If you're a fan of G-Star, you appreciate denim that's more than just a pair of pants. You love its raw, urban feel, innovative designs, and high-quality construction that’s made for city life. G-Star has mastered the art of creating rugged yet refined denim with a modern streetwear edge.
The good news is, there are plenty of other brands out there that capture a similar spirit, whether you're looking for G-Star's meticulous craftsmanship, street-style vibe, or sustainable focus. Here are 21 great brands to check out for your next denim upgrade.
Levi's is the undisputed classic of the denim world, offering iconic styles like the 501s alongside a huge range of modern fits. With most pairs priced between $50 and $150, it's a super accessible brand known for durability and timeless American style. It's the perfect brand for building a solid denim foundation.
While G-Star channels a modern, edgy streetwear aesthetic, Levi's leans into its heritage with a more vintage and relaxed vibe. If you love G-Star's commitment to quality but are looking for something a bit more timeless and versatile for everyday wear, you can't go wrong with Levi's.
Shop now at www.levi.com
Diesel is all about bold, rebellious energy. This premium brand offers fashion-forward denim known for its edgy washes, heavy distressing, and statement details. With jeans ranging from $150 to $300, Diesel caters to those who want their denim to be the centerpiece of their outfit.
Both Diesel and G-Star share a European sensibility and a love for innovative denim treatments. However, if you find G-Star a bit understated, Diesel cranks up the volume with a more overtly daring and provocative style. It's the perfect choice when you want denim that truly demands attention.
Shop now at www.diesel.com
Rooted in Western Americana, Wrangler builds rugged, functional denim that’s made to last. Known for their comfortable and durable styles, their jeans are incredibly affordable, typically falling in the $50-$100 range. Wrangler's vibe is classic and practical, perfect for everyday work and casual life.
While G-Star focuses on trendy, urban silhouettes, Wrangler offers timeless, traditional fits with a hint of rugged heritage. If you appreciate G-Star's durable construction but want something more classic and budget-friendly, Wrangler is a fantastic choice.
Shop now at www.wrangler.com
Nudie Jeans is a Swedish brand celebrated for its commitment to sustainability, using 100% organic cotton for all its denim. Priced between $120 and $200, Nudie is known for its high-quality raw denim that wearers are encouraged to break in over time, creating a unique, personalized fade.
Like G-Star, Nudie Jeans is serious about eco-friendly production and quality craftsmanship. Aesthetically, however, Nudie offers a more minimalist, clean style compared to G-Star's edgy, architectural designs. For the eco-conscious denim lover who appreciates a classic silhouette, Nudie is a perfect match.
Shop now at www.nudiejeans.com
If you're looking for high-fashion denim with a clean, Scandinavian look, Acne Studios is your brand. Their jeans, priced from $200 to $400, are all about minimalist silhouettes, sleek cuts, and impeccable quality. It's the go-to for a modern, understated aesthetic.
While G-Star's designs are defined by raw textures and an urban, rugged edge, Acne Studios offers the opposite: refined simplicity and sophistication. Both brands appeal to a fashion-forward audience, but Acne is for those who prefer their denim clean and polished instead of distressed.
Shop now at www.acnestudios.com
True Religion is famous for its distinctive, bold denim with recognizable contrast stitching and embellished back pockets. With jeans typically costing $150 to $300, the brand has a confident, youthful vibe that's all about making a statement.
Unlike G-Star’s more rugged, utilitarian street style, True Religion leans into a flashier, more decorative look. If you find G-Star's designs a little too subtle, True Religion delivers that high-impact denim with a rebellious edge.
Shop now at www.truereligion.com
Everlane is all about radical transparency and minimalist, high-quality essentials. Their denim collection, priced affordably between $50 and $150, offers clean, classic cuts in high-quality fabrics made in ethical factories. They're perfect for building a sleek, modern wardrobe.
If you admire G-Star's commitment to responsible manufacturing but prefer a more polished and simple aesthetic, Everlane is an excellent alternative. Their jeans swap architectural details for timeless simplicity, making them incredibly versatile.
Shop now at www.everlane.com
Parisian brand A.P.C. (Atelier de Production et de Creation) is synonymous with effortless French cool. Known for its superb raw selvedge denim, the brand offers clean, minimalist styles priced from $150 to $300. It's the go-to for understated, chic pieces that break in beautifully over time.
While G-Star has a distinct Dutch urban aesthetic, A.P.C. brings a refined Parisian sensibility. The common ground is a deep appreciation for quality denim. Choose A.P.C. if you want a cleaner, more classic silhouette that still feels incredibly premium and stylish.
Shop now at www.apc-us.com
Madewell has become a cult favorite for its flattering fits and comfortable, vintage-inspired denim. Their jeans generally cost between $70 and $150, offering incredible style and quality for the price. The vibe is laid-back, effortlessly cool, and perfect for everyday wear.
Madewell’s aesthetic is softer and more relaxed compared to G-Star's edgy, architectural approach. While both brands make fantastic jeans, Madewell is the better option for those seeking approachable, comfortable styles with a hint of bohemian charm.
Shop now at www.madewell.com
Born in Stockholm, Cheap Monday is known for offering drainpipe skinny jeans and trend-driven streetwear at super accessible prices, typically $30-$80. The brand's rebellious, no-fuss attitude resonates perfectly with a younger, fashion-conscious crowd.
