There's something special about a Shinola watch. It instantly gives you that feeling of classic American style - rugged, well-made, and built to last. They perfectly balance a vintage-inspired aesthetic with modern quality, making them a go-to for anyone who appreciates real craftsmanship.
But when you're ready to add another timepiece to your collection, it's great to know what else is out there. If you love Shinola's all-American vibe, quality, and timeless design, here are 19 similar watch brands worth checking out.
Known for its heritage in American outdoor gear, Filson creates watches that are as tough as its legendary outerwear. Think durable materials like brass and thick leather straps, with utilitarian designs that scream vintage workwear. While Shinola is refined enough for the city, Filson leans more into a rugged, Americana-in-the-wild aesthetic. They share a commitment to durability and craftsmanship but are built first and foremost for adventure.
Shop now at filson.com
If Shinola’s American-made story is what draws you in, you’ll love Weiss. This brand champions traditional American watchmaking, offering handcrafted timepieces with a classic, vintage feel. Their mechanical movements and clean stainless steel cases represent a dedication to true horological craft. Weiss feels a bit more refined and classical, making it a great choice for someone seeking a true American luxury watch with timeless appeal.
Shop now at weisswatchcompany.com
Luminox takes the "built to last" concept to a whole new level. These high-performance, Swiss-made watches are favored by military personnel and serious adventurers for their unbeatable toughness and signature self-powered illumination. While much more technical and sporty than Shinola, Luminox shares that American appreciation for rugged reliability. It's the perfect alternative if your weekends are more about exploring than brunching.
Shop now at luminox.com
For those who love the idea of a stylish American watch brand at a more accessible price point, MVMT is a top contender. Their designs are minimalist and modern, with trend-driven collections that feel very current. Where Shinola leans on vintage heritage, MVMT leans into modern city cool. It's a great choice if you want that clean aesthetic but with a sleeker, more fashion-forward profile.
Shop now at mvmt.com
Channeling timeless American prep, J. Crew Factory offers a collection of versatile and understated watches that won't break the bank. You’ll find classic styles with simple leather straps or stainless steel bands that echo the clean look of premium brands. This is a fantastic wallet-friendly alternative for anyone who appreciates Shinola's neat, classic silhouette for everyday wear.
Shop now at factory.jcrew.com
As an iconic American brand, Timex has a long history of making reliable, stylish, and affordable watches. Lines like the Weekender and Expedition have become staples for their casual, classic designs with a strong vintage feel. Timex offers the same type of American-inspired aesthetic as Shinola but at a much more accessible price, making it perfect for building a versatile collection.
Shop now at timex.com
Originally founded in America, Hamilton blends its stateside heritage with precise Swiss watchmaking. Many of their designs draw inspiration from vintage military and aviation history, creating a rugged yet polished look. This appeals to fans of Shinola’s classic style but often includes more complex features like automatic movements and chronographs, offering an upgrade in mechanical prowess.
Shop now at hamiltonwatch.com
Fossil has built its brand on offering trendy watches that capture a vintage Americana style with a modern twist. With a huge range of leather and stainless steel designs, Fossil caters to a wide audience looking for that classic American look without a high price tag. Differentiating from Shinola's refined craftsmanship, Fossil focuses more on accessible fashion and variety each season.
Shop now at fossil.com
Stührling offers watches with intricate, vintage-inspired designs at very approachable prices. The lineup includes everything from classic dress watches to more complicated "skeleton" dials that showcase the mechanics inside. Stührling captures a sense of classic American and European style similar to Shinola but is geared toward those who want an eye-catching design at an entry-level price point.
Shop now at sturling.com
With deep roots in American innovation, Bulova is a brand with a powerful history. Its collections span from elegant dress watches to bold, sporty chronographs, all embodying a sense of American design paired with quality movements. Like Hamilton, Bulova presents a great alternative for those who appreciate Shinola's heritage story but desire the precision of Japanese or Swiss mechanics.
Shop now at bulova.com
Hailing from California, Nixon delivers a cool, laid-back American West Coast style. Its watches are known for being both durable and fashionable, appealing to an active, style-conscious crowd. If Shinola embodies Detroit's industrial heritage, Nixon channels SoCal's skate and surf culture. They share a focus on quality but with a more modern, casual, and often sportier look.
Shop now at nixon.com
Based in Texas, Jack Mason creates watches directly inspired by classic American aesthetics, drawing from aviation, racing, and military themes. Their pieces feature rich leather straps, bold chronograph dials, and a strong sense of thoughtful design. Jack Mason captures the same rugged refinement as Shinola, making it an excellent, often more affordable, alternative for lovers of heritage style.
Shop now at jackmasonbrand.com
Martenero crafts distinctive, American-designed watches with a modern-meets-vintage feel. Known for incorporating subtle pops of color and clean, minimalist dials, their watches feel both timeless and unique. This is a superb option for someone who appreciates Shinola's approach to quality but wants a more contemporary and sophisticated aesthetic that stands out from the crowd.
Shop now at martenero.com
Vortic is for the ultimate American history buff. The brand salvages and restores vintage American pocket watches from historic makers like Elgin and Waltham and transforms them into unique wristwatches. Every piece is one-of-a-kind and directly preserves a piece of American watchmaking heritage. This is perfect if you love Shinola’s made-in-America story and want a timepiece that quite literally wears its history on its wrist.
Shop now at vorticwatches.com
This Chicago-based brand creates thoughtfully designed, high-quality watches that combine classic cues with a distinctively modern, minimalist sensibility. Oak & Oscar focuses on creating reliable timepieces for enthusiasts, often in limited-edition runs that build a strong community. Their designs are a sophisticated and premium alternative for those who like Shinola but are looking for a true aficionado's watch.
Shop now at oakandoscar.com
Marathon builds military-grade watches that are manufactured to government specifications, so you know they are tough as nails. These Swiss-made, utilitarian timepieces are designed purely for functionality and precision under harsh conditions. They connect with Shinola's durability and American military inspiration but in a much more direct, function-over-form way.
Shop now at marathonwatch.com
Original Grain stands out by creating unique watches from reclaimed materials like wood and steel, giving them a rustic yet refined look. This focus on natural materials and storytelling offers the same authentic, American spirit as Shinola. If you're drawn to unique materials and eco-conscious design combined with solid craftsmanship, Original Grain is a fantastic find.
Shop now at originalgrain.com
Assembled in the USA, Vaer is built on the promise of durable, stylish, and accessible watches made for everyday adventure. Their aesthetic combines vintage military field watches with classic dive watch cues, creating a versatile look that works anywhere. With a similar story of American assembly and rugged purpose, Vaer is a direct and compelling competitor for those who love what Shinola stands for.
Shop now at vaerwatches.com
While known for his full range of menswear, Todd Snyder is a master curator of modern American style, and his watch selection reflects that perfectly. His hugely popular collaborations with Timex take classic designs and elevate them with sophisticated details, perfectly capturing a rugged-meets-preppy vibe. If you love Shinola's design sense, you'll feel right at home with a Todd Snyder timepiece.
Shop now at toddsnyder.com
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