Alo vs. Vuori: Which brand should you buy? [2026]

Alo specializes in high-fashion, performance-focused activewear with a sleek, minimalist aesthetic and a premium price tag, while Vuori offers versatile, comfort-driven apparel inspired by a relaxed, coastal California lifestyle. Key differentiators are Alo's compressive, sculpting fabrics ideal for yoga and high-end streetwear versus Vuori's incredibly soft, sustainable materials designed for everything from workouts to lounging.

Let's break down everything you need to know to choose the right activewear brand for your needs.

Alo: The Luxe, Fashion-Forward Activewear

Alo is a premium activewear brand that masterfully blends high-performance functionality with a sophisticated, fashion-forward sensibility. Known for its luxurious and innovative fabrics, the brand targets trend-conscious consumers who want their workout gear to double as polished streetwear. The aesthetic is modern and minimalistic, with a focus on sculpting silhouettes and monochrome color palettes.

• Product mix: A comprehensive collection of women's and men's apparel for yoga, training, and everyday wear, including leggings, bras, tops, outerwear, and accessories.
• Price point: Alo sits at the higher end of the activewear market. Expect to pay $120-$150 for popular leggings and $70-$90 for sports bras, reflecting their premium materials and construction.
• Quality & Materials: Famous for its signature fabrics like the sculpting, matte-finish Airbrush and the compressive, performance-driven Alo Power. These materials are known for their durability, shape retention, and luxurious feel against the skin.
• Sizing/Fit: Alo generally runs true to size with a distinctively compressive and sculpted fit. The designs are meant to contour and support the body, creating a very snug and flattering silhouette.
• Sustainability: The brand operates ethically with mindful manufacturing practices and has incorporated eco-friendly materials and sustainable packaging into its supply chain.

Alo is the choice for those who view activewear as a core component of their personal style, prioritizing a sleek, body-contouring fit and high-end fabrics that perform in the studio and look sharp on the street.

Shop Alo: alo.com

Vuori: The Coastal, Performance-Comfort Brand

Vuori is a California-based apparel brand built on the idea that activewear and everyday clothing can be one and the same. It emphasizes supreme comfort, versatility, and sustainability with a laid-back, coastal aesthetic. Their target customer values quality and performance but prioritizes softness and a relaxed fit for a life that moves seamlessly between fitness, travel, and leisure.

• Product mix: An extensive range of men's and women's activewear, loungewear, and travel apparel, including joggers, leggings, shorts, tops, and hoodies.
• Price point: Positioned as a mid-range premium brand, Vuori is more accessible than Alo. Leggings and joggers generally fall between $70-$120, while shirts and tops are priced from $60-$80.
• Quality & Materials: Vuori is celebrated for its incredibly soft, high-quality textiles like the V3 Yoga fabric and the buttery-soft DreamKnit™. Many of their materials incorporate sustainable resources like recycled polyester and organic cotton.
• Sizing/Fit: Sizing runs true to size with a focus on a more relaxed, comfortable fit that allows for easy movement. While still athletic, the fit is less compressive than Alo's, making it suitable for a wider range of activities and body types.
• Sustainability: This is a core pillar of the brand. Vuori emphasizes the use of recycled and sustainable materials, ethical manufacturing, and takes steps to offset its carbon footprint.

Vuori excels at creating unbelievably comfortable and versatile pieces that work for a light workout, running errands, or simply relaxing at home, all with a sustainable focus.

Shop Vuori: vuoriclothing.com

Alo vs. Vuori Comparison

Price Comparison

There is a clear price difference between the two brands. Alo firmly positions itself in the luxury activewear segment. A pair of their iconic Airbrush leggings will cost around $125, while outerwear can easily exceed $200. This price reflects their intricate designs, proprietary fabrics, and high-fashion branding.

Vuori offers a more accessible entry into premium activewear. Their popular joggers are around $98, and leggings are typically under $100. While still a premium product, Vuori delivers exceptional comfort and quality for its price, making it a stronger value proposition for shoppers who prioritize everyday wearability over high-fashion aesthetics.

Quality & Materials

Both brands offer excellent quality, but their materials serve different purposes. Alo's fabrics, like Alo Power and Airbrush, are engineered for performance. They provide significant compression, are moisture-wicking, and have a "sculpted" feel that smoothes and supports. They are dense, durable, and built to withstand intense workouts while keeping a second-skin feel.

