It’s hard to talk about timeless, preppy fashion without mentioning Ralph Lauren. The brand is a masterclass in building a wardrobe of high-quality, elegant staples that never feel dated - from the iconic polo shirts to beautifully tailored blazers that manage to be a perfect mix of polished and relaxed.
If you love Ralph Lauren's "old money" aesthetic and are looking to discover other brands that share a similar vibe, you’re in the right place. Here are 18 incredible brands that capture that same sense of timeless style and understated luxury.
As another pillar of American heritage style, Brooks Brothers is a natural alternative to Ralph Lauren. They are specialists in classic menswear and womenswear, particularly known for their tailored suits, crisp oxford shirts, and cashmere sweaters. While Ralph Lauren nails the polished country-club look, Brooks Brothers leans a bit more into traditional business and formal attire, making it perfect for building a sharp, professional wardrobe.
Shop now at brooksbrothers.com
If you're drawn to the luxury side of Ralph Lauren, Loro Piana is the next level up. This Italian brand is famous for its impossibly soft cashmere and fine wools, creating understated pieces that scream quiet luxury. It focuses on the absolute best materials to create timeless basics like coats and sweaters that feel both effortless and incredibly refined. Loro Piana is less about a preppy aesthetic and more about pure, unadulterated quality for true investment pieces.
Shop now at loropiana.com
J. Press is pure, unfiltered Ivy League style. Founded on the Yale University campus, this storied American brand is the go-to for classics like tailored sack jackets, button-down shirts, and timeless chinos. Its aesthetic is a bit more traditional and conservative than Ralph Lauren's, appealing to those who want a deeply authentic, heritage-rooted wardrobe. Think of it as the academic grandfather of the preppy look.
Shop now at jpress.com
Based in Paris, Charvet is legendary for its bespoke men's shirts and luxurious silk accessories. While you can find great shirts at Ralph Lauren, Charvet offers a masterclass in custom, hand-finished tailoring that ensures an impeccable fit. It embodies an old-world elegance, perfect for anyone who appreciates the art of shirting and wants a piece that is truly personalized and exclusive.
Shop now at charvet.com
Brunello Cucinelli is the epitome of Italian "sprezzatura," or nonchalant elegance. The brand is renowned for its sophisticated casualwear, especially its world-class cashmere knitwear, soft tailored trousers, and luxurious outerwear. Like Ralph Lauren, it offers timeless, versatile staples, but with a refined, relaxed sensibility and an unwavering commitment to craftsmanship. It's the perfect choice when you want your clothes to whisper luxury, not shout it.
Shop now at brunellocucinelli.com
For those who love the laid-back side of the old money aesthetic, Tommy Bahama offers a coastal, vacation-ready take on classic style. Known for linen shirts, silk camp shirts, and quality resort wear, the brand brings a relaxed island vibe to a polished wardrobe. It's less country club and more beach club - perfect for achieving a refined yet comfortable look on your next getaway or during warm summer months.
Shop now at tommybahama.com
GANT combines American East Coast preppiness with a touch of European sophistication. Sharing Ralph Lauren’s love for collegiate style, GANT excels at rugby shirts, classic chinos, and sharp blazers that feel authentic and lived-in. Its vibe is slightly skewed more towards casual, everyday sportswear but still maintains that polished, timeless appeal rooted in Ivy League traditions.
Shop now at gant.com
If you're looking for a more modern, streamlined take on classic style, Hugo Boss delivers. The German luxury brand offers sleek, impeccably tailored pieces with a clean, minimalist aesthetic. While Ralph Lauren leans into a heritage, Americana feel, Hugo Boss is perfect for a polished, urban look. Their suits, crisp shirts, and versatile separates are all about precision fit and quality without excessive details.
Shop now at hugoboss.com
Vineyard Vines is the playful, spirited sibling in the preppy family. Known for its bright colors, whale logos, and laid-back coastal vibe, the brand captures the casual side of Ralph Lauren's aesthetic but with a more youthful, fun-loving twist. It's the perfect brand for relaxed weekend wear, from Shep Shirts and printed polos to comfortable chinos ideal for a day by the water.
Shop now at vineyardvines.com
Paul Smith is a master of "classic with a twist." This British brand offers beautifully tailored pieces - blazers, trousers, shirts - that adhere to traditional menswear codes but inject a dose of quirky personality through colorful linings, unexpected prints, or a pop of vibrant color. It's the ideal choice for someone who loves the classic foundation of a Ralph Lauren wardrobe but wants to add a bit of creative flair and individuality.
Shop now at paulsmith.com
Boglioli is an Italian brand celebrated for perfecting the unstructured, relaxed blazer. Their tailoring is soft and lightweight, offering an effortless elegance that feels more undone and modern compared to some of Ralph Lauren’s more structured pieces. If you want to achieve that classic, sophisticated look without feeling stiff, Boglioli's soft-shouldered jackets, garment-dyed trousers, and fine knitwear are the ultimate cheat code.
Shop now at boglioli.it
A powerhouse in Italian luxury, Zegna is renowned for its exquisite fabrics and masterful tailoring. It offers a similar level of sophisticated menswear as Ralph Lauren's high-end Purple Label collection but with a distinctively Italian sensibility. From fine suiting to luxurious casualwear and leather goods, Zegna is a top choice for investment pieces built on a foundation of timeless style and unparalleled craftsmanship.
Shop now at zegna.com
Hailing from New Zealand, Rodd & Gunn offers handsome essentials inspired by the rugged landscapes and sporting traditions of its home country. Imagine Ralph Lauren's country club aesthetic combined with a more outdoorsy, yet still refined, spirit. Expect high-quality materials in pieces like tweed jackets, flannel shirts, and tailored chinos that are both durable and timelessly stylish.
Shop now at roddandgunn.com
Barbour is a British heritage brand beloved for its iconic waxed jackets, which are a cornerstone of any self-respecting country-chic wardrobe. Its aesthetic is rooted in functional, rugged elegance inspired by the British countryside. While Ralph Lauren designs for the whole lifestyle, Barbour is the undisputed expert in timeless, durable outerwear that evokes a sense of tradition and outdoor adventure.
Shop now at barbour.com
Famous for its iconic crocodile-emblazoned polo shirt, Lacoste offers a French perspective on sporty, casual style. Similar to the Polo, the Lacoste polo shirt is a wardrobe staple with a rich heritage. The brand's overall aesthetic is cleaner, more minimalist, and more overtly athletic than Ralph Lauren's, making it a great choice for those who want that classic, preppy vibe with a more relaxed, tennis-inspired leaning.
Shop now at lacoste.com
For the pinnacle of luxury, Brioni is the ultimate destination. This Italian menswear brand specializes in bespoke suits and extraordinary formalwear known for their flawless craftsmanship. If Ralph Lauren's Purple Label represents accessible luxury tailoring, Brioni represents the height of sartorial excellence and exclusivity. It's the brand for life's most important moments when only the best will do.
Shop now at brioni.com
Sandro offers Parisian-chic essentials that give a contemporary, cool twist to classic pieces. The brand is known for its sleek tailoring, luxurious fabrics, and styles that feel both timeless and modern. Compared to Ralph Lauren’s classic American feel, Sandro brings a moodier, more fashion-forward edge to the old money aesthetic, perfect for those who want to look elegant with a hint of urban sophistication.
Shop now at sandro-paris.com
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