It’s hard not to fall for Longines. This Swiss watchmaker has mastered the art of timeless elegance, creating watches that are classic, refined, and effortlessly luxurious without screaming for attention. They offer that perfect blend of heritage, quality, and sophisticated design that works for just about any occasion.
If you love the brand's understated polish and Swiss precision but want to explore other options with a similar feel, you're in luck. Here are 19 watch brands that deliver timeless style, quality craftsmanship, and that special something you'll want on your wrist for years to come.
Often considered a step up in the world of Swiss luxury, Omega is famous for its powerful combination of performance and style. While Longines leans into classic elegance, Omega delivers a sportier, high-tech vibe with iconic models like the Seamaster and the Speedmaster, aka the first watch on the moon. They are known for their state-of-the-art automatic movements and high-end finishing.
While the price point is generally higher than Longines (think $2,000-$10,000+), Omega is for the person who loves that timeless Swiss quality but desires a bolder, more technical timepiece with a legendary backstory. It's a statement of both luxury and performance.
Shop now at omegawatches.com
"Don't crack under pressure" is more than just a motto for TAG Heuer, it defines their sporty, racing-inspired DNA. Known for their world-class chronographs, this is the brand for someone who wants Swiss precision with a fast-paced edge. Their designs are often more modern and athletic than Longines’ classic dress watches.
With prices generally falling in the $1,500 to $5,000 range, TAG Heuer offers comparable quality to Longines but caters to a more active, contemporary lifestyle. If Longines is the quiet elegance in the boardroom, TAG Heuer is the confident style on the racetrack.
Shop now at tagheuer.com
Think of Tissot as Longines' incredibly well-priced, equally stylish younger cousin. Both part of the Swatch group, Tissot excels at offering Swiss-made quality - with both quartz and automatic movements - at a seriously accessible price point, typically from $300 to $1,000. Their collection is enormous, ranging from sophisticated dress watches to modern, sporty pieces.
If you're looking for that elegant, Swiss-made feel without breaking the bank, Tissot is easily one of the best choices. It shares Longines' knack for creating versatile, classic designs but makes them available to a much wider audience.
Shop now at tissotwatches.com
Baume & Mercier operates in a very similar space to Longines, offering refined Swiss luxury that feels both timeless and sophisticated. Their designs often feature clean dials, elegant leather straps, and beautiful automatic movements, placing a strong emphasis on polished dress watches with a touch of modern flair.
Priced between $1,500 and $4,000, this brand is a direct and excellent alternative for those who appreciate Longines' heritage but are looking for a slightly different aesthetic. It’s perfect for someone wanting a distinguished timepiece that prioritizes understated elegance over overt flashiness.
Shop now at baume.com
Frederique Constant’s mission is to offer "accessible luxury," and they absolutely nail it. This brand specializes in creating classic, stunningly detailed Swiss watches that look like they should cost three times as much. They have a brilliant reputation for in-house movements and intricate designs, including elegant perpetual calendars and slimline models.
Operating in a similar $1,000 to $3,000 price bracket, Frederique Constant is perhaps one of the most direct competitors to Longines when it comes to classic style and value. Choose this brand for craftsmanship and elegant design that really over-delivers for the price.
Shop now at frederiqueconstant.com
With a cool blend of American spirit and Swiss precision, Hamilton offers incredible value and style. Known for its historical field watches and modern dress pieces that have appeared in countless Hollywood films, Hamilton masters the art of vintage-inspired cool. A lot of their designs have a more casual, everyday ruggedness compared to Longines' formal elegance.
Prices typically sit in the very friendly $500 to $2,000 range. If you appreciate reliability and timeless design but prefer a slightly more relaxed or retro vibe, Hamilton watches are an absolute must-see.
Shop now at hamiltonwatch.com
The Japanese giant Seiko is legendary for producing exceptionally high-quality watches at nearly every price point. While they have stellar entry-level options from $100-$500, their higher-end lines (like Grand Seiko and Presage) offer finishing and precision that rival - and often surpass - top-tier Swiss brands.
Their design language is distinct, often inspired by Japanese nature and craftsmanship. For anyone who values technical innovation and "insiders" luxury, Seiko's premium collections are a fantastic alternative to the Swiss mainstream, providing elegance and horological cred in spades.
Shop now at seikowatches.com
As one of the few independently owned Swiss watchmakers left, Oris does things its own way. The brand is known exclusively for its high-quality mechanical watches, refusing to produce quartz models. Their most famous pieces are their robust dive and pilot watches, which feature a slightly more tool-focused, utilitarian design than Longines' dressier aesthetic.
With prices mostly between $1,000 and $3,500, Oris is for the enthusiast who appreciates pure mechanical craftsmanship and a watch built for a purpose, whether it's diving, flying, or just looking great every day.
Shop now at oris.ch
This family-owned Swiss brand has a strong connection to music and the arts, and it shows in their elegantly designed watches. Raymond Weil strikes a perfect balance between traditional watchmaking and contemporary style. Their pieces are often dressy, featuring classic dials, polished cases, and touches of gold.
