If you're a fan of coastal living and outdoor adventures, you're probably familiar with Guy Harvey. Known for its vivid, true-to-life illustrations of fish and marine wildlife, the brand perfectly captures the spirit of the ocean on comfortable, durable apparel. It’s the go-to for anglers, boaters, and anyone who feels a connection to the sea.
But if you're looking to broaden your wardrobe with similar brands that share that same love for coastal style, you're in luck. Whether you want something more preppy, technical, or sustainably focused, here are 16 brands like Guy Harvey to check out.
Southern Tide offers a preppy, polished take on coastal fashion. Known for its iconic Skipjack polo shirts and brightly colored casual wear, the brand brings a sophisticated, laid-back vibe to your wardrobe. While Guy Harvey focuses on detailed marine artwork, Southern Tide uses simpler patterns and classic Southern charm.
Think of it as the slightly dressier choice for a seaside brunch or a day on the yacht. You get the same appreciation for the coastal lifestyle but with an understated, elegant feel that works just as well in town as it does by the water. Prices are comparable, making it an easy brand to try out.
Shop now at southerntide.com
For those who lean more toward surf culture, Vissla is a fantastic alternative. This forward-thinking brand combines a laid-back, youthful energy with a serious commitment to sustainability, using eco-friendly materials in its surfwear and apparel. It trades Guy Harvey's fishing focus for a modern surf aesthetic.
Expect to find boardshorts, graphic tees, and hoodies with abstract oceanic prints and earthy tones. Vissla’s style is less about literal fish illustrations and more about capturing the creative, adventurous spirit of surfing, making it a great pick for the younger, environmentally conscious beachgoer.
Shop now at vissla.com
Salt Life is perhaps the most direct comparison to Guy Harvey, sharing a deep-rooted passion for fishing, diving, and sandy shores. Their apparel and accessories are built for anyone who lives and breathes the coastal lifestyle. You'll find plenty of graphic tees featuring marine life, from sea turtles to marlins, much like Guy Harvey's collections.
Where Salt Life often stands out is in its functional features, integrating things like UV protection and quick-drying fabrics into its casual wear. If you love the marine themes of Guy Harvey but want a bit more performance built into your everyday gear, Salt Life is your brand.
Shop now at saltlife.com
Want that vibrant, coastal print in a more classic and nostalgic package? Reyn Spooner is the master of the Aloha shirt. The brand blends a breezy, island-inspired style with high-quality craftsmanship, offering beautiful and detailed prints on its signature Spooner Kloth fabric.
While Guy Harvey's art is photorealistic, Reyn Spooner's patterns have a more traditional, vintage Hawaiian feel. They’re perfect for bringing a relaxed, resort-wear vibe to any occasion, making you feel like you're on vacation even if you're just at a backyard barbecue.
Shop now at reynspooner.com
Fish Hippie offers a more refined, upscale approach to the angler's wardrobe. The brand combines a passion for fishing and coastal living with quality fabrics and classic, preppy designs. Their apparel - from button-downs to polos and hats - is stylish enough to wear off the boat and into town for dinner.
Compared to Guy Harvey's bold graphics, Fish Hippie uses more subtle logos and patterns, focusing on earthy tones and a clean aesthetic. It’s for the outdoor enthusiast who appreciates a polished look that whispers "I'd rather be fishing" instead of shouting it.
Shop now at fishhippie.com
While Patagonia isn't known for specific marine illustrations, its ethos aligns perfectly with the conservation-minded spirit of the Guy Harvey brand. Patagonia is a leader in sustainable outdoor apparel, creating rugged, high-performance gear for everything from fly-fishing to trail running.
If you're drawn to Guy Harvey for his ocean foundation work, you'll appreciate Patagonia's commitment to environmental activism and creating durable products meant to last. It’s the practical, eco-conscious choice for anyone who loves the outdoors, whether on land or at sea.
Shop now at patagonia.com
A giant in the outdoor apparel world, Columbia Sportswear offers a wide range of practical, durable gear for all kinds of adventures, including fishing and coastal activities. Their PFG (Performance Fishing Gear) line is especially popular among anglers for its functionality and comfort.
Columbia's aesthetic is generally more focused on utility than overt artistic prints, prioritizing features like Omni-Shade sun protection and Omni-Wick moisture control. If you value function and performance above all else in your outdoor wear, Columbia provides dependable, technically advanced options at an accessible price point.
