17 Brands Like NaKd for Trendy Scandinavian Fashion
If you're a fan of the effortlessly cool, minimalist aesthetic popularized by Scandinavian brands like NA-KD, then your wardrobe probably consists of clean lines, neutral colors, and timeless pieces that you can wear season after season - all with a sustainable focus and without the luxury price point.
For those looking for more Scandi-chic brands that deliver similarly on-trend, contemporary fashion, from ready-to-wear and accessories to footwear and more, here are 17 brands worth checking out.
1. Ganni
Denmark's beloved cool-girl brand, Ganni, is for those who love Na-KD's Scandi roots but want to add a playful, loud pop to their wardrobe. Known for its bold printed dresses, oversized collars, and chunky knits, Ganni is less about quiet minimalism and more about fun, statement-making fashion.
While sharing a Nordic commitment to sustainability, Ganni is decidedly more trend-driven and vibrant than Na-KD's understated vibe. Consider it Na-KD’s extroverted cousin - perfect for when you want a standout piece that everyone will ask about.
2. & Other Stories
Part of the H&M group but in a league of its own, & Other Stories offers fashion designed in Stockholm, Paris, and Los Angeles ateliers. It’s a treasure trove for everything from beautifully tailored blazers and puff-sleeve blouses to chic knits and accessories. The brand perfectly channels that versatile, Scandinavian style Na-KD is known for.
Compared to Na-KD’s more focused minimalism, & Other Stories plays with a wider range of colors, prints, and trends, giving you more variety to build an eclectic yet cohesive wardrobe. Its price point is similar, making it a fantastic alternative for high-quality everyday staples.
3. Arket
Also under the H&M umbrella, Arket is the place to go for the quintessential Nordic uniform. It’s all about high-quality materials, functional design, and sustainable staples that last. Think perfect t-shirts, modern knitwear, and clean-cut outerwear in beautiful, everyday fabrics.
Arket feels like a more elevated, adult version of Na-KD. The focus isn't on fleeting trends but on building a "perfect wardrobe" with timeless, beautifully made essentials. If you love Na-KD's simplicity but are ready to invest in everyday luxury, Arket is your brand.
4. COS
COS (Collection of Style) takes Scandinavian minimalism into a more architectural and avant-garde direction. The brand is known for its oversized silhouettes, innovative fabrics, and clean, sculptural designs that feel contemporary and timeless all at once. Expect to find everything from minimalist dresses to structured coats.
Like Na-KD, COS values sustainable materials and a polished aesthetic, but its pieces often have an artistic, modern edge. It's the perfect brand if you appreciate simplicity but want your clothing to have a strong, design-led point of view.
5. Filippa K
A true pioneer of Scandinavian minimalism, Filippa K focuses on creating refined, long-lasting investment pieces. The brand champions sleek blouses, perfectly tailored trousers, and elegant outerwear made from sustainable and high-quality materials. It's less about fast trends and more about "mindful consumption."
Filippa K is a more premium and sophisticated alternative to Na-KD. While both share a minimalist sensibility, Filippa K's pieces are investment staples meant to anchor your wardrobe for years to come. It’s the brand for building a truly timeless, sustainable closet.
6. Weenie
Instead of a physical store, Weenie offers comfortable and minimalist basics with a twist. The brand sells flowy loungewear in muted tones, graphic T-shirts, dresses ideal for layering, as well as hoodies - all prioritizing comfort.
Like Na-KD, it places a strong emphasis on minimalist and eco-friendly practices as well as wear. The style is more laid-back with oversized pieces and a soft color palette, great for lounging and day outings.
7. Wood Wood
Based in Copenhagen, Wood Wood beautifully collides high fashion, streetwear, and sportswear. The brand is known for blending a refined, Scandinavian aesthetic with an edgy, urban vibe. Think high-end graphic tees, sleek sneakers, elevated hoodies, and cool, relaxed tailoring.
If Na-KD represents Scandinavian chic, Wood Wood represents Scandinavian cool. It’s for someone who appreciates minimalist design but also wants to incorporate fashion-forward, street-inspired elements into their look. It's a great alternative for unique basics with a sporty twist.
8. Vero Moda
As a Danish fast-fashion favorite, Vero Moda delivers trendy, accessible styles for everything from work to weekend. You can find casual basics sitting alongside party dresses and seasonal outerwear. It’s a reliable spot for getting your fashion fix without a huge splurge.
