Ever since Rihanna launched Fenty Beauty, the makeup world has never been the same. By dropping a foundation line with 40 (and now 50+) shades right out of the gate, Fenty completely reset our expectations for what inclusivity in beauty should look like.
If you love Fenty's commitment to high-quality formulas that cater to every skin tone, you'll be happy to know there are plenty of other incredible brands that share that same mission. From luxury labs to indie darlings, here are some of the best brands like Fenty Beauty for makeup lovers who value diversity.
Founded by Selena Gomez, Rare Beauty is all about enhancing your natural features, not covering them up. The brand is known for its beautiful, lightweight complexion products, including liquid blushes that are almost too pigmented (but in the best way). Like Fenty, it offers an extensive and inclusive shade range designed to make everyone feel seen.
With its focus on mental health advocacy and creating breathable, easy-to-use formulas, Rare Beauty is perfect if you love an effortless, skin-positive look. It shares Fenty's modern feel but with a softer, more minimalistic aesthetic.
Shop now at rarebeauty.com
From the legendary makeup artist Pat McGrath, this luxury brand is for those who aren't afraid of a little drama. Known for its out-of-this-world eyeshadows, high-impact pigments, and sophisticated formulas, Pat McGrath Labs serves up runway-ready glam. While it’s at a higher price point - think $30 to $70+ per item - it delivers on quality and inclusivity.
The brand shares Fenty's commitment to creating shades that look incredible on every skin tone, but with a major dose of luxury and editorial artistry. It's the ultimate special-occasion makeup for true beauty lovers.
Shop now at patmcgrath.com
If you live for vivid, highly-pigmented eyeshadows, Juvia's Place is a must-try. This brand is celebrated for its bold, Afrocentric aesthetic and its palettes and foundations that are specifically designed to pop on deeper skin tones. Best of all, it's incredibly affordable, with most products falling in the $10-$25 range.
While Fenty built its name on a huge shade range for everyone, Juvia's Place has a special expertise in creating intensely colorful formulas that perform like magic on medium and dark complexions. For makeup lovers who want their looks to be expressive and vibrant, this brand is an absolute favorite.
Shop now at juviasplace.com
NARS has been a staple in the beauty world for years, and for good reason. From its iconic blushes to its high-performance foundations, this brand nails sophisticated, chic makeup. NARS has long been serious about inclusivity, delivering dependable ranges that cater to light, deep, and every tone in between.
Compared to Fenty, NARS has a more classic, high-fashion vibe but is just as committed to quality and shade diversity. It’s an essential brand for anyone building a high-end makeup collection that just *works*.
Shop now at narscosmetics.com
Get ready for the cutest branding ever. Beauty Bakerie is a cruelty-free brand known for its adorable bakery-inspired packaging and long-lasting formulas. Its foundation line and famous Flour Setting Powder come in a wide range of shades that consider all undertones.
This brand shares Fenty's passion for inclusivity but wraps it in a playful, fun aesthetic that stands out from the crowd. With prices typically around $10-$25, it’s a brilliant choice if you want makeup that’s as delightful as it is high-performing.
Shop now at beautybakerie.com
For those who love a bold, rebellious look, KVD Beauty is your go-to. Known for its ultra-pigmented formulas and tattoo-inspired eyeliners, this brand delivers makeup that stands out and stays put. Their inclusive foundation and concealer ranges are made for everything from a natural look to full-coverage glamour.
Where Fenty is sleek and modern, KVD leans into a more alternative, edgy vibe. But both share a common ground in offering serious performance and shade options for a wide variety of customers.
Shop now at kvdbeauty.com
A cult-favorite from overseas, BPerfect is all about creative, expressive makeup. Often developed in collaboration with top influencers and makeup artists, their products are vibrant, affordable ($15-$30), and designed for high performance. Their foundation ranges were created with inclusivity as a core priority.
BPerfect feels a bit more colorful and playful than Fenty, especially with their eyeshadow palettes, but they both have that game-changing energy that makes beauty accessible and fun for everyone.