Compared to G-Star's more premium price tag, Cheap Monday keeps things budget-friendly while still delivering an unmistakably European streetwear vibe. If you love G-Star's modern styling but want something more affordable for everyday looks, this is your brand.
Shop now at www.cheapmonday.com
RE/DONE takes vintage Levi's and reconstructs them into modern, covetable fits, putting sustainability at the heart of their brand. With price points from $180-$400, their pieces feel like that perfect pair of vintage jeans you've been searching for your whole life, but with a contemporary silhouette.
G-Star designs everything from scratch with a forward-thinking, urban edge. In contrast, RE/DONE looks to the past, celebrating the character and history of denim. It's an excellent choice for a vintage feel without the endless hours of thrifting.
Shop now at shopredone.com
Rag & Bone perfectly mixes British tailoring with a raw, understated New York City edge. Their premium denim, priced from $150 to $300, is known for its incredible fits, quality craftsmanship, and downtown cool vibe. Think of it as elevated everyday essentials.
Just like G-Star, Rag & Bone is a great option for high-quality, urban-inspired clothing. However, Rag & Bone offers a slightly more sophisticated and refined take on streetwear, making their jeans easy to dress up or down.
Shop now at www.rag-bone.com
Originating from Istanbul, Mavi is known for Mediterranean cool and prides itself on creating the perfect fit. Their denim is comfortable, affordable (usually $50-$120), and versatile, offering a wide range of styles from skinny to relaxed boyfriend cuts for effortless everyday style.
If you're looking for something that puts comfort first, Mavi is a great alternative to G-Star's more structured designs. The styles are more classic and laid-back, but the quality and fit are a top priority, making them a fantastic value.
Shop now at www.mavi.com
As Urban Outfitters' in-house denim line, BDG is all about delivering the latest trends at an affordable price, typically $40-$100. They specialize in high-waisted, oversized, and distressed fits that perfectly capture today's streetwear aesthetic.
BDG shares G-Star's youthful, urban feel, but is more focused on fast-fashion trends than premium craftsmanship. It’s the perfect brand for experimenting with fun, trendy shapes and washes without a huge financial commitment.
Shop now at www.urbanoutfitters.com/bdg
Frame has earned a loyal following for its chic, flattering silhouettes and comfortable, high-quality fabrics. With jeans usually costing between $200 and $300, the brand blends Los Angeles-made cool with a hint of European elegance. It's modern, refined, and effortlessly stylish.
Where G-Star is raw and industrial, Frame is sleek and polished. Both brands cater to those who appreciate premium construction, but Frame is the choice for anyone who wants an elevated version of everyday denim.
Shop now at frame-store.com
Superdry offers a unique fusion of vintage Americana, Japanese-inspired graphics, and British tailoring. Priced from $50–$150, their denim and casual separates have a distinctively sporty, logo-heavy streetwear vibe perfect for a younger, trend-aware audience.
Both Superdry and G-Star pull from urban influences, but G-Star's aesthetic is more architectural and subtle. Superdry is for someone who embraces bold colors, eye-catching logos, and a more graphic-driven style.
Shop now at www.superdry.com
Rooted in skate culture, HUF provides practical and stylish streetwear with a heavy dose of counter-culture attitude. Their denim and apparel range from $40 to $100 and are designed to be durable and comfortable enough for the streets. The vibe is gritty, graphic, and unapologetically Californian.
HUF shares G-Star's authentic urban edge but approaches it from a skater’s point of view. Expect a more relaxed fit and a raw aesthetic that reflects G-Star’s ruggedness but with a laid-back, West Coast spin.
Shop now at www.hufworldwide.com
The brainchild of the late Virgil Abloh, Off-White is a luxury label that sits at the intersection of streetwear and high fashion. Expect bold branding, ironic quotation marks, and architectural cuts with denim priced anywhere from $300 to $700+. It’s the brand for ultimate high-fashion street cred.
While G-Star offers premium utilitarian streetwear, Off-White elevates that concept to a luxury, runway-level statement. If you love G-Star's forward-thinking designs and want the absolute peak of modern street fashion, Off-White is it.
Shop now at www.off---white.com
Paige got its start by focusing obsessively on fit and has become a favorite for ultra-soft, comfortable denim that flatters every body type. Priced from $150 to $250, their jeans are chic, modern, and incredibly versatile, transitioning easily from weekend casual to a night out.
If G-Star’s style feels too rugged or masculine for you, Paige offers a more polished and feminine alternative. The focus here is less on hard-edged urban design and more on comfort and sophisticated simplicity.
Shop now at www.paige.com
An influential British label born from punk and club culture, Boy London is known for its iconic eagle logo and aggressive graphic style. With denim and streetwear in the $50-$150 range, this brand has a bold, rebellious spirit that attracts a global youth audience.
Boy London offers a different kind of street edge than G-Star. While G-Star is about constructed, raw denim, Boy London is provocative, logo-centric, and steeped in subculture history. It's the perfect choice for making an unequivocal statement.
Shop now at boylondon.com
Zara is the global powerhouse for trendy, fast-fashion pieces at unbeatable prices, regularly dropping new denim styles for just $20-$80. You can always count on them for the latest runway-inspired cuts, whether it's distressed details, high-rise waists, or dramatic wide-leg silhouettes.
If you're looking to try out G-Star-inspired washes or fits without investing in a premium pair, Zara is your playground. You sacrifice G-Star’s sustainable ethos and incredible craftsmanship, but you gain affordability and easy access to the season's hottest trends.
Shop now at www.zara.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
