With its vintage-inspired prints and effortlessly cool cuts, Rhythm has mastered the art of laid-back beach style. It’s the kind of swimwear and apparel that looks just as good lounging by the pool as it does grabbing sunset drinks, all without feeling overdone. It perfectly captures that sun-drenched, carefree vibe we all crave for summer.
If you're obsessed with Rhythm's unique blend of surf culture and modern style but want to expand your beachwear collection, you're in the right place. Here are 16 similar brands that deliver that same effortlessly chic aesthetic.
If Rhythm is the cool, laid-back girl, Frankies Bikinis is her trendsetting, life-of-the-party sister. Known for its cheeky cuts, playful prints, and viral styles, this brand offers statement swimwear that’s designed to be seen. While Rhythm leans into a more relaxed, boho vibe, Frankies turns up the heat with body-conscious silhouettes and bold designs that are perfect for making an entrance. Both brands share a love for high-quality fabrics and a fresh, youthful spirit.
Shop now at frankiesbikinis.com
Straight from Australia, Seafolly offers a more polished take on beachwear that balances timeless function with modern fashion. You'll find a huge range of flattering bikinis, one-pieces, and chic cover-ups, often decked out in beautiful tropical prints. Where Rhythm feels a bit more gritty and surf-inspired, Seafolly brings a sophisticated, timeless resort quality that’s perfect for elevating your vacation wardrobe.
Shop now at seafolly.com
L*Space captures that quintessential California cool with a modern, minimalist twist. The brand is known for its buttery-soft fabrics, impeccable fits, and versatile pieces that you can mix and match endlessly. Compared to Rhythm's distinctly boho-print focus, L*Space offers a more streamlined, contemporary aesthetic with sleek silhouettes and chic solid colors. It’s the perfect choice when you want understated luxury and effortless style.
Shop now at lspace.com
As a heritage surf brand, Billabong embodies the authentic beach lifestyle. Their collection of swimwear, graphic tees, and casual dresses is designed for life in and out of the water. While Rhythm brings a slightly more contemporary, fashion-forward sensibility, Billabong stays true to its core surf roots with functional, durable pieces meant for adventure. Both brands are go-tos for anyone seeking that cool, laid-back vibe.
Shop now at billabong.com
For those who love Rhythm's use of color but want to take it to a more artistic level, Mara Hoffman is a dream. The brand is celebrated for its vibrant, custom prints, sculptural silhouettes, and commitment to sustainability. Her swimwear and resort wear are true works of art. While Rhythm is more understated cool, Mara Hoffman is all about making a bold, confident statement with pieces that are both unique and eco-conscious.
Shop now at marahoffman.com
Vitamin A combines sophisticated designs with a serious commitment to sustainability. Known for its perfect-fit swimwear made from recycled materials, the brand offers a sleek, modern alternative to Rhythm's more bohemian look. Think of it as minimalist, eco-luxe beachwear that sculpts and supports in all the right places. It's for the eco-conscious shopper who wants timeless style that doesn't compromise on quality.
Shop now at vitaminaswim.com
While famous for creating the perfect button-down shirt, Frank & Eileen nails effortless "après-beach" style with its collection of capes, travel sets, and easy cover-ups. Made from luxe linens and cottons, their pieces are designed for chic, relaxed days. Like Rhythm, they champion a laid-back aesthetic, but Frank & Eileen offers a more polished, menswear-inspired twist on coastal dressing.
Shop now at frankandeileen.com
Summersalt is on a mission to make swimwear that truly fits, using data from thousands of women to create flattering, comfortable designs. Their suits feature bold color-blocking, modern prints, and inclusive sizing in eco-friendly fabrics. Compared to Rhythm's boho aesthetic, Summersalt has a more graphic, contemporary, and slightly athletic vibe, sharing a commitment to quality and stylish, accessible beachwear.
Shop now at summersalt.com
PatBO brings a touch of Brazilian glamour to the beach scene with its luxurious, high-end designs. Known for intricate embroidery, dramatic cut-outs, and handcrafted details, their swimwear and resort wear are truly special. While Rhythm is all about understated, day-to-day cool, PatBO is designed for making a glamorous statement on a special vacation or poolside event. It’s beachwear as couture.
Shop now at patbo.com
Capturing the spirit of a never-ending vacation, Tularosa specializes in breezy, feminine pieces perfect for your next getaway. Their swimwear and apparel often feature romantic florals, delicate ruffles, and flowy fabrics. Tularosa shares a similar bohemian spirit with Rhythm but leans more into a gentle, romantic aesthetic, while Rhythm maintains a touch of surf-culture edge.
Shop now at tularosa.com
Onia translates to "sailboat" in Hebrew, and the brand is all about clean, modern, and versatile designs fit for travel. Using high-end fabrics, their swimwear and apparel are minimalist and timeless. If Rhythm is your go-to for trendy prints, Onia is your source for refined, pared-back essentials that will look chic for seasons to come. It’s perfect for building a sophisticated and functional warm-weather wardrobe.
Shop now at oniabrand.com
Handcrafted in Colombia, Agua Bendita's collections are an explosion of vibrant color, eclectic prints, and stunning artisanal details. Each piece tells a story, featuring intricate embroidery and unique patterns that feel truly one-of-a-kind. While both brands have a fun, beachy feel, Agua Bendita offers a much more maximalist, statement-making alternative to Rhythm’s pared-back cool.
Shop now at aguabendita.com
Acacia seamlessly merges the effortless spirit of Hawaii with a love for global travel, resulting in swimwear with a sexy, modern edge. Known for its sophisticated low-cut tops, detailed bottoms, and custom prints, the brand nails that luxe-bohemian vibe. Compared to Rhythm's more casual feel, Acacia’s pieces are more intricate and fashion-forward, designed for someone who wants their swimwear to be a standout part of their look.
Shop now at acaciacollection.com
While not a swimwear brand, Alohas creates the perfect footwear to complete your Rhythm-inspired outfit. This Spanish brand focuses on on-demand, sustainable production of stylish sandals, platforms, and espadrilles. Their designs have that laid-back but chic quality that feels right at home with beachwear, offering the ideal finishing touch for your effortlessly cool summer look.
Shop now at alohas.com
Another iconic brand born from the surf, Rip Curl is all about function and fashion for a life spent by the ocean. They offer a huge range of swimwear, from performance-driven athletic cuts to trendy bikinis and one-pieces loved by surfers everywhere. Like Billabong, Rip Curl offers a more authentic, sport-focused alternative to Rhythm, perfect for those who want their beachwear to withstand the waves while still looking great.
Shop now at ripcurl.com
Hailing from Colombia, Maaji is all about joyful, unexpected style. The brand is famous for surprising prints, eclectic textures, and its signature reversible swimwear, giving you two looks in one. Maaji shares a love of color and bohemian vibrance with brands like Agua Bendita but stands out with its super fun and practical reversible feature. It's a fantastic alternative to Rhythm if you want something more colorful and playful.
Shop now at maaji.co
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