21 Brands Like Asim Jofa for Elegant Pakistani Fashion
The wedding is in six weeks, the Asim Jofa piece you saved is sold out in your size, and the one that is in stock costs more than the flight. Pakistani formalwear moves in drops. Miss the drop and you are waiting a season.
Asim Jofa is a Pakistani luxury label built on ornate embroidered formal wear, with unstitched suits listing at around Rs 9,400 to Rs 13,500 before its current sale and pret, western wear, menswear and jewellery alongside. These 21 labels sit in the same world. Some undercut it. Some are the couture houses brides book a year out for.
What Are the Best Brands Like Asim Jofa?
Quick comparison:
- Closest to Asim Jofa: Sana Safinaz, Maria B, Zaha, Sobia Nazir
- Cheapest way in: Sapphire, Gul Ahmed, Nishat Linen, Khaadi, Agha Noor, Asifa & Nabeel
- Bridal and couture: HSY, Zainab Chottani, Elan, Nomi Ansari, Fahad Hussayn, Nida Azwer, Sania Maskatiya, Saira Rizwan, Ammara Khan
- Quieter and more modern: Deepak Perwani, Misha Lakhani
| Brand | Price | Best for |
|---|---|---|
| Sana Safinaz | Rs 30,500 to Rs 136,499 (luxury pret) | The closest all-round match |
| Maria B | Premium | One label for every occasion |
| HSY | Price on request | Red-carpet bridal |
| Nishat Linen | Rs 3,590 to Rs 17,990 | Semi-formal you rewear |
| Sapphire | Rs 2,490 to Rs 9,990 | The cheapest entry point |
| Khaadi | £25 to £35 (UK site) | Restrained everyday kurtas |
| Zainab Chottani | $268 to $377 (luxury pret) | Maximum ornament |
| Gul Ahmed | Rs 4,790 to Rs 9,990 | Festive wear on a budget |
| Elan | Rs 95,000 to Rs 425,000 (pret) | The piece people ask about |
| Nomi Ansari | Rs 30,444 to Rs 295,000 | Saturated colour |
| Fahad Hussayn | Rs 27,500 to Rs 1,200,000 | Experimental couture |
| Deepak Perwani | Rs 29,500 to Rs 110,000 (pret) | Couples shopping together |
| Nida Azwer | $667 to $1,000 (semi formals) | Fine hand embroidery |
| Agha Noor | Rs 8,000 to Rs 23,000 | Best value embroidered net |
| Sobia Nazir | $37 to $1,075 | Lawn and formals in one place |
| Asifa & Nabeel | Rs 5,495 to Rs 1,000,000 | Everyday and bridal from one label |
| Zaha | PKR 11,450 to 13,950 (lawn) | Designer prints at lawn prices |
| Sania Maskatiya | $155 to $3,725 | Considered instead of loud |
| Saira Rizwan | Rs 10,990 to Rs 31,900 (pret) | Silk pret under Rs 30,000 |
| Ammara Khan | Rs 11,950 to Rs 74,950 | Modern tailoring with hand detail |
| Misha Lakhani | $115 to $1,170 | Jackets, capes and crushed lehengas |
Sana Safinaz
Sana Safinaz is the closest all-round match to Asim Jofa here, working the same ornate embroidery across a much bigger ready-to-wear range. Its luxury pret runs from about Rs 30,500 for a stitched resort set to Rs 136,499 for an embroidered long shirt with bottom and dupatta.
The difference is how much you can buy finished. The ready to wear and unstitched fabric lines are enormous, and the cuts lean modern where Asim Jofa stays traditional. Delivery inside Pakistan is a flat PKR 250, and international orders over $300 ship free.
Maria B
Maria B covers more ground than any other designer on this list, running from lawn suits through to bridal couture under one name. It sits in the premium tier, and its formal collections carry the heavy surface work Asim Jofa buyers come for.
The website is the weak point. It is heavy and slow, and collection pages time out often enough that browsing the full range takes patience most shoppers do not have. Worth it if you want one label that can dress you for a wedding week and for a Tuesday. We have a fuller list in our guide to brands like Maria B.
HSY
HSY, the label of Pakistani designer Hassan Sheheryar Yasin, makes bridal and formal ensembles in the same ornate register as Asim Jofa, pitched considerably higher. The women's formals include floor-length georgette gowns and sequinned sarees, and the bridal range covers full lehengas.
HSY publishes no prices at all. Every piece on the site reads "Price on Request" with a WhatsApp number attached, so you cannot compare it against anything without messaging first. If you want to know the number before you fall for the dress, start further down this list.
Nishat Linen
Nishat Linen is the Pakistani high-street answer to Asim Jofa, selling embroidered unstitched and stitched wear at a fraction of designer prices. Unstitched suits run Rs 3,590 to Rs 9,990 and the luxury line tops out around Rs 17,990, under the entry price of most labels here.
