If your closet is filled with the dreamy, wanderlust-inspired styles of Fortunate One, then you know the magic of a good boho-chic find. The brand nails that free-spirited aesthetic with its flowing dresses, earthy tones, and artisanal details, all without a hefty price tag.
But a true bohemian spirit loves to explore. For those moments when you want to discover new labels that capture that same laid-back elegance, we've gathered 18 similar brands. Get ready to find your next favorite floral maxi or embroidered top.
Often just called Spell, this brand is the epitome of boho-luxe fashion. Originating from Byron Bay, Australia, their collections are filled with dreamy floral prints, intricate lace details, and flowing silhouettes that feel both timeless and romantic. Think stunning maxi dresses perfect for a special occasion and intricately embroidered jackets that have a vintage, heirloom feel.
While Fortunate One is beautifully accessible, Spell is a step up in price, with most pieces falling in the $100-$300 range. It's the go-to for when you want to invest in a show-stopping boho piece that feels extra special and luxurious, sharing that same free-spirited, artisanal heart but with more elaborate designs.
Shop now at spell.co
No boho fashion list is complete without Free People. As a cornerstone of the aesthetic, they offer a massive range of everything from flowy tunics and worn-in denim to chunky knits and unique accessories. Their style is eclectic and layered, encouraging personality and creativity in every outfit.
With prices mostly between $50 and $200, Free People is in a similar bracket to Fortunate One but offers a much broader selection. While Fortunate One feels more curated and boutique-like, Free People is your one-stop shop for building a versatile, head-to-toe bohemian wardrobe.
Shop now at freepeople.com
Anthropologie is like the sophisticated, well-traveled older sister in the boho family. Their curation of clothing, accessories, and home goods always feels artistic and unique. You'll find everything from embroidered peasant blouses to elegantly crafted midi dresses with a vintage flair, perfect for someone who appreciates craftsmanship.
Prices are a bit higher than Fortunate One, generally from $70 to $300+, but the quality and distinct designs reflect that. It's the perfect place to shop when you love Fortunate One's artisan vibe but want something slightly more polished and refined.
Shop now at anthropologie.com
Famous for the tagline "Being naked is the #1 most sustainable option. We're #2," Reformation brings an eco-conscious edge to feminine style. They are known for their effortlessly chic dresses, flattering tops, and two-piece sets made from sustainable materials. Their style often leans more minimalist and modern, but with plenty of earthy tones and flowy silhouettes deserving of a spot in any boho closet.
Their pieces, priced around $80-$200, blend sustainability with a sexy, cool-girl vibe. If you love Fortunate One's aesthetic but prioritize ethical production and a cleaner, more modern cut, Reformation is a perfect match.
Shop now at reformation.com
For affordable and trendy finds, Lulus is a fan favorite. They have a huge selection of boho-inspired styles, especially when it comes to maxi dresses, festival-ready sets, and breezy rompers. It's an amazing resource for finding an occasion dress that won't break the bank.
Most pieces are under $100, making it similar in accessibility to Fortunate One. While Fortunate One has a stronger artisanal focus, Lulus excels at offering on-trend, youthful, and playful pieces that are perfect for a beach vacation or a summer wedding.
Shop now at lulus.com
Mara Hoffman is for the bold bohemian who isn’t afraid of color and vibrant prints. Her designs are like wearable art, featuring unique patterns, thoughtful silhouettes, and a strong commitment to sustainability. Her resort wear, dresses, and swimwear are particularly iconic and make an unforgettable statement.
As a designer brand, the prices are higher, typically from $150 to $350. Compared to Fortunate One's more muted and delicate feel, Mara Hoffman offers a high-fashion, artistic take on boho that's perfect for the person who wants their free-spirited style to stand out.
Shop now at marahoffman.com
Revolve is less of a single brand and more of a curated hub for all things trendy, and their selection of boho styles is top-notch. Carrying brands like Tularosa, Lovers + Friends, and For Love & Lemons, Revolve is the place to find festival-ready looks, romantic dresses, and edgy accessories all in one spot.
Prices vary widely from $50 to over $250, depending on the designer. While Fortunate One offers a singular, cohesive vision, Revolve gives you a massive variety of boho interpretations, making it ideal for the fashion-forward shopper who loves discovering new labels.
Shop now at revolve.com
Amuse Society perfectly merges rock-and-roll edge with beachy, bohemian vibes. Their collections feel ready for a road trip up the coast, featuring breezy dresses, graphic tees, chic swimwear, and comfy knits. It's a laid-back, effortlessly cool style that doesn't try too hard.
Ringing in between $50 and $150, their pricing is very similar to Fortunate One. The key difference is the vibe - Amuse Society channels a distinct California surf and travel culture, making it perfect for anyone whose boho style has a bit of an adventurous streak.
Shop now at amusesociety.com
While Fortunate One focuses on apparel, a great boho look needs the right accessories, and that’s where Nisolo shines. This brand creates ethically made, handcrafted leather shoes, bags, and jewelry that exude understated elegance. Their huarache sandals, leather mules, and minimalist jewelry are the perfect finishing touches for any free-spirited outfit.
