If you love the high-end, gothic-inspired aesthetic of Chrome Hearts but not its ultra-luxury price tag, you're in the right place. The brand's blend of rock 'n' roll attitude, bold silver work, and edgy leather pieces has made it an iconic name in streetwear, but owning a piece is a serious investment.
Luckily, there are plenty of other brands that capture a similar rebellious spirit and luxe streetwear vibe without requiring you to empty your bank account. Here are 18 affordable streetwear brands that give you that Chrome Hearts feel for less.
Heron Preston delivers streetwear with a high-fashion edge, focusing on bold graphics and utilitarian-inspired designs. Known for their distinct orange branding and commitment to sustainable materials, the brand offers statement pieces like graphic hoodies, cargos, and accessories that channel a luxe yet rebellious vibe.
While still a premium brand, it's significantly more accessible than Chrome Hearts. The focus here is on industrial motifs and eco-conscious innovation, offering a more contemporary take on the streetwear-meets-luxury aesthetic. If you appreciate rule-breaking design with a purpose, Heron Preston is a great fit.
Shop now at heronpreston.com
A true legend in Japanese streetwear, BAPE is celebrated for its iconic camo prints, shark hoodies, and instantly recognizable Ape Head logo. Its collections are full of playful yet bold apparel, sneakers, and accessories that have defined street style for decades.
Where Chrome Hearts is dark and gothic, BAPE is vibrant and energetic. However, both brands share a dedication to statement graphics and exclusive, highly-coveted drops that build a cult following. BAPE offers a more colorful and accessible way to rock a luxe streetwear look.
Shop now at bape.com
Off-White masterfully fuses high fashion with street sensibility, defined by its signature quotation marks, diagonal stripes, and industrial zip-tie tags. Founded by Virgil Abloh, the brand's graphic tees, hoodies, and sneakers are status symbols for those who love contemporary, design-driven streetwear.
Although it occupies a premium price point, Off-White is a more accessible alternative to Chrome Hearts' top-tier luxury. Both brands have a massive celebrity following and feel exclusive, but Off-White’s vibe is more architectural and modern compared to Chrome Hearts’ rockstar grunge.
Shop now at off---white.com
PacSun is a hub for accessible streetwear, curating collections from major brands like Nike and Fila alongside its own trendy in-house lines. It's the perfect spot for finding graphic tees, comfortable joggers, and essential accessories that are always on-trend without being overly expensive.
While PacSun's overall vibe is more laid-back and youth-focused than Chrome Hearts, its curated selection often features pieces with bold logos and edgy prints that echo a more luxe streetwear feel. It’s an essential stop for building a stylish wardrobe on a budget.
Shop now at pacsun.com
Led by Ronnie Fieg, Kith has become a powerhouse in premium streetwear, known for its clean aesthetic and highly sought-after collaborations. Their collections focus on high-quality materials, perfect fits, and a subtle luxury that blends effortlessly into everyday style. From hoodies to sneakers, every piece feels considered and elevated.
Kith offers a more refined and modern take on streetwear compared to Chrome Hearts' gothic edge. While prices are in the premium range, they provide a sense of exclusivity and quality that feels well worth the investment, making it a great alternative for those who prefer understated cool.
Shop now at kith.com
Fear of God's Essentials line is the answer for anyone who wants Jerry Lorenzo's signature elevated streetwear aesthetic without the main-line price tag. This collection focuses on perfectly oversized hoodies, tees, and joggers in muted, neutral color palettes that feel both luxurious and comfortable.
While Chrome Hearts screams on-stage rebellion with leather and silver, Essentials whispers off-duty luxury. It shares a commitment to quality and a distinct silhouette, making it ideal for those who want to invest in high-quality, versatile basics that form the foundation of a modern wardrobe.
Shop now at fearofgod.com
C2H4 takes a conceptual approach to streetwear, mixing grunge, futurism, and scientific themes into its designs. The brand is known for its experimental textures, layered looks, and unconventional graphics seen on tees, outerwear, and accessories. It's streetwear for the forward-thinker.
Like Chrome Hearts, C2H4 embraces a darker, alternative style that stands out from the mainstream. However, it swaps gothic motifs for futuristic ones, appealing to fans who appreciate a rebellious spirit rooted in chemistry-inspired creativity and edgy storytelling.
Shop now at c2h4brand.com
Hailing from Poland, MISBHV brings a post-socialist punk energy to the world of luxury streetwear. Its collections are filled with edgy graphics, distressed details, and provocative silhouettes that blend underground club culture with high-fashion sensibility. Think leather, bold typography, and a raw, confident aesthetic.
