Kendra Scott

Kendra Scott is the undisputed queen of accessible demi-fine jewelry, a brand that built a billion-dollar empire on the back of a single silhouette: the Elisa pendant. From its Austin headquarters, the brand weaponized color, creating customizable, gemstone-forward pieces that became a non-negotiable uniform for women from the sorority house to the boardroom. But the real insight isn't the jewelry; it's the business model. Scott fused a "Gifts & Giving"-first strategy directly into her marketing, creating a powerful philanthropic engine. She made giving back the brand’s primary story, turning customers into a loyal, nationwide community.

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