If you’re a fan of natural men’s grooming, chances are you’ve tried (and loved) Dr. Squatch. They completely changed the game with their awesome-smelling, cold-process soaps that ditch the harsh chemicals for good stuff like pine tar and cedarwood. Their fun, rugged vibe makes buying soap feel less like a chore and more like an adventure.
But part of the fun of personal care is discovering new brands that fit your style. Whether you’re looking for something more focused on skincare, a different scent profile, or just want to shake up your shower routine, there are plenty of other amazing brands out there that share Dr. Squatch’s commitment to quality, natural ingredients. Here are 23 brands like Dr. Squatch worth checking out.
Oars + Alps creates clean, powerful grooming products designed for the active man. They offer everything from solid face washes and cooling eye sticks to deodorants powered by natural ingredients like corn starch and botanical extracts. Their whole vibe is about potent, convenient skincare meets body care without any synthetic fillers.
While Dr. Squatch nails the rugged soap bar, Oars + Alps brings that same natural, no-BS philosophy to your entire routine, especially skincare and on-the-go essentials. Think of them as the clean, modern, and efficient choice for guys who need products that work as hard as they do. Their prices are very reasonable, with deodorants around $14 and skincare kits ranging from $30-$60.
Shop now at oarsandalps.com
If you love Dr. Squatch's humorous, hyper-masculine branding, you’ll feel right at home with Duke Cannon. Famous for their "Big Ass Brick of Soap," their products are unapologetically rugged, sizable, and inspired by active military service - in fact, a portion of proceeds benefits U.S. veterans. They sell everything from shampoo "pucks" to solid colognes and shaving accessories.
Duke Cannon is probably the most direct competitor to Dr. Squatch in terms of vibe and focus on great-smelling soap bars. They're slightly more affordable, with their huge soap bricks often priced around $9-$10. If you want high-quality, American-made grooming products with a healthy dose of humor and heritage, Duke Cannon is a must-try.
Shop now at dukecannon.com
Baxter of California takes a more refined and upscale approach to men's grooming while still packing its products with high-quality, natural ingredients. They offer a sophisticated range of haircare, skincare, and shaving essentials, from their famous clay pomade to invigorating face washes and hydrating lotions. Their aesthetic is clean, modern, and has a cool, Southern California vibe.
Compared to Dr. Squatch's outdoorsy character, Baxter is more of a modern gentleman. It’s the perfect brand for the guy who wants natural, effective products that look sleek on the bathroom counter. The price point is a step up, leaning into the premium category, but the performance and quality make it a worthy investment for anyone serious about their grooming routine.
Shop now at baxterofcalifornia.com
Ursa Major is all about powerful, natural skincare with an adventurous spirit. Drawing inspiration from the healthy lifestyle of Vermont, their products are plant-powered, cruelty-free, and free of synthetic junk. They are especially loved for their "Fantastic Face Wash" and refreshing face wipes, which are perfect for use after the gym or while traveling.
Like Dr. Squatch, Ursa Major is deeply connected to nature and committed to using clean ingredients. However, their primary focus is on unisex high-performance skincare rather than soap bars. If you’re looking to upgrade from just soap to a full routine featuring natural toners, serums, and cleansers, Ursa Major is a stellar choice.
Shop now at ursamajorvt.com
Brickell offers one of the most comprehensive ranges in natural men's grooming, with products for just about every need imaginable - from hair growth shampoos and anti-aging creams to body washes and beard oil. They use high-quality natural and certified organic ingredients to create effective, science-backed formulas specifically for men's skin and hair.
Brickell shares Dr. Squatch's commitment to natural ingredients and creating targeted solutions for men. The key difference is the sheer breadth and technical focus of their skincare and anti-aging lines. If you've been wanting to tackle specific issues like wrinkles, dark circles, or thinning hair with natural products, Brickell is the brand to check out.
Shop now at brickellmensproducts.com
Wildland is an eco-conscious brand that specializes in multi-purpose grooming essentials with a rugged, minimalist spirit. Using organic and sustainably sourced ingredients, they offer products like the "All-Over Oil" (for hair, face, and body) and their popular ritual candles. Their aesthetic is earthy, artisanal, and channels a sense of natural ritual in every product.
They share Dr. Squatch's appreciation for nature and sustainable practices but are much more specialized in creating concentrated, boutique-style products. If you're a minimalist at heart who appreciates beautiful packaging and highly effective, simplified routines made from wholesome ingredients, Wildland offers a unique and refined experience.
Shop now at wildlandorganics.com
Lumin is laser-focused on providing simple, effective skincare routines for men. They take the guesswork out of building a habit by offering curated sets based on your skin type and concerns, like aging or dullness. Their formulas rely on natural, high-quality ingredients like charcoal, vitamin C, and hyaluronic acid to deliver real results.
