If you love rugged, functional, and stylish outdoor apparel, you're probably already a fan of Bearded Goat. The brand perfectly captures that laid-back, mountain-town aesthetic with durable clothes that work just as well on the trail as they do grabbing a beer afterward.
Their gear finds that sweet spot between performance and everyday comfort, making it a go-to for both serious adventurers and casual explorers. For those who appreciate Bearded Goat's blend of quality, durability, and outdoor style, here are 18 similar brands worth adding to your rotation.
A true icon in the outdoor world, Patagonia offers high-performance clothing and gear with a strong commitment to sustainability. Their products, from iconic Synchilla fleeces to technical storm jackets, are known for their incredible durability and eco-conscious materials. Prices are generally a step up from Bearded Goat, with jackets running from $100 to $300.
While both brands share a love for the outdoors, Patagonia leans more into technical features and environmental activism. If you want gear that's both supremely functional and ethically made, Patagonia is a top choice. Shop now at patagonia.com
The North Face is a global powerhouse known for its reliable and innovative outdoor gear that serves everyone from polar explorers to city commuters. They offer a massive range of products, including waterproof jackets, hiking gear, and travel packs, with prices starting around $50 for basics and climbing for specialized technical items.
Similar to Bearded Goat, The North Face has built its reputation on durability and outdoor credibility. However, they often have a more performance-driven, technical focus compared to Bearded Goat's laid-back, casual style. Shop now at thenorthface.com
Columbia is all about making the outdoors accessible with affordable, high-quality gear for the whole family. They are famous for their innovative technologies like Omni-Heat thermal reflective lining and Omni-Tech waterproofing. With most jackets priced between $50 and $150, it's a budget-friendly alternative that doesn't skimp on performance.
Like Bearded Goat, Columbia creates practical apparel for outdoor adventures, but with a more mainstream, family-oriented vibe. It's the perfect brand for casual hikes, weekend camping trips, and everyday wear. Shop now at columbia.com
Positioned at the peak of outdoor performance, Arc’teryx is a premium brand for serious alpinists, climbers, and skiers. They are masters of minimalist design, technical innovation, and exceptional craftsmanship, which is reflected in their higher price point (jackets often start around $200 and go up to $600+).
If Bearded Goat is for enjoying the mountains, Arc’teryx is for conquering them. The brand offers a sleek, highly technical aesthetic that prioritizes function above all else for athletes who demand the absolute best from their gear. Shop now at arcteryx.com
As one of the most trusted names in the outdoors, REI's in-house Co-op line offers well-designed, reliable gear at a reasonable price point. Their collection includes everything from hiking apparel and camping tents to rain jackets, generally ranging from $40 to $200. The brand is known for being dependable, versatile, and thoughtfully designed for real-world use.
REI Co-op shares Bearded Goat's love for outdoor adventure and casual style but adds a strong layer of community focus and sustainability. It's a great choice for functional gear that is built to last and backed by a company that cares about the planet. Shop now at rei.com
A specialized division under the Columbia umbrella, Montrail is laser-focused on trail running and fast hiking. They create lightweight, breathable, and supportive footwear and apparel designed to handle rugged terrain. Prices for shoes typically fall between $80 and $180.
While it shares the same outdoor DNA as Bearded Goat, Columbia Montrail is specifically for those who like to move quickly through the mountains. If you love trail running or ultralight hiking, their performance-oriented gear is built for speed and durability. Shop now at columbiamontrail.com
Filson is a heritage brand that has been outfitting adventurers since 1897 with unbelievably rugged, last-a-lifetime gear. They are masters of materials like Tin Cloth waxed canvas and Mackinaw Wool, creating timeless jackets, bags, and shirts. Their premium craftsmanship commands higher prices, often from $150 to over $500 for outerwear.
Think of Filson as the more classic, heritage-focused cousin to Bearded Goat. Where Bearded Goat has a modern-mountain vibe, Filson’s aesthetic is pure American pioneer, perfect for those who value classic style and unrelenting durability. Shop now at filson.com
Kuhl is all about creating outdoor apparel that moves with you. They are renowned for their ergonomic designs, articulated joints, and innovative fabric blends that provide superior comfort and freedom of movement, especially in their popular hiking pants. Apparel generally ranges from $50 to $150.
Kuhl shares Bearded Goat's rugged, casual style but places a much stronger emphasis on technical design for an active fit. If you find traditional outdoor pants restrictive or value mobility above all else, Kuhl's engineering will be a game-changer for you. Shop now at kuhl.com
Born from a desire for better climbing gear, Mountain Hardwear creates highly technical apparel and equipment for serious mountain athletes. From high-altitude down suits to award-winning tents, their products are engineered to perform in the harshest conditions, with prices ranging from $100 to $400 for most outerwear.
