If you're obsessed with fashion that feels like stepping into a romantic fairytale, you're probably already a huge fan of Selkie. With its signature puff-sleeve dresses, layers of tulle, and whimsical prints, the brand has perfected the art of creating clothes that are pure, dreamy escapism.
For those days when you want to channel your inner princess but also want to explore other brands with that same enchanting vibe, we've got you covered. Here are 17 other brands that capture a similar sense of magic and romance.
Think of LoveShackFancy as Selkie's sophisticated, globetrotting big sister. Known for its vintage-inspired floral prints, delicate lace, and layers of ruffles, this brand delivers luxe bohemian romance. The pieces feel like treasures you'd find in a beautiful Parisian flea market, blending soft pastel palettes with high-quality fabrics.
While Selkie leans into bold, fairytale silhouettes, LoveShackFancy offers a more polished and couture-inspired take on dreamy fashion. It's perfect for when you want that whimsical energy with an extra touch of feminine elegance. Prices are generally higher, reflecting its more intricate craftsmanship.
Shop now at loveshackfancy.com
If you love Selkie's romance but crave something with a bit more edge, For Love & Lemons is your answer. This brand combines dreamy details like lace, embroidery, and ruffles with flirty silhouettes and a touch of modern allure. They masterfully blend sweet and sexy with their lingerie-inspired details, sheer fabrics, and statement-making dresses.
While Selkie is innocent and enchanting, For Love & Lemons offers a more contemporary and sultry vibe without losing any of the whimsical fun. It's the perfect brand for date nights and special occasions where you want to feel both romantic and confident.
Shop now at forloveandlemons.com
Loved for its LA-cool vibe and commitment to sustainability, Reformation is a fantastic place to find effortlessly romantic pieces. While the brand has a more modern and minimalist side, its collections are always full of dreamy dresses with flattering silhouettes, delicate floral prints, and puff sleeves that resonate with the Selkie aesthetic.
If you're after styles that are just as beautiful but a little more understated and eco-conscious, Reformation delivers. Think wedding guest dresses and breezy vacation essentials that feel special enough for any occasion without being over the top.
Shop now at thereformation.com
For the "cool girl" take on whimsical fashion, look no further than the Scandinavian brand Ganni. Known for its playful prints, exaggerated collars, and feminine silhouettes, Ganni perfectly marries modern street style with classic romanticism. Their pieces are fun and unconventional, designed to be dressed up or down with ease.
While Selkie creates fairytale gowns, Ganni gives you dreamy pieces you can wear with sneakers or chunky boots for a chic, everyday look. It's the ideal choice if your style is equal parts playful and fashion-forward.
Shop now at ganni.com
This Australian luxury brand is a master of romantic, bohemian elegance. Zimmermann is famous for its intricate lace details, stunning floral prints, and sophisticated, ultra-feminine silhouettes. Their collections are all about high-end craftsmanship and luxurious fabrics that make every piece feel like a work of art.
Think of Zimmermann as Selkie's high-fashion, resort-ready counterpart. With a much higher price point (dresses often start at $500), it's a splurge-worthy option for major life events and dream vacations when you want to feel absolutely incredible.
Shop now at zimmermannwear.com
Revolve isn't a single brand, but a powerhouse retailer that curates a massive selection of labels perfect for the Selkie lover. It's a go-to-destination for finding trendy, feminine, and whimsical pieces from brands like ASTR the Label, Majorelle, and Lovers + Friends. You'll find everything from ruffled mini dresses to flowy floral maxis fit for any party or event.
Shopping on Revolve is a great way to discover new designers who share that dreamy, romantic vibe. With a wide range of price points, you can easily find statement-making outfits that match your style and budget.
Shop now at revolve.com
If your idea of a fairytale involves more glamour and allure, House of CB is for you. This brand is known for its stunning, figure-hugging dresses crafted from luxe fabrics like satin and organza. They embrace feminine details like corsetry, ruffles, and dramatic silhouettes to create unapologetically sexy and powerful looks.
Contrasting Selkie's innocent charm, House of CB offers a bold and glamorous alternative. It’s perfect for birthdays, celebrations, and any time you want to be the main character and turn heads.
Shop now at houseofcb.com
Anthropologie has long been a haven for creative, bohemian, and slightly quirky styles. Their clothing selection captures that effortless sense of whimsy with flowy dresses, unique prints, embroidered details, and artisanal touches. It's perfect for building a wardrobe that feels eclectic and artistic.
While carrying many brands, Anthropologie's in-house lines offer that dreamy, romantic feel in a more wearable, everyday context than a Selkie statement piece. It’s a great choice for finding unique designs you won't see everywhere else.