The trade is weight. Nishat pieces are built for wearing often, and next to a couture lehenga they read light. For semi-formal wear you will pull out ten times rather than once, that is the right compromise. The ready to wear range runs Rs 3,990 to Rs 9,990, so you can skip the tailor entirely.
Sapphire
Sapphire is the cheapest way into the Asim Jofa aesthetic, a Pakistani high-street label doing embroidered lawn and pret at supermarket prices. A cropped tee is Rs 2,490, an unstitched three-piece lawn suit Rs 4,290, and a two-piece printed lawn suit Rs 9,990 across its ready to wear and unstitched pages.
The cuts are cleaner and far less ornate than Asim Jofa's, closer to modern separates with Eastern detailing. Sapphire also runs modest wear and a western line, which the designer houses here skip. Buy it for the wedding you are attending, not the one you are in.
Khaadi
Khaadi sells through separate regional stores for Pakistan, the UK, the US and the UAE. On the UK site, printed cambric and thread-work kurtas list at £25 to £35 before discount, with sale prices around half that.
Khaadi is the least ornate label on this page. The embroidery is restrained and the palette stays muted, which makes it useful for the parts of a wedding week that are not the wedding itself. If you came here for the density of work Asim Jofa does, Khaadi will read plain.
Zainab Chottani
Zainab Chottani makes some of the heaviest bridal work on this list, and the luxury pret prices in US dollars at $268 to $377 on the international store. Kaftans start near $268 and embroidered long shirts reach $377.
The overlap with Asim Jofa is total on ornament. The bridals push further into hand-worked lehengas and the colour is louder throughout. This is the shortlist for an event that needs a piece which photographs from across a room.
Gul Ahmed
Gul Ahmed sells online under the Ideas name and is one of the cheapest routes to Pakistani printed and embroidered wear. A three-piece printed lawn suit is Rs 4,790 and a cambric embroidered co-ord set Rs 9,990 on Lawn 2026.
Gul Ahmed is a textile company first, so the strength is fabric rather than the couture finish Asim Jofa trades on. The same site sells bedding, fragrance, menswear and kidswear, which tells you where the range sits. For festive wear on a budget it does the job. For anything bridal it does not.
Elan
Elan, the Pakistani label written Élan on its own site, is the most expensive ready-to-wear here. Its Lumière luxury pret runs Rs 95,000 to Rs 425,000, which is ten to forty times what an Asim Jofa unstitched suit costs.
Elan works in French-named collections and lighter, more ethereal silhouettes than Asim Jofa's structured formals. The Élan Lawn '26 unstitched line is the affordable door in. Buy the pret if you want the piece people ask about at the mehndi. Buy the lawn if you want the label without the invoice.
Nomi Ansari
Nomi Ansari is a Pakistani couture house built on colour, and its luxury pret runs Rs 30,444 to Rs 295,000 with most pieces landing between Rs 95,000 and Rs 230,000.
Where Asim Jofa works tonal, Nomi Ansari goes saturated. Pieces carry names like Flamingo Pink (Rs 180,000) and Tangerine (Rs 165,000), and the wedding range extends into full bridal. Pick it if most Pakistani formals feel too cautious on colour to you.
Fahad Hussayn
Fahad Hussayn has the widest price spread on this page. The Jalsa Ghar line starts at Rs 27,500, formals run Rs 75,000 to Rs 275,000, and wedding pieces reach Rs 1,200,000.
The design language is more experimental than Asim Jofa's, with heavier surface work and stranger construction. Studios in Lahore and Karachi take appointments, which matters because the top of the range is made to order. Choose it if you want Pakistani couture that will not turn up on three other guests.
Deepak Perwani
Deepak Perwani has the strongest menswear on this list, and its women's luxury pret runs Rs 29,500 to Rs 110,000.
Roughly half the site is men's: sherwanis, waistcoats, Nehru jackets and formal kurtas. For a couple shopping one wedding together, that breadth is the reason to start here. The women's cuts are cleaner and less embroidered than Asim Jofa's, so plan on heavier jewellery to carry the look.
Nida Azwer
Nida Azwer is an atelier working in fine hand embroidery, and its luxury and semi formals price in US dollars at $667 to $1,000.
The register is quieter than Asim Jofa's. Pieces named Shahkaar ($765) and Zenobia ($980) lean on surface texture instead of sequin weight, and the bridal couture line keeps the same restraint. There is also a ready to deliver section, which is the part that matters if your event is three weeks away.
Agha Noor
Agha Noor is the best value on this page for embroidered net. A two-piece embroidered cambric suit is Rs 8,000, a two-piece pure embroidered cotton net suit Rs 18,000, and the three-piece version Rs 23,000 on its ready to wear pages.