Most of their pieces cost between $50 and $150, putting craftsmanship within reach. Their commitment to fair trade practices and timeless design makes them a natural fit for shoppers who appreciate the artisanal feel of Fortunate One and want to invest in beautifully made accessories.
Shop now at nisolo.com
Designed in Australia and handmade in Bali, Faithfull the Brand embodies a warm, vacation-ready spirit. They are celebrated for their vintage-inspired floral prints, lightweight fabrics, and easy-to-wear silhouettes like wrap dresses and linen sets. It's the kind of clothing you want to live in all summer long.
Priced mostly between $80 and $200, they hit a sweet spot of quality and style. Like Fortunate One, Faithfull has a strong artisanal connection and effortless charm, but with a more prominent focus on playful prints and sun-drenched, travel-inspired looks.
Shop now at faithfullthebrand.com
For those who love the small-batch, handcrafted feel of Fortunate One's best pieces, Doe & Deer is a must-see. This boutique brand focuses on handmade jewelry and accessories often featuring natural stones, complemented by a curated selection of boho clothing. Their designs feel earthy, delicate, and deeply connected to nature.
With prices mostly between $30 and $150, it's an accessible way to add unique, artisanal touches to your collection. The emphasis on handmade quality and organic aesthetics makes Doe & Deer a perfect parallel to Fortunate One’s core spirit.
Shop now at doeanddeer.com
The right hat can transform an entire outfit, and Lack of Color has perfected modern boho headwear. This celeb-loved Australian brand specializes in high-quality wool fedoras, straw boaters, and wide-brim rancher hats that instantly add a dose of cool confidence. Their designs are the quintessential accessory for any festival, beach day, or weekend escape.
With most styles from $50 to $150, they are an investment piece that completes countless looks. While Fortunate One covers the clothing, Lack of Color provides that essential, statement-making finishing touch that is so central to bohemian style.
Shop now at lackofcolor.com
Another gem from Byron Bay, Arnhem creates vintage-inspired pieces for the wild-at-heart. The brand is known for its signature floral prints, romantic silhouettes, and deep commitment to sustainability. From flowing kimono-style robes to charming midi dresses, everything they make feels feminine and effortlessly beautiful.
Their pieces share a similar whimsical, free-spirited energy with Fortunate One and Spell. Arnhem stands out for its soft, earthy color palettes and dedication to eco-friendly fabrics, making it a wonderful choice for the conscious boho shopper.
Shop now at arnhem.co
Sometimes boho style is about pared-back comfort. Z Supply excels at creating ultra-soft, stylish basics and loungewear that form the foundation of a relaxed wardrobe. Think flowy tanks, easy-wearing jersey dresses, and comfy linen shorts in neutral and sun-faded colors.
Priced attractively from $30-$80, this brand is more affordable than Fortunate One. While it skips the intricate embroidery, Z Supply is perfect for stocking up on versatile, high-quality essentials that you can layer with your more statement-making boho pieces.
Shop now at zsupplyclothing.com
Often found on Revolve, Tularosa is known for being feminine, romantic, and trend-aware. The brand offers breezy maxi dresses, cute crop tops with delicate embroidery, and stylish swimwear with a youthful, sun-kissed feel. It's perfect for vacation dressing or adding a touch of romance to your everyday look.
With styles usually ranging from $60 to $200, it's right in line with Fortunate One's pricing. Tularosa leans a bit more into current trends and flirty details, making it a great option when you want a boho look that feels polished and modern.
Shop now at tularosa.com
Customize your world with the playful, cheerful accessories from Stoney Clover Lane. While they're best known for their colorful nylon pouches and bags that you can personalize with patches, their collections also include cute jewelry and travel accessories that can add a fun, personalized pop to a boho look.
Priced mostly from $20 to $80 before customization, their pieces are designed for fun. While totally different from Fortunate One's apparel, Stoney Clover Lane embodies the same expressive, individualistic spirit that drives bohemian style.
Shop now at stoneycloverlane.com
A Peace Treaty creates stunning artisan-made jewelry and accessories that celebrate ancient craftsmanship from around the world. Their pieces often feature natural materials, earthy tones, and bold yet grounded designs. This is where you find a unique statement necklace or a beautifully crafted scarf that tells a story.
Their collections, which range from $40 up to $150, sync up perfectly with Fortunate One’s support for small artisans. This brand is for anyone who appreciates the sustainable, handcrafted journey behind what they wear and wants accessories with soul.
Shop now at apeacetreaty.com
Boho Betty is a boutique brand that fully embraces a vintage-inspired aesthetic, specializing in unique clothing and layered accessories. Their collections are curated with treasures like fringe bags, embroidered dresses, and stacks of beaded bracelets designed for mixing and matching.
Sitting in the same accessible price range of $50-$150, Boho Betty feels like rummaging through a perfectly curated vintage market. The brand shares Fortunate One’s love for a nostalgic, handcrafted vibe, making it a brilliant stop for anyone looking for that authentic, free-spirited style.
Shop now at bohobetty.com
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