If you live for sunny days and salty air, chances are you've got a few pieces from Roxy in your closet. The brand is iconic for its vibrant, surf-inspired gear that perfectly captures that effortless, laid-back beach lifestyle. From high-performance wetsuits to colorful bikinis and comfy hoodies, it’s a staple for women who love the coast.
For those looking to expand their collection of ocean-ready apparel, we've rounded up some amazing brands that share Roxy's free-spirited vibe. Whether you're after serious surf gear or just a cute cover-up, here are 17 brands worth checking out.
As one of the original names in surf culture, Billabong shares Roxy's deep roots in the beach scene. They offer a huge range of swimwear, clothing, and accessories designed with an adventurous, laid-back spirit. You'll find everything from durable, performance-focused wetsuits to trendy bikinis and boardshorts.
Think of Billabong as a slightly more performance-driven counterpart to Roxy. While both have that quintessential surf style, Billabong leans a bit more into the technical side, making it a favorite for surfers who need gear that works just as hard as they do. Their commitment to eco-friendly materials is also a huge plus.
Shop now at billabong.com
Another legend in the business, Quiksilver is a perfect blend of surf and skate style. They offer everything from performance surfwear to rugged, streetwear-inspired apparel. Like Roxy, Quiksilver’s foundation is built on authentic surf culture, but its aesthetic often takes on a slightly edgier, more rebellious feel.
While still offering pieces with bright pops of color, Quiksilver’s collections sometimes feature more muted tones and a classic, youthful vibe that works just as well in the city as it does on the sand. It’s a great option for those who want versatile, functional pieces that nod to wave-riding culture.
Shop now at quiksilver.com
Straight out of Australia, Rip Curl is known for its high-performance gear made for "the search." Their claim to fame is top-tier wetsuits and technical surf apparel, but their casual clothing line is just as impressive for everyday beach lovers.
Compared to Roxy's consistently playful and vibrant prints, Rip Curl's style can be a bit more refined and sometimes minimalist, without sacrificing the surf-ready look. If you prioritize technical innovation and want gear that performs exceptionally, all while supporting an eco-conscious brand, Rip Curl is a perfect pick.
Shop now at ripcurl.com
Volcom manages to bring surf, skate, and snow culture together under one roof. Its vibe is energetic, bold, and unapologetically youthful, catering to a crowd that loves board sports with a touch of rebellion. You’ll find relaxed fits, lively graphics, and unexpected prints across their collections.
Like Roxy, Volcom fully embraces a free-spirited feel, but often with a distinct streetwear edge that sets it apart. If you want beachy styles that feel a bit more trend-forward and less traditionally "surfer girl," Volcom delivers on both style and sustainability.
Shop now at volcom.com
O'Neill is a true heritage surf brand and is often celebrated as the inventor of the wetsuit. That legacy of performance and durability shines through in all their products, from innovative wetsuits to casual beach apparel and high-quality swimwear.
Their aesthetic is generally more straightforward and sporty than Roxy's colorful, fashion-focused approach, often featuring neutral tones and classic silhouettes. If you're a serious surfer or just someone who wants reliable, technical gear that will stand up to any adventure, O'Neill is a solid choice.
Shop now at oneill.com
A spinoff of its parent brand, Billabong Girls tailors that perfect surf-inspired style specifically for a younger audience. Their lines are packed with playful swimwear, cute graphic tees, and comfy shorts that capture the same energetic and youthful spirit as Roxy.
This brand is ideal for teens and younger girls who want fun, stylish pieces that are perfect for beach days, vacations, or just channeling that coastal vibe daily. The focus is on comfort, cute designs, and accessibility for the next generation of beach lovers.
Shop now at billabong.com
While some brands cover your entire outfit, Rastaclat focuses on one thing: the perfect accessory. Known for their colorful braided bracelets, this brand embodies a positive, carefree vibe that mirrors the surf lifestyle. These pieces are meant to inspire good vibes and add a touch of personality to any look.
