If you love the eclectic, trend-forward vibe of Urban Outfitters but want to make more eco-conscious shopping choices, you're in the right place. It's possible to get that cool, vintage-inspired aesthetic while supporting brands that are doing their part for the planet.
From laid-back basics to statement dresses, these companies focus on sustainable materials, ethical production, and timeless style. Here are 19 sustainable brands that capture the Urban Outfitters spirit, so you can build a wardrobe that feels good in every way.
Everlane is the go-to for minimalist staples with a strong ethical backbone. They’re known for high-quality basics like modern tees, perfect-fit denim, and chic outerwear made with transparent pricing and sustainable materials like organic cotton. While UO offers a wide mix of trends, Everlane focuses on creating a timeless, versatile wardrobe with clean lines and a neutral palette. It’s perfect if you gravitate towards UO's simpler pieces but crave better quality and a clearer conscience.
Shop now at www.everlane.com
If you're drawn to Urban Outfitters’ flirty dresses and going-out tops, you need to check out Reformation. Known for their effortlessly chic and feminine styles, they make pieces from sustainable fabrics, including deadstock materials and low-waste production methods. Their vibe is a bit more polished and LA-cool compared to UO's grungier side, offering everything from wedding guest dresses to the perfect pair of vintage-inspired jeans. It’s an investment, but their pieces are designed to be loved for years.
Shop now at www.thereformation.com
For sustainable activewear and loungewear that feels just as cool as UO’s sets, Girlfriend Collective is a must. They create their ridiculously soft leggings, bras, and sweatshirts from recycled materials like old water bottles and fishing nets. Famous for their inclusive sizing and on-trend color palettes that drop seasonally, Girlfriend Collective nails the comfy-cool aesthetic. It’s ideal for anyone who lives in their sweats but wants them to be ethically made and look amazing inside and outside the gym.
Shop now at www.girlfriend.com
Think of Pact as the place to get all your closet foundations right, but better. They specialize in super-soft basics for the whole family, made with 100% organic cotton in Fair Trade Certified factories. If you go to Urban Outfitters for graphic tees and comfy tanks, Pact offers a more sustainable and incredibly affordable alternative. Their pieces are less about fast trends and more about cozy, everyday comfort you can feel good about wearing.
Shop now at wearpact.com
Kotn is all about ethically made, premium basics that are beautifully simple. They source buttery-soft Egyptian cotton directly from small farms and believe in transparent, fair-wage production. While UO is loud and trend-driven, Kotn is quiet, understated, and built to last. Their collection of tees, sweatshirts, and trousers are the kind of quality staples that anchor a thoughtful wardrobe, perfect for people who appreciate craftsmanship and social responsibility.
Shop now at www.kotn.com
With a Parisian-chic approach, Amour Vert blends timeless style with a serious commitment to sustainability. They use natural fibers like Tencel modal and organic cotton, and for every tee purchased, they plant a tree. Their style is more polished and refined than Urban Outfitters, offering sophisticated blouses, everyday dresses, and versatile basics. It’s perfect if you love a simple, elegant look and want your environmental impact to be just as beautiful.
Shop now at www.amourvert.com
A true pioneer in the sustainable fashion movement, People Tree has been creating fair trade, eco-friendly clothing for decades. Their collections feature easy-to-wear dresses, tops, and jumpsuits in unique prints made from organic cotton and Tencel. People Tree’s vibe often carries a similar boho-chic feel to some of UO’s collections, but every piece is loaded with integrity and a focus on traditional craftsmanship. This is for the shopper who loves a story behind their clothes.
Shop now at www.peopletree.co.uk
Inspired by old-school California surf and skate culture, Back Beat Co. creates laid-back essentials with a touch of vintage flair. Everything is made from low-impact materials like recycled cotton, hemp, and Tencel. If you’re into UO’s effortless, slightly retro streetwear, you’ll love Back Beat Co.'s relaxed jumpsuits, easy tees, and everyday basics. It’s all about approachable, wearable style for a conscious lifestyle.
Shop now at backbeat.co
Based in sunny Los Angeles, Whimsy + Row designs flirty, playful, and eco-conscious limited-run collections. Using locally sourced deadstock fabrics, they craft everything from romantic dresses and stylish sets to versatile pants. Their aesthetic hits the same sweet spot as Urban Outfitters' more feminine, trend-aware pieces, but with a transparent commitment to ethical, small-batch production. A great choice for finding that perfect weekend outfit that won't cost the earth.
