Let's be real - sometimes you want a watch that makes a statement without making a huge dent in your wallet. That's the magic of Invicta, a brand loved for its bold, eye-catching designs and affordable price tags. Their oversized dials and intricate details are perfect for turning heads.
But if you've already got an Invicta or two in your collection and are looking for something new with a similar vibe (or a slightly different one), you're in luck. Here are 17 watch brands that deliver on style and value, perfect for anyone who loves an affordable, fashionable timepiece.
Stuhrling Original delivers intricate and well-crafted watches that look far more expensive than their $100-$300 price point. Like Invicta, Stuhrling has a flair for dramatic, eye-catching designs, but they often lean into a more refined, classic aesthetic. They're especially known for their amazing skeleton dials that show off the inner workings of the watch, giving them a sophisticated edge over the competition.
Shop now at stuhrling.com
As a mainstay in the fashion watch world, Fossil is a perfect next stop if you love style. Priced typically between $70 and $250, they offer watches with a trendy, vintage-inspired charm that feels both modern and timeless. While Invicta goes for bold and loud, Fossil’s designs are often more versatile and understated, making them great for everyday wear while still offering statement pieces to round out your collection.
Shop now at fossil.com
For a sleek, modern, and urban vibe, Kenneth Cole is your brand. Their watches, typically priced from $50 to $200, are known for contemporary and minimalist designs perfect for the office or a night out. If you find Invicta's styles a bit too oversized, Kenneth Cole offers a more refined and subtle alternative that still feels fashionable and polished, with unique details like textured dials that keep things interesting.
Shop now at kennethcole.com
Stepping up slightly in price but delivering big on quality, Bulova offers watches from $150 to $500 that blend classic elegance with precision craftsmanship. While more refined than Invicta, Bulova still packs a stylish punch with eye-catching chronographs and detailed dials. It’s the perfect brand for when you want that "affordable luxury" feel without sacrificing an ounce of style.
Shop now at bulova.com
Famous for their innovative Eco-Drive technology that powers watches with any light source, Citizen offers reliability and style in one clean package. Priced mainly between $150 and $400, their designs are typically more minimalist and sleek compared to Invicta. If you appreciate a durable, modern, and eco-friendly watch that looks great with everything, Citizen is a fantastic choice.
Shop now at citizenwatch.com
Seiko has earned a massive following for creating incredibly high-quality watches at accessible prices, often from $100 to $500. Known for their legendary durability and craftsmanship, Seiko offers everything from sporty diver watches to elegant dress watches. They provide more classic and streamlined alternatives to Invicta’s boldness, but their fan-favorite diver collections definitely bring the statement-making energy.
Shop now at seikowatches.com
A true icon of affordability and reliability, Timex is a brand everyone knows and trusts. With most watches priced well under $100, they offer timeless, no-fuss designs that are perfect for everyday casual wear. Where Invicta is flashy and elaborate, Timex’s strength is in its simple, rugged, and classic appeal. It's the go-to for a stylish, dependable watch that you don't have to worry about.
Shop now at timex.com
From the iconic G-Shock to retro digital styles, Casio combines durability, function, and style at an unbeatable price point (often $20-$200). Casio watches are built for active lifestyles, offering cool features like shock-resistance and solar power. While Invicta is all about fashion, Casio delivers on rugged, practical style that’s ready for any adventure.
Shop now at casio.com
MVMT captured the hearts of modern shoppers with its sleek, minimalist designs at affordable prices (usually $100-$200). They ditch the over-the-top details for clean lines and a contemporary aesthetic that’s incredibly versatile. If you appreciate Invicta's fashion-forward approach but prefer a more understated look, MVMT delivers trendy style that feels both cool and collected.
Shop now at mvmt.com
Known for its preppy, minimalist look, Daniel Wellington specializes in elegant watches with simple dials and interchangeable straps, priced between $150 and $250. It’s pretty much the aesthetic opposite of Invicta’s bold and busy designs, focusing instead on refined simplicity. It’s an ideal choice for fashion lovers who want a classier, more versatile piece for both work and weekend.
Shop now at danielwellington.com
With roots in skate and surf culture, Nixon offers trendy, well-built watches with a rebellious touch, usually in the $100-$300 range. Their designs are eye-catching and modern but generally more streamlined than Invicta's. If you’re looking for a watch that feels youthful, durable, and makes just the right kind of statement, Nixon is a brand to check out.
Shop now at nixon.com
Inspired by minimalist Scandinavian design, Skagen creates watches that are beautifully simple and elegant. At around $100 to $250, they feature clean lines, slim profiles, and a refined aesthetic that stands in stark contrast to Invicta’s chunkier styles. For shoppers who want sophisticated style without the bulk, Skagen is the perfect choice for a polished, modern look.
Shop now at skagen.com
Love Fossil's style but want more tech? Their smartwatch line brings fashion and function together in the $150-$300 range. With customizable watch faces and fitness tracking, you get a trendy accessory that doubles as a smart device. While Invicta sticks to traditional watches, Fossil Q is perfect for the connected person who doesn’t want to sacrifice style for smarts.
Shop now at fossil.com
Orient is a paradise for watch enthusiasts on a budget. Priced between $150 and $400, they are praised for their in-house automatic movements and classic designs. Instead of Invicta’s modern boldness, Orient offers a vintage-inspired elegance and the charm of a true mechanical ticking on your wrist. It's a brand that feels incredibly special without the luxury price.
Shop now at orientwatchusa.com
If you're looking for something rugged and practical, Bertucci makes durable, military-inspired field watches for around $100-$250. They prioritize toughness and legibility, often featuring lightweight titanium cases and a clean, utilitarian design. This is a much subtler option than Invicta, perfect for outdoor lovers who need a reliable timepiece that’s built to last.
Shop now at bertucciusa.com
Designed for professionals and adventure seekers, Luminox watches ($200-$500) are known for their extreme durability and self-powered illumination that glows 24/7. Their style is tactical and bold, but it's a boldness born from function. If you like Invicta’s statement-making size but want something rugged in toughness, Luminox is a perfect fit.
Shop now at luminox.com
Sharing Invicta's love for big, bold, and oversized cases, Vostok Europe creates rugged, military-inspired timepieces designed for adventure. Ranging from $200-$600, these watches have a unique, tactical aesthetic that makes them stand out. If you're drawn to Invicta's size but crave a watch story rooted in extreme durability, Vostok Europe is a fantastic alternative.
Shop now at vostok-europe.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
