If you've fallen for the effortlessly chic, minimalist aesthetic of Helsi, you're not alone. The brand has mastered a clean, modern style with a sustainable heart, offering those perfect blouses and tailored trousers that make you feel instantly put-together without costing the earth.
Lucky for us, the world of conscious fashion is growing, and there are plenty of other brands that share Helsi's passion for quality materials, versatile design, and eco-friendly practices. Whether you're looking for polished workwear or dreamy weekend dresses, here are 18 similar brands to check out next.
Everlane is a master of modern basics, built on a foundation of "Radical Transparency." You'll find everything from crisp shirts and tailored trousers to minimalist dresses and accessories, all crafted from high-quality, sustainable materials. Their prices generally fall in the $50-$200 range, making them a direct competitor to Helsi.
While both brands focus on timeless, clean aesthetics, Everlane offers a slightly broader collection that includes high-quality outerwear and sleek leather goods. If you love Helsi for building a versatile capsule wardrobe, Everlane is a must-visit for finding those other essential pieces. Shop now at everlane.com
For a touch of Parisian charm, look no further than Sezane. This beloved French brand offers feminine blouses, cozy knitwear, and elegant dresses crafted from eco-conscious fabrics. With pieces priced mostly between $80 and $200, it sits in a similar price bracket to Helsi but brings a distinctly romantic, vintage-inspired feel to the table.
Where Helsi is sleek and contemporary, Sezane is all about that effortless Parisian femininity. If you want to complement your minimalist pieces with something a little more romantic and luxurious, Sezane delivers. Shop now at sezane.com
UK-based brand Thought is all about creating easy-to-wear, sustainable pieces from organic, recycled, and natural materials like Tencel and hemp. They offer relaxed trousers, soft organic cotton tees, and comfortable dresses with an earthy, minimal vibe. With most items priced between $40 and $150, it's a great affordable alternative.
Thought shares Helsi’s commitment to sustainable, clean design, but leans toward more casual, boho-inspired silhouettes. It's the perfect brand for building out your comfortable yet chic weekend wardrobe. Shop now at wearethought.com
Able is a brand with a mission, focusing on empowering women through fair wages while creating chic, ethically made essentials. You'll find high-quality tailored blouses, refined dresses, and everyday classics with prices typically falling between $80 and $200. Like Helsi, they are committed to transparent, eco-conscious production.
The key difference is that Able’s designs often feel a bit more structured and polished, making them an excellent choice for work-ready pieces that do good for both your wardrobe and the world. Shop now at ableclothing.co
With a name that means "Green Love" in French, Amour Vert is deeply committed to sustainable fashion. The California-based brand designs elegant tops, versatile separates, and timeless dresses using fabrics like Tencel and organic cotton. Prices generally sit between $70 and $180.
They share Helsi’s sophisticated minimalist aesthetic but truly excel at creating pieces that seamlessly transition from day-to-night. Amour Vert is for the person who loves understated elegance and wants pieces that look good at the office, at dinner, and everywhere in between. Shop now at amourvert.com
Christy Dawn creates dreamy, vintage-inspired dresses and separates using deadstock fabrics, which helps reduce textile waste. Their romantic, prairie-style pieces feature flowy skirts and puff sleeves, giving them a distinctly bohemian feel. Since they sit at a higher price point ($150-$300), these are more like special-occasion pieces.
While Christy Dawn’s dedication to sustainability mirrors Helsi’s, their aesthetic offers a softer, more whimsical alternative. If you love Helsi’s ethics but want to add a dose of feminine romance to your closet, this is your brand. Shop now at christydawn.com
A true pioneer in the ethical fashion movement, People Tree has been creating fair trade and sustainable clothing for decades. They offer classic, comfortable basics like organic cotton tees, relaxed trousers, and simple dresses, mostly priced between $50 and $150. Both Helsi and People Tree prioritize transparency and environmentally friendly practices.
However, People Tree's collection focuses more on casual, everyday staples built for comfort and longevity. It’s an amazing source for stocking up on high-quality basics you can feel good about wearing. Shop now at peopletree.co.uk
Kotn is the ultimate destination for high-quality, ethically sourced cotton basics. This Canadian B-Corp specializes in perfectly fitted t-shirts, essential loungewear, and simple dresses made from Egyptian cotton. Their pricing is very accessible, ranging from $30 to $100.
While Helsi offers more trend-aware, chic pieces, Kotn is all about understated durability. Their minimalist vibe is a perfect companion to Helsi, ideal for building the foundational layers of a conscious and stylish wardrobe. Shop now at kotn.com
Vetta is brilliantly designed for capsule wardrobe enthusiasts. They create versatile, minimalist clothing in five-piece collections that can be mixed and matched to create a month's worth of outfits. With pieces priced between $80 and $180, they offer eco-friendly trousers, blouses, and dresses with a polished, modern aesthetic.
