Amiri vs. Gucci: Which brand is better? [2026]

Amiri delivers a distinct rock-and-roll, streetwear aesthetic rooted in Los Angeles culture, focusing on artisanal distressed denim and leather. In contrast, Gucci is an iconic Italian luxury fashion house offering a more eclectic and versatile range of styles, from maximalist statement pieces to timeless classics backed by a century of heritage.

Let's compare these two luxury brands to help you decide which one best fits your personal style and priorities.

Amiri: The Voice of LA Luxury Streetwear

Founded in 2013 by Mike Amiri, this Los Angeles-based brand has quickly become a leader in luxury streetwear. It combines high-end craftsmanship with a raw, rebellious energy that appeals to a younger, fashion-forward crowd. The brand is known for meticulous distressing techniques, high-quality materials, and a look that feels both carefully constructed and effortlessly cool.

• Product mix: Known for its signature distressed denim, leather jackets, graphic T-shirts, hoodies, and unique footwear. Amiri's collections are often limited, creating a sense of exclusivity.
• Price point: Luxury with a contemporary edge. T-shirts start around $500, while their famous heavily distressed jeans can cost over $1,000, and leather jackets often exceed $3,000.
• Quality: The brand emphasizes craftsmanship, using premium Italian fabrics and undergoing complex, often hand-applied, distressing and embellishment processes in Los Angeles.
• Sizing/Fit: Amiri pieces generally run true to size, but many items, especially denim and hoodies, are designed for a slim or slightly oversized fit consistent with modern streetwear silhouettes.

Amiri is ideal for those who see fashion as a form of self-expression and want luxury pieces that feel unique and have a strong point of view.

Shop Amiri: amiri.com

Gucci: The Iconic Italian Fashion House

Established in Florence in 1921, Gucci is one of the world's most recognizable and influential luxury brands. With a rich history of Italian craftsmanship, Gucci offers a vast and diverse product lineup that blends timeless elegance with bold, contemporary trends. The brand appeals to a wide spectrum of luxury consumers, from those seeking classic investment handbags to those wanting trend-setting, logo-heavy apparel.

• Product mix: An extensive range including ready-to-wear clothing for men and women, handbags, shoes, fine jewelry, accessories, and fragrances. Their product lineup dwarfs that of nearly any other fashion house.
• Price point: Positioned at the higher end of luxury. T-shirts often start around $400, shoes from $700, and iconic handbags can range from $1,200 to well over $5,000.
• Quality: Exceptional craftsmanship is a cornerstone of the brand. Gucci uses premier materials like fine leathers and silks and is known for durable construction and meticulous attention to detail.
• Sizing/Fit: Sizing is generally true to size, adhering to standard European measurements. However, fits can vary significantly between collections, with some featuring highly tailored cuts and others offering more relaxed or oversized styles.

Gucci maintains its status through a masterful blend of heritage and constant innovation, making it a go-to for both trend-driven pieces and timeless luxury staples.

Shop Gucci: gucci.com

Amiri vs. Gucci Comparison

Price Comparison

While both are luxury brands, Gucci occupies a higher price echelon across most categories. An entry-level graphic tee from Amiri may cost around $500, while a basic logo tee from Gucci starts around $400. However, the price gap widens with more complex items. Amiri's highly sought-after jeans typically cost $900-$1,300, whereas Gucci jeans can range from $800 to over $1,500.

For investment pieces like jackets and handbags, the difference is more pronounced. An Amiri leather jacket might be $3,000, while a Gucci handbag easily passes the $2,000-$4,000 mark. Overall, Gucci's pricing is higher due to its broader product range, iconic status, and deep history as a heritage luxury brand.

Quality & Materials

Both brands prioritize high-quality manufacturing, but their material signatures differ. Amiri is celebrated for its choice of premium Japanese and Italian denim, which serves as a canvas for its artistic distressing techniques. The feel is rugged yet luxurious, with leather patches, custom hardware, and hand-finished details.

Gucci also uses exceptional materials, from fine Italian leathers for its handbags to high-grade silks, wools, and innovative textiles for its ready-to-wear lines. Gucci's craftsmanship is tied to a legacy of tradition, ensuring durability and a polished finish that reflects decades of refinement. While Amiri's quality is in its bespoke, artistic feel, Gucci's quality lies in its flawless construction and classic material excellence.

Style & Aesthetic

The core difference between the brands lies here. Amiri embodies a specific look: LA-native glamour meets rock-and-roll grunge. Its aesthetic is characterized by slim-fit denim, leather jackets, plaid shirts, and graphic prints inspired by music and skate culture. It’s a defined style that appeals to those who want a rebellious but high-fashion edge.

