If you love elegant Pakistani fashion, chances are you already have pieces from Asim Jofa on your wishlist. Known for luxurious fabrics, intricate craftsmanship, and a regal aesthetic, the brand is a go-to for anyone seeking stunning bridal, formal, and prêt wear that makes a statement.
The beauty of Pakistani fashion is its rich diversity and incredible artistry. If you appreciate Asim Jofa's opulent style and want to discover more designers who share that passion for detail and elegance, here are 21 similar brands you need to check out.
Sana Safinaz is a powerhouse of Pakistani luxury fashion, offering everything from chic prêt-à-porter to stunning couture. Their collections are known for sophisticated aesthetics, combining traditional embroidery with incredibly modern and flattering cuts. Think of them as the perfect blend of timeless elegance and contemporary style.
While sharing Asim Jofa’s love for intricate detail, Sana Safinaz often feels a bit more accessible, with prices for formal wear generally starting around PKR 20,000. It’s the perfect brand for building a wardrobe of high-quality, stylish pieces for weddings, parties, and festive events.
Shop now at sanaws.com
One of Pakistan's most versatile and iconic designers, Maria B has something for literally every occasion. Her collections span from breezy lawn suits to heavily embellished bridal gowns, all featuring her signature blend of bold embroidery and Eastern-meets-Western silhouettes. She isn’t afraid to play with color and texture, creating pieces that are both traditional and trend-forward.
Her bridal wear and formal collections deliver the same grandeur as Asim Jofa, but her wildly popular prêt and unstitched lines make her high-fashion aesthetic available for day-to-day elegance. Maria B’s prices range broadly from PKR 10,000 for prêt to PKR 150,000+ for formals, offering a variety of entry points into her world.
Shop now at www.mariab.com
If you're looking for runway-ready glamour, HSY is your man. As one of the biggest names in Pakistani high fashion, Hassan Sheheryar Yasin creates couture and pret collections that are all about making a bold, luxurious statement. Expect luxe fabrics, intricate detailing, and fashion-forward silhouettes perfect for red carpet moments and grand weddings.
Like Asim Jofa, HSY has mastered an opulent, regal style. However, HSY often leans more towards haute couture and trendsetting designs, appealing to those who want wearable art. Prices reflect this, with bridal pieces easily reaching PKR 300,000 and beyond.
Shop now at hsyonline.com
While best known for its vibrant and comfortable daily wear, Nishat Linen's premium and festive collections offer beautiful pieces that echo the elegance of high-end designers. Their ready-to-wear lines feature eye-catching prints, quality fabrics, and elegant embroidery at a much more accessible price point, typically from PKR 3,000 to PKR 20,000.
Nishat isn't a direct couture competitor to Asim Jofa, but it's a fantastic alternative for those who want stylish, well-made Pakistani outfits for semi-formal events without the designer price tag. They excel at offering elevated daily and festive wear with a touch of luxury.
Shop now at nishatlinen.com
Sapphire brings a fresh, contemporary, and youthful vibe to Pakistani fashion. They are masters of modern cuts, chic embroidery, and wearable silhouettes that appeal to the modern woman. Their collections range from casual pret to luxurious semi-formal wear, priced affordably between PKR 4,000 and PKR 50,000.
Compared to Asim Jofa's ornate grandeur, Sapphire's style is more minimalist and everyday-focused. However, their luxuriously embroidered fabrics and formal collections provide the intricate detailing fans of Asim Jofa appreciate, but with a more modern, understated twist.
Shop now at www.sapphireonline.pk
Khaadi is a household name for a reason. Renowned for its fusion of traditional craft with contemporary design, the brand offers a massive range of pret, lawn, and accessories. Their accessible price point (PKR 2,000 to PKR 25,000) makes them a go-to for stylish everyday fashion.
While primarily a high-street brand, Khaadi’s luxury collections and formal wear are not to be missed. These lines feature premium fabrics and beautiful hand-embroidery, offering a hint of couture appeal for special occasions, making them a great accessible alternative for fans of decorative Pakistani fashion.
