If you're into watches, you probably already know Christopher Ward. This British brand has become a fan favorite for offering high-quality, Swiss-made timepieces - from sleek modern chronographs to robust dive watches - at prices that won't make your wallet cry, thanks to their direct-to-consumer approach.
For those who love Christopher Ward's blend of premium craftsmanship, smart design, and excellent value, we've gathered 19 similar watch brands that deliver that same high-end feel. Whether you're looking for your first luxury watch or adding to a growing collection, these brands are absolutely worth exploring.
Known for its deep ties to motorsports, Tag Heuer creates high-performance Swiss watches with a sporty, modern edge. Their collections, which include iconic chronographs and dive watches, are built for precision and action. While they occupy a higher price bracket than Christopher Ward, they appeal to those seeking a more prestigious brand name with proven luxury appeal.
If you admire Christopher Ward's performance-oriented models but are ready to step up in price for a bigger name, Tag Heuer delivers on both craftsmanship and brand recognition. Think of it as a luxury upgrade with a shared commitment to quality engineering.
Shop now at tagheuer.com
Hamilton effortlessly merges American heritage with Swiss precision, offering watches primarily in the $600–$1,500 range. The brand is known for its strong presence in aviation and military-inspired pieces, as well as classic field watches that feel both vintage and contemporary. Think reliable, stylish, and full of character.
Like Christopher Ward, Hamilton offers incredible value and high-quality Swiss movements. The main difference lies in the aesthetic, while Christopher Ward often feels modern and British, Hamilton leans into its rich American history and heritage-inspired designs.
Shop now at hamiltonwatch.com
Longines embodies timeless elegance, crafting refined Swiss watches that are perfect for more formal or sophisticated settings. With price points often between $1,000 and $3,000, the brand is celebrated for its rich heritage and classic designs that never go out of style. They offer incredible polish and horological history for the price.
Compared to Christopher Ward's contemporary feel, Longines is more traditional and leans on its historical legacy. Both brands, however, provide a fantastic entry point into the world of luxury Swiss watchmaking with a focus on quality you can see and feel.
Shop now at longines.com
Tissot is the undisputed champion of affordable Swiss-made watches, offering an incredibly diverse range from around $300–$1,000. Whether you want a refined quartz dress watch or a feature-packed automatic sports model, Tissot provides outstanding dependability and style. They are a perfect starting point for any new watch enthusiast.
Both Tissot and Christopher Ward deliver on the promise of Swiss quality at a great price. Tissot offers a broader catalog at a slightly lower entry price, making them an excellent choice for a reliable, stylish, and budget-friendly everyday watch.
Shop now at tissotwatches.com
A giant in the watch world, Japan's Seiko is famous for its masterful craftsmanship and technological innovation at every price point. Their mid-range models, especially in the Prospex and Presage lines, offer fantastic build quality and unique designs from $200–$1,000. From durable dive watches to elegant dress pieces with intricate dials, Seiko does it all exceptionally well.
While Christopher Ward focuses on Swiss movements, Seiko is a master of in-house Japanese engineering. If you value relentless reliability, innovation, and a slightly different design language, Seiko offers perhaps the best pound-for-pound value in the entire industry.
Shop now at seikowatches.com
Hailing from Germany, Junghans is a master of minimalist, Bauhaus-inspired design. Their watches, typically priced between $500–$2,000, are all about clean lines, understated elegance, and perfect proportions. Known for their iconic Max Bill collection, Junghans watches are modern design classics.
Like Christopher Ward, Junghans delivers a sophisticated watch without the ultra-luxury price. If your style leans more towards sleek, artistic minimalism than classic British practicality, Junghans is the perfect brand for a refined and design-forward look.
Shop now at junghans.de
Oris stands out as an independent Swiss brand that produces exclusively mechanical watches, priced mainly from $1,000 to $3,000. They are beloved by enthusiasts for their robust dive watches (like the Aquis) and handsome pilot models, all of which feature the brand's signature red rotor. They represent pure, traditional watchmaking with a modern twist.
While both brands appeal to watch lovers, Oris is for the mechanical purist. If you appreciate Christopher Ward's tool watches but want to invest in a brand dedicated solely to gears and springs, Oris is a fantastic and highly respected choice.
Shop now at oris.ch
As the sister brand to Rolex, Tudor offers Swiss-made luxury with a legendary reputation for durability and style, but at a more accessible price point (typically $2,500-$5,000+). Known for iconic models like the Black Bay, Tudors are robust, reliable, and have a bold design language that draws from a rich heritage.
Tudor operates in a higher price bracket than Christopher Ward, but it shares the same spirit of offering incredible quality and performance for the money. Consider Tudor the next step up for a serious, high-end tool watch with impeccable branding and history.
Shop now at tudorwatch.com
Famous for its professional-grade dive watches from the 1960s, Doxa has a cult following among enthusiasts. With their unmistakable cushion-shaped cases and vibrant dial colors (like their signature orange), their watches range from about $1,200 to $2,500. They are pure, purpose-built tool watches with an awesome vintage vibe.
Doxa is more specialized than Christopher Ward, focusing almost entirely on its dive watch heritage. If you gravitate toward Christopher Ward's C60 Trident but want something with a more quirky, retro, and iconic design, Doxa is a fantastic choice.