Shop now at whimsyandrow.com
For those who love Urban Outfitters' cozy sweats and outdoorsy-adjacent graphics, Tentree is an amazing mission-driven alternative. They are famous for their promise to plant ten trees for every item sold, making them a frontrunner in accessible eco-activism fashion. Their clothing - ranging from hoodies and joggers to activewear - is made from sustainable materials like recycled polyester and organic cotton. It’s perfect for casual, comfortable style that actively gives back to the environment.
Shop now at www.tentree.com
Co-founded by pro surfer Kelly Slater, Outerknown has a deep connection to protecting the oceans and the planet. They create laid-back, ruggedly stylish clothing for men and women using materials like organic cotton and ECONYL recycled nylon. Their vibe is a more mature, beach-inspired take on the styles you'd find at UO, focusing on durability and classic design over fleeting trends. Think flannel shirts and cozy jumpsuits that are made to be worn for years.
Shop now at www.outerknown.com
While known for its hardcore outdoor gear, Patagonia's influence on practical, everyday style is undeniable. Their fleeces, jackets, and shorts have become streetwear staples, sharing closet space with UO's trendiest items. Patagonia is radically committed to sustainability through recycled materials, fair labor practices, and activism. Choose Patagonia when you want that functional, gorp-core aesthetic but demand something that is built to last a lifetime, not just a season.
Shop now at www.patagonia.com
Denim is a huge part of the Urban Outfitters experience, and MUD Jeans offers a truly sustainable way to get your fix. This Dutch brand is all about the circular economy, using a blend of organic and recycled post-consumer denim to create their jeans. They even offer a unique leasing program where you can rent jeans and swap them out later. It’s a revolutionary take on denim for anyone serious about cutting down on fashion waste.
Shop now at www.mudjeans.eu
The iconic denim brand you already know and love has made some serious moves in the sustainability space. Many pairs of Levi's are now made with Water
Shop now at www.levis.com
For Days is tackling the problem of clothing waste head-on with its circular model. They specialize in high-quality, 100% organic cotton basics like tees, hoodies, and jackets. The best part? Everything they make is designed to be recycled. Once your piece is worn out, you can send it back to be remade into new items and you'll get a credit for a new purchase. It's a closed-loop system for shoppers who love UO's selection of comfy basics but hate the throwaway mindset.
Shop now at fordays.com
Famous for their ultra-comfortable, minimalist sneakers, Allbirds is a leader in sustainable footwear. They use innovative, natural materials like merino wool, eucalyptus tree fibers, and sugarcane to craft shoes and apparel. While UO stocks sneakers from numerous big-name brands, Allbirds offers a singular, cohesive aesthetic for the consumer who prioritizes eco-innovation and serious comfort in their everyday kicks.
Shop now at www.allbirds.com
Eileen Fisher creates timeless, elegant, and versatile pieces meant to be part of a slow fashion system. Their focus on organic and recycled fibers, along with ethical production, is impeccable. While the aesthetic is more mature and artistic than Urban Outfitters, it's an excellent choice for those looking to invest in high-quality, minimalist pieces like linen pants or flowing tops. They also have a take-back program, Renew, that resells gently worn garments.
Shop now at www.eileenfisher.com
If you've ever bought a sweater at Urban Outfitters and wished it were just a little more luxurious and ethically made, Naadam is for you. They specialize in sustainably sourced Mongolian cashmere, working directly with herders to ensure fair prices and eco-friendly practices. While their focus is higher-end knitwear, they deliver an unbeatable blend of quality, softness, and sustainability, making them the perfect source for a cashmere crewneck to last a lifetime.
Shop now at www.naadam.co
This UK-based brand is all about easy, wearable styles made from natural and sustainable materials like organic cotton, bamboo, and hemp. Their collections are full of thoughtful details, unique prints, and comfortable fits that feel similar to the more bohemian, relaxed side of Urban Outfitters. From cozy socks and loungewear to casual dresses and knitwear, Thought makes sustainability both accessible and stylish.
Shop now at www.wearethought.com
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