Chances are you know and love Fossil for its stylish, vintage-inspired watches that hit that sweet spot between classic cool and modern design. They offer quality timepieces with beautiful leather and stainless steel details at a price that won't make you wince, making them a go-to for building a solid accessory collection.
But if you've already got your favorite Fossil or are just itching to see what other brands offer a similar blend of style, value, and quality, you're in the right place. Here are 20 amazing brands like Fossil to check out for your next timepiece.
MVMT (pronounced "movement") is all about sleek, minimalist watches that look way more expensive than they are, with most pieces falling between $100 and $200. The brand focuses on clean dials, slim profiles, and modern aesthetics perfect for an understated but stylish look. Because they sell directly to consumers, you get a sharp-looking watch without the traditional retail markup.
While Fossil leans into a retro, Americana vibe, MVMT is distinctly contemporary and urban. If you love Fossil's price point but want a design that’s more modern and minimal, MVMT is the perfect alternative. They offer a great starting point for anyone wanting to elevate their everyday style.
Shop now at mvmt.com
As a legendary Japanese watchmaker, Seiko offers incredible craftsmanship and reliability with prices starting around $70 and going up to $500 for their more accessible lines. Known for their robust automatic movements and timeless designs, Seiko offers everything from classic dress watches to rugged dive watches that are built to last.
Compared to Fossil's fashion-first approach, Seiko is for the person who appreciates the mechanics and history of watchmaking but still wants a stylish piece for everyday wear. It’s a great step up if you’re looking for a timepiece that blends style with serious horological credibility.
Shop now at seikowatches.com
Made famous by its signature minimalist aesthetic and interchangeable NATO straps, Daniel Wellington offers sleek, Scandinavian-inspired watches for about $100-$200. With ultra-thin cases and clean, simple dials, these watches are the definition of effortless elegance and are incredibly versatile for any occasion.
While Fossil designs often feature more texture and detail, Daniel Wellington strips everything back to the basics. If you appreciate Fossil's classic feel but crave a cleaner, more minimalist look, the preppy and polished vibe of DW is an excellent choice.
Shop now at danielwellington.com
Another titan of Japanese watchmaking, Citizen is praised for its innovative Eco-Drive technology, where watches are powered by any light source and never need a battery. With prices from $100-$600, their collection includes everything from durable sports models to sophisticated dress watches with a focus on smart, sustainable design.
Think of Citizen as Fossil's tech-savvy cousin. While Fossil is all about vintage style, Citizen packs modern functionality and eco-friendly features into classic designs. It’s the perfect brand for someone who wants a handsome, reliable watch that they never have to worry about winding or replacing a battery for.
Shop now at citizenwatch.com
Taking inspiration from Danish coastal living, Skagen designs watches that are minimalist, clean, and functional, with most styles priced between $80-$200. Known for their slim profiles, lightweight mesh straps, and simple dials, Skagen’s timepieces have a distinctly modern and airy feel.
If you're drawn to Fossil's approachable price but prefer an aesthetic that's even more pared-back and Scandinavian, Skagen is for you. Their watches are elegant, incredibly comfortable to wear, and perfect for adding a touch of sophisticated calm to your look.
Shop now at skagen.com
As an accessible entry point into the world of Swiss-made watches, Tissot offers superior craftsmanship and timeless design, with prices generally starting around $200. From elegant dress watches with leather straps to sporty chronographs, every piece embodies Swiss precision and a heritage of quality.
Tissot is a step up in price and quality from Fossil, appealing to those who want to invest in a piece with a classic, refined aesthetic and true watchmaking legacy. If you love your Fossil but are ready for an upgrade that feels more luxurious and timeless, Tissot is an excellent next move.
Shop now at tissotwatches.com
Based in Amsterdam, Cluse specializes in minimalist watches that blend elegance with a modern edge. Ranging from $70-$150, their watches feature simple designs, delicate details, and interchangeable straps that allow you to customize your look instantly. The brand captures a chic, fashion-forward vibe without being loud.
Like Fossil, Cluse offers stylish timepieces at a very approachable price point. However, Cluse’s aesthetic is much more fine-boned and refined. It's perfect for those who want a delicate, almost jewelry-like watch that feels both contemporary and timeless.
Shop now at cluse.com
Nordgreen is a Copenhagen-based brand that combines minimalist Scandinavian design with a strong commitment to sustainability. Their watches, typically priced between $100-$250, feature clean dials, thoughtful details, and eco-friendly strap options. The brand also makes social responsibility a core part of its mission.
If you love the style and price range of Fossil but want a watch that aligns with environmentally conscious values, Nordgreen is your brand. Their pared-back, timeless designs are perfect for the modern consumer who cares about both aesthetics and ethics.
Shop now at nordgreen.com
Daniel Steiger delivers an opulent, luxurious look at a much more accessible price point, generally between $150 and $400. Their watches are known for bold designs, intricate details like textured dials, and a penchant for shining metal finishes and gemstone accents, creating eye-catching statement pieces.
While Fossil excels at casual, everyday vintage style, Daniel Steiger is for when you want something more glamorous and attention-grabbing. If you're looking for a watch that feels extravagant and makes a statement without a high-end price tag, this is a great brand to explore.
Shop now at danielsteiger.com
Blending classic British style with Scandinavian minimalism, Larsson & Jennings creates refined and elegant timepieces. Priced between $200 and $400, their watches are known for their sophisticated shapes, premium materials, and a polished aesthetic that works beautifully in professional and dressy settings.
