If you're a fan of whimsical prints and cheerful colors, you're likely no stranger to Vera Bradley. The brand is famous for its iconic quilted bags and vibrant, nature-inspired patterns that bring a pop of personality to any look. Their designs are both functional and fun, making them a go-to for everything from daily errands to weekend getaways.
But when you're ready to expand your collection of colorful carryalls, there are plenty of other brands that hit that same sweet spot of playful design and practical style. Here are 28 purse brands like Vera Bradley to check out the next time you're shopping for a bag that's bursting with color.
Known for its lightweight crinkled nylon bags and signature gorilla keychain, Kipling offers a casual, sporty alternative to Vera Bradley. They embrace color in a big way, with plenty of solid brights and playful prints across their backpacks, totes, and crossbody bags. While Vera Bradley's style is more classic and floral, Kipling leans into a more modern, utilitarian vibe perfect for travel and everyday adventures.
Shop now at kipling.com
Lilly Pulitzer is the queen of preppy, resort-ready prints. If you love Vera Bradley’s feminine florals, you'll feel right at home with Lilly's vibrant, tropical-inspired designs filled with punchy pinks, greens, and blues. The brand's canvas totes and weekenders capture that same fun, vacation-ready energy but with a distinctly coastal, polished aesthetic. Think of it as Vera Bradley's friend who spends her summers in Palm Beach.
Shop now at lillypulitzer.com
While Dooney & Bourke is primarily known for their high-quality leather bags, the brand isn't afraid to play with color and pattern. Their collections often feature bold, logo-heavy prints on coated canvas or fun, colorful designs that offer a more structured and sophisticated take on the playful purse. If you love Vera Bradley's patterns but want a more refined silhouette, Dooney & Bourke is an excellent choice.
Shop now at dooney.com
Baggallini was founded by flight attendants, so you know functionality is at its core. Their lightweight, water-resistant bags share Vera Bradley's focus on practicality but lean even more heavily into organization, with features like multiple compartments and RFID protection. They offer a fantastic range of colorful solids and cheerful prints that are perfect for anyone on the go who prioritizes both style and utility.
Shop now at baggallini.com
If you simply can't get enough of Vera Bradley's signature style but are looking for a deal, the Vera Bradley Outlet is your best friend. It offers a huge selection of beloved patterns and styles from past seasons at a significant discount. It's the perfect place to stock up on their classic quilts and expand your collection without breaking the bank.
Shop now at verabradley.com/outlet
Kate Spade brings a dose of high-fashion whimsy to the world of handbags. Much like Vera Bradley, this brand champions color, quirky prints (think polka dots, stripes, and novelty motifs), and an unapologetically feminine aesthetic. While the price point is higher, Kate Spade's bags often feature polished leather and hardware, offering a more contemporary, uptown vibe for those who want their playful purse to feel a little more luxe.
Shop now at katespade.com
For a dose of pure, unadulterated fun, look no further than ban.do. This L.A.-based brand is all about bright colors, quirky graphics, and an infectious sense of optimism. Their totes, weekender bags, and travel pouches feature cheerful rainbows, retro florals, and playful slogans that fully embrace the more-is-more mentality. It's the perfect brand for those who love Vera Bradley’s colorful energy but want a younger, trendier twist.
Shop now at bonbando.com
A true classic in lightweight, practical bags, LeSportsac is famous for its durable ripstop nylon and an endless array of prints. Sharing a dedication to bold patterns and user-friendly design with Vera Bradley, LeSportsac offers a more modern and casual-cool feel. From artist collaborations to whimsical florals, their bags are a go-to for anyone who needs a reliable, stylish, and oh-so-light carryall for travel or daily use.
Shop now at lesportsac.com
Inspired by the coastal charm of Daufuskie Island, South Carolina, spartina 449 blends laid-back Southern style with playful prints. Their linen and leather handbags feature beautiful illustrations of nautical motifs, florals, and whimsical scenes. If you gravitate towards Vera Bradley's more classic patterns, you'll love spartina 449's narrative-driven designs and sophisticated yet colorful aesthetic.
Shop now at spartina449.com
Brighton brings an artisanal, slightly bohemian touch to its handbags. While they're known for their signature silver hardware and leather goods, they also incorporate unique patterns, colorful details, and intricate textures. Brighton offers a more embellished and eclectic alternative, perfect for shoppers who appreciate Vera Bradley’s decorative flair but want a bag with a boutique, handcrafted feel.
Shop now at brighton.com
Fusing art and environmental consciousness, Sakroots is a great option for those who admire Vera Bradley's dedication to pattern but want something with a more bohemian, earthy vibe. Known for its original artist prints inspired by nature, the brand's coated canvas bags are durable, colorful, and often made with eco-friendly materials. It's a brand that feels good to carry in more ways than one.
Shop now at sakroots.com
Fossil masterfully blends vintage inspiration with modern functionality, often incorporating playful colors and unique patterns into their leather and fabric bags. You'll find cheerful floral prints and bright geometric designs that echo Vera Bradley's love of color but are filtered through a cool, retro-leaning lens. It's a great choice for adding a pop of pattern while maintaining a classic, time-tested feel.
Shop now at fossil.com
Cath Kidston offers a distinctively British take on charming, colorful patterns. The brand specializes in vintage-inspired floral prints, quirky novelties, and classic polka dots that feel pretty and nostalgic. Like Vera Bradley, their focus is on cheerful, feminine designs, making them an excellent choice for anyone who loves a classic floral bag with a dash of English countryside charm.
