16 Brands Like Rhythm for Effortlessly Cool Beachwear
You know that feeling when you finally find a swimsuit that works everywhere? The one you throw on for a morning surf, wear to lunch without changing, and somehow still feel put-together in at golden hour. That's the magic Rhythm has bottled since launching out of Australia's Byron Bay in 2007. Their vintage-washed prints, relaxed fits, and genuine surf DNA have built a loyal following among women who want beachwear that actually lives up to the lifestyle it promises.
But even die-hard Rhythm fans need variety. Maybe you want something bolder for a tropical trip, or a more minimalist suit for weekends at the lake. Whatever the mood, we pulled together brands that share that same laid-back authenticity without sacrificing style or quality. Here are 13 labels worth adding to your rotation.
Frankies Bikinis
Francesca Aiello started Frankies Bikinis in 2012 from her bedroom in Malibu, hand-sewing suits that she and her friends actually wanted to wear. What began as a passion project quickly became a social media phenomenon, and the brand now sits at the intersection of swimwear and ready-to-wear fashion. Their collections lean into trend-driven silhouettes with cheeky cuts, bold tropical prints, and details like ring hardware and ruching that give each piece a playful edge. The fabrics are buttery soft, and the color palettes shift seasonally to stay fresh without losing that California DNA.
Where Rhythm keeps things understated and surf-rooted, Frankies is unapologetically attention-grabbing. You will find crochet sets, sequined cover-ups, and matching resort coordinates alongside their core bikini lines. The brand also collaborates frequently with pop culture names, which keeps the collections unpredictable. If you love Rhythm's quality but want something with more personality for a pool party or a beach vacation where you plan to be photographed, Frankies delivers that energy.
Best for: Trend-forward swimmers who want statement bikinis with California cool.
Seafolly
Seafolly has been part of the Australian beach scene since 1975, making it one of the longest-running swim labels in the country. Founded in Sydney, the brand built its reputation on reliable fits and wearable designs that appeal to women across a wide age range. Their collections span everything from sporty one-pieces with built-in support to feminine bikinis with tropical prints and textured fabrics. Seafolly invests heavily in fit engineering, and it shows in the way their suits hold up through actual ocean swims rather than just poolside lounging.
The brand occupies a slightly more polished space than Rhythm. Where Rhythm channels raw surf culture and a gritty, vintage aesthetic, Seafolly leans toward refined resort style that translates well on a Bali trip or a Mediterranean holiday. Their cover-up and accessories range is also notably deep, with kaftans, sarongs, and woven bags that round out a full beach wardrobe. For anyone who appreciates Rhythm's Australian roots but wants something a bit more dressed-up, Seafolly hits that sweet spot.
Best for: Women who want reliable, well-engineered Australian swimwear with a resort polish.
L*Space
Monica Wise launched L*Space in 2000 after struggling to find bikinis that fit well and looked good on real bodies. Based in Orange County, the brand became known for its buttery Italian lycra, clean lines, and the kind of minimalist design that lets the wearer's confidence do the talking. L*Space suits tend toward solid colorways and subtle textures rather than loud prints, which gives them a timeless quality that outlasts seasonal trends. Their signature bitsy bottoms and classic triangle tops remain bestsellers year after year for good reason.
Compared to Rhythm's vintage-inspired print work, L*Space offers a more pared-back California aesthetic. The brand has expanded well beyond swimwear into cover-ups, dresses, and casual apparel that all carry that same effortless sensibility. Their sizing is consistent and their fabrication feels premium without the luxury price tag, which makes them a smart choice for building a capsule swim wardrobe. If Rhythm is your weekend surf brand, L*Space is the one you pack for a girls' trip where you want to look put-together with zero effort.
Best for: Minimalists who want clean, well-fitting swimwear in premium fabrics.
Billabong
Billabong was born on the Gold Coast of Australia in 1973 when Gordon Merchant began shaping boardshorts under his home on the kitchen table. More than five decades later, it remains one of the most recognized surf brands on the planet. Their women's swim line pulls directly from that heritage, offering everything from performance-minded surf suits and rash guards to fashion-forward bikinis and one-pieces. The brand's roots in actual surfing give their designs a functional credibility that purely fashion-oriented labels cannot replicate.
Billabong and Rhythm share obvious DNA as Australian surf brands, but they occupy different positions in the market. Billabong casts a wider net with more accessible price points and a broader range of styles, while Rhythm stays focused on a tighter, more fashion-conscious edit. Billabong also collaborates regularly with professional surfers, and their technical fabrics and UPF-rated pieces make them a strong pick for anyone who actually paddles out. If you want that same authentic beach lifestyle but with more options and a heritage that runs deep, Billabong is the obvious choice.
Best for: Surfers and beach lovers who want heritage Australian surf style at accessible prices.
Mara Hoffman
Mara Hoffman launched her namesake label in 2000 in New York, initially gaining attention for her bold, psychedelic prints that became a fixture at music festivals and resort destinations. Over the years, the brand has evolved into one of fashion's most vocal advocates for sustainability, transitioning its entire production to use recycled and organic materials. Her swim and resort collections feature sculptural silhouettes, geometric prints developed in-house, and construction details that make each piece feel more like art than a simple swimsuit. The brand manufactures primarily in New York City, maintaining tight quality control.