Shop now at bperfect.com
Known for its quirky, Y2K-inspired vibes and ridiculously pigmented colors, Lime Crime is unapologetically bold. While it made its name on bright lipsticks and edgy palettes, its complexion products have expanded to embrace more diversity. It's a brand for people who think of makeup as a true art form.
If you love Fenty's game-changing spirit but want something more alternative, Lime Crime is the perfect fit. Everything is also 100% vegan and cruelty-free, making it easy to create vibrant, guilt-free looks.
Shop now at limecrimemakeup.com
Mented Cosmetics was founded with a clear mission: to create the perfect nude lipsticks for women of color. The brand has since expanded to a full line of makeup essentials, including foundation sticks designed to complement a wide-ranging spectrum of deeper skin tones beautifully. Their products are also clean and cruelty-free.
Like Fenty, Mented was created to fill a major gap in the market. It focuses on beautifully understated elegance for everyday, making it an amazing brand for work-ready essentials that feel tailor-made for you.
Shop now at mentedcosmetics.com
Okay, this might seem like a cheat, but if you love Fenty Beauty, exploring Fenty Skin is a no-brainer. Sharing the same inclusive and innovative philosophy, Fenty Skin offers clean, simple, and effective skincare designed for all skin types and tones. The goal is to create a smooth, healthy canvas for your makeup.
The lineup includes gender-neutral essentials like cleansers, toners, and moisturizers with SPF, taking a "less is more" approach that complements the Fenty Beauty routine perfectly.
Shop now at fentybeauty.com
Huda Beauty is synonymous with full-on glamour. If you want high-impact makeup that delivers flawless coverage and bold color, this is it. Huda's broad range of foundations and powerful concealers are designed for a picture-perfect finish and cater to a wide audience.
While Fenty masters the everyday-to-evening aesthetic, Huda excels at over-the-top, statement-making glam. Both brands, however, are global leaders in providing options for people of all skin tones who are serious about their makeup.
Shop now at hudabeauty.com
Black Opal has been a holy grail in the inclusive beauty space for decades, consistently creating brilliant products for women of color. The brand specializes in affordable (under $20!) complexion products like foundations, powders, and concealers made for deep and rich skin tones.
Thirty years before Fenty, Black Opal was already proving that quality makeup should be available for everyone. It's a fantastic, budget-friendly Fenty alternative whether you've been a fan forever or are just discovering their amazing lineup.
Shop now at blackopal.com
UOMA Beauty is colorful, vibrant, and fiercely devoted to inclusivity. The brand’s impressive foundation line is categorized by a unique "Skin Kin" scale based on skin tone, ensuring a perfect match is easy to find. Known for its bold lipsticks and artistic collaborations, UOMA celebrates all aspects of diversity.
At a similar price point to Fenty ($25-$45), UOMA Beauty offers a different perspective on breaking beauty boundaries with its inclusive, Afro-heritage-inspired vision and innovative formulas.
Shop now at uomabeauty.com
Base No. 1 is carving out a space in the clean beauty world with its focus on getting the foundation right. This clean, cruelty-free brand is dedicated to creating seamless foundations and concealers for an expansive range of skin tones. The formulas are designed to look like a second skin, giving you a naturally flawless finish.
With prices around the $20 mark, Base No. 1 is an awesome and accessible alternative for anyone who loves Fenty’s inclusive shade ranges but is looking specifically for vegan and clean ingredients.
Shop now at basenom1.com
Kosas is where clean beauty meets high-performance makeup. The brand infuses its products - from foundations and concealers to tinted moisturizers - with skincare ingredients, so you’re treating your skin while you wear them. Their shade range is thoughtfully inclusive, designed for a fresh, healthy-looking glow.
Like Fenty, Kosas believes makeup should work for everyone. However, Kosas's aesthetic is much more minimal and focused on that effortless, "your skin but better" look. It’s perfect for green beauty fans who refuse to compromise on shade selection.
Shop now at kosas.com
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