Shop now at columbia.com
Southern Marsh channels a classic Southern sensibility with its rugged yet preppy outdoor apparel. Their collections are filled with soft Pima cotton tees, comfortable pullovers, and timeless button-downs designed for a life lived outdoors. The brand's duck logo is as recognizable in the South as Guy Harvey's signature.
While their themes are rooted a bit more inland with duck hunting and marsh life, the overall vibe of relaxed, quality outdoor wear strongly overlaps. It's an excellent choice if you love the Southern Americana aesthetic and want durable, comfortable clothes for any casual occasion.
Shop now at southernmarsh.com
Huk is unapologetically for the serious angler. The brand is dedicated to creating high-performance fishing apparel with all the technical features you need for a long day on the water, including superior sun protection, stain resistance, and advanced moisture-wicking materials.
Like Guy Harvey, Huk is all about the fishing lifestyle, but its designs are sportier and more modern, with bold logos and technical patterns. If you need gear that works as hard as you do and want a modern, athletic look, Huk is your go-to.
Shop now at hukgear.com
Sometimes you just want simple, comfortable basics to wear on a lazy beach day. Soffe delivers on that with its range of classic T-shirts, athletic shorts, and loungewear. Known for its incredible comfort and durable fabrics, Soffe offers the perfect fuss-free pieces for your coastal wardrobe.
You won't find the elaborate marine prints of Guy Harvey here, but their relaxed, easygoing apparel provides the ideal foundation for any outdoor outfit. It's an affordable and reliable source for the essential staples that complete your laid-back look.
Shop now at soffe.com
If you're looking to elevate your coastal style, Tommy Bahama embodies island luxury. With a focus on silk camp shirts, flowy linen pants, and sophisticated swimwear, the brand captures the essence of a permanent vacation. The style is effortlessly chic and always ready for a resort getaway.
Like Guy Harvey, Tommy Bahama often incorporates ocean and island motifs, but does so with a more refined, luxurious feel. It’s the perfect choice when you want that coastal spirit but for a dressier occasion, like a sunset dinner by the beach.
Shop now at tommybahama.com
We mentioned Columbia earlier, but their PFG line deserves its own spotlight. This collection is specifically engineered for anglers, packing in tons of practical features like rod holders, vented backs, and specialized pockets. It's the ultimate in fishing-focused functional wear.
You’ll find graphic tees that nod to marine life, but the real star is the performance apparel. If your main priority is having gear that truly enhances your fishing experience, while still offering style and comfort, the PFG collection is a top-tier choice.
Shop now at columbia.com
A true heritage brand, L.L.Bean has been outfitting outdoor adventurers for over a century. Known for its classic, durable apparel and legendary customer service, L.L.Bean offers everything from fishing waders and flannel shirts to comfortable coastal casuals. Their style is timeless, practical, and built to withstand the elements.
While less focused on splashy graphics, L.L.Bean shares Guy Harvey’s passion for getting outside. It’s the go-to for dependable, no-frills gear that will remain a staple in your closet for years to come, perfect for any outdoor pursuit.
Shop now at llbean.com
For a high-fashion, nautical take on coastal style, look no further than Ralph Lauren. Collections frequently feature clean lines, classic stripes, and crisp whites that evoke the lifestyle of sailing and yacht clubs. It’s an aspirational, preppy aesthetic rooted in sophisticated seaside leisure.
Compared to Guy Harvey’s rugged, artistic vibe, Ralph Lauren offers a polished and timeless look. It trades the fishing docks for the yacht deck, providing a designer option for those who love all things nautical with an impeccably tailored twist.
Shop now at ralphlauren.com
Orvis is another heritage brand with deep roots in the fishing community, particularly fly-fishing. Their apparel mixes traditional outdoor practicality with rustic, country charm, earning them a devoted following among anglers and nature lovers. The focus is on quality craftsmanship and timeless design.
Much like Guy Harvey, Orvis is dedicated to sporting traditions and conservation. However, its aesthetic is more classic and understated, leaning into traditional plaids and earth tones over bright, bold graphics. It’s a great choice for those who appreciate a legacy of outdoor excellence.
Shop now at orvis.com
Another specific gem within the Columbia brand is the Bahama collection. These lightweight, breezy button-down shirts are designed for hot, sunny days on the water. Made with breathable nylon and offering UPF sun protection, they are supremely comfortable and practical.
The Bahama shirts often come in a rainbow of tropical colors and sometimes feature subtle marine patterns, striking a nice balance between functionality and coastal flair. They share Guy Harvey’s adventurous spirit but with a strong emphasis on staying cool and protected from the sun.
Shop now at columbia.com
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