If you’ve ever wanted to live out your modern-day fairy-tale fantasy, you’re probably already familiar with Selkie. Known for its whimsical, voluminous dresses, the brand creates wearable art with puffed sleeves, ruffles, and dreamy patterns that feel both nostalgic and completely new.
For those of us who love Selkie's magical aesthetic and are looking to expand our collection of fantasy-worthy pieces, we’ve found 17 other brands that capture a similar whimsical and dreamy vibe.
For Love & Lemons designs romantic dresses with a decidedly flirtatious edge. Expect to find beautiful floral prints, intricate lace, and lingerie-inspired details that make their pieces simultaneously sweet and sexy. While Selkie channels a dreamy princess vibe, For Love & Lemons is the slightly edgier older sister who pairs her fancy dress with combat boots.
Shop now at forloveandlemons.com
Reformation brings a sustainable and effortlessly cool approach to whimsical style. Their dresses often feature flowy silhouettes and feminine floral patterns that feel romantic without trying too hard. Compared to Selkie’s statement pieces, Reformation offers a more toned-down, modern version of the dreamy aesthetic, making their styles perfect for both special events and everyday wear.
Shop now at thereformation.com
LoveShackFancy is the master of ultra-feminine, vintage-inspired romance. Walking into their world is like stepping into a pastel garden party that never ends, with endless florals, luxe lace, and cascading ruffles. If Selkie is fairy-tale magic, LoveShackFancy is its boho-romantic counterpart, offering dresses perfect for romantic getaways and hazy summer afternoons.
Shop now at loveshackfancy.com
While not a single brand, Revolve is a go-to destination for discovering dresses with a Selkie feel. Brands carried by the retailer, such as Ulla Johnson and Lovers + Friends, frequently embrace dreamy aesthetics with boho details, romantic silhouettes, and on-trend charm. It's a goldmine for finding that perfect whimsical dress for a special occasion, festival, or vacation.
Shop now at revolve.com
Ashley Williams delivers whimsical fashion with a healthy dose of playful quirk. Their vintage-inspired dresses feature fun floral prints, puffy sleeves, and unexpected details that feel both nostalgic and completely modern. It shares Selkie’s dreamy energy but with a cool-girl edge, perfect for those who want their romantic dress to have a bit more personality and humor.
Shop now at ashleywilliams.com
Ganni captures the heart of Scandinavian cool with its relaxed, bohemian-leaning dresses. While a bit more minimalist than Selkie, the brand still delivers on romantic vibes with soft fabrics, abstract prints, and loose, flowy silhouettes. Ganni is whimsical-meets-practical, creating fairytale-worthy dresses you can comfortably wear Monday through Sunday.
Shop now at ganni.com
Rixo is all about bold, vintage-inspired dresses with incredible hand-painted prints that feel truly special. Their designs channel a free-spirited, bohemian energy that Selkie fans will love, using flowing fabrics and flattering silhouettes to create wearable pieces of art. Rixo's dresses are for those who appreciate eclectic charm and want a statement piece with a story.
Shop now at rixo.co.uk
Known for its iconic Hawaiian shirts, Reyn Spooner also offers retro-inspired dresses with a relaxed, vacation-ready feel. Their island motifs and breezy silhouettes tap into a fun side of dreamy style. While different from Selkie’s ethereal gowns, Reyn Spooner provides a playful and vibrant alternative for whimsical dresses that are perfect for sunny days.
Shop now at reynspooner.com
Etsy is a magical wonderland for finding truly one-of-a-kind dresses that capture the same whimsical energy as Selkie. Countless small boutiques and independent designers create handmade pieces with unique lace, intricate embroidery, and dreamy designs. It's the perfect place to find a fairytale dress that feels individually crafted just for you.
Shop now at etsy.com
Spell is practically synonymous with romantic, bohemian style. This Australian brand makes dreamy, mystical dresses with flowing fabrics, gorgeous florals, and vintage-inspired details. If Selkie represents a fairytale dream, Spell is its earthy, free-spirited cousin ready for sunshine and adventures. The vibe is whimsical, relaxed, and perfect for music festivals or a sun-drenched road trip.
Shop now at spell.co
Known for its specific brand of vintage glamour, The Vampire's Wife offers luxurious, romantic dresses that feel elevated and elegant. Using rich fabrics and their signature structured-yet-feminine silhouette, these dresses are made for making an entrance. While more opulent and formal than Selkie, they share a deep appreciation for impactful, feminine designs perfect for special occasions.
Shop now at thevampireswife.com
This brand creates beautifully crafted, romantic dresses with a timeless feel. With a focus on vintage-inspired silhouettes and delicate details like lace and embroidery, their pieces have a similar fairytale quality to Selkie's. Their designs often lean toward classic elegance, offering a slightly more understated take on the whimsical aesthetic for a truly enduring style.
Shop now at daughtersoftheliberation.com
Birdsong offers vintage-inspired looks with a dreamy, romantic flair. Many of their dresses feature delicate floral prints and soft fabrics that strongly align with Selkie's magical vibe. However, Birdsong’s pieces often feel like rediscovered treasures, with a unique heirloom quality that makes them stand out from the crowd.
Shop now at birdsong.co.uk
Anthropologie has long been a destination for all things whimsical and bohemian. Their dress section is filled with romantic florals, delicate ruffles, and intricate textures that Selkie lovers will appreciate. Thanks to their wide variety, you can find everything from flowy boho maxis to more structured, vintage-inspired designs, making it a reliable spot for your next dreamy find.
Shop now at anthropologie.com
Ulla Johnson is beloved for her artisanal details, from intricate embroidery to custom prints and flowing fabrics. Her dresses embody a bohemian sophistication that feels refined and effortlessly romantic. While priced higher than Selkie, Ulla Johnson shares a deep commitment to standout craftsmanship and creating ethereal, feminine pieces that feel like future heirlooms.
Shop now at ullajohnson.com
The Parisian duo ba&sh designs dresses that feel both free-spirited and sophisticated. Their collections are full of romantic floral prints, soft ruffles, and chic silhouettes that blend whimsical charm with modern French-girl ease. For those who love Selkie’s feminine look but want something a bit more polished and versatile, ba&sh is a perfect choice.
Shop now at ba-sh.com
Tularosa delivers a fresh, youthful take on a romantic, bohemian-chic aesthetic made for sun-soaked days. Their dresses often feature flowy fabrics, charming floral prints, and playful accents like tassels and ruffles. Like Selkie, Tularosa embraces a whimsical vibe, but with a more relaxed and effortless feel that’s perfect for vacation, festivals, or just a dreamy weekend out.
Shop now at tularosa.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