They share Helsi's love for clean lines and sustainable fabrics, but Vetta’s modular approach to fashion sets them apart. If you love efficiency and want more mileage out of every piece, Vetta is for you. Shop now at vettacompany.com
Loup Charmant is your go-to for effortless, sustainable resort and loungewear. Made from beautiful natural fibers like organic linen and silk, their pieces are relaxed, romantic, and perfectly suited for a sunny destination. The price point is higher, typically between $150 and $350.
Compared to Helsi’s everyday chic, Loup Charmant turns up the dial on luxe leisurewear. Both brands share a commitment to elevated simplicity and sustainable materials, but Loup Charmant is where you turn for that ethereal vacation feeling. Shop now at loup-charmant.com
While not a full apparel line, Nudie Jeans is a must-know for anyone serious about sustainable closets. This Swedish brand specializes in high-quality denim made from 100% organic cotton, with a focus on durability and repairability. Their jeans range from $80 to $150.
Helsi provides the perfect eco-friendly tops and blouses, and Nudie Jeans offers the perfect pair of conscious denim to go with them. Their commitment to transparency and letting you repair your jeans for life makes them a standout in sustainable fashion. Shop now at nudiejeans.com
Aday designs elevated, minimalist essentials meant to simplify your life. They use technical, sustainable fabrics to create seasonless silk blouses, tailored pants, and timeless dresses that feel as good as they look. With prices generally landing between $150 and $300, these are gorgeous investment pieces.
Like Helsi, Aday is all about quality and eco-conscious production, but their use of innovative, often performance-oriented fabrics gives their clothing a luxurious and uniquely versatile edge. If you want staples that truly last, Aday delivers. Shop now at adayclothing.com
If you love Helsi's sustainable ethos but crave more color and pattern, meet Mara Hoffman. Known for her bold prints, vibrant hues, and focus on recycled fabrics, her collections of swimwear, dresses, and separates are joyful and sophisticated. Prices are on the higher side, from $100 to $300.
While Helsi keeps it minimal, Mara Hoffman makes a statement. She's the perfect complement for when you want your sustainable fashion to pop, especially for vacation and summer events. Shop now at marahoffman.com
Reformation brought sustainable fashion into the mainstream with its trendy, ultra-feminine silhouettes. They offer cool-girl dresses, stylish tops, coveted denim, and more, with prices from $50 to $200. Their aesthetic is slightly sexy, modern, and always on-trend.
Ref shares Helsi’s commitment to transparency (with their "RefScale" tracking environmental impact) but brings a more fashion-forward, youthful energy. If Helsi is your go-to for timeless staples, Reformation is where you go for that trending dress you saw on Instagram. Shop now at thereformation.com
Folie is a hidden gem for sustainable, minimalist fashion. They focus on creating versatile essentials like silky blouses, classic trousers, and chic dresses from eco-friendly materials such as Tencel and Cupro. The price range of $80-$200 aligns perfectly with Helsi.
Like Helsi, Folie embraces clean lines and timeless silhouettes that you'll reach for season after season. However, they often add subtle, unique design details - like an interesting neckline or cuff - that make their everyday basics feel special and elevated. Shop now at folie.co
A certified B-Corp, Frank and Oak is dedicated to making stylish, sustainable clothing accessible. Their collection includes everything from functional outerwear and chinos to polished shirting and casual dresses, priced mostly between $60 and $200. Their aesthetic is modern, approachable, and highly versatile.
Frank and Oak has a similar contemporary feel to Helsi but often includes more casual and sometimes athleisure-inspired pieces. It’s an ideal one-stop shop for building out a practical and stylish everyday wardrobe with a conscious mindset. Shop now at frankandoak.com
Cuyana lives by the mantra "fewer, better things." They craft luxurious, timeless essentials for the modern woman, from elegant blouses and structured trousers to their iconic leather bags. Operating in a slightly higher price point ($100-$350), each piece is designed to be a lasting cornerstone of your wardrobe.
Like Helsi, Cuyana has perfected elevated minimalism. The biggest difference is the emphasis on luxury materials like Italian leather, alpaca, and silk, turning everyday staples into true investment pieces. Shop now at cuyana.com
Based in LA, Whimsy + Row offers playful and eco-conscious styles made in limited runs from deadstock fabric. You'll find flirty dresses, fun matching sets, and easy-wearing tops with a modern-yet-timeless feel. Pricing is accessible, generally ranging from $50 to $200.
They share the same sustainability-first ethos as Helsi but infuse their designs with a bit more color and playful energy. It’s the perfect brand for finding that cute weekend outfit or vacation look that feels both unique and environmentally sound. Shop now at whimsyandrow.com
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