If you love surf culture and a laid-back beach aesthetic, chances are you’re already a fan of Billabong. The brand perfectly captures that effortless, surf-to-street style with functional boardshorts, great bikinis, and casual apparel that feels right at home by the ocean.
But if you're looking to expand your wardrobe with more beach and surf-inspired gear, there are plenty of other amazing brands to check out. From a focus on high-performance tech to eco-friendly designs, here are 18 brands like Billabong that nail the beach lifestyle.
As the original surf brand just for women, Roxy offers a perfect blend of performance and fashion-forward style. Known for vibrant prints and feminine designs, they sell everything from wetsuits and boardshorts to everyday dresses and accessories. Like Billabong, Roxy is deeply rooted in surf culture, but with a unique focus on empowering female athletes and a more colorful, trendy aesthetic.
Shop now at roxy.com
Quiksilver is one of the classic OGs of surfwear, and you can feel that authentic heritage in their entire line of high-quality boardshorts, casual apparel, and wetsuits for both men and boys. Think of Quiksilver as having a slightly more rugged and timeless style compared to Billabong. It’s a great pick if you want a classic California vibe and they have a great selection of surf, snow, and skateboarding gear for you to explore as well.
Shop now at quiksilver.com
For those who prioritize performance, Rip Curl is a must-know name. The brand is renowned for its technical innovation, especially in wetsuits, which are a favorite among professional surfers. While it shares Billabong's deep surf roots, Rip Curl is less focused on fashion lifestyle, making it a great option if you're outfitting yourself for surfing, snowboarding, or just getting by in a mild winter.
Shop now at ripcurl.com
O’Neill is credited with inventing the wetsuit, and that legacy of innovation continues today. Their gear is all about functional, sporty, and comfortable design, from performance wetsuits to casual beach hoodies. O'Neill shares Billabong's surf heritage but with a stronger emphasis on technology and the technical needs of surfers.
Shop now at us.oneill.com
Hurley sits at the intersection of surf culture and street style. They are known for their innovative Phantom boardshorts and collaborations with artists on bold graphic tees and hoodies. If you love Billabong’s connection to surfing but crave a younger, edgier, and more trend-driven aesthetic, Hurley is the brand for you.
Shop now at hurley.com
Born from a blend of surf, skate, and snow culture, Volcom has a rebellious spirit. It's the go-to place for boardshorts, bikinis, and lifestyle pieces that feature unique, art-driven graphics and a slightly more alternative edge than Billabong. Volcom brings a dose of irreverence to functional beachwear.
Shop now at volcom.com
While Patagonia is a powerhouse in outdoor gear of all kinds, their surf section is excellent. They offer high-performance fleece separates and the "Pataloha" shirt with their well-known Hawaiian inspired prints for an effortlessly chic look. They're definitely pricier than Billabong, but that's because they offer established, eco-conscious high-quality gear. You simply cannot go wrong with Patagonia.
Shop now at patagonia.com
RVCA offers a cool, contemporary blend of surf style, street fashion, and art. Their boardshorts, bikinis, dresses, and curated capsule collections appeal to those who value minimalist designs and timeless pieces. RVCA captures the essence of surf culture with a uniquely modern twist.
Shop now at rvca.com
Known primarily for its ties to skate culture, Element brings an urban, laid-back vibe to its apparel line. You'll find great graphic tees, hoodies, and jackets that work just as well on the street as they do on the beach boardwalk. It has a similar youth-focused demographic to Billabong but often leans more into skate-inspired designs.
Shop now at elementbrand.com
Serious surfers know FCS (Fin Control System) as the go-to for high-performance surfboard fins. While fins are their specialty, they also offer surf-ready apparel and accessories like ponchos, wetsuit bags, and gear designed for life at the beach. Think of them as more functional and gear-focused than Billabong - perfect for dialing in your equipment.
Shop now at fcs.com
Vissla is for the creative, eco-conscious surfer. The brand combines a modern, DIY ethos with a vintage aesthetic, offering stylish boardshorts, wetsuits, and apparel made from sustainable materials. Like Billabong, they're all about surf culture, but with a stronger focus on craftsmanship and environmental responsibility.
Shop now at vissla.com
While not a clothing brand, Rastaclat captures the surf and skate vibe perfectly with its colorful, braided bracelets. These accessories are all about spreading positive vibrations and are often seen paired with boardshorts and tees. While Billabong dresses you head-to-toe, Rastaclat provides the perfect wristwear to complete the look.
Shop now at rastaclat.com
Fig Clothing focuses on versatile travel and lifestyle apparel that’s ethically made and perfect for adventure. Their pieces are designed to be comfortable and multi-functional, with an emphasis on sustainable fabrics and relaxed fits in lovely earth tones. If you’re a Billabong fan who wants minimalist, eco-conscious pieces, Fig is a great find.
Shop now at figmausa.com
If you're looking to elevate your beachwear, L*Space delivers a sophisticated and sexy vibe. Specializing in premium bikinis, one-pieces, and cover-ups, this brand focuses on luxe fabrics and incredibly flattering cuts. Where Billabong is casual and sporty, L*Space offers a more polished, high-end approach to swimwear.
Shop now at lspace.com
Swim Society is all about fun, affordability, and inclusivity. They offer trendy swimwear in a wide range of sizes, featuring vibrant prints and youthful designs. They share Billabong's casual, accessible price point but with a stronger emphasis on body positivity and the latest swimwear trends for a younger crowd.
Shop now at swimsociety.com
As one of California's original surf shops, Katin is rich with surf history. Their specialty remains classic boardshorts, but they also offer a full range of tees, hats, and fleece with a throwback, vintage feel. Like Billabong, Katin is rooted in authentic surf culture, but they lean more heavily into nostalgic, timeless designs.
Shop now at katinusa.com
Slow fashion meets beachy style at Saltwater Collective. This Canadian brand creates beautiful, sustainable swimwear and accessories from regenerated nylon fabric. The vibe is decidedly boho-chic and minimal, perfect for environmentally-focused shoppers who love the relaxed aesthetic of Billabong but want something more intimate and eco-friendly.
Shop now at saltwatercollective.com
Hailing from Australia, Seafolly is a giant in the swimwear world, known for exceptional quality, amazing fits, and on-trend designs. Their collections range from classic bikinis to statement one-pieces and chic cover-ups. Compared to Billabong’s sporty vibe, Seafolly offers a more fashion-forward and polished swim look, often at a slightly higher price point.
Shop now at seafolly.com
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