If you love makeup that’s fun, effective, and doesn't take itself too seriously, you're probably a fan of Benefit Cosmetics. Known for its quirky packaging and incredible brow products, primers, and mascaras, Benefit makes achieving a flawless, polished look feel effortless and enjoyable.
For those who adore Benefit's playful vibe and high-performance formulas but are curious to explore other options, we’ve found 16 amazing brands that deliver that same "wow" factor. Whether you’re looking for a budget-friendly alternative or a luxurious upgrade, here are the beauty brands you need to check out next.
Glossier is the queen of the minimalist, dewy, "your skin but better" aesthetic. With hero products like skin tints, brow gels, and cloud paints, the brand focuses on enhancing your natural beauty rather than covering it up. The vibe is fresh, modern, and skincare-first, making it ideal for anyone who wants a radiant finish without feeling weighed down.
While Benefit brings the playful, retro fun, Glossier offers a more pared-back, contemporary cool. If you love Benefit's focus on easy, effective products but lean towards a sheerer, skin-focused look, Glossier is your perfect match.
Shop now at glossier.com
Milk Makeup delivers cool, innovative, and multi-use products with an eco-conscious ethos. Famous for their Hydro Grip Primer and Kush Fiber Brow Gel, their formulas are vegan, buildable, and housed in sleek, modern packaging. It’s the brand for the on-the-go person who wants high-impact looks with minimal effort.
Milk replaces Benefit’s quirky charm with a downtown, edgy vibe. Both brands excel at creating game-changing primers and brow tamers, but Milk focuses on vegan ingredients and versatile, stick-based formulas that make application a breeze.
Shop now at milkmakeup.com
For a dose of high-fashion sophistication, NARS is the ultimate choice. Celebrated for its bold pigments, luxurious formulas, and iconic products like the Radiant Creamy Concealer, NARS brings professional quality to your makeup bag. It's perfect for achieving polished, glamorous looks that last all day.
Where Benefit is playful and approachable, NARS is sleek, edgy, and grown-up. If you want a more luxurious version of flawless skin helpers like Benefit's Porefessional primer, the NARS Pore & Shine Control Primer is a fantastic, high-end alternative.
Shop now at narscosmetics.com
ColourPop is a dream for beauty lovers on a budget who refuse to compromise on quality or fun. Known for dropping new, trend-driven collections almost weekly, they offer everything from vibrant eyeshadows to workhorse brow gels and primers, often for under $20. It's the go-to for experimenting with new looks without breaking the bank.
Much like Benefit, ColourPop embraces playful branding and colorful packaging. The biggest difference is the price point and the sheer speed at which ColourPop releases new, must-have products, making high-quality, trendy makeup accessible to everyone.
Shop now at colourpop.com
Urban Decay is synonymous with edgy, high-performance makeup that packs a punch. It's the brand behind the legendary Naked palettes and the All Nighter setting spray that locks your makeup in place for hours. Their primers and brow products are equally beloved for their longevity and bold results.
While Benefit projects a sweet and quirky image, Urban Decay has a rebellious, rock-and-roll heart. Both brands deliver incredible primers and brow products, but Urban Decay is all about creating high-impact, long-wearing looks that refuse to budge.
Shop now at urbandecay.com
Too Faced is Benefit’s spirited sister, offering a similar dose of whimsy, fun product names, and seriously effective formulas. With cruelty-free bestsellers like the Better Than Sex mascara and the Hangover Primer, this brand knows how to create glamorous, flawless looks while keeping makeup fun.
The synergy between Benefit and Too Faced is undeniable. They both master the art of combining adorable packaging with high-performance products that quickly become holy grails. If you adore Benefit's whole vibe, you will feel right at home with Too Faced.
Shop now at toofaced.com
Tarte combines high-performance makeup with skin-loving, cruelty-free ingredients. Famous for its iconic Shape Tape concealer and Amazonian clay-infused blushes, Tarte provides a fresh, natural-looking finish that’s actually good for your skin. It's the perfect choice for a flawless look with a clean, eco-conscious feel.
Tarte swaps Benefit’s retro-whimsy for a more natural, earth-conscious aesthetic. Both brands deliver reliable essentials for a perfected complexion, but Tarte’s appeal lies in its commitment to "good-for-you" ingredients and sustainable practices.
Shop now at tartecosmetics.com
When it comes to brows, Anastasia Beverly Hills is royalty. What started as *the* brand for perfect arches has expanded into a full line of premium, professional-quality makeup, from eyeshadow palettes to contour kits. Their brow pencils, powders, and gels are legendary for delivering precise and polished results.
