Since bursting onto the scene in the '90s, FUBU has become a legendary name in streetwear, defining an entire era of hip-hop culture with its bold logos and oversized fits. The brand's "For Us, By Us" ethos created a movement, making its graphic tees, hoodies, and snapbacks more than just clothes - they were a statement.
If you love FUBU's unapologetic, urban aesthetic and its deep cultural roots, there’s a whole world of brands waiting for you. Here are 19 streetwear brands that capture that same bold energy.
LRG is all about celebrating underground culture with eye-catching designs and a creative spirit. Their collections are packed with graphic tees, hoodies, and jackets that often feature vibrant, nature-inspired prints mixed with a classic urban feel. Like FUBU, LRG has strong ties to music and hip-hop culture, but they often lean into more experimental patterns and colors, giving their pieces a unique, artistic edge.
Shop now at lrg.com
If you're looking for that '90s baggy fit without breaking the bank, Southpole is your brand. It delivers on affordable and comfortable streetwear essentials, from relaxed-fit denim to oversized hoodies and basic graphic tees. It shares FUBU’s accessible price point and commitment to everyday urban style, making it a go-to for relaxed, casual looks.
Shop now at southpole.com
Founded by hip-hop mogul P. Diddy, Sean John fuses streetwear with a touch of luxury. The brand offers more polished silhouettes, high-quality fabrics, and a sophisticated approach to urban fashion. While it shares FUBU’s DNA from the golden age of hip-hop, Sean John elevates the look with slick tracksuits, stylish outerwear, and tailored essentials for a cleaner, more upscale vibe.
Shop now at seanjohn.com
Often called "The Godfather of Urbanwear," Karl Kani is another iconic brand that shaped '90s hip-hop fashion. Known for its signature logo, bold color-blocking, and baggy silhouettes, it delivers authentic street style with a rebellious attitude. Both Karl Kani and FUBU are legendary pioneers, but Kani often brings a slightly edgier, tougher aesthetic to its tracksuits and tees.
Shop now at karlkani.com
Born from the skate and hip-hop scenes of New York City, Mecca (formerly Mecca USA) embodies a raw, streetwise energy. The brand is known for its graffiti-inspired graphics, laid-back hoodies, and comfortable joggers that feel authentic to urban culture. If you love FUBU’s strong cultural ties, you'll appreciate Mecca’s dedication to artistic, street-savvy designs.
Shop now at meccausa.com
For a dose of street style with a glamorous, feminine edge, Baby Phat is a legend. Founded by Kimora Lee Simmons, the brand is famous for its iconic cat logo, velour tracksuits, and sexy, form-fitting silhouettes. While FUBU cornered the market on bold, unisex streetwear, Baby Phat offered a flirty, empowering alternative that remains iconic today.
Shop now at babyphat.com
Instantly recognizable by its rhino logo, Ecko Unltd. is a streetwear staple known for its graffiti-art aesthetic and bold graphics. Their collections feature everything from embellished logo tees to statement hoodies with an energetic, rebellious vibe. Like FUBU, Ecko offers loud, expressive pieces, but often incorporates more intricate artwork and edgy details.
Shop now at eckounltd.com
With its signature "Omini" logo tape running down sleeves and pant legs, Kappa has become a global force in retro sportswear and streetwear. Known for its stylish tracksuits and athletic-inspired essentials, the brand perfectly blends comfort with a sleek, sporty look. It shares FUBU’s sporty influence but with a distinctive European flair that's instantly recognizable.
Shop now at kappa.com
Starter is your go-to for nostalgic, American sportswear with serious street cred. Famous for its iconic satin bomber jackets and snapback hats, the brand connects authentic sports heritage with everyday urban style. While FUBU’s look is rooted in hip-hop, Starter provides a classic, athletic alternative for those who love vintage-inspired, team-centric fashion.
Shop now at starter.com
Rooted in skate culture, Diamond Supply Co. mixes high-quality staples with streetwear cool. The brand is known for its instantly recognizable logo, clean graphic tees, and comfortable hoodies. It shares FUBU's connection to urban culture but channels it through a lens of skate parks and street art, offering a slightly more minimalist West Coast vibe.
Shop now at diamondsupplyco.com
If you're looking for a high-end take on streetwear, Kith is the name to know. Famous for its premium materials, meticulously curated collaborations, and limited-edition drops, Kith elevates staples like hoodies, tees, and sneakers into luxury items. It operates at a much higher price point than FUBU, but it's a perfect brand for those who covet hype-worthy, fashion-forward pieces.
Shop now at kith.com
Co-founded by Jay-Z, Rocawear is another legendary brand born from hip-hop royalty. It channels a distinct East Coast energy with its bold branding, graphic T-shirts, and standout outerwear. Like FUBU, Rocawear represents a key era in music and fashion and is a great place to find pieces with an authentic, music-inspired pedigree.
Shop now at rocawear.com
HUF blends skate, street, and counterculture into one cohesive aesthetic. The brand is popular for its Plantlife socks, effortlessly cool graphic hoodies, and snapbacks. HUF's look is built on relaxed fits and artistic prints with a rebellious spirit, appealing to the same streetwear enthusiasts who love FUBU but with a modern, skater-approved twist.
Shop now at hufworldwide.com
Founded by street artist Shepard Fairey, Obey is rooted in artistic expression and activism. It's best known for its iconic stare-down graphic, which appears on tees, hoodies, and jackets. Obey shares FUBU’s knack for creating statement pieces, but its message is more focused on street art and social commentary, offering thought-provoking and visually striking designs.
Shop now at obeyclothing.com
While often seen as preppy, the Polo Sport line from Ralph Lauren was a status symbol in '90s urban fashion and continues to influence streetwear today. Known for its clean lines, bold logo graphics, and athletic vibes, Polo Sport offers a more polished take on streetwear. It caters to those who love FUBU’s strong branding but prefer a cleaner, more classic sportswear aesthetic.
Shop now at ralphlauren.com
Mitchell & Ness is the king of officially licensed, vintage-inspired sports apparel. If you love building outfits around throwback jerseys, snapbacks, and athletic shorts, this is your brand. It captures the same nostalgia as FUBU but focuses entirely on sports history, making it perfect for creating authentic, athletic-driven streetwear looks.
Shop now at mitchellandness.com
The titan of modern streetwear, Supreme mastered the art of hype culture with its iconic Box Logo tees and highly coveted weekly drops. Known for its limited-edition collaborations and fearless attitude, Supreme is a luxury player in the world of urban fashion. While FUBU champions accessibility, Supreme represents exclusivity, but both undeniably sit at the center of streetwear culture.
Shop now at supreme.com
Nike’s ACG line offers a perfect mix of technical performance and outdoor-inspired streetwear. With a focus on functional materials, bold color palettes, and utilitarian designs, ACG pieces like cargo pants, weather-resistant jackets, and trail-ready footwear are designed for urban exploration. It brings a "gorpcore" edge to the streetwear scene, offering a rugged, function-first alternative to logo-heavy brands.
Shop now at nike.com
Straight from Japan, BAPE is a streetwear phenomenon known for its iconic camo print, shark-faced hoodies, and playful graphics. As a high-end brand, BAPE offers bold, expressive pieces for those who want to invest in standout fashion. It shares FUBU’s commitment to making a visual statement but does so with a luxury price point and an unmistakable, over-the-top aesthetic.
Shop now at bape.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