Gucci's aesthetic is far more varied. Under different creative directors, it has been everything from sleek and sexy to eccentric and maximalist. Today, it offers something for everyone - bold, logo-heavy tracksuits for streetwear fans, sophisticated horse-bit loafers for traditionalists, and wildly printed silk shirts for the more adventurous. Gucci's style isn't one thing, it's a broad narrative that adapts to fashion's biggest trends while creating them.

Fit & Sizing

Amiri’s fit is very much in line with modern streetwear preferences. Expect slim-fitting jeans and tops that are often cut close to the body. Hoodies and outerwear may have a slightly oversized, relaxed feel, but the core silhouette is usually lean. Their sizing is consistent and generally true to American sizing.

Gucci employs European sizing, and its fit can vary dramatically. A runway look might be intentionally oversized, while a classic suit will be sharply tailored. It's important to consult their size charts and, if possible, try on items. Their diverse product range means there isn't one single "Gucci fit," as it depends entirely on the specific garment and collection.

Sustainability & Ethics

Gucci has publicly invested in sustainability more than most luxury brands. Their platform, Gucci Equilibrium, details initiatives for ethical sourcing, reduced environmental impact, and carbon neutrality. They publish annual reports on their progress, making them a leader in corporate responsibility within high fashion.

Amiri, as a younger and smaller brand, has less public-facing information regarding its sustainability practices. The brand's focus is primarily on its artisanal craftsmanship and local production in Los Angeles, which implies a degree of controlled-process manufacturing, but its environmental and ethical policies are not a central part of its marketing.

Which One Should You Choose?

The right choice comes down to the aesthetic and versatility you value most. Both brands offer exceptional quality but serve different tastes.

Choose Amiri if:

• You have a strong passion for streetwear and an edgier, rock-inspired style.
• You appreciate the artisanal quality of highly detailed and distressed denim.
• Exclusivity and a strong brand vision appeal to you more than heritage.
• You want foundational pieces for a wardrobe built around streetwear like unique hoodies, sneakers, or jackets.

Choose Gucci if:

• You look for versatility. You want options ranging from trendsetting pieces to timeless classics.
• Brand heritage and global recognition are important factors in your luxury purchases.
• You are in the market for high-end accessories, particularly handbags and shoes.
• You want a broader product selection that includes formalwear, business casual, and bold vacation attire.

Frequently Asked Questions

Is Amiri or Gucci more expensive?

Overall, Gucci is the more expensive brand, especially in categories like handbags, shoes, and formalwear. However, Amiri's most complex, hand-distressed denim and leather jackets can command prices comparable to many of Gucci's ready-to-wear items.

Which brand has better quality?

Both brands offer excellent quality, but they focus on different things. Amiri excels in the niche craft of premium denim and complex distressing. Gucci's quality is demonstrated through heritage Italian craftsmanship, especially in leather goods and fine textiles.

What is Amiri best known for?

Amiri is best known for its signature MX1 and MX2 distressed jeans, leather jackets, and unique brand of LA-based rocker streetwear that has been widely adopted by celebrities and musicians.

Which brand fits better for a slim build?

Amiri is well-known for its slim-fit silhouettes, especially in jeans and jackets, making it a natural choice for those with a lean build. While Gucci offers slim-fit options, its range is much broader and less focused on one particular fit.

Is Amiri considered a high-end luxury brand?

Yes, Amiri is a contemporary luxury brand. Its pricing, materials, craftsmanship, and availability in high-end retailers like Neiman Marcus firmly place it in the luxury market.

Which brand is better for everyday wear?

This depends on personal style. For someone with a streetwear-centric wardrobe, Amiri's hoodies and jeans would be everyday items. However, Gucci's diverse offering of shoes, bags, and versatile apparel provides more options for a wider range of daily scenarios, from a casual afternoon to a business meeting.

Where are Amiri and Gucci products made?

The majority of Amiri's design and final production, especially for its denim, takes place in Los Angeles, USA, often using Italian and Japanese fabrics. The vast majority of Gucci's products are manufactured in Italy.

Which brand holds its value better?

Gucci, as an established heritage house, generally has a stronger and more predictable resale market, especially for its iconic handbags like the Marmont or Dionysus. Certain limited-edition or sought-after pieces from Amiri can also hold their value well among collectors, but Gucci has broader long-term investment appeal.