Shop now at www.khaadi.com
Specializing in show-stopping bridal couture and luxury pret, Zainab Chottani is synonymous with regal aesthetics. Her designs are incredibly ornate, featuring delicate handwork, luxurious fabrics, and silhouettes that make you feel like royalty. This is the brand you turn to for pieces that command attention.
Sharing Asim Jofa's passion for extravagance, Chottani’s work is equally elaborate and perfect for brides and wedding guests looking for maximum glamour. Her price point is in the premium range, with couture pieces starting from PKR 50,000 and going well into the lakhs.
Shop now at zainabchottani.com
Gul Ahmed is a titan in the Pakistani textile industry, beloved for its high-quality fabrics and diverse collections spanning everything from casual prints to elegant formal wear. With prices from PKR 3,000 to PKR 20,000, they offer incredible value for money.
Like Asim Jofa, Gul Ahmed places a strong emphasis on craftsmanship and detail, especially in their embroidered chiffon and silk collections. While their main focus is on accessible fashion, their premium lines provide beautiful and affordable options for anyone seeking festive wear without the couture price tag.
Shop now at www.gulAhmed.com
Elan is the epitome of grace and sophisticated grandeur in Pakistani fashion. The label is celebrated for its incredibly detailed high-end bridal, couture, and ready-to-wear collections. Elan’s signature is its luxurious materials, intricate threadwork, and ethereal silhouettes that are both timeless and modern.
If you're drawn to Asim Jofa's opulence but desire something with a slightly more ethereal, couture-focused touch, Elan is a must-see. Their pieces are investments, with prices ranging from PKR 70,000 into the multi-lakh range for their breathtaking bridal creations.
Shop now at www.elan.pk
Focusing on bridal and formal wear, Sana Khan creates ensembles crafted with meticulous embroidery and fine fabrics. Her collections beautifully merge traditional Pakistani motifs with contemporary cuts, resulting in pieces that are both classic and chic.
Sana Khan’s style is comparable to Asim Jofa’s in its regal feel and dedication to statement-making detail. It's an excellent choice for brides and wedding attendees looking for luxurious, head-turning outfits, with prices typically falling between PKR 50,000 and PKR 250,000.
Shop now at sanakhan.pk
For those with a taste for the dramatic and artistic, Fahad Hussayn offers an avant-garde approach to Pakistani couture. His designs are edgy and innovative, blending traditional craftsmanship with theatrical, experimental silhouettes and concepts. His work is fashion as storytelling.
While sharing Asim Jofa’s love for intricate handwork, Fahad Hussayn pushes the boundaries of traditional design. He’s the perfect alternative for someone who appreciates Pakistani craftsmanship but wants a look that's more unconventional and fashion-forward. Prices generally range from PKR 50,000 to over PKR 300,000.
Shop now at fahadhussayn.com
A legend in Pakistani fashion, Deepak Perwani is known for regal bridal and pret collections defined by modern glamour. His pieces often feature luxurious fabrics, impeccable embroidery, and contemporary silhouettes that are both bold and elegant. He is a master of creating statement pieces that feel both traditional and worldly.
Compared to Asim Jofa, Deepak’s designs often feel more haute couture, with a slightly bolder and more dramatic flair, perfect for making a high-fashion entrance. Expect luxury pricing, with pieces starting around PKR 60,000 and moving upwards of PKR 350,000.
Shop now at deepakperwani.com
Nida Azwer’s designs are all about graceful, timeless elegance. With a strong focus on fine craftsmanship and luxurious fabrics, her bridal and formal wear collections exude a sophisticated, almost vintage charm. She is known for her delicate, intricate embroidery and classic aesthetics.
If you love the level of detail in Asim Jofa's work but prefer a slightly softer, more understated elegance, Nida Azwer is a fantastic choice. Her aesthetic is regal yet gentle, with prices typically ranging from PKR 40,000 to PKR 200,000.
Shop now at nidaazwar.com
Agha Noor has carved a niche for itself by offering trendy and incredibly affordable Pakistani fashion. Known for vibrant prints and stylish cuts in their pret and semi-formal lines, they are a go-to for fashionable pieces without the designer splurge. Prices generally stay between PKR 2,500 and PKR 10,000.