Priced similarly to Longines ($800-$2,500), they offer a sophisticated and stylish alternative. If you’re looking for a watch that feels both timeless and perfectly suited for today’s fashion landscape, Raymond Weil delivers.
Shop now at raymond-weil.com
Instantly recognizable by its iconic Museum Dial - a single dot at 12 o’clock representing high noon - Movado champions minimalist, artistic design. Where a brand like Longines finds elegance in traditional details, Movado finds it in abstract simplicity. Their watches are sleek, modern, and make a distinct style statement.
Operating in a more accessible luxury space ($500-$2,500), Movado is for the person who sees their watch as a piece of wearable art. It's less about mechanics and heritage, and more about clean lines and avant-garde style.
Shop now at movado.com
For lovers of minimalism, Junghans is a name you need to know. This German brand is a master of the Bauhaus design philosophy, creating watches that are beautifully simple, highly functional, and impeccably designed. Their timepieces are often incredibly thin with clean, uncluttered dials that radiate sophistication.
Priced generally from $1,000-$3,000, Junghans shares Longines’ commitment to elegance, but expresses it through a minimalist German lens. It's the perfect choice for architects, designers, or anyone who values form and function in perfect harmony.
Shop now at junghans.de
Nomos is another star from the watchmaking town of Glashütte, Germany. They take a boutique, design-first approach, creating stunningly simple watches with in-house movements - a rare feat at their price range ($1,500-$3,500). Much like Junghans, their style is heavily influenced by Bauhaus, featuring clean lines, pops of color, and pure, graphic dials.
Nomos is for the in-the-know watch buyer who appreciates independent brands and razor-sharp modern design. They offer a refined elegance similar to Longines but with a quirky, contemporary German twist.
Shop now at nomos-glashuette.com
Certina’s specialty is creating durable, reliable Swiss watches designed for an active life. Many of their models feature robust designs with enhanced water resistance and shock protection, thanks to their DS (Double Security) Concept. Their style is best described as sporty elegance, easily translating from the outdoors to the office.
Falling into a more affordable bracket ($600-$1,500), Certina is a great option for those who like the Swiss quality and classic look of Longines but need a timepiece that’s a bit more rugged and ready for adventure.
Shop now at certina.com
The name synonymous with the Swiss Army Knife brings the same ethos of durability and functionality to their watch collection. Victorinox watches are built to last, undergoing rigorous testing to ensure they can handle anything you throw at them. While their look leans utilitarian, they offer many models with a polished, classic aesthetic.
Priced very competitively from $300-$1,200, Victorinox is not a luxury alternative so much as a high-quality, practical one. It shares Longines' Swiss heritage but puts the primary emphasis on toughness and reliability.
Shop now at victorinox.com
A cult favorite among dive watch enthusiasts, Squale is a Swiss brand with deep roots in professional underwater timekeeping. Their watches are true "tool watches" designed for performance, featuring high water resistance, rugged cases, and extremely legible dials. Their aesthetic is unabashedly vintage-inspired and sporty.
While stylistically very different from Longines' dressier pieces, Squale delivers exceptional Swiss mechanical quality and heritage in a similar $1,000-$3,000 price range for those who value rugged adventure over refined elegance.
Shop now at squale.ch
Breitling is luxury with attitude. Best known for their bold aviation-themed watches and chronographs, this brand makes a strong statement on the wrist. Their watches are often larger, busier, and more technical looking than the clean, classic lines of a Longines. Quality and precision are paramount, but the aesthetic is much more confident and masculine.
With prices starting around the $3,000 mark and going up significantly from there, Breitling is a high-luxury choice for someone who wants to replace understated elegance with high-octane engineering and a powerful presence.
Shop now at breitling.com
Maurice Lacroix is a newer but highly respected player in the Swiss watch scene, known for its incredible value and interesting designs. They balance traditional watchmaking with bold, contemporary style - their Aikon collection is a perfect example of a modern, integrated sports watch that stands out from the crowd.
Sliding into a similar luxury price tier as Longines ($1,500-$4,000), Maurice Lacroix is for the person who values high-quality craftsmanship but wants a design that feels fresh, modern, and shows a bit more personality.
Shop now at mauricelacroix.com
Citizen's standout feature is its revolutionary Eco-Drive technology, which uses any light source to power the watch, meaning you never need a battery change. It's the ultimate in grab-and-go reliability. Their collections span a huge range of styles, from rugged divers to sleek, modern dress watches.
While the focus is on practicality rather than luxury finishing, their quality and affordability ($200-$1,000) are unbeatable. Consider Citizen if your top priorities are cutting-edge technology, eco-friendliness, and a handsome watch you can always count on.
Shop now at citizenwatch.com
An American-founded company now owned by Citizen, Bulova has a rich history of design innovation. This brand offers a fantastic variety of styles, from vintage reinterpretations like the famous Lunar Pilot to trendy, modern designs. They provide a high-style look that often mirrors more expensive brands but at a very wallet-friendly price point, usually under $1,000.
If you love having multiple watches for different occasions and enjoy trend-forward designs without wanting to invest in high luxury, Bulova gives you a lot of flair and history for your money.
Shop now at bulova.com
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