While Benefit's Gimme Brow is fun and easy-to-use, ABH offers a more sophisticated, pro-level toolkit for brow artistry. If you're ready to take your brow game to the next level with meticulous detail, look no further.
Shop now at anastasiabeverlyhills.com
Created by Rihanna, Fenty Beauty changed the game with its groundbreaking commitment to inclusivity. Offering an extensive range of shades, Fenty provides products for every skin tone, focusing on radiant complexions, killer highlighters, and innovative formulas. The Pro Filt’r primers are magic for creating a smooth canvas.
Fenty trades Benefit's playful energy for modern, chic, and high-performance cool. Both brands excel at complexion-perfecting products, but Fenty’s core mission is celebrating diversity and delivering a flawless, filter-like finish for all.
Shop now at fentybeauty.com
BareMinerals is a pioneer in clean beauty, specializing in mineral-based formulas that prioritize skin health. Their products, from light-coverage foundations to primers and brow powders, are designed to enhance your natural look with good-for-your-skin ingredients. It’s perfect for achieving an effortless, flawless glow that feels weightless.
In contrast to Benefit’s bold packaging, BareMinerals offers a minimalist, skincare-centric approach. If you love the idea of creating a naturally perfected look, but want formulas rooted in clean beauty and skin wellness, BareMinerals is a fantastic choice.
Shop now at bareminerals.com
e.l.f. proves you don’t have to spend a lot to get incredible makeup. This budget-friendly brand offers a huge array of cruelty-free and vegan essentials, with their Poreless Putty Primer and Wow Brow Gel being viral sensations that rival a high-end experience.
Think of e.l.f. as the super-affordable cousin to Benefit. It offers the same sense of fun and approachability. It’s the perfect place to find effective "dupes" for pricier favorites or to build a full routine without the guilt.
Shop now at elfcosmetics.com
Charlotte Tilbury brings red-carpet glamour to your makeup collection. Known for creating radiant, lit-from-within looks, this luxury brand's products like the Hollywood Flawless Filter and Magic Cream are beloved by celebrities and makeup artists alike. Their primers and brow pencils create polished looks infused with a touch of magic.
This brand is the luxurious, sophisticated upgrade from Benefit’s casual fun. If you want to invest in a flawless canvas and achieve that signature celebrity glow, Charlotte Tilbury’s lineup is pure indulgence.
Shop now at charlottetilbury.com
Buxom serves up bold, unapologetic, and plumping makeup. While best known for their lip-plumping glosses, the brand's mascara, brow gels, and primers are equally designed to create a full, confident look. Their branding is sassy and playful, encouraging you to feel your most fabulous.
Buxom shares Benefit’s energetic and fun-loving spirit but dials up the boldness. If you like the lighthearted approach but want to add a little more sass and volume to your look, especially with plumping formulas, Buxom is your brand.
Shop now at buxomcosmetics.com
From the legendary makeup artist herself, Pat McGrath Labs is the pinnacle of luxury and artistry. Known for intensely pigmented formulas and opulent packaging, this brand is like couture for your face. Makeup from Pat McGrath helps create divine skin and show-stopping looks that feel like a work of art.
While Benefit makes everyday beauty effortless and fun, Pat McGrath Labs transforms it into a high-fashion experience. For makeup lovers who appreciate true artistry and want to invest in truly exceptional products for a flawless base, this is the ultimate luxury.
Shop now at patmcgrath.com
Developed with plastic surgeons and dermatologists, IT Cosmetics brilliantly combines skincare with makeup. Their products, such as the Your Skin But Better CC+ Cream and Brow Power pencils, are designed to address skin concerns while providing beautiful, natural-looking coverage.
IT Cosmetics takes a more clinical, problem-solving approach compared to Benefit’s playful style. If you love effective makeup but want formulas packed with skin-loving ingredients that provide anti-aging and hydrating benefits, IT Cosmetics is a game-changer.
Shop now at itcosmetics.com
Pixi excels at creating skincare-infused makeup that gives you that coveted "lit-from-within" glow. Known for its iconic Glow Tonic, the brand's makeup, including its long-lasting primers and brow tamers, help you achieve a fresh, radiant look with minimal fuss. The pastel green packaging adds a touch of playful charm.
Like Benefit, Pixi’s aesthetic is friendly and approachable, but with a stronger focus on botanical ingredients and skincare benefits. It’s perfect for anyone wanting a flawless, healthy-looking finish that enhances your natural glow.
Shop now at pixi.com
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