If you love comfortable, casual clothing with a distinctly outdoorsy Canadian vibe, your closet is probably full of Roots. Known for its super-soft fleece, iconic sweatshirts, and laid-back essentials, Roots is the go-to for anyone who wants to feel cozy without sacrificing timeless style.
For those times you want to branch out but keep that same comfy, well-made feel, we’ve found some other amazing brands that hit the mark. Whether you’re looking for sustainable alternatives, performance-focused basics, or more budget-friendly options, here are 20 brands like Roots to check out for your next cozy fashion fix.
Aritzia is a Canadian fashion powerhouse known for its elevated essentials and trendy yet timeless pieces. While they offer a wide range of styles, their TNA and Wilfred Free lines are perfect alternatives to Roots, featuring high-quality sweats, joggers, and cozy knits. Their pieces often have a more modern, fashion-forward cut compared to Roots' more traditional, rugged aesthetic.
If you're looking for that premium feel but with a more polished and contemporary silhouette, Aritzia is your answer. It's where cozy comfort meets effortless cool, with similar quality but a slightly more urban vibe. Expect a similar mid-range price point for their quality basics.
Shop now at aritzia.com
Famous for its game-changing yoga pants, Lululemon has evolved into a master of premium casualwear. Their scuba hoodies, Align joggers, and supersoft sweaters are made with technical, innovative fabrics that take comfort a step further. Lululemon offers a sleeker, more athletic, and modern look than Roots' heritage feel.
Think of it as the performance-wear version of cozy. While Roots is perfect for a cabin weekend, Lululemon pieces blend seamlessly from a workout to running errands, offering a bit more versatility and a more fitted silhouette.
Shop now at shop.lululemon.com
While Sorel is primarily known for making some of the best winter boots on the market, their ethos aligns perfectly with the Canadian outdoor spirit. Their footwear is built for durability and warmth while staying stylish, much like Roots' commitment to comfort and quality. They've also expanded into outerwear and cozy accessories.
If you appreciate the rugged, function-first aspect of Roots and need gear that can handle a true Canadian winter, Sorel is a must-shop brand, especially for anything you wear on your feet.
Shop now at sorel.com
Frank And Oak is the perfect pick if you love Roots' connection to nature but are looking for a brand that puts sustainability and minimalist design first. This Canadian brand creates understated, eco-friendly wardrobe staples like cozy fleeces, relaxed button-downs, and versatile knitwear using recycled and organic materials.
Their style is more modern and less logo-heavy than Roots, focusing on clean lines and earthy color palettes. It's a fantastic alternative for building a conscious and casual wardrobe that feels both timeless and thoughtfully made.
Shop now at frankandoak.com
If you're willing to invest in premium outerwear, Canada Goose shares Roots' authentic Canadian heritage and commitment to extreme-weather functionality. