There's nothing quite like the feeling of a perfect t-shirt, and if you're a fan of that super soft, lived-in vibe, you're probably already loyal to Comfort Colors. Known for its pigment-dyed, heavyweight cotton tees that feel like a vintage favorite from the very first wear, the brand has a cult following for a reason.
But if you’re looking to expand your collection of go-to basics, there are plenty of other brands serving up that same commitment to comfort, quality, and style. From sustainable standouts to classic essentials, here are 19 brands that give off a similar vibe.
If you prefer a more modern, fashion-forward fit, Bella+Canvas is an industry favorite. This brand offers premium, ultra-soft "Airlume" combed and ring-spun cotton tees that are lightweight and breathable. While Comfort Colors is known for its heavy, relaxed vintage feel, Bella+Canvas provides a sleeker, more contemporary silhouette without sacrificing that buttery-soft feel. They're also heavily focused on sustainable and ethical manufacturing practices.
Shop now at bellacanvas.com
True to its name, Next Level takes basics to the, well, next level. They specialize in super-soft, lightweight jersey and tri-blend tees that drape perfectly and feel incredible against the skin. Compared to the thick, structured feel of Comfort Colors, Next Level's shirts offer a more athletic and contemporary fit. They're an amazing choice if you’re looking for high-quality, fitted basics for everything from layering to lounging.
Shop now at nextlevelapparel.com
For those who love the "worn-in" concept, Alternative Apparel is a must-try. This brand excels at creating incredibly soft, vintage-washed tees using eco-friendly materials like organic cotton and recycled polyester. While Comfort Colors achieves its vibe through pigment dye and hefty fabric, Alternative Apparel focuses on lightweight blends and modern, relaxed cuts. It’s the perfect brand for soft basics with a conscious, laid-back-cool aesthetic.
Shop now at alternativeapparel.com
If the durable, "buy it for life" quality of Comfort Colors is what you love, you'll be impressed with American Giant. This company is all about making high-quality, USA-made basics that last. Their T-shirts, especially the Heavyweight Slub line, have a similar substantial and rugged feel. While Comfort Colors nails the colorful, pigment-dyed look, American Giant leans into timeless, minimalist basics built with incredible craftsmanship.
Shop now at american-giant.com
Everlane is the go-to for minimalist, ethically made essentials. Their signature organic cotton tees are known for quality fabric and holding their shape well over time. The main difference lies in the aesthetic, while Comfort Colors offers that relaxed, broken-in feel, Everlane's tees create a cleaner, more tailored look. If you want a more polished but equally comfortable alternative, Everlane is your perfect match.
Shop now at everlane.com
The tagline for Marine Layer is "absurdly soft," and they aren't kidding. The brand is famous for its custom TENCEL™ Modal and cotton blend fabrics that feel broken-in and luxuriously snug from day one. They offer that same easygoing, beachy vibe that Comfort Colors fans love, but with a lighter, slightly stretchier fabric that's perfect for casual wear. It's a premium upgrade with an unmatched handfeel.
Shop now at marinelayer.com
Uniqlo is the undisputed king of high-quality, affordable basics. Their Supima cotton tees are famously soft, durable, and come in a massive array of colors. The style is more modern and streamlined than Comfort Colors' rugged vintage feel, but the commitment to quality materials and unbeatable value is definitely there. Their U Crew Neck T-Shirt offers a boxier, heavier feel that's a direct competitor.
Shop now at uniqlo.com
ASOS DESIGN delivers an endless variety of on-trend basics at incredibly accessible price points. If you love the color options from Comfort Colors but want them in different fits (from oversized to muscle to slim), ASOS DESIGN is your playground. They offer heavier-weight fabrics that mimic the vintage, streetwear-inspired feel, providing a fashion-forward spin on the classic comfy tee.
Shop now at asos.com
For premium softness with a focus on ethical production, look to Kotn. This B-Corp specializes in pieces made from authentic Egyptian cotton, which results in remarkably soft and durable basics. If you appreciate the quality fabric story of Comfort Colors, Kotn takes it further with a farm-to-table approach. Their styles are more minimalist and classic, offering a sophisticated alternative to the lived-in, casual aesthetic.
Shop now at wearekotn.com
Buck Mason is all about creating reliable American classics with an old-school quality. Their pima and slub cotton tees are designed to get better with every wear, just like a well-loved Comfort Colors tee. They share that same focus on vintage-inspired fits and fabrics but execute it with a slightly more refined, menswear-focused sensibility. It’s comfort and durability rolled into a sleek, timeless package.
Shop now at buckmason.com
As the name suggests, Standard Issue Tees focuses on one thing: making the perfect t-shirt. They use premium, US-grown cotton and garment-dye their products, resulting in a slightly faded look and supremely soft texture that will feel familiar to Comfort Colors fans. However, their fit is a bit more contemporary and structured, giving you that heavyweight reliability with a more modern, streetwear edge.
Shop now at standardissuetee.com
A true classic in the world of basics, Hanes is a reliable source for affordable, easy-to-wear t-shirts. Their Hanes Beefy-T offers a similar heavy and durable feel to many Comfort Colors styles. While it might lean more utilitarian than vintage-cool, it’s a budget-friendly option for anyone who simply loves the feel of a thick, sturdy cotton tee that they can count on for everyday comfort.
Shop now at hanes.com
Gildan is a powerhouse when it comes to no-fuss, essential t-shirts, often used for merchandise and bulk orders. Their Hammer and Ultra Cotton styles provide that heavier weight and classic fit you'd expect from a durable basic. It’s a very cost-effective alternative to Comfort Colors, offering a similar function and feel for those who prioritize value and reliability above all else.
Shop now at gildan.com
Famous for its soft combed cotton and fine jersey tees, American Apparel offers a smoother and lighter alternative. This brand is for those who appreciate cotton quality but prefer a sleek, body-conscious silhouette. They trade the heavy, vintage feel of Comfort Colors for a polished and modern vibe, focusing on fabrics that are super smooth to the touch, making them an excellent choice for a clean, sharp look.
Shop now at thatssoamericanapparel.com
With its deep roots in sports heritage, Russell Athletic delivers soft basics with an old-school, athletic vibe. Their t-shirts often have a simple, relaxed fit and are made from durable cotton blends designed for comfort and movement. This brand is a fantastic option if you like the casual, worn-in essence of Comfort Colors but prefer a sportier, more heritage-inspired aesthetic for your wardrobe staples.
Shop now at russellathletic.com
Another iconic brand, Fruit of the Loom provides some of the most accessible and dependable t-shirts on the market. Their HD Cotton line offers a slightly heavier feel while still being soft and affordable. While they don't have the same pigment-dyed, vintage aesthetic, they're an unbeatable choice for stocking up on simple, comfortable tees that get the job done without breaking the bank.
Shop now at fruitoftheloom.com
Lands’ End has built its reputation on classic, high-quality staples that last forever, and their Supima Cotton T-Shirts are no exception. They focus on delivering incredible softness and durability in timeless cuts. Compared to the relaxed, weathered look of Comfort Colors, Lands' End offers a more classic and polished feel, making their tees perfect for anyone who wants a comfortable basic that's a bit more put-together.
Shop now at landsend.com
For an elevated take on the everyday tee, J.Crew is a great place to look. Their Broken-in essentials and slub cotton tees are designed to replicate that perfectly "lived-in" feel with a more preppy, refined finish. It’s a great choice if you love the quality cotton from Comfort Colors but want basics that can easily be dressed up a bit for a smart, casual look.
Shop now at jcrew.com
Everybody.World is a brand focused on sustainability, and its tees made from 100% recycled cotton are fantastic basics. Their signature Trash Tee has a great heavy, dry hand feel and a perfect boxy fit that echoes vintage T-shirts from the past. For those who love the thickness of Comfort Colors but want a product with a compelling eco-friendly story, this brand is an excellent discovery.
Shop now at everybody.world
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