Shop now at cathkidston.com
If your love of pattern extends to pop culture, Loungefly is for you. This brand is the ultimate destination for officially licensed bags featuring characters from Disney, Marvel, Harry Potter, and more. Their mini backpacks and crossbody bags are bold, colorful, and packed with detail, sharing Vera Bradley's spirit of fun and self-expression, but for the ultimate fan girl.
Shop now at loungefly.com
Scout is all about durable, stylish, and functional totes. Made from a lightweight, water-resistant woven fabric, these bags come in an incredible variety of bold, preppy, and graphic patterns. They're highly practical - perfect for the beach, groceries, or carrying life's necessities - sharing Vera Bradley's goal of making everyday life easier and more colorful. Think of them as the ultimate utility tote in really, really fun prints.
Shop now at scoutbags.com
Sondra Roberts offers a wide range of handbag styles, but they truly shine when it comes to color and texture. From bright woven totes to playful patterned clutches, their collections frequently feature eye-catching designs perfect for adding a statement accessory to your wardrobe. They offer a more fashion-forward spin on the colorful bag trend, often with more structured silhouettes than Vera Bradley's soft quilted forms.
Shop now at sondraroberts.com
Famous for their indestructible canvas "Boat and Tote" bags, L.L.Bean offers a rugged and practical approach to colorful accessories. While they excel at classic solids (which you can monogram in a bright color!), they also release limited-edition patterns and color combinations. These bags share Vera Bradley's focus on durability and functionality but swap the quilted florals for a more utilitarian, classic Gorpcore aesthetic.
Shop now at llbean.com
For those who like their patterns with a side of surrealist wit, Lulu Guinness delivers. The British designer is known for her iconic lip-shaped clutches and bags featuring quirky, artistic visuals. Her designs are bold, conversational, and fashion-forward, appealing to the Vera Bradley lover who wants to make a truly unique and playful statement.
Shop now at luluguinness.com
An enduring icon of school hallways, Jansport makes more than just classic backpacks. Their collections regularly feature a fun array of bright colors and playful patterns, from florals to tie-dyes to abstract prints. They offer that same sense of accessible, casual fun as Vera Bradley, with an unwavering focus on durability and timeless, practical design.
Shop now at jansport.com
Built for adventure, Patagonia’s totes and backpacks are designed with sustainability and performance in mind. Their ethos is different, but their aesthetic often includes fantastic nature-inspired patterns and bold, vibrant color-blocking. For the eco-conscious Vera Bradley fan who needs a bag to withstand the elements, Patagonia offers a rugged and stylish alternative.
Shop now at patagonia.com
This legendary Finnish design house is a master of bold, graphic prints. Marimekko's signature patterns, like the iconic Unikko poppy design, are joyful, artistic, and instantly recognizable. Their canvas totes and handbags are perfect for anyone who loves Vera Bradley's commitment to pattern but prefers a more modern, Scandinavian design aesthetic.
Shop now at marimekko.com
As Fossil’s more budget-friendly line, Relic by Fossil captures the same vintage-inspired charm with a focus on trendy, accessible styles. You’ll find crossbody bags, shoulder bags, and satchels with fun color-blocking, cheerful prints, and unique details. It hits a similar price point and demographic to Vera Bradley, making it a great alternative for everyday bags that feel both current and classic.
Shop now at fossil.com
Joules is a British brand that excels at bright, cheery prints with a countryside twist. Known for its hand-drawn floral and animal motifs, Joules brings a whimsical, lively spirit to everything from rain boots to handbags. Their coated canvas totes and travel bags share Vera Bradley's love of practical style and are perfect for a slightly more polished, preppy take on colorful patterns.
Shop now at joules.com/us
Ted Baker is known for its hyper-feminine and luxurious designs, particularly its bold, oversized floral prints. While more formal and structured than Vera Bradley's soft bags, Ted Baker's tote bags, crossbody purses, and cosmetic cases celebrate color and pattern in a big way. It is the perfect choice for when you need a vibrant, pretty bag for a more dressed-up occasion.
Shop now at tedbaker.com/us
If you're drawn to Vera Bradley's signature quilted fabric, why not explore the world of handmade options on Etsy? A quick search for "quilted tote bag" or "floral fabric purse" reveals thousands of unique designs from independent makers. You can find bags with a similar look and feel, often with the option for customization, allowing you to support small businesses while finding your perfect pattern.
Shop now at etsy.com
Irish designer Orla Kiely is famous for her stylized, retro-inspired patterns, particularly the iconic 'Stem' print. Her coated canvas bags have a distinct Mid-Century Modern feel that's both playful and sophisticated. Her work is perfect for those who are drawn to strong, repetitive graphics and appreciate pattern design with a cool, nostalgic flair comparable to Vera Bradley's dedicated pattern library.
Shop now at orlakiely.us
Handcrafted in Maine from recycled sail cloths, Sea Bags are incredibly durable and have a unique story to tell. Many designs feature nautical motifs - like anchors, lobsters, and whales - in bold, graphic colors, but they also offer vibrant stripes and other fun patterns. They share Vera's practical spirit and American roots but trade the quilted cotton for a tough, eco-friendly material with coastal character.
Shop now at seabags.com
Sometimes the best alternative is a different take from the same brand. Vera Bradley’s lines for kids and teens often feature even brighter colors, bolder graphics, and funkier spins on their signature designs. Their backpacks, particularly from campus-focused collections, make fantastic everyday bags for anyone who appreciates a playful aesthetic, proving great patterns know no age.
Shop now at verabradley.com
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