There's a reason everyone knows - and loves - Swatch. They made watches fun, colorful, and cool, turning a practical timepiece into a statement of personal style. With their bold designs and affordable price tags, Swatch watches are the perfect accessory for adding a pop of personality to any outfit.
But if you've already got a collection of their signature plastic watches or are just looking for a different vibe, you’re in luck. There are plenty of other brands out there offering stylish timepieces with a similar spirit. Here are 19 watch brands like Swatch to check out right now.
Best known for their vintage-inspired but thoroughly modern designs, Fossil offers a huge range of fashion watches. They master that sweet spot between casual and dressed-up with timeless leather straps and classic stainless steel cases. With prices between $80 and $250, Fossil is perfect if you love Swatch's affordability but want something a bit more traditional and versatile for everyday office or weekend wear.
Shop now at fossil.com
If you need a watch that's virtually indestructible but still looks cool, G-Shock is your answer. Famous for their rugged, shock-resistant builds and bold streetwear aesthetic, these watches are built for active lifestyles. Priced from $70–$150, they pack in tons of features like timers and water resistance. While Swatch is playful, G-Shock brings a tough, utilitarian edge that's just as much of a style statement.
Shop now at casio.com/products/watches/g-shock
For a complete contrast to Swatch's vibrant chaos, Daniel Wellington offers sleek, minimalist perfection. Known for its clean dials, slim profiles, and interchangeable NATO or leather straps, this brand is the definition of understated elegance. With prices hovering between $100 and $200, it's the ideal choice when you want a simple, sophisticated watch that goes with absolutely everything, from formal suits to casual t-shirts.
Shop now at danielwellington.com
Timex is a heritage brand that delivers reliable, stylish, and incredibly affordable watches. Ranging from $50 to $150, their collection includes everything from classic, vintage-inspired field watches to simple modern designs. They are known for their durability and practical features like the Indiglo backlight. Timex is the go-to if you appreciate Swatch’s fuss-free approach but prefer a more classic, timeless American aesthetic.
Shop now at timex.com
Born from skate and surf culture, Nixon creates watches that are all about edgy, fashion-forward design. They offer everything from chunky chronographs to minimalist digital faces, priced between $100 and $300. Where Swatch is playful and poppy, Nixon is cool and contemporary, with an urban vibe that's popular with trendsetters and action sports enthusiasts alike. Their watches are statement pieces meant to be noticed.
Shop now at nixon.com
With its Danish roots, Skagen is all about minimalist design and effortless sophistication. Their watches are known for their incredibly slim cases, clean lines, and often feature chic mesh straps, putting them in the $100 to $200 price range. If you love the idea of a fashion-forward watch but Swatch’s bold colors are too much for your taste, Skagen's understated, Scandinavian elegance is the perfect alternative for a cleaner, more refined look.
Shop now at skagen.com
MVMT (pronounced "movement") built its brand on offering stylish, minimalist watches without the luxury markup. Their designs are modern and clean, with a price range of $80–$200 that appeals to young, trend-conscious shoppers. MVMT offers a more grown-up, sophisticated vibe than Swatch, making it a great choice for affordable style that looks way more expensive than it actually is.
Shop now at mvmt.com
If you're a Swatch fan who wants something a little more "adult," the Irony collection is for you. This sub-line features metal-cased watches made from stainless steel or aluminum, giving them a more sophisticated and durable feel than the classic plastic models. Priced slightly higher at $70–$200, Swatch Irony keeps the brand's fun and creativity but wraps it in a more refined package perfect for office wear.
Shop now at swatch.com
Known for its brilliant Eco-Drive technology which powers watches using any light source, Citizen offers reliability and innovation in one package. Their styles range from dressy to dive-ready, often priced between $150 and $500. While more of an investment than Swatch, Citizen is for those who appreciate serious watch tech and classic design that’s built to last a lifetime, without ever needing a battery change.
Shop now at citizenwatch.com
Seiko is a legendary Japanese brand beloved by watch enthusiasts for its incredible craftsmanship and value. They offer a massive range of styles, from affordable everyday watches starting around $100 to high-end timepieces that are serious collector's items. While Swatch focuses on fun fashion, Seiko is all about horological quality. If you're looking to dip your toes into the world of more "serious" watches, Seiko is the perfect place to start.
Shop now at seikowatches.com
As part of the Seiko family, Lorus offers wallet-friendly watches without sacrificing quality. With most pieces priced between $30 and $100, they focus on functional, simple, and often colorful designs for everyday wear. Think of Lorus as a more practical, no-frills alternative to Swatch. It's the perfect choice when you just need a reliable, good-looking watch and don't want to spend much.
Shop now at loruswatches.com
Carrying the brand's signature minimalist DNA, Calvin Klein watches are chic, modern, and fashion-forward. Their designs are typically sleek and understated, often with monochromatic color palettes and subtle branding that feel very sophisticated. Priced around $100–$250, they trade Swatch’s playful vibe for a cool, contemporary aesthetic that’s right at home in a high-fashion wardrobe.
Shop now at calvinklein.us
Fossil brings its fashion-first approach to the tech world with the Fossil Q smartwatch line. These watches beautifully blend classic analog style with smart features like fitness tracking and phone notifications. Priced from $150–$300, they are for someone who loves the look of a traditional watch but wants modern connectivity on their wrist. It's the perfect fusion of style and function that Swiss-made Swatch pioneered.
Shop now at fossil.com
Cluse creates beautifully minimalist and elegant watches designed to be both chic and timeless. For a very accessible price point of $50–$150, their watches feature thin cases and simple, clean dials that look effortlessly stylish. Cluse is perfect for anyone who loves brands like Daniel Wellington but wants a slightly more modern, feminine twist without breaking the bank.
Shop now at us.cluse.com
Bringing its iconic preppy, sporty vibe from the polo shirt to the wrist, Lacoste watches are clean, colorful, and casual. Featuring the signature crocodile logo, their designs often incorporate silicone straps and simple dials for an athletic yet polished look. Priced around $100–$250, they’re a great alternative to Swatch if your style leans more toward classic, court-inspired fashion.
Shop now at lacoste.com
If you prefer your accessories with a bit of flash and glam, Guess is your brand. Guess watches are bold, trendy, and attention-grabbing, often featuring glitter, crystal embellishments, and oversized cases. Priced from $80–$200, they offer the same fun, youthful energy as Swatch but swap the quirky artistry for a more high-shine, diva-worthy sparkle perfect for a night out.
Shop now at guess.com
Michael Kors is the master of accessible luxury, and their watch collection is no exception. Known for their polished, glamorous, and often oversized designs in shiny gold, rose gold, and silver tones, these watches are a staple for fashion lovers. Priced from $150 to $400, they offer a dressier and more opulent alternative to Swatch, perfect for elevating any outfit with a touch of bling.
Shop now at michaelkors.com
For those who love a dose of whimsy and romance, Olivia Burton is a dream come true. This London-based brand is known for its beautifully detailed and feminine watches, featuring intricate floral prints, dreamy celestial themes, and cute animal illustrations right on the dial. Priced between $100 and $250, these timepieces are like fairytales for your wrist - think of them as Swatch's nature-loving, artistic cousin.
Shop now at ca.oliviaburton.com
Belgian brand Komono blends sleek, modern design with an artistic edge. Its name literally means "small things," and the brand focuses on crafting minimalist accessories with a forward-thinking twist. Their watches, typically priced from $80–$150, often feature unique photographic prints, bold color palettes, or textural straps. If you love Swatch's artist collaborations but crave a more understated, cool shape, Komono is a perfect match.
Shop now at komono.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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