Although they don't offer clothing, Rastaclat perfectly complements the aesthetic of brands like Roxy. A stack of their bracelets is the ideal finishing touch for a surf-inspired outfit, making it a go-to for anyone who wants to complete their beach look with fun, meaningful accessories.
Shop now at rastaclat.com
Australia's Seafolly is a go-to for luxurious swimwear that feels both fashion-forward and timeless. They are celebrated for their bold prints, sophisticated cuts, and premium fabrics that make every piece a standout.
Compared to Roxy's more casual, youthful swimsuits, Seafolly offers a more refined, posh aesthetic. If you want swimwear that can easily transition from a day at the beach to a poolside party, this is a must-visit.
Shop now at seafolly.com
Mara Hoffman offers sustainable resort wear that's as much a fashion statement as it is eco-friendly. Their swimwear and beach dresses always make a statement with bold prints, flowing silhouettes, and on-trend aesthetics.
Their use of conscious materials and ethical production make them even more appealing to fans of chic, casual style. Mara Hoffman's pieces provide an elevated, beachy chic for those who want to look effortlessly stylish.
Shop now at marahoffman.com
The youth-focused extension of Roxy, Roxy Girl is designed specifically for girls who want that same vibrant, beachy style. Their collections are full of cute bikinis, hoodies, and accessories with fun prints and bright colors that are perfect for the season.
If you're shopping for kids, tweens, or teens who want to express their laid-back surf style, Roxy Girl offers apparel and accessories designed to create a fun and engaging aesthetic.
Shop now at roxy.com
Truly for the surfer with a keen interest in their gear, Futures specializes in high-performance surf fins and essential gear. If you are passionate about wave-riding, their focus on the best in innovation sets them apart.
You won't find clothing here, but if you complement the best with high-quality gear, Futures is where it's at. While Roxy has you ready to wear, they focus on performance and quality essentials, making them a trusted name among serious surfers.
Shop now at futuresfins.com
Sundry touches on every sweet spot of resort wear with an impressive collection. It’s a treat for those who want a more polished take on beachwear. Their bikinis, one-pieces, and cover-ups are all crafted in premium fabrics with a focus on fit and style.
Roxy’s swimwear often layers color and prints, focusing on a relaxed look, while Sundry offers a lean, minimal aesthetic that feels effortlessly chic. This is the perfect brand when you want to invest in beauties that make you feel confident and stylish.
Shop now at sundry.clothing
L*Space is known for its super-soft must-have basics for everyday looks, activewear, and casual staples like shorts and tops. Their style is relaxed with minimal designs focused on fit, creating these adaptable pieces.
With a focus on everyday comfort and versatility, L*Space offers relaxed, minimal styles for those who appreciate surf culture but also love a touch of elegance.
Shop now at lspace.com
Teva offers footwear that complements an ocean-inspired lifestyle. The brand specializes in sandals that are not only comfortable and easy to wear but also versatile enough for any adventure. Their sleek designs emphasize understated elegance suitable for both the beach and urban exploration.
Roxy covers a wide array of casual beachwear and surf-inspired looks. Teva produces elevated, essential footwear that complements the surf-inspired look and adds a perfect pairing for anyone who prioritizes comfort and style.
Shop now at teva.com
Vissla blends the functionality of surfwear and streetwear influences to create collections that are both colorful and versatile. Their aesthetic features relaxed fits, color, and eco-friendly fabrics appealing to those who appreciate surf culture but also love street style.
Whereas Roxy offers a fun, youthful beach vibe, Vissla serves more with a street-savvy persona, pairing style with dual function. It's the go-to for anyone wanting gear that hits the sweet spot between the beach and city streets.
Shop now at vissla.com
Seafolly is the brand to turn to when you want beach-ready comfort, sexy dresses, and state-of-the-art elegance. Their selections are not just stylish but reflect a contemporary flair while remaining laid-back.
Their bikinis and one-pieces are crafted in premium fabrics and designed for sophistication, making Seafolly a fantastic choice for anyone looking to look effortlessly chic.
Shop now at seafolly.com
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