The house style is soft and pastel-led where Asim Jofa is dense and ornate, which suits daytime events better than evening ones. Bridal sits on a separate site at aghanoorbridal.com. The Karachi store is in Dolmen Mall Clifton if you want to handle the net before committing.
Sobia Nazir
Sobia Nazir is the Pakistani designer with the easiest international checkout on this list, selling in US dollars where Asim Jofa prices in rupees. Prints start from $37, the Vital line at $47 to $55, luxury lawn at $64 to $76, and luxury pret from $370 to $1,075.
That spread is the reason to bookmark it. One label covers both the cheap lawn suit and the wedding-guest piece, which few designers here manage, and the luxe formals page is where the two meet. Duty is the thing to watch for overseas buyers. Sobia Nazir ships free over $399 and warns that customs charges may apply on international orders, so budget past the sticker price.
Asifa & Nabeel
Asifa & Nabeel runs from Rs 5,495 unstitched lawn all the way up to bridals at Rs 1,000,000, which is an unusually complete range for one site. Basic pret sits at Rs 5,990 to Rs 7,490.
The bridal work is where it meets Asim Jofa, and the prices say as much. A Barat piece called Mahogany Mirage lists at Rs 600,000 and a Walima piece at Rs 1,000,000. If you want your everyday lawn and your wedding dress from the same label, this one carries both ends.
Zaha
Zaha is Khadijah Shah's label, described on its own site as avant garde, and it is the cheapest designer-name lawn on this page. Zaha Lawn '26 prices at PKR 11,450 to 13,950.
Against Asim Jofa the embroidery is lighter and the prints carry more of the work, with collection names running through Mandarin characters this season. Zaha also does ready-to-wear and bridal under its Nikkah and Baraat headings. Lawn drops sell through fast, so the collection you find in stock is the collection you get.
Sania Maskatiya
Sania Maskatiya covers the widest price band here. Luxe pret runs $155 to $490, formals $176 to $569, and bridals $1,941 to $3,725.
It is softer than Asim Jofa. The embroidery is placed instead of allover, and the site sorts by shape, so kaftans, saris, peshwas and lehenga choli each get their own page. For a wedding guest who wants to look considered instead of loud, this is the closest fit on the list.
Saira Rizwan
Saira Rizwan prices its pret below most designer labels here. Joolie basic pret sits at Rs 10,990, Saija silk pret at Rs 27,900 to Rs 31,900, and the Kaftan Edit at Rs 18,550.
Bridal runs separately under Mehndi and Wedding headings, so the label spans roughly the same distance as Asim Jofa on a fraction of the name recognition. Silk pret at Rs 27,900 is the sweet spot, and that is about what two Asim Jofa unstitched suits cost. Less known also means less chance of matching someone at the table.
Ammara Khan
Ammara Khan has been running since 2002 and prices in Pakistani rupees across a clear ladder. Lawn pret is Rs 11,950 to Rs 15,950, the Siena summer luxury formals Rs 44,950 to Rs 74,950, and Nurae Rs 42,458 to Rs 59,950.
The aesthetic is more restrained than Asim Jofa's, closer to modern tailoring with hand detail than to allover embroidery. The site sorts by cut, so shararas, ghararas, lehengas and peshwas each have their own page, and Bridal Couture '26 sits above the published ladder.
Misha Lakhani
Misha Lakhani prices in US dollars and lands between mid-market and couture, with ready to wear from $115 to $1,170.
The shapes are looser than Asim Jofa's, built on jackets, capes, kaftans and crushed lehengas instead of fitted formal suits. A Rani jacket with palazzo is $590 and a Borgia coat with crushed lehenga $1,170, while kaftans and shirts start near $115. First ready-to-wear orders take 10% off, and the bridal range runs well past that.
How to Choose the Right Brand for You
Start with the event you are dressing for. For a guest outfit under Rs 10,000, Sapphire, Gul Ahmed, Nishat Linen and Agha Noor all deliver embroidered pieces at that number, and the Agha Noor cambric suit at Rs 8,000 is the best-finished of the four. For a wedding-week outfit you want photographed, Sana Safinaz and Zainab Chottani land closest to what Asim Jofa does.
If you are the bride, the shortlist narrows to Elan, Fahad Hussayn, Asifa & Nabeel and Sania Maskatiya, and you should expect six figures in rupees or four in dollars. Buying from outside Pakistan changes the maths again, since Sobia Nazir, Nida Azwer, Zainab Chottani and Misha Lakhani price in dollars with duty on top.
Two more places to look: our guides to brands like Zara Shahjahan and brands like Tkameez, or the rest of our style guides if you are still working out what you want.
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Written by
Spencer Lanoue