Where Rhythm channels a casual, surf-culture cool, Mara Hoffman brings an elevated artistic sensibility to beachwear. Her one-pieces often feature architectural cutouts and asymmetric lines, while her bikinis play with bold color blocking and custom textiles. The price point is higher, but the garments are built to last and carry a genuine environmental commitment backed by B Corp certification. For the Rhythm fan who wants to invest in fewer, more impactful pieces with a strong ethical backbone, Mara Hoffman is a compelling step up.
Best for: Design-minded shoppers who value artistic prints and verified sustainability.
Vitamin A
Amahlia Stevens founded Vitamin A in 2000 in Southern California with a clear mission: create beautiful swimwear without trashing the ocean. The brand was one of the earliest adopters of recycled nylon in the swim industry, using its proprietary EcoLux fabric made from regenerated fishing nets and post-consumer waste. Beyond the sustainability credentials, Vitamin A designs suits that actually flatter, with thoughtful construction details like internal shelf bras, adjustable straps, and strategic ruching that provide real support. Their aesthetic sits in a modern, clean space with earthy tones and organic textures.
Rhythm and Vitamin A both appeal to women who care about what goes into their clothing, but they express that concern differently. Rhythm folds its environmental efforts into a broader surf lifestyle brand, while Vitamin A puts sustainability front and center as its defining identity. The silhouettes tend to be more sculpted and body-conscious than Rhythm's relaxed fits, making them a strong option for someone who wants a bit more structure from their swimwear. If you appreciate Rhythm's ethos but prefer a sleeker, more tailored look, Vitamin A is worth exploring.
Best for: Eco-conscious swimmers who want flattering fits in sustainably made fabrics.
Summersalt
Summersalt entered the market in 2017 with a data-driven approach to swimwear, using over 1.5 million body measurements to develop fits that work for a wide range of body types. The brand quickly gained traction with its Sidestroke one-piece, a color-blocked suit that became something of an internet sensation for its universally flattering cut. Their collections feature bold graphic designs, modern color combinations, and a sporty-meets-chic aesthetic that feels fresh without trying too hard. All their fabrics are made from recycled polyamide, and the sizing runs from 2 to 24.
The vibe here is distinctly different from Rhythm's bohemian surf energy. Summersalt skews more athletic and contemporary, with clean geometric lines and a color palette that pops without relying on traditional floral or tropical prints. Their pricing sits in the mid-range, which makes them accessible for stocking up on multiple styles. They have also expanded into travel-friendly apparel, loungewear, and activewear. For anyone who loves Rhythm's quality and ease but wants something with a more modern, graphic edge and inclusive sizing, Summersalt is a smart addition to the rotation.
Best for: Size-inclusive shoppers who want data-driven fits and modern, graphic swim.
PatBO
Patricia Bonaldi launched PatBO in Brazil, drawing on her background in haute couture to create resort and swimwear that feels genuinely luxurious. The brand is known for hand-applied embellishments, intricate beadwork, and bold tropical prints that reference Brazilian flora and culture. Each collection feels like it was designed for a specific destination rather than a generic beach, with pieces that carry the kind of detail you would expect from evening wear translated into swim-appropriate fabrics. PatBO manufactures in Brazil with local artisans, which gives the collections an artisanal quality that mass-market brands cannot match.
This is beachwear at the opposite end of the spectrum from Rhythm's casual cool. Where Rhythm designs for the woman who surfs in the morning and grabs acai after, PatBO is for the woman stepping off a yacht in Positano. The price point reflects the craftsmanship, but the pieces are genuinely special occasion-worthy. Their matching sets and cover-ups are particularly strong, offering coordinated resort looks that require zero styling effort. If you want one show-stopping swimwear piece for a milestone vacation, PatBO is where you look.
Best for: Vacation dressers who want artisan-crafted, luxury resort swimwear.
Onia
Onia was founded in New York in 2009 by Carl Cunow and Nathan Romano, two friends who wanted to bring the same attention to detail found in menswear tailoring to swim trunks. The brand has since expanded into women's swimwear and resort apparel, carrying over that same emphasis on clean construction and premium materials. Their women's line features pared-back silhouettes in rich solid colors, with thoughtful touches like adjustable hardware, lined fabrics, and reinforced stitching. The aesthetic is urban and refined rather than overtly beachy, which makes the pieces transition well from sand to a seaside restaurant.
Onia occupies a different lane than Rhythm entirely. While Rhythm leans into printed, surf-inspired casualness, Onia goes for a quieter sophistication that appeals to city dwellers heading to the coast for the weekend. Their linen cover-ups and resort shirts are particularly well-made, offering that effortless off-duty look without any of the sloppiness. The brand's New York perspective brings a sharpness to beach dressing that you will not find in most surf-rooted labels. If you want your swimwear wardrobe to feel as considered as your everyday closet, Onia delivers.