Vero Moda shares Na-KD's Scandinavian roots and affordable price point, but it's much faster with trends and offers a broader, more mainstream range. Head here when you’re craving a quick, stylish wardrobe update inspired by the latest runway looks.
9. By Malene Birger
This is where Scandinavian minimalism gets a dose of grown-up sophistication and bohemian energy. By Malene Birger is known for its luxurious fabrics, timeless prints, and beautifully flowing silhouettes. Think elegant power suits, luxe knitwear, and resort-ready dresses.
If Na-KD is your go-to for daily staples, By Malene Birger is where you go for special-occasion pieces that feel both modern and timeless. It's an upscale alternative perfect for investing in high-quality, elegant designs with a distinct creative flair.
10. Rodebjer
Stockholm-based Rodebjer designs with the modern woman in mind, creating easy-to-wear pieces that are as practical as they are stylish. The brand excels at slouchy suits, signature kaftans, and artistic prints that combine comfort with a sense of effortless glamour.
Rodebjer takes the Scandi aesthetic and infuses it with a more relaxed, bohemian spirit compared to Na-KD's cleaner lines. Her pieces are known for their great drape and textured fabrics for a look that's perfect for anyone needing to go from the office to dinner.
11. Samsøe & Samsøe
Born in Copenhagen's Latin Quarter, Samsøe & Samsøe masters the art of casual, easy-to-wear street style. It offers a huge range of accessible staples for both men and women, focusing on utilitarian design, high-quality fabrics, and playful details. Think premium tees, cozy knitwear, and modern denim.
Like Na-KD, Samsøe & Samsøe is a great resource for everyday Scandinavian basics that look put-together. However, it often has a more functional, street-style energy and is well-loved for its quality jerseys and comfortable fits that stand the test of time.
12. Lindex
A Swedish go-to for affordable and inclusive fashion, Lindex offers a broad selection of clothing and lingerie. You'll find everything from on-trend pieces for the season to casual everyday basics and comfy loungewear, all at a really friendly price point.
While sharing a practical Scandinavian sensibility with Na-KD, Lindex puts less emphasis on curated minimalism and more on providing accessible, fashion-forward options for a wider audience. It's a great spot if you're looking for budget-friendly basics and trendy updates.
13. Hope
Hope is another Swedish brand that champions a minimalist, androgynous uniform. Valuing high-quality, long-lasting garments, Hope is a favorite for those who love tailored menswear-inspired pieces like classic trousers, clean-cut shirts, and sharp outerwear made from beautiful fabrics like linen and wool.
It carries a similar minimalist gene to Na-KD but leans into a slightly more androgynous and utilitarian aesthetic. If you're looking for well-made, timeless staples that blend masculine and feminine design cues, Hope's collection will be right up your alley.
14. Nudie Jeans
Though they are best known for their raw, sustainable denim, Nudie Jeans also offers a range of ethically made basics. This Swedish brand focuses on organic cotton, transparent production, and free repairs for life on their jeans. Their aesthetic is rugged, timeless, and effortlessly cool.
While Na-KD offers a full wardrobe, Nudie Jeans is the specialist you turn to for the best eco-conscious denim and perfectly worn-in tees. It’s an ideal complement to a Na-KD wardrobe if sustainability and high-quality basics are top of your list.
15. A.P.C.
Slightly moving from Scandinavia to Paris, A.P.C. (Atelier de Production et de Creation) has perfected minimalist French chic. Much like Na-KD has the Nordic essentials, this Parisian brand is a hub for the perfectly cut trench coat, selvedge denim, Breton stripe shirt, bags, and more ready-to-wear.
Both A.P.C. and Na-KD share a love for understated, high-quality basics that form the foundation of a great wardrobe. However, A.P.C. brings a distinctly Parisian sensibility - it's slightly more classic, refined, and carries a higher, more-investment price point for its impeccable craftsmanship.
16. Stand Studio
For those who love standout outerwear, Stand Studio is the answer. This Copenhagen-based brand specializes in high-quality leather and faux fur pieces, often in bold colors and trendy silhouettes. It’s where Scandinavian accessibility meets a directional-fashion edge, specifically for statement coats and jackets.
Stand Studio beautifully contrasts Na-KD's minimalist vibe. While a Na-KD outfit provides a perfect neutral canvas, a Stand Studio coat is the statement piece that completes the look. Head here when you’re looking to invest in a fun, fashion-forward jacket that doesn't compromise on quality.
Written by
Ash Read