Think of Lumin as the skincare-specialist counterpart to Dr. Squatch's body care focus. Both brands make grooming more approachable for men, but Lumin concentrates on helping you upgrade your face-care game with products designed to repair, protect, and heal your skin. Their sleek, modern packaging also has great shelf-appeal.
Shop now at luminskin.com
Primarily known for baby products, The Honest Company brings its famously strict standards for clean, sustainable ingredients to its men's grooming line. They offer gentle yet effective essentials like 2-in-1 shampoo and body wash, deodorant, and hydrating face lotion. Everything is plant-based, dermatologist-tested, and great for sensitive skin.
Like Dr. Squatch, they are champions of transparency and eco-friendly practices. But while Dr. Squatch has a rugged and woodsy feel, Honest's vibe is more bright, clean, and family-friendly. It’s a fantastic choice for guys with sensitive skin or who just want reliable, no-frills products from a highly trusted name in clean living.
Shop now at honest.com
Huron offers premium grooming products at an accessible price point. Co-founded by guys who were tired of overpaying for quality, Huron focuses on effective, clean formulas wrapped in clean, minimalist design. Their best-sellers include a refreshing body wash that smells amazing (a mix of eucalyptus, citrus, and menthol) and a lightweight, non-greasy face lotion.
Huron ditches the rugged aesthetic of Dr. Squatch for something more modern and refined, but the core principle of great-smelling, high-performance shower essentials is the same. If your style is more "modern downtown apartment" than "cabin in the woods," Huron's scent profiles and sleek look will definitely appeal to you.
Shop now at usehuron.com
Bulldog is one of the most popular and affordable natural grooming brands out there. They offer a huge range of products, from their Original Face Wash and Moisturizer to shaving gels and body lotions. They pack their formulas with great natural ingredients like aloe vera, camelina oil, and green tea, and are always cruelty-free and vegan-friendly.
Both Bulldog and Dr. Squatch focus on making amazing, natural products for the everyday guy. Bulldog, however, provides a much broader range of skincare essentials at a budget-friendly price point you can easily find at stores like Target. They're a perfect starting point if you want to swap out your entire routine without a big investment.
Shop now at bulldogskincare.com
Hawthorne adds a layer of personalization to men's grooming by using a quiz to recommend products tailored to your body chemistry, lifestyle, and scent preferences. They create high-quality, cruelty-free formulas for everything from cologne and body wash to deodorant and shampoo. Their scents are created with renowned perfumers, giving them a distinctly elevated quality.
What sets Hawthorne apart from Dr. Squatch is this high-tech, customized approach. While Dr. Squatch invites you to pick your favorite scent from their lineup, Hawthorne builds a unique grooming profile just for you. It's a fantastic service for guys who aren't sure where to start or who love the idea of a signature scent that's truly their own.
Shop now at hawthorne.co
Every Man Jack is focused on creating clean, effective, and affordable grooming products made from naturally derived ingredients. You’ve likely seen their no-nonsense packaging at your local drugstore or Target. They offer a massive range of products, from beard oils and body washes with scents like sandalwood and sea salt to aluminum-free deodorants.
Like Dr. Squatch, they champion an outdoorsy, straightforward masculinity and are committed to keeping harsh chemicals out of your routine. The main difference is accessibility and price - Every Man Jack is designed to bring natural grooming to the masses without the premium price tag. Their scents are widely praised and offer a great bang for your buck.
Shop now at everymanjack.com
As the name suggests, Rugged & Dapper balances a tough, masculine image with a focus on skin-nourishing ingredients. Their product line includes daily essentials like face and body washes, moisturizers, and a wide array of beard care products. They pack their formulas with natural and organic botanicals like aloe vera, jojoba oil, and willow bark that are effective yet gentle on the skin.
Rugged & Dapper echoes the same masculine branding and natural ethos as Dr. Squatch, but they go a little deeper into skincare with purpose-driven products like their Age + Damage Defense Moisturizer. If you want natural grooming that feels both robust and nourishing, this brand strikes an excellent balance.
Shop now at ruggedanddapper.com
Viking Revolution has built a loyal following for its high-quality, affordably priced grooming products, with a special emphasis on excellent beard care. From beard oils and balms to washes and combs, their products are designed to keep facial hair healthy and tamed. They also offer a range of skincare essentials, all made with natural and organic ingredients whenever possible.
Similar to Dr. Squatch, Viking Revolution leans into a strong masculine identity and keeps its formulations simple and effective. They are an amazing option for guys who make beard care a central part of their grooming routine and who appreciate straightforward products that are easy on the wallet.
Shop now at vikingrevolution.com
Hims is a men's wellness brand that tackles everything from hair loss and erectile dysfunction to mental health and daily grooming. Their skincare and haircare lines focus on targeted, science-backed solutions with clean ingredients. They offer products to address common issues like acne, signs of aging, and hair thinning, packaged in clean, minimalist branding.
Hims shares a commitment to making personal care more accessible for men, but its approach is more clinical and solution-oriented than Dr. Squatch's lifestyle-focused branding. If you want natural grooming products that address a specific wellness concern, Hims provides discreet and effective options.