Best for: City-to-coast dressers who want refined, understated swim and resort pieces.
Agua Bendita
Agua Bendita was founded in Medellin, Colombia in 2003 by Catalina Alvarez and Mariana Hinestroza, who wanted to showcase Colombian craftsmanship through swimwear. Every collection is produced locally with artisan techniques including hand embroidery, macrame, and applique work that can take hours per piece. The prints are vivid and maximalist, drawing from Colombian landscapes and tropical imagery to create suits that feel like wearable celebrations. Their collections also include resort wear, accessories, and children's swim, all carrying that same handcrafted identity.
If Rhythm represents the cool, muted side of beachwear, Agua Bendita is the full-volume, color-saturated alternative. Their pieces make a statement by design, with intricate details that reward close inspection and fabrics that pop against sun-kissed skin. The brand has built a strong following in Latin America and is gaining international recognition for bringing genuine artisanal value to an industry dominated by machine-made products. For the Rhythm fan who wants to inject some bold, handmade personality into their collection, Agua Bendita offers something truly different.
Best for: Maximalists who appreciate handcrafted, artisan-made swimwear with vivid prints.
Acacia
Acacia was born in Hawaii in 2009, founded by Naomi Newirth with a focus on creating swimwear that channels the islands' natural beauty and the global travel experiences that inspire her designs. The brand uses custom-developed fabrics with a signature buttery hand feel, and their cuts tend toward sexy but sophisticated, with low-rise bottoms, strappy details, and silhouettes that work on the beach in Tulum as well as they do on the North Shore. Each season features exclusive prints designed in-house, often referencing botanical motifs and island textures.
Acacia brings a luxe-bohemian energy that shares territory with Rhythm's aesthetic but pushes further into fashion-forward territory. The construction quality is notably high for the swim category, with features like double-lined fabrication and custom hardware that justify the premium positioning. Their pieces feel more intentional and designed than typical surf-adjacent swim, which appeals to women who treat their bikini as a real fashion choice rather than just functional beachwear. If you gravitate toward Rhythm's boho side but want something with a more polished, travel-inspired edge, Acacia fits perfectly.
Best for: Travel-obsessed women who want luxe bohemian swimwear with Hawaiian roots.
Rip Curl
Rip Curl was founded in Torquay, Australia in 1969 by Doug Warbrick and Brian Singer, making it one of the original surf brands alongside Billabong and Quiksilver. The company's tagline, "The Search," reflects a philosophy rooted in chasing waves rather than trends, and that functional mindset runs through their entire women's range. Their swimwear includes everything from competition-ready surf suits and spring wetsuits to fashion-oriented bikinis and one-pieces. The technical fabrics used in their performance line are genuinely built for hours in the water, with chlorine resistance and UPF protection that hold up season after season.
Rip Curl and Rhythm are both products of Australia's surf coast, but Rip Curl leans harder into performance and function while Rhythm prioritizes fashion and lifestyle. You will find more rash guards, boardshorts, and surf-specific designs in Rip Curl's lineup, alongside their casual beach fashion. The brand's deep history in competitive surfing gives their technical pieces a credibility that newer labels have to work harder to earn. If you actually spend time in the water and want your beachwear to perform as well as it looks, Rip Curl brings decades of wave-riding expertise to every piece.
Best for: Active surfers who need performance-tested swimwear from a heritage Australian brand.
Maaji
Maaji was founded in Medellin, Colombia in 2003 by sisters Manuela and Amalia Sierra, who built the brand around joyful, unexpected design. Their most distinctive feature is reversible swimwear, which gives you two completely different looks from a single suit. The prints are bold and eclectic, mixing tropical motifs with geometric patterns and hand-illustrated artwork that feels genuinely playful. Maaji manufactures in Colombia, and their collections extend beyond swim into activewear, children's wear, and accessories, all carrying that same colorful, optimistic identity.
Where Rhythm plays it cool with muted vintage tones, Maaji cranks the color dial to full. Their suits are designed to stand out, with print combinations that would feel chaotic from a lesser brand but somehow work beautifully together. The reversible construction also adds genuine value, essentially doubling your wardrobe options from a single purchase. Quality is solid for the price point, with fabrics that hold their shape and color through heavy rotation. For the Rhythm wearer who wants to break out of a neutral palette and add some genuine fun to their swim drawer, Maaji brings the energy without sacrificing wearability.
Best for: Playful dressers who love bold prints and the practicality of reversible swimwear.
Find Your Next Beach Brand
The beauty of Rhythm's aesthetic is that it sits at the crossroads of surf culture and everyday style, which means there is no shortage of brands working in that same space. If you want to stay in the Australian surf lane, Seafolly and Billabong both bring decades of coastal heritage to their collections. For something more artisan and handcrafted, Agua Bendita and Maaji deliver Colombian craftsmanship with serious personality. And if sustainability drives your shopping decisions, Mara Hoffman and Vitamin A prove you do not have to compromise on design to shop responsibly.
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Written by
Spencer Lanoue
