwear influence but shares that same love for bold, conversation-starting fashion. If you appreciate a dose of humor and edge in your wardrobe, this is a brand to check out.
Shop now at prayforgirls.com
Motel Rocks is the queen of vintage-inspired glam with a modern twist. The brand is iconic for its bold prints, particularly animal and psychedelic prints, seen on everything from slinky party dresses to figure-hugging crop tops. Their style is fun, eye-catching, and perfect for festival season or a night out.
While Her Pony's vibe is more graphic and street-oriented, Motel Rocks channels retro aesthetics ('70s, '90s, and Y2K are all here) to create looks that feel nostalgic yet completely current. It’s where cool-girl trends and vintage vibes collide.
Shop now at motelrocks.com
Nasty Gal serves up edgy, bold, and unapologetically confident fashion for the modern woman. Expect to find trend-driven dresses, statement tops, and cool-girl denim that channels a mix of rebellious spirit and vintage glamour. Their aesthetic embodies a sexy, powerful energy.
While both brands embrace playful and eye-catching designs, Nasty Gal's pieces often feel a bit more polished and nighttime-focused. If you love Her Pony's ability to keep up with trends but want something with a bit more sass and sophistication, Nasty Gal is definitely for you.
Shop now at nastygal.com
As a fast-fashion favorite, PrettyLittleThing is a one-stop-shop for all things trendy, vibrant, and affordable. They drop hundreds of new styles every week, from playful mini dresses and bold print co-ord sets to all the accessories you need to complete a look. The vibe is young, fun, and always on-trend.
PLT covers a wide spectrum of styles, but its core collection is packed with the kind of colorful, standout pieces that Her Pony fans will love. It's perfect for when you want to try out a new trend without making a huge investment.
Shop now at prettylittlething.com
Hot Topic has long been the go-to destination for pop culture obsessives and alternative fashion lovers. They're masters of licensed merch, turning beloved movies, bands, and anime into stylish graphic tees, hoodies, and accessories. Their aesthetic mixes playful with punk and pop culture references.
While Her Pony creates its own quirky graphics, Hot Topic channels that same fun energy through the lens of specific fandoms. If your personality is a blend of playful trends and your favorite TV show, Hot Topic is your happy place.
Shop now at hottopic.com
Boohoo is a global fashion giant known for delivering trendy, affordable styles at lightning speed. Their collections are made for a young, fashion-savvy crowd, featuring tons of colorful crop tops, going-out dresses, and edgy statement pieces. The overall vibe is playful, current, and energetic.
Similar to Her Pony, Boohoo stays on top of what's cool right now, but they have a slightly broader focus on party wear and nightlife looks. It's a fantastic place to find a fun, on-trend outfit for your next event without breaking the bank.
Shop now at boohoo.com
Rue21 caters to teens and young adults with casual, affordable, and fun fashion. They offer a ton of playful graphic tees, comfy streetwear classics, and cute accessories that make it easy to express yourself. The aesthetic is always youthful, energetic, and completely on-trend.
If you're looking for everyday pieces that have the same playful spirit as Her Pony but feel more casual and lived-in, Rue21 is an excellent choice. It's a great spot for building a trendy wardrobe on a budget.
Shop now at rue21.com
For lovers of a darker aesthetic, Killstar offers a potent mix of gothic, witchy, and rebellious fashion with a playful edge. They specialize in bold graphic prints, but their palette revolves around black with pops of deep color. Think moody-cool tees, statement occult-inspired accessories, and edgy silhouettes.
While the vibe is much darker than Her Pony's sunny disposition, both brands are experts at using graphics to make a statement. Killstar is for the playful spirit who prefers black cats to rainbows.
Shop now at killstar.com
ASOS Design is the in-house brand of the massive online retailer, and its strength lies in its incredible variety. You can find everything from minimalist basics to the most experimental, trend-forward pieces. Their collections are packed with colorful dresses, quirky sweaters, and fun prints that hit the exact same note as Her Pony.
With a massive range of styles, ASOS Design can be a one-stop-shop for anyone who loves playful fashion. It's an essential bookmark for discovering trend-led pieces at a reasonable price point.
Shop now at asos.com
As an ultra-fast-fashion powerhouse, Shein is known for its incredibly vast selection of trendy clothing at jaw-droppingly low prices. Their inventory is a treasure trove of playful, colorful styles - from printed mini skirts and graphic babydoll tees to wacky accessories. They tap into every micro-trend imaginable.
Like Her Pony, Shein is all about giving young shoppers access to fun, expressive, and of-the-moment fashion. It’s the perfect place to experiment with a new style or grab a party outfit for less than the cost of takeout.
Shop now at shein.com
Popular Australian e-tailer Princess Polly is a favorite among Gen Z for its on-point, trendy, and playful pieces. They stock a curated selection of cute dresses, cool tops, and must-have accessories perfect for creating effortless looks. The aesthetic is a chic blend of edgy streetwear and sun-drenched festival style.
Princess Polly shares Her Pony's focus on fun, youth-oriented fashion but often with a slightly more polished, influencer-approved feel. It’s like the cool older sister in your shopping feed.
Shop now at us.princesspolly.com
Lucy & Yak brings a dose of consciousness to colorful style. They're best known for their signature printed dungarees and boilersuits, all made with sustainable materials and ethical practices. Their vibe is quirky, comfortable, and unapologetically joyful, featuring bright patterns and retro-inspired designs.
While their approach is centered on sustainability, the aesthetic directly appeals to the same fun-loving crowd as Her Pony. If you want playful fashion that also feels good to buy, look no further.
Shop now at lucyandyak.com
The iconic sportswear brand Kappa has made a massive comeback, firmly planting itself in the world of trendy streetwear. Their tracksuits, hoodies, and tees featuring the famous 'Omini' logo are known for bold color-blocking and a distinctly retro, athletic vibe. It's a perfect blend of comfort and cool.
While Her Pony's style is more feminine and graphic-heavy, Kappa shares its love for eye-catching designs and vibrant colors, just channeled through a sporty, athleisure lens. It's an excellent choice for a cool, casual look.
Shop now at kappa.com
Bershka is a master of youthful, trend-driven fashion. Bershka's collections are always fresh, fun, and energetic, focusing on bold prints, bright colors, interesting textures, and playful silhouettes. You'll find everything from statement Y2K-inspired tops to colorful party dresses.
Bershka lives in the same world as Her Pony, thriving on quick trend cycles and catering to a young audience that wants their clothes to be expressive and exciting. They’re a reliable source for current, playful styles at an affordable price.
Shop now at bershka.com
Tobi is an online fashion boutique that specializes in fresh, on-trend styles for young women. Their selection features a wide range of playful and flirty pieces, from cute crop tops and vibrant dresses to must-have bodysuits and chic accessories. New arrivals drop frequently, ensuring their collections are always up to date.
With its focus on fun, bold pieces at an accessible price point, Tobi is a great alternative for Her Pony fans. It’s perfect for finding that trendy, last-minute outfit for a night out or a casual get-together.
Shop now at tobi.com
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