Shop now at forhims.com
Jack Henry is all about minimalist aesthetics combined with maximum quality. They craft thoughtful, effective products using only clean, intentionally sourced ingredients, completely avoiding synthetic compounds. While they're highly praised for their clay pomade and other hair styling products, their range also includes deodorant, toners, and cleansing bars.
Where Dr. Squatch is rugged and rustic, Jack Henry is sleek and refined. Both brands deeply value transparency and the power of natural ingredients. However, Jack Henry caters to a man with a more minimalist style who appreciates a higher-end, curated approach to their grooming essentials. Their price point is premium, reflecting the meticulously chosen ingredients.
Shop now at jackhenry.co
Stryke Club was co-founded by a pediatric dermatologist who wanted to create simple, effective skincare for teenage guys without all the confusing steps or harsh ingredients. Their products are designed to combat acne and odor using clean and effective formulas, all presented with fuss-free, modern branding. Key items include their "Stryke Stick" spot treatment and their non-irritating face wash.
This brand targets a younger audience than Dr. Squatch, but the ethos of simplicity and approachable, effective grooming is very similar. If you need dermatologist-developed products that are gentle but powerful enough to handle breakouts, Stryke Club is a fantastic and modern choice.
Shop now at strykeclub.com
Boldify is dedicated to helping everyone achieve fuller, thicker-looking hair. They specialize in natural, cruelty-free solutions for hair care, focusing on volumizing shampoos, conditioners, and styling products. Their lineup is packed with nourishing botanicals designed to boost hair health without sulfates, parabens, or other harsh chemicals.
While Dr. Squatch is a fantastic all-around soap and body care brand, Boldify is the specialist to see when hair is your main concern. If you’re looking for a natural way to enhance volume, texture, and the overall look of your hair, their targeted products are an excellent place to start.
Shop now at boldify.com
Hawkins & Brimble blends traditional British barber-shop quality with modern, natural formulations. Their products, from shaving creams and beard oils to hair pomades and facial scrubs, carry a signature scent of Elemi & Ginseng. Infused with natural ingredients, their range avoids parabens and SLS while bringing a touch of vintage sophistication to your daily routine.
They offer a more classic and elegant alternative to Dr. Squatch’s rustic charm. If you appreciate the heritage and timeless ritual of traditional grooming but still want the benefits of natural, skin-friendly ingredients, Hawkins & Brimble delivers that classic experience perfectly.
Shop now at hawkinsandbrimble.com
Created by renowned hairstylist Vaughn Acord, V76 is a premium grooming line that emphasizes classic American style and hair health. The products are rich in minerals and vitamins, free from parabens and sulfates, and designed for high-performance results. While they are known for their exceptional hair styling products like pomades and creams, they also offer essentials like shampoos and conditioners.
V76 brings a salon-quality, professional edge to the natural grooming space. It's a significant step up in sophistication from Dr. Squatch, appealing to the style-conscious man who views his hair as a key part of his look and is willing to invest in premium, craftsman-quality products.
Shop now at v76.com
Mend is a skincare brand that focuses squarely on anti-aging and skin renewal for men. Using potent, plant-based ingredients, their vegan and cruelty-free formulas are designed to repair damage and promote skin health at a cellular level. Their product line is tight and focused, featuring serums, cleansers, and eye creams created for high-impact results.
Mend shares Dr. Squatch’s philosophy of using natural, clean ingredients but applies it with a sharp focus on targeted skincare solutions. It's the perfect brand for the guy who has graduated from basic routines and wants to strategically address signs of aging with a clean, minimalist system.
Shop now at mendskincare.com
Rahua (pronounced "ra-wa") is a luxury eco-conscious brand that harnesses the power of rare, potent ingredients from the Amazon rainforest. Their hero ingredient, rahua oil, is famous for its ability to strengthen and nourish hair and skin. Their entire line, which includes shampoos, body washes, and styling treatments, is vegan, organic, and sustainably sourced.
While Dr. Squatch celebrates the spirit of the North American wilderness, Rahua draws its power from the heart of the Amazon. It’s an ultra-premium, eco-luxe brand that appeals to men who prioritize sustainability and exotic, high-performance botanicals above all else, especially when it comes to hair care.
Shop now at rahua.com
Fulton & Roark is all about elevating the fine details of grooming. They are best known for their highly concentrated, wax-based solid colognes that are perfect for travel, but their expertise in scent also extends to bar soaps, deodorants, and shaving creams. Their fragrances are sophisticated and unique, blending classic masculinity with modern complexity.
This brand brings a refined, scent-focused quality to the grooming world. While it shares Dr. Squatch's love for a great-smelling bar soap, Fulton & Roark’s vibe is more about thoughtful luxury and craftsmanship. It’s an excellent choice for a man who considers fragrance to be a critical part of his personal style.
Shop now at fultonandroark.com
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