There's a good reason so many of us have a soft spot for Fossil. The brand has mastered the art of creating timeless, vintage-inspired watches that feel both classic and current without breaking the bank. Their pieces are reliable, stylish, and have that perfect rugged-yet-refined look that works for just about any occasion.
But if you're looking to expand your watch collection with a similar vibe, you're in luck. Plenty of other brands offer that same blend of quality, style, and accessible pricing. Here are 20 incredible brands like Fossil to check out for your new favorite timepiece.
MVMT is all about providing sleek, minimalist watches that look way more expensive than they are. With price tags usually hanging between $100 and $200, their designs are clean, modern, and perfect for anyone who loves Fossil's versatility but prefers a more contemporary, pared-down aesthetic. Think of MVMT as Fossil's cool, minimalist younger sibling who's always on-trend.
Shop now at mvmt.com
Inspired by Scandinavian design, Skagen delivers watches that are defined by their simplicity and elegance. Featuring ultra-slim profiles, clean dials, and often mesh or leather straps, their watches have a light, airy feel. Priced similarly to Fossil from $100 to $300, Skagen is the perfect choice if you're drawn to Fossil's timeless quality but want a design that’s even more sleek and understated.
Shop now at skagen.com
A giant in the watch world, Seiko has a legendary reputation for durability, precision, and incredible value. While Fossil is more of a fashion-first brand, Seiko is a watchmaker's brand with a deep history of craftsmanship. You can find classic, timeless designs starting around $70 that easily compete with (and often surpass) higher-priced counterparts. If you love Fossil's dependability but value technical quality and heritage, Seiko is a can't-miss.
Shop now at seikowatches.com
Citizen brilliantly merges style, function, and eco-friendly technology. Many of their watches feature their signature Eco-Drive tech, which means they're powered by any light source and never need a battery. With prices from $150 to $500, they offer the same blend of everyday style as Fossil but with an innovative, sustainable edge. It's a great choice for a timeless look with a high-tech heart.
Shop now at citizenwatch.com
Famous for popularizing the minimalist watch trend, Daniel Wellington is the master of preppy, understated elegance. Their watches feature thin cases, simple dials, and the signature interchangeable fabric NATO or leather straps, making them incredibly versatile. In the $100-$200 range, they share Fossil's knack for creating everyday classics, but their aesthetic is much more polished and minimalist.
Shop now at danielwellington.com
An American icon, Timex has been making durable and affordable watches for generations. With many styles under $100, they offer that same classic, rugged sensibility as Fossil but at an even more accessible price point. From the iconic Weekender to the sturdy Expedition, Timex watches are built to last and are perfect for anyone wanting a super reliable, no-fuss timepiece with a ton of character.
Shop now at timex.com
If your style leans more delicate and feminine, Cluse is your go-to. This brand specializes in chic, minimalist watches for women, usually priced between $50 and $150. Their designs are elegant and feel more like jewelry, with slim profiles and beautiful finishes that are perfect for stacking. While Fossil has some feminine styles, Cluse makes it their entire focus.
Shop now at cluse.com
Bulova offers a step up in heritage and refinement. Known for its craftsmanship and precision, the brand delivers vintage-inspired designs that feel a bit more luxurious than Fossil. While their prices are slightly higher ($150-$600), you're investing in a piece with intricate details and a sophisticated backstory. If you admire Fossil's style but are ready for something more elevated, Bulova is a perfect fit.
Shop now at bulova.com
For those who feel that bigger is better, Invicta is the brand to know. They specialize in bold, statement-making watches that command attention, often featuring oversized cases and intricate, eye-catching dials. If you find Fossil's classic styles a bit too safe, Invicta offers a similar price point ($80-$300) but without any of the restraint.
Shop now at invictawatch.com
Rooted in surf and skate culture, Nixon brings a cool, edgy and sporty vibe to the table. Their watches are designed to be durable and functional, with a modern aesthetic that's popular with a younger, streetwear-focused crowd. While Fossil pulls from vintage Americana, Nixon's inspiration is purely contemporary and action-oriented. Prices generally fall in the $100 to $300 range.
Shop now at nixon.com
Vincero's motto is basically "affordable luxury," and they deliver on that promise. Their watches have a bold, premium feel with designs that are classic yet striking, often featuring details like marble dials. In a similar price range to Fossil ($150-$300), Vincero is a fantastic alternative if you want that timeless look but with a sharper, more sophisticated and ambitious edge.
Shop now at vincerowatches.com
Fusing Swedish minimalism with British heritage, Larsson & Jennings creates refined, contemporary watches for the high-end minimalist. Their prices are higher, starting around $300, reflecting premium materials and a sharp focus on modern, clean design. It's a great option if you're looking to graduate from Fossil to a more luxurious but equally stylish and fuss-free timepiece.
Shop now at larssonandjennings.com
Instantly recognizable, Mondaine watches are famous for their design, which is licensed from the official Swiss Railways clock. This gives them a unique, graphic, and highly functional look. With Swiss precision and a clean aesthetic, they offer a different kind of timelessness than Fossil - one rooted in iconic, industrial design rather than vintage nostalgia.
Shop now at mondaine.com
If Fossil is your reliable classic, Guess is your trendy-going out watch. Guess watches are all about fashion-forward, glamorous style, often featuring bold branding, sparkly accents, and eye-catching details. They offer a ton of personality at an accessible price point ($75-$200) for moments when you want your accessory to be the star of the show.
Shop now at guess.com
Michael Kors takes Fossil's everyday appeal and adds a layer of polished, jet-set glamour. Known for their chunky gold-tone bracelets and a touch of sparkle, MK watches ($150-$500) are a go-to for a more luxurious, statement look. They are perfect for anyone who loves a dependable fashion watch but wants something with a bit more glitz.
Shop now at michaelkors.com
As an excellent entry point into the world of Swiss watchmaking, Tissot offers superior craftsmanship and timeless design. Ranging from around $200 and up, Tissot provides heritage and quality that positions it a step above fashion-focused brands. If you're ready to invest in a premium, beautifully made timepiece that will last a lifetime, Tissot is a fantastic choice.
Shop now at tissotwatches.com
Hailing from Copenhagen, Nordgreen combines Scandinavian minimalism with a strong focus on sustainability. Their watch designs are beautifully simple and elegant, and every purchase supports a good cause. Like Skagen, Nordgreen offers a clean alternative to Fossil's rustic vibe, perfect for those who want a versatile, modern watch that also makes a positive impact.
Shop now at nordgreen.com
Anne Klein excels at creating elegant, classic, and highly affordable watches for women, often sold in beautiful gift sets with matching bracelets. Typically priced between $50 and $150, their designs are polished and feminine, making them a perfect accessory for work or formal occasions. For cheap and chic versatility, Anne Klein is a wonderful alternative.
Shop now at anneklein.com
Orient is another beloved Japanese watchmaker, especially famous among watch enthusiasts for their high-quality automatic (mechanical) movements at unbeatable prices ($150-$500). If you love Fossil's classic designs but are fascinated by the intricate art of watchmaking, Orient is your gateway. Their pieces look sophisticated, run beautifully, and offer incredible value for the money.
Shop now at orient-watch.com
Known for its ultra-durable outdoor gear, Filson also makes ruggedly handsome watches that capture an authentic American heritage vibe. They share Fossil's taste for leather straps and classic design but turn the durability and ruggedness up to eleven. Built to withstand the elements, a Filson watch is perfect for anyone who loves Fossil's outdoorsy aesthetic but needs something even tougher.
Shop now at filson.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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