Shop now at anthropologie.com
For the fashion enthusiast who loves romance with an experimental twist, Rokh is a must-see. This designer label deconstructs classic silhouettes and reimagines them with avant-garde details like artistic prints, asymmetrical cuts, and unconventional layering. It’s a high-fashion, intellectual approach to dreamy dressing.
While Selkie's designs are straightforward fantasy, Rokh's are more complex and cerebral. It's the perfect brand if you appreciate artful construction and want a piece that doubles as a conversation starter.
Shop now at rokh.co
Famous for its feather-trimmed pajama sets that became a fashion phenomenon, Sleeper excels at creating dreamy pieces that are chic enough to wear "out out." The brand's signature linen dresses and lounge-ready styles blend comfort with effortless elegance, making them perfect for looking fabulous with minimal effort.
If you love the whimsical ease of Selkie but prioritize comfort, Sleeper's pajama party-inspired aesthetic is for you. Their famous "Atlanta" linen dress has a similar off-the-shoulder, smocked bodice style that fans will love.
Shop now at sleeper.com
While not a fashion brand, Milk Makeup perfectly captures the whimsical, playful, and expressive spirit of a Selkie fan. Their bright, glittery, and innovative beauty products are all about creativity and having fun with your look. They even partner with fashion brands on collaborations, emphasizing fun and individuality.
If you're building a head-to-toe fairycore look, Milk Makeup offers the tools - from shimmering highlighters to bold eye pigments - to complete your dreamy aesthetic. Think of it as the beauty counterpart to your favorite whimsical dress.
Shop now at milkmakeup.com
Another Revolve staple, Lovers + Friends is all about fun, flirty pieces designed for a good time. Their collections are packed with party-ready dresses, playful matching sets, and tops featuring trendy details like cut-outs, ruffles, and bright florals. It’s a youthful and energetic take on romantic style.
Similar to Selkie in its playful spirit, Lovers + Friends leans more into the cool, trendy party scene. It's the go-to brand for vacation outfits, bottomless brunches, and dancing the night away.
Shop now at revolve.com/brands/lovers-and-friends
The undisputed champion of bohemian-chic, Free People offers an endless array of flowing dresses, intricate lace pieces, and free-spirited styles. Their aesthetic is a perfect match for those who love Selkie's romance but prefer a more down-to-earth, Woodstock-inspired vibe.
From oversized knits to ethereal maxi skirts, Free People provides the building blocks for a whimsically layered look that is both comfortable and expressive. It's ideal for everyday wear, music festivals, and expressing your inner romantic.
Shop now at freepeople.com
Doen celebrates a nostalgic, vintage-inspired femininity crafted with timelessness in mind. The California-based brand offers beautiful dresses and blouses featuring delicate embroidery, soft florals, and romantic silhouettes like puffed sleeves and high necklines. Their focus on high-quality, often natural fabrics gives each piece a soft, lived-in feel.
If you love the vintage heart of Selkie but seek a quieter, more sophisticated aesthetic, Doen is the perfect fit. Their designs feel gentle, classic, and effortlessly beautiful, telling a story of laid-back, conscious style.
Shop now at shopdoen.com
Inspired by the coastal lifestyle between Byron Bay, Australia, and Venice, California, Rue Stiic is all about laid-back, sun-drenched bohemianism. Expect to find breezy dresses, flowy skirts, and cute printed tops that are perfect for vacation getaways or just channeling that summer feeling.
Rue Stiic offers a more relaxed and casual interpretation of the dreamy aesthetic. If your version of a fairy tale takes place on a sandy beach, their effortlessly romantic pieces will be right at home in your suitcase.
Shop now at ruestiic.com
Ulla Johnson designs for the modern romantic with a passion for artisanal details and global craftsmanship. Her collections are filled with custom prints, intricate embroidery, and rich textures, all crafted into feminine silhouettes that feel both effortless and incredibly special. It’s a sophisticated, worldly take on bohemian style.
Like a more refined and grown-up Selkie, Ulla Johnson's pieces are investment-worthy items you’ll cherish for years. They share a love for dreamy details, but Ulla’s designs are grounded in luxury and artisanal artistry.
Shop now at ullajohnson.com
As Prada's playful and rebellious younger sister, Miu Miu has always had imagination at its core. The luxury brand is known for its quirky, vintage-inspired approach to fashion, often featuring exaggerated details like oversized collars, sparkling embellishments, and unexpected fabric pairings. It's the pinnacle of high-fashion whimsy.
If you love the fantasy and dress-up appeal of Selkie and have a designer budget, Miu Miu offers an edgy, avant-garde way to live out your style dreams. It proves that fairytale fashion can also be incredibly chic and forward-thinking.
Shop now at miumiu.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
