If you're obsessed with finding cute, trendy, and affordable swimwear, then you're probably already a fan of Cupshe. Famous for its vibrant prints and flattering fits that won't destroy your wallet, it’s become a go-to for building the perfect vacation-ready wardrobe.
But part of the fun of shopping is discovering new places to find hidden gems. If you love Cupshe's vibe but want to expand your swimwear collection, we've found 20 amazing brands that deliver on style, quality, and a similar sun-soaked aesthetic. Here are our top picks:
Zaful is your destination for edgy, super-trendy swimwear that lives on social media feeds. With most pieces priced between $15 and $40, you can score tons of bikinis, one-pieces, and cover-ups for the season. Both brands serve up fresh, youthful styles, but Zaful often leans into more daring designs with bold cut-outs and edgier prints.
Shop now at us.zaful.com
For swimwear that's shockingly affordable and always on-trend, Shein is tough to beat. With prices usually under $25, you can find a dupe for nearly any high-end style that pops up. Shein offers an absolutely massive variety of designs, from classic cuts to pieces with funky ruffles, unique straps, and every pattern imaginable. If you love Cupshe's prices but need endless options, you'll love scrolling through Shein.
Shop now at shein.com
If you love Cupshe’s style but are ready to invest in something a little more luxurious, meet L*Space. Known for its sophisticated fits, high-quality fabrics, and chic designs, this brand is all about that effortless "beach to brunch" vibe. Prices range from about $80 to $150, but you’re paying for superior fit and timeless style that lasts beyond one season.
Shop now at lspace.com
Aerie wins for its focus on comfort and inclusivity. Their swim collection features super-soft fabrics and supportive fits that are designed to feel great on every body type, with prices typically running from $25-$60. While Cupshe is known for bold, eye-catching prints, Aerie's vibe is a bit more relaxed and laid-back - perfect for people who prioritize comfort without sacrificing style.
Shop now at ae.com/aerie
Bringing a classic surf-inspired feel, Billabong is perfect for the adventurous beach-goer. Their styles mix functional, durable materials with laid-back, boho designs like earthy tones and tropical prints. With pieces landing around the $50-$120 mark, it’s a great option if you love Cupshe's playful patterns but want something durable enough to handle the waves.
Shop now at billabong.com
Frankies Bikinis is the definition of high-fashion swimwear. If you follow any celebs or influencers on Instagram, you've definitely seen their stuff. Known for its sexy silhouettes, innovative details, and bold, California-girl energy, this is swimwear designed to be seen. It's a splurge compared to Cupshe at $100-$200 per set, but it’s the brand you choose when you want to make a serious statement.
Shop now at frankiesbikinis.com
For swimwear that's fun, fearless, and totally on-trend, check out PrettyLittleThing. Sharing a similar affordable price point with Cupshe ($20-$50), PLT dials up the drama with animal prints, neon colors, and daring cut-outs. If Cupshe is your go-to for cute and playful, PrettyLittleThing is where you go when you're feeling a little bolder.
Shop now at prettylittlething.com
Bikini.com is like a curated boutique completely dedicated to swimwear. They carry a mix of high-quality brands and designers, making it a one-stop-shop for stylish pieces that feel special. Prices vary widely, but expect most suits to be in the $40-$150 range. If you like the stylish patterns found at Cupshe but want a more curated, high-fashion selection, this is the place to look.
Shop now at bikini.com
The beauty of ASOS is its massive variety. Their in-house swim lines offer something for everyone - from minimalist bikinis to vibrant, patterned one-pieces and everything in between, mostly in the $30-$70 range. Like Cupshe, they offer trendy styles at great prices, but ASOS's strength lies in serving every body type, with tall, petite, and curve-friendly options galore.
Shop now at asos.com
This brand is a game-changer for size inclusivity, offering fantastic swimwear from size 4 to 40. Swimsuits For All focuses on providing flattering, supportive, and stylish designs so that everyone can feel amazing at the beach. You’ll find figure-flattering details and vibrant prints that rival Cupshe, but with a design approach centered on exceptional comfort and fit, with prices around $30-$80.
Shop now at swimsuitsforall.com
Think youthful, fun, and energetic - that's Aqua Girl. Their collections pop with playful prints, bright colors, and statement designs that are perfect for pool parties and music festivals. With prices similar to Cupshe ($20-$50), Aqua Girl delivers a spirited and playful aesthetic for anyone who loves to have fun with their swimwear.
Shop now at aquagirl.com
Another excellent multi-brand retailer, Bikini Village offers a curated collection of stylish options that hit the mark on quality and trend-forwardness. It’s slightly more upscale than Cupshe, with most suits falling between $40-$120. They are perfect for when you want a boutique shopping experience and a great selection of bikinis, one-pieces, and chic cover-ups.
Shop now at bikinivillage.com
If you prioritize sustainability and artistry, Mara Hoffman is the ultimate destination for eco-conscious luxury swimwear. Her suits are known for their bold, colorful, and unique artistic prints, all crafted from recycled materials. It's a pretty massive jump in price from Cupshe (think $150-$300), but you're investing in a beautiful, responsibly made piece that is truly a work of art.
Shop now at marahoffman.com
Venus offers trendy, figure-flattering swimwear that’s directly comparable to Cupshe in both price and vibe. You'll find tons of bikinis and one-pieces designed to enhance your shape, featuring vibrant colors, fun floral prints, and sexy cuts. Their swim starts at around $20 an item, making them a great affordable choice for beach vacations and poolside lounging.
Shop now at venus.com
Lulus is loved for its chic and ultra-feminine fashion finds, and its swim section is no different. With prices in the $50-$120 range, you'll discover bikinis and one-pieces featuring romantic floral prints, delicate ruffles, and cute boho details. While Cupshe often feels bold and playful, Lulus offers a slightly more refined and pretty aesthetic perfect for a resort getaway.
Shop now at lulus.com
Never sleep on Target's swimwear section! In-house brands like Shade & Shore and A New Day consistently deliver affordable, on-trend pieces that make it easy to stock up for summer. Generally priced under $40 for a set, you'll find everything from classic cuts to contemporary designs and fun prints. They share Cupshe's mission of making stylish swimwear totally accessible.
Shop now at target.com
Boohoo delivers on fast-fashion swimwear that pulls directly from the trendiest runway and influencer looks. For just $20-$50, you can grab bold, show-stopping suits with daring cuts and flashy prints. Both Boohoo and Cupshe serve a young, fashion-hungry crowd, but Boohoo's styles tend to be a bit more edgy and overtly sexy.
Shop now at us.boohoo.com
For the ultimate collection of designer swimwear, Revolve is the place to be. They curate high-end and boutique swim brands that are loved by fashion insiders, with prices starting around $100 and going way up. While Cupshe nails affordable trends, Revolve is where you go when you’re looking to splurge on a premium, statement-making swimsuit from a buzzy designer label.
Shop now at revolve.com
Cider has quickly become a favorite for its mood-based, trendy, and super-affordable clothes, and their swimwear is just as good. Much like Cupshe, Cider offers a huge selection of cute prints and on-trend silhouettes for around $20-$40 a set. It's a fantastic spot to find viral styles - think retro florals, y2k cutouts, and cool crochet bikinis - that will make your beach photos pop.
Shop now at shopcider.com
While known for its lingerie, Adore Me has a killer swimwear collection that benefits from their expertise in fit. They offer an incredible size range and tons of stylish options, from sweet and simple to bold and sexy, all at an accessible price point ($30-$60). They have both a B-Corp certification and a subscription model, standing out for both sustainability efforts and a personalized shopping experience you won't find at Cupshe.
Shop now at adoreme.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
