If you're a fan of lingerie that's more about fun, confidence, and personality than just function, you probably already love Fruity Booty. Their playful designs, vibrant colors, and cheeky cuts are all about embracing your bold side and making a statement, even under your clothes.
For those who love Fruity Booty's vibrant and provocative vibe, there are plenty of other brands serving up similarly playful and daring styles. Here are 19 brands like Fruity Booty to add to your collection:
Nubian Skin is all about celebrating diversity with gorgeous lingerie and hosiery designed for women of color. While their mission is inclusivity, their aesthetic is anything but boring. They offer a rich palette of skin-tone shades in bold, fun styles that feel both refined and playful. Think of them as a more sophisticated take on Fruity Booty's colorful spirit, with a focus on seamless fits that feel luxurious.
Shop now at nubianskin.com
With a rebellious, punk-rock attitude, Bikini Kill delivers cheeky and provocative styles for those who want to push boundaries. Their collections are packed with edgy designs, cutouts, harnesses, and daring fabrics. While Fruity Booty is bright and vibrant, Bikini Kill leans into a darker, more audacious aesthetic, but both share a deep love for creating sexy, unforgettable statement lingerie.
Shop now at bikinikill.com
Lascivious is a luxury lingerie label known for its daring, bondage-inspired designs and high-quality craftsmanship. Featuring strappy details and provocative silhouettes, their pieces bring a high-fashion edge to playful lingerie. If you love Fruity Booty’s sexy approach but want to elevate it with a more sophisticated and luxurious feel, Lascivious is the perfect brand to explore.
Shop now at lascivious.com
Yandy is a one-stop shop for playful and affordable lingerie, with a massive range of styles from flirty teddies to daring harnesses and costumes. They're a perfect match for Fruity Booty lovers who crave variety and want to experiment with different looks without breaking the bank. While Fruity Booty nails a specific high-color niche, Yandy offers endless options for every possible mood.
Shop now at yandy.com
Désirée is a boutique brand that blends romantic, flirty vibes with playful designs. Their pieces are known for bright colors, fun ruffles, and cute prints, perfect for moments when you want to feel both sweet and sexy. They share Fruity Booty's youthful energy but lean more into soft, romantic details rather than overtly bold styles, making them a cute alternative.
Shop now at desiree.com
Bluebella creates modern, edgy lingerie with a focus on innovative designs and sexy silhouettes. You'll find daring cutouts, chic strappy details, and luxurious fabrics that feel sophisticated yet playful. Like Fruity Booty, Bluebella is all about making a statement, but they do it with a polished, fashion-forward twist that’s incredibly chic.
Shop now at bluebella.com
Specializing in sultry and glamorous lingerie, Oh La La Cheri adds a playful twist to classic sexy styles. Their collections are filled with vibrant colors, intricate lace, and tease-ready designs made for making an impact. They share Fruity Booty’s talent for combining fun with sexy, but often amp up the glamour with glitter and other eye-catching embellishments.
Shop now at ohlalacheri.com
Lingerie by Dottie is all about quirky, colorful, and playful intimates that celebrate personality. Known for fun prints, bright colors, and standout pieces, this brand is for anyone whose lingerie needs to be as unique and lively as they are. They're similar to Fruity Booty in their youthful, energetic approach but often feature more eclectic and artsy designs.
Shop now at lingeriedottie.com
Agent Provocateur is the queen of high-end provocative lingerie. Their designs are known for luxurious fabrics, intricate details, and daring cuts that command attention. While much more luxe and refined than Fruity Booty, both brands are experts at making a bold, sexy statement, making Agent Provocateur the perfect choice for a special occasion splurge.
Shop now at agentprovocateur.com
Known for trendy and affordable styles, Fashion Nova's lingerie section certainly delivers. Expect fun and sexy pieces with bold prints, bright colors, and figure-hugging cuts that are designed to boost your confidence. Their aesthetic is very similar to Fruity Booty’s youthful and playful vibe, with the bonus of new drops happening all the time.
Shop now at fashionnova.com
For those who want a playful style with planet-friendly practices, Knickey is a must-try. This sustainable lingerie brand uses eco-friendly fabrics to create comfortable, cute intimates in simple designs and bright colors. They share Fruity Booty’s playful spirit but with a strong emphasis on comfort and ethical production, making them a great choice for fun and conscious everyday wear.
Shop now at knickey.com
Playful Promises lives up to its name by offering vintage-inspired styles with a fun, modern twist. With awesome prints, quirky details, and inclusive sizing, this brand is perfect for finding sexy and unique lingerie that feels one-of-a-kind. They channel Fruity Booty’s fun-loving energy but add a distinctly retro flair to their designs.
Shop now at playfulpromises.com
Fleur du Mal creates luxurious, sexy lingerie where sophisticated details like silk, lace, and embroidery take center stage. Their pieces are daring yet elegant, crafting a chic look with just the right amount of playful edge. While Fruity Booty embraces vibrant, casual fun, Fleur du Mal elevates it to a luxe, fashion-forward level for a more glamorous vibe.
Shop now at fleurdemal.com
Famous for their ultra-soft lace thongs, Hanky Panky is the go-to for lingerie that feels as good as it looks. Their styles often lean more casual for everyday wear but always include a flirty twist through fun prints and vibrant colors. They share Fruity Booty’s love for a pop of color but put comfort right at the forefront.
Shop now at hankypanky.com
Dolls Kill provides edgy, rebellious lingerie for those with a flair for the alternative. Expect bold graphics, latex, and harness details that channel a punk-inspired vibe. Like Fruity Booty, they’re all about bringing a playful attitude to lingerie, but Dolls Kill takes it in a much edgier, alternative direction.
Shop now at dollskill.com
Bordelle is a luxury brand celebrated for its bondage-inspired designs, strappy silhouettes, and incredible craftsmanship. With signature details like gold hardware and daring sheer panels, their pieces are designed to make you feel empowered and confident. While sharing Fruity Booty's boldness, Bordelle offers a more sophisticated and luxe experience for major statement moments.
Shop now at bordelle.co.uk
If you love fun prints, Zebra Gaze needs to be on your radar. This niche brand is known for its playful animal-print lingerie, serving up patterns like zebra and leopard with a bold, sexy attitude. They share Fruity Booty’s daring and fun vibe but channel it into a wild, untamed aesthetic perfect for print lovers.
Shop now at zebragaze.com
Purrfect Play brings a whimsical and flirty energy to lingerie and loungewear with its cute, kitty-themed designs and playful prints. Expect brightly colored and whimsical pieces designed for expressing your fun side. Like Fruity Booty, it’s all about letting your personality shine through with your intimates, but with an extra dose of adorable.
Shop now at purrfectplay.com
Kiki de Montparnasse offers luxurious, sensual lingerie with a vibe that's both sleek and playful. Their high-end styles are often minimalist but infused with fun, coquettish details like delicate bows or intricate embroidery. A great match for Fruity Booty fans who want that same sexy-plus-fun combo but in a more refined and elegant package.
Shop now at kikidmt.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