Mountain Hardwear offers the same rugged spirit as Bearded Goat but dials up the technical performance significantly. This is a solid choice for mountaineers, backcountry skiers, and anyone needing uncompromising protection from the elements. Shop now at mountainhardwear.com
Prana beautifully blends the worlds of outdoor adventure, travel, and yoga. They create stylish, eco-friendly clothing using sustainable materials like organic cotton and recycled fabrics, with most items priced between $50 and $150. Their vibe is versatile, comfortable, and perfect for a life in motion.
Prana shares Bearded Goat's casual, outdoorsy feel but with a distinct boho-chic, wellness-focused twist. It’s ideal for people whose adventures might include a morning hike followed by an afternoon yoga class. Shop now at prana.com
While Bearded Goat focuses on apparel, Sea to Summit specializes in the gear that makes our adventures possible. They are experts in creating innovative, lightweight, and packable equipment, from sleeping bags and pads to camp kitchens and dry sacks. Their gear is ingeniously designed for backpackers and campers who prioritize efficiency and low weight.
If you're already geared up with Bearded Goat clothing, Sea to Summit is the perfect place to find the high-performance hard goods to complete your kit for a trip into the backcountry. Shop now at seatosummit.com
Eddie Bauer is an American original, offering a wide range of classic outdoor apparel, footwear, and gear. Known for its down jackets and flannel shirts, the brand delivers reliable performance with a timeless aesthetic at an accessible price point, usually between $50 and $200 for outerwear.
Like Bearded Goat, Eddie Bauer is all about dependable, rugged gear that’s ready for adventure. However, its style often leans slightly more classic and traditional, making it a fantastic choice for those who want no-fuss, proven outdoor staples. Shop now at eddiebauer.com
For those whose adventures happen on snow, Trew Gear is a go-to. This brand specializes in bold, technical, and durable outerwear for skiing and snowboarding. Their bibs and jackets are built to withstand deep powder days and harsh winter conditions, with price points in the $150-$400 range.
Trew Gear is much more specialized than Bearded Goat, catering specifically to the needs of winter sports enthusiasts. If your idea of a perfect day is hitting the slopes, Trew offers the rugged waterproof protection you need. Shop now at trewgear.com
Kamik has been keeping feet warm and dry for over a century with its range of rugged outdoor footwear. They are best known for their durable and affordable winter boots, designed to handle everything from slushy city streets to deep snowpack, with prices between $40 and $150.
While Bearded Goat outfits your body, Kamik takes care of your base. They share a similar rugged, function-first ethos focused on practicality and reliability, making them a great pairing for any cold-weather adventure. Shop now at kamik.com
A beloved American institution, L.L.Bean is synonymous with quality outdoor gear and legendary customer service. Home of the iconic Bean Boot, their catalog is filled with durable, practical clothing and equipment for everything from hiking to fishing. Their pricing is moderate and offers great value, with most gear sitting between $50 and $250.
Both L.L.Bean and Bearded Goat offer reliable, long-lasting products perfect for outdoor life. L.L.Bean’s aesthetic is rooted in New England prep and classic Americana, offering a more timeless, traditional alternative. Shop now at llbean.com
With roots in the harsh seas of Norway, Helly Hansen is a world leader in technical apparel for sailing, skiing, and outdoor work. They are renowned for their high-performance waterproof and insulated gear designed to protect professionals in extreme environments. Prices for their technical shells and jackets often range from $100 to $500.
Helly Hansen takes the outdoor protection concept to a professional-grade level. While Bearded Goat is perfect for weekend adventures, Helly Hansen provides the highly specialized gear you need when weather protection is mission-critical. Shop now at hellyhansen.com
Cabela's is an outdoor superstore, offering a massive assortment of gear for hunting, fishing, and camping. Their in-house brand provides durable, practical apparel and equipment tailored to the needs of anglers and hunters but versatile enough for any outdoor pursuit. You can find quality gear at a very wide range of price points.
While both brands embrace a rugged ethos, Cabela's has a distinct focus on outfitting sportsmen. If your outdoor activities lean more towards a day in the field or on the water, you’ll find plenty of purpose-built gear to love. Shop now at cabelas.com
Duluth Trading Co. builds exceptionally tough, functional gear that solves everyday problems for people who work with their hands. Known for their "Fire Hose" canvas work pants and "Longtail T" shirts that prevent plumber's crack, their approach is all about durability and clever design. Pricing is moderate, typically $40 to $150.
Like Bearded Goat, Duluth makes rugged clothing for an active lifestyle, but with a stronger lean towards a workwear aesthetic. Their gear is so famously tough and comfortable that it's just as popular on the job site as it is at the campsite. Shop now at duluthtrading.com
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