MISBHV captures the same rebellious, anti-establishment feel as Chrome Hearts but channels it through a European rave and punk lens. If you love statement pieces that are dark, edgy, and a little bit controversial, MISBHV offers that high-impact look at a more attainable price point.
Shop now at misbhv.com
Based in Amsterdam, Daily Paper celebrates African heritage through contemporary streetwear. The brand is known for its sharp graphics, custom prints, and high-quality construction on pieces like hoodies, tracksuits, and patterned shirts. It’s a clean and modern take on streetwear with deep cultural roots.
Daily Paper shares Chrome Hearts’ love for bold, statement-making visuals but with a story that’s entirely its own. Its aesthetic is less gothic and more globally inspired, offering a fresh, vibrant alternative for anyone looking for luxe streetwear that has something important to say.
Shop now at dailypaperclothing.com
Ader Error is a South Korean creative collective that uses fashion as its canvas. The brand is famous for its deconstructed designs, oversized fits, quirky graphics, and a playful unisex aesthetic described as "futuristic retro." Expect bright colors, unexpected details, and a genuinely artistic approach to clothing.
While tonally worlds apart from Chrome Hearts' 'biker-luxe' feel, Ader Error shares a passion for creating unique, stand-out pieces that subvert expectations. It’s for the streetwear fan who appreciates avant-garde design and a bit of humor in their high-fashion aesthetic.
Shop now at adererror.com
The collaboration between PacSun's accessible streetwear sense and Ethika's expertise in bold, comfortable basics results in a collection that’s perfect for everyday wear. This lineup often features vibrant graphic prints and logos on essentials like tees, hoodies, and underwear, blending comfort with a distinctive street-ready look.
This entry is much more casual than Chrome Hearts, focusing on loungewear basics rather than intricate silver or leather. However, it delivers on the bold, expressive style found in higher-end streetwear, making it a great budget-friendly option for statement pieces meant for comfort.
Shop now at pacsun.com/ethika/
John Elliott excels at elevating basics into luxury essentials. Known for sourcing premium materials like Japanese denim and custom-knit fabrics, the brand offers minimalist-yet-perfectly-cut hoodies, tees, joggers, and outerwear. It's the definition of understated luxury.
While Chrome Hearts focuses on bold, attention-grabbing pieces, John Elliott is for those who appreciate the 'quiet luxury' side of streetwear. The connection lies in the shared commitment to quality and craftsmanship, offering timeless pieces that feel modern and meticulously made.
Shop now at johnelliott.com
Kappa is an iconic Italian sportswear brand that has made a major comeback in streetwear culture. Its famous "Omini" logo tape, featured on tracksuits, hoodies, and t-shirts, brings a retro, sporty vibe that feels both nostalgic and modern. It's casual, comfortable, and effortlessly cool.
While far more athletic than Chrome Hearts, Kappa shares a mastery of bold, iconic branding. Wearing a full Kappa tracksuit makes as much of a statement as a heavily-adorned Chrome Hearts piece, but with a sporty, laid-back feel and a much, much lower price tag.
Shop now at kappa.com
Vetements is famous for deconstructing fashion norms, playing with oversized proportions, ironic graphics, and an avant-garde approach to streetwear. Under the direction of Demna Gvasalia and later his brother Guram, the brand has been pivotal in blurring the lines between the street and the runway.
While still in the high-fashion price category, Vetements' pieces are often more accessible and clothing-focused than Chrome Hearts' jewelry-heavy collections. Both share a rebellious, anti-fashion spirit and an 'insider' status, appealing to those who want fashion that provokes.
Shop now at vetements.com
While Nike is a sportswear titan, its limited-edition collaborations with designers and cultural figures - like Travis Scott, Off-White, or Sacai - operate in the realm of luxury streetwear. These drops transform classic sneakers and apparel into highly coveted, art-like pieces that command huge resale values.
Owning a pair of hyped Nike collaboration sneakers can feel as exclusive as owning a piece of Chrome Hearts. These releases provide a more accessible entry into a similar world of collectibility, status, and hype, making them a common passion for luxe streetwear fans.
Shop now at nike.com/launch
Started by Yoon Ahn and Verbal, AMBUSH began as an experimental jewelry line before evolving into a full ready-to-wear collection. The brand is revered for its futuristic, Tokyo-inspired aesthetic, blending industrial hardware, luxury materials, and bold, chunky designs in accessories and apparel.
Like Chrome Hearts, AMBUSH has its roots in statement jewelry and accessories that redefine luxury. AMBUSH offers a more modern, eclectic, and often playful take on edgy hardware, making it a fantastic alternative for those wanting unique, high-fashion statement pieces with an artistic twist.
Shop now at ambushdesign.com
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