Think of Larsson & Jennings as Fossil's chic, upscale, and minimalist peer. While sharing a focus on quality leather and metal, this brand caters to someone looking for elevated, sharp lines and understated luxury over Fossil’s more relaxed, vintage feel.
Shop now at larssonjennings.com
As a powerhouse fashion brand, Tory Burch brings its signature preppy-boho aesthetic to its watch collection, with pieces ranging from $150 to $300. Expect classic designs updated with brand-specific details like the iconic Double T logo, vibrant colors, and unique bracelet styles that turn a watch into a piece of jewelry.
If you love how Fossil watches feel like true accessories, you'll appreciate the Tory Burch approach. Compared to Fossil’s vintage-leaning style, Tory Burch watches are more overtly fashion-forward and are perfect for a polished, confident look.
Shop now at toryburch.com
Movado is famous for its iconic Museum Dial - a completely bare dial with a single dot at 12 o'clock, symbolizing the sun at high noon. This brand is synonymous with modern, minimalist luxury, with prices starting around $500. Their designs are sleek, artistic, and instantly recognizable.
Movado plays in a higher price range than Fossil and offers a very specific, high-concept design language. It's the right choice for someone who appreciates art and modernism and wants an iconic timepiece that’s a conversation starter.
Shop now at movado.com
Olivia Burton creates whimsical, charming, and distinctly feminine watches. Priced from around $100-$200, her collections are filled with designs inspired by nature, featuring lovely floral motifs, bees, butterflies, and celestial details. The results are romantic and playful timepieces that feel wonderfully unique.
While both brands tap into a vintage sensibility, Fossil’s is more rustic and classic, while Olivia Burton’s is soft, romantic, and storybook-like. If you are looking for a watch with a touch of magic and feminine charm, Olivia Burton is a perfect fit.
Shop now at oliviaburton.com
Michael Kors watches are all about bold, modern glam. Favored for their oversized silhouettes, shiny gold-tone finishes, and pavé crystal details, these timepieces are fashion statements in their own right. Expect prices in the $150-$400 range for a piece that feels unapologetically luxe.
Compared to Fossil’s more understated, casual aesthetic, Michael Kors is dialed up to ten. The watches are designed to be noticed and are perfect for anyone who loves a high-fashion, high-shine accessory to complete their look.
Shop now at michaelkors.com
Inspired by the pristine beauty of the Arctic, Bering offers watches with a uniquely cool, minimalist aesthetic. Priced between $100 and $250, their designs are characterized by cool tones like glacial blue and silver, clean lines, and sleek high-tech materials like ceramic and sapphire crystal.
Bering offers a similar dedication to minimalist design as Skagen but with its own unique, icy twist. It’s a great alternative to Fossil for shoppers who are drawn to a sleek, modern, and slightly unconventional look born from Scandinavian design principles.
Shop now at bering.com
An American brand with a legacy of innovation and style, Bulova offers a diverse range of beautifully crafted watches from $150 to over $600. The brand is known for its elegant dress watches and vintage-inspired designs that blend classic American glamour with reliable movements, including their ultra-accurate quartz watches.
Bulova shares Fossil's affinity for vintage American style but often feels a bit more Deco and glamorous. It's an excellent choice if you're looking for a watch with historical significance, high-quality finishing, and a touch of old-school sophistication.
Shop now at bulova.com
Timex is an iconic American brand known for creating durable, affordable, and unpretentious watches for over 160 years. With most styles priced well under $100, you can find everything from timeless field watches like the Weekender to handsome dress styles and fun retro digital reissues.
Like Fossil, Timex offers reliable, vintage-inspired style that’s incredibly accessible. Timex is often even more budget-friendly and leans into a more rugged, utilitarian feel. It’s a fantastic choice for a casual, stylish everyday watch that you can wear without worry.
Shop now at timex.com
Vincero stands out by offering bold, premium-feeling watches without the luxury price tag, typically in the $150-$250 range. Their aesthetic is modern and strong, with a focus on eye-catching chronographs and dive watches that are built to a high standard, often featuring Italian marble on the caseback.
If you like the value proposition of Fossil but seek a design that feels more assertive and masculine, Vincero is your brand. Their tagline is "Live your legacy," and their watches are designed to feel substantial and inspiring, making them great for both work and adventure.
Shop now at vincerocollective.com
Guess watches embody the brand's bold, sexy, and fashion-forward DNA. With prices usually ranging from $100 to $250, their designs are often flashy and trendy, featuring crystals, prominent logos, and unique dial textures. These are watches meant to be seen and to complete a confident outfit.
Similar to Michael Kors, Guess offers a more glamorous and trend-driven counterpart to Fossil's classic cool. If you love a statement piece and want your watch to feel like a high-fashion accessory, Guess delivers the perfect blend of sparkle and style.
Shop now at guesswatches.com
Known for its fun, polished, and quirky style, Kate Spade New York's watch collection is a delight. Priced from $150 to $250, their timepieces feature playful motifs (like champagne flutes or cityscapes on the dial), bright colors, and feminine details like bows and scalloped bezels.
Where Fossil offers timeless vintage, Kate Spade offers whimsical charm. It's an excellent brand for those who love the romantic vibe of Olivia Burton but with an added dash of clever, witty personality. It's the perfect watch for adding a pop of joy to your wrist.
Shop now at katespade.com
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