While they don't produce the ornate couture seen from brands like Asim Jofa, Agha Noor is an excellent option for women looking to add stylish, easy-to-wear kurtas and semi-formal outfits to their wardrobe for smaller events and daily wear.
Shop now at agha-noor.com
Sobia Nazir excels in creating sophisticated bridal, formal, and luxury pret collections. Her designs are marked by lavish fabrics, meticulous embroidery, and a beautiful synthesis of traditional motifs with modern elegance. Her work radiates a polished, upscale charm.
For those who admire Asim Jofa’s high-end appeal, Sobia Nazir offers a comparable level of regal and detailed occasion wear. Her aesthetic is consistently elegant and perfect for weddings and formal celebrations, priced in the premium segment from PKR 50,000 to PKR 250,000.
Shop now at sobianazir.com
Bohriq offers a contemporary take on Pakistani luxury fashion with a minimalist twist. Their pret, semi-formal, and bridal collections are known for clean lines, subtle elegance, and a focus on high-quality fabrics and delicate embroidery. Their style is about making an impact through refined simplicity.
Sharing Asim Jofa's commitment to luxury, Bohriq provides an alternative for those who prefer a more modern, understated aesthetic. These are pieces for someone who appreciates fine details without demanding overt grandeur, with prices ranging from PKR 15,000 to PKR 100,000.
Shop now at bohriq.com
Zaha, by Khadija Shah (the creative force also behind Elan), is a high-end label celebrated for its modern-yet-traditional designs. The collections feature intricate embroidery on luxurious fabrics, all crafted into contemporary silhouettes that are perfect for a fashion-forward audience.
Similar to Asim Jofa, Zaha's creations are deeply rooted in Pakistani craftsmanship but are decidedly couture-centric and designed for making a memorable entrance. It's the ideal choice for a bride or wedding guest who wants to stand out, with prices ranging from PKR 50,000 to over PKR 300,000.
Shop now at zahaofficial.com
Sania Maskatiya’s fashion house is a symbol of sophisticated elegance. Her collections, spanning from pret to elaborate bridals, are known for clean lines, premium fabrics, and beautifully detailed but soft embroidery. Her work masterfully blends traditional artistry with modern minimalism.
If you're drawn to the quality and luxury of Asim Jofa but gravitate towards a softer, more refined look, Sania Maskatiya is a perfect match. Her designs feel polished and effortlessly chic, with a price range of approximately PKR 20,000 to PKR 200,000.
Shop now at saniamaskatiya.com
Kiran Chaudhry is a name to know for high-end bridal and couture. Her collections are instantly recognizable for their regal aesthetic and meticulously intricate embroidery. She has a deep appreciation for classic motifs and rich fabrics, creating pieces that have a timeless appeal.
Much like Asim Jofa, her focus is on creating unforgettable, heirloom-quality pieces. However, Kiran Chaudhry’s designs often lean more toward traditional bridal elegance with a sumptuously luxurious finish. Her couture starts around PKR 60,000 and can cost upwards of PKR 300,000.
Shop now at kiranchoudhry.com
Ammara Khan is celebrated for her regal bridal and couture designs that exude timeless elegance. She expertly blends traditional, detailed embroidery with contemporary silhouettes, creating pieces that feel both classic and fresh. Her work is a favorite among brides who want a sophisticated, royal look.
The commitment to craftsmanship and a grand aesthetic makes her a strong parallel to Asim Jofa. If you're seeking high-end couture for a major life event, her label is a must-explore, with prices for formal wear starting around PKR 50,000.
Shop now at ammarakhan.com
Misha Lakhani’s design philosophy is a beautiful blend of traditional Pakistani craftsmanship and a modern, global sensibility. Her collections are celebrated for their luxe fabrics, innovative embroidery techniques, and elegant, flowing silhouettes that are effortlessly chic.
While sharing Asim Jofa's commitment to luxury and craftsmanship, Misha Lakhani infuses her work with a fashion-forward ease that feels international. Her designs are for the woman who loves her heritage but has a modern, cosmopolitan style. Prices range from PKR 40,000 for prêt to PKR 400,000+ for couture.
Shop now at mishalakhani.com
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