Shop now at doxawatches.com
For decades, Squale has been a respected name in Swiss-made dive watches, originally producing cases for other famous brands before making their own timepieces. Their range, priced from $700–$2,000, offers robust performance and classic skin-diver aesthetics. Think a no-nonsense, reliable dive watch with an authentic, understated history.
Squale focuses specifically on the underwater niche, similar to what Doxa does. They are a great match for someone who loves Christopher Ward's dive models but prefers a brand with a singular focus on water resistance and a classic 60s/70s diver look.
Shop now at squale.com
Mido is a Swiss brand that truly shines in the $800–$2,000 price range, offering well-built automatic watches with a focus on modern, architecture-inspired design. They're known for using innovative materials and providing officially chronometer-rated movements at prices their competitors can't match. Their watches feel both sturdy and sophisticated.
Like Christopher Ward, Mido offers amazing technical specs for the price. If you appreciate forward-thinking design and value high-accuracy movements, Mido delivers an excellent package that feels both contemporary and reliable.
Shop now at mido.com
Raymond Weil offers Swiss-made luxury with a refined, artistic touch, often leaning into classic and elegant designs. Typically priced between $1,000 and $3,000, their collections are perfect for dressier occasions and are known for their polish and connection to the music world. Think of them as a great option for a wedding gift or milestone watch.
Compared to Christopher Ward's versatile, modern style, Raymond Weil is more traditionally luxurious and formal. It serves a similar clientele looking for quality and craftsmanship but caters to those who prefer a classic, polished aesthetic over a sporty one.
Shop now at raymond-weil.com
A German brand with a long history, Stowa is beloved for its clean, functional watches, particularly its Flieger (pilot) and marine styles. Priced around $700–$1,500, Stowa watches are made-to-order and feature incredible attention to detail. Their design is minimalist, legible, and timeless.
Stowa shares Christopher Ward's commitment to quality at a fair price but channels it through a more specific, historical German design lens. If you love classic pilot or Bauhaus-style watches with a direct-to-consumer value proposition, Stowa is a perfect match.
Shop now at stowa.de
Laco is one of the original German companies that produced pilot's watches for the military in the 1940s. Today, they create authentic, durable pilot and field watches in the $400–$1,200 range. Their designs are ultra-functional, highly legible, and deeply rooted in aviation history, offering a rugged, no-nonsense appeal.
Compared to Christopher Ward's more versatile lineup, Laco is all about that specific military-aviation heritage. If you love the story behind a watch and want something robust and practical, Laco is an amazing pick.
Shop now at laco-watches.com
Glycine is a Swiss brand with a strong heritage in producing pilot and field watches, most famously the Airman, which was popular among pilots during the Vietnam War. Usually priced from $700–$1,500, their watches offer a robust build and cool, vintage-inspired military aesthetics. They are known for their 24-hour dials and rugged functionality.
Much like Laco, Glycine targets enthusiasts who appreciate military and aviation history. It's a great Christopher Ward alternative if you're specifically drawn to that brand's C65 Dune or pilot chronograph models but want to explore different historical designs.
Shop now at glycinewatches.ch
Baltic is a fan-favorite microbrand that masterfully blends vintage aesthetics with modern reliability. For an accessible price, typically $300-$700, they offer watches with mid-century designs, from skin divers to sector dial dress watches. The watches are assembled in France with great attention to detail.
Baltic offers a more niche, design-centric alternative to Christopher Ward. If you find Christopher Ward's designs a bit safe and crave a timepiece with a distinct retro charm and neo-vintage appeal, Baltic is your go-to.
Shop now at baltic-watches.com
Another icon from Germany, NOMOS Glashütte is famous for its clean, minimalist Bauhaus designs and high-quality, in-house mechanical movements. While pricier than Christopher Ward ($2,000-$5,000+), NOMOS appeals to those who prioritize design purity and masterful watchmaking. Their watches are elegant, intelligent, and impeccably finished.
Consider NOMOS an aspirational step up for lovers of understated, design-forward watches. If you appreciate the simplicity and craftsmanship in Christopher Ward's dress C1 Moonphase models, NOMOS takes that minimalist philosophy to the next level of watchmaking art.
Shop now at nomos-glashuette.com
Certina is another highly underrated Swiss brand that packs a ton of value, usually in the $400-$1,200 range. They are particularly known for their "DS Concept" (Double Security), a system that makes their watches extra robust with high water and shock resistance. Their specialty is highly durable and sporty watches that are built to last.
Like Christopher Ward and Tissot, Certina is all about delivering reliable Swiss-made quality at a fantastic price point. They are an especially great alternative if you're looking for a sporty dive or adventure watch that puts a premium on ruggedness and durability.
Shop now at certina.com
Like Christopher Ward, Farer is a British-designed, Swiss-made brand shaking up the watch scene. Their signature is their fearless use of color. You'll find classic pilot, dive, and field watch silhouettes brought to life with vibrant primary colors on second hands, sub-dials, and chapter rings. Their prices run from about $800 to $2,500.
If Christopher Ward is the dependable older sibling, Farer is the adventurous, slightly eccentric younger one. It's the perfect choice if you love Christopher Ward's business model and quality but want a watch that feels more playful, distinctive, and full of personality.
Shop now at farer.com
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