Does American Eagle Have Sales? Everything You Need To Know

Yes, American Eagle has sales and promotions happening frequently throughout the year. You can almost always find a deal, with major savings events popping up monthly around holidays, back-to-school season, and the end of each season.

From huge sitewide discounts during Black Friday to a consistently updated clearance section online, there are plenty of opportunities to save on their popular jeans, tops, and accessories. Shop now at ae.com.

Types of American Eagle Sales & Promotions

American Eagle rotates through a wide variety of discounts. Here’s a breakdown of the most common sales you can expect to find.

Major Sales Events

Keep an eye out for these big, advertised sales that offer some of the year's best discounts:

• Semi-Annual Sales: These typically happen in the winter (January-February) and summer (July-August) and offer discounts of up to 50% off storewide. It's a great time to stock up on denim and seasonal must-haves.
• AE Rewards Member Sales: Several times a year, members of the free AE Rewards program get access to exclusive sales, often with 20-30% off almost everything.
• Back-to-School Sales: From late July through early September, you'll find discounts of 20-40% on jeans, tops, backpacks, and other school-year essentials.

Seasonal & Holiday Sales

American Eagle celebrates most major holidays with a promotion. The biggest deals happen during:

• Black Friday & Cyber Monday: This is one of the best times to shop. Expect deep discounts of 30-50% off sitewide, often with free shipping offers stacking on top.
• End-of-Season Clearance: Look for these sales in January and August when last season's styles can be marked down by up to 70% to make room for new inventory.
• Other Holidays: You can usually find 20-40% off or special BOGO deals around holidays like Valentine's Day, Mother's Day, and Christmas.

Ongoing Deals & First-Time Shopper Discounts

You don't always have to wait for a major event to save money.

• Email Sign-Up: New customers can typically get a 15-20% off coupon code for their first purchase just by signing up for the email newsletter.
• Website Clearance: The "Sale" and "Clearance" sections on the American Eagle website are updated constantly with new markdowns on hundreds of items.
• Flash Sales: Keep an eye on your email and their social media for short-lived flash sales that offer extra discounts on specific categories for a day or even just a few hours.

Loyalty and Status Discounts

Being a loyal shopper or belonging to a specific group pays off at AE.

• AE Rewards Program: This free program lets you earn points on every purchase that convert into cash rewards ($5 reward for every 250 points). Members also get birthday rewards and early access to sales.
• Student Discount: Students can get 10% off their purchases year-round by verifying their status through UNiDAYS or Student Beans.
• Military Discount: A 10% discount is typically available in stores for military members and first responders with a valid ID.

Where to Find American Eagle Sales

Knowing when sales happen is half the battle, the other half is knowing where to look. Here are the best places to find active deals.

Official Website

The AE website is the central hub for all promotions. Look on the homepage for banners announcing the latest sale, and be sure to check the dedicated Sale Section. This is where you’ll find clearance items marked down for a final time.

Email Newsletter

Signing up for emails is one of the surest ways to get notified about sales. Subscribers are often the first to know about promotions and sometimes receive exclusive, single-use coupon codes. You can subscribe at the bottom of the AE website or on their official sign-up page.

AE Rewards Program

As a member, you'll get emails and app notifications for members-only shopping events and early sale access. You can sign up for free on the AE Rewards page to start getting benefits right away.

Mobile App & Social Media

Download the American Eagle app for push notifications about flash sales and occasional app-only deals. Following @americaneagle on Instagram and other social platforms is another great way to see sale announcements and new collection drops.

Tips for Maximizing Your Savings at American Eagle

Ready to get the best possible price? Use these simple strategies to make sure you're getting a great deal.

Shop During Major Sales Events

Patience can pay off. If you can, wait for the big events like the Semi-Annual Sales (January/July) and Black Friday to get the deepest discounts on full-price items.

Always Join the Rewards Program

It's free and takes seconds to sign up. The birthday discounts, early access to deals, and points that translate into cash-off coupons make this a no-brainer for anyone who shops at AE even once or twice a year.

Keep an Eye Out for Coupon Stacking

During big sales, American Eagle sometimes allows you to apply a promo code on top of already-discounted sale prices. Always try applying a welcome discount or a reward code at checkout to see if it sticks.

Visit an Outlet Store

If you have an American Eagle outlet store nearby, it's worth a visit. Outlets carry past-season inventory at significantly lower prices, often with discounts ranging from 30% to 70% off original prices.

What You Should Know About American Eagle Sales

Keep these few things in mind while you shop to avoid any surprises at checkout.

• Exclusions Apply: Most major sales will exclude new arrivals, third-party brands, and limited-edition collaboration items. Always read the fine print on a promotion to see what's not included.
• Final Sale Items: Be aware that items in the deepest clearance section may be marked as "Final Sale," meaning they cannot be returned or exchanged. Check the product page before you buy.
• Coupon Limitations: Most coupon codes are for one-time use, and you can rarely use more than one promo code per order.