Vuori's material focus is on touchable softness and sustainable innovation. Their DreamKnit™ fabric is famously soft and stretchy, ideal for lounging and low-impact activities. Other fabrics made with recycled polyester feel light, breathable, and comfortable for all-day wear. They offer adequate performance for most activities but prioritize feel and comfort over intense compression.

Style & Aesthetic

The style difference is striking. Alo embodies a sleek, urban, L.A. aesthetic. Think minimalist designs, neutral and monochromatic color palettes, subtle branding, and fashion-forward details like cutouts and gloss finishes. It’s for someone who wants to make a statement with their activewear and views it as part of a polished personal style.

Vuori channels a laid-back, Northern California coastal vibe. Their color palette leans toward earthy, muted tones. The designs are simpler and more functional, focused on creating versatile wardrobe foundations rather than trend-driven pieces. The aesthetic is approachable, relaxed, and effortlessly cool.

Fit & Sizing

Both brands generally run true to size, but the fit is very different. Alo offers a compressive fit. The goal is to feel "held in" and supported, which gives a very sculpted look. If you are between sizes or prefer a less restrictive feel, sizing up might be a good idea.

Vuori offers a more relaxed and forgiving fit. Their pieces are designed to drape comfortably and move with you without constriction. Even their more athletic-fitting items prioritize ease of movement over compression. This makes their sizing feel consistent and comfortable for most body types.

Sustainability & Ethics

Both brands are committed to responsible business practices, but Vuori makes sustainability a more central part of its customer-facing identity. It heavily promotes its use of recycled materials, its commitment to ethical factories, and initiatives to offset its carbon footprint.

Alo is also a responsible company, utilizing eco-friendly materials and ethical production standards, but it highlights fashion and performance more prominently in its marketing. For shoppers whose primary concern is environmental impact, Vuori's transparency and vocal commitment might be more appealing.

Which One Should You Choose?

The right activewear for you comes down to your personal priorities for style, comfort, and performance.

Choose Alo if:

• You're looking for a high-fashion, sculpted look that makes a statement.
• You want compressive, supportive fabrics for activities like yoga, pilates, or gym training.
• You have a higher budget and are investing in premium, trend-forward pieces.
• You see your activewear as a key part of your street-style wardrobe.

Choose Vuori if:

• Ultimate comfort and versatility are your top priorities.
• You want incredibly soft activewear that doubles as everyday loungewear.
• Sustainability and ethical production are very important to you.
• You prefer a relaxed, understated style and a more forgiving fit.

Frequently Asked Questions

Is Alo or Vuori cheaper?

Vuori is generally more affordable than Alo. For example, Vuori's leggings often cost between $70-$100, while Alo's leggings are typically in the $120-$150 range. Across all categories, Alo maintains a higher, luxury price point.

Which brand is better for high-intensity workouts?

For high-intensity training, Alo often has the edge. Their compressive, technical fabrics like Alo Power are designed to provide maximum support, stay in place during movement, and wick sweat effectively, making them ideal for demanding workouts.

Which brand is better for everyday wear and lounging?

Undoubtedly, Vuori is the winner for everyday wear and lounging. Their entire brand ethos is built around comfort and versatility. Fabrics like DreamKnit™ are exceptionally soft and perfect for casual settings, travel, and relaxing.

How does the sizing compare between Alo and Vuori?

Both brands generally fit true to size. However, Alo’s fit is very compressive and sculpted, designed to be skin-tight. Vuori’s fit is more relaxed and accommodating, prioritizing comfort and ease of movement over a locked-in feel.

Are Alo and Vuori sustainable brands?

Yes, both brands are taking significant steps towards sustainability. Vuori places this at the forefront of its branding, widely advertising its use of recycled fabrics and its carbon neutrality goals. Alo also follows ethical and eco-friendly practices but emphasizes its fashion and performance aspects more in its marketing.

What is Alo's signature fabric?

Alo is known for several key fabrics, but their Airbrush fabric is one of the most iconic. It’s a smoothing, sculpting, matte-finish material that offers medium compression and a second-skin feel, making it a favorite for yoga.

What is Vuori best known for?

Vuori is most famous for its DreamKnit™ fabric, which is used in their best-selling Performance Joggers. It's a brushed jersey that is incredibly soft, moisture-wicking, and stretchy, earning the brand a loyal following for its unmatched comfort.

Do Alo and Vuori have sales?

Yes, both brands have a sale section on their websites where you can find discounted items. They also participate in major seasonal sales events, though their core, most popular items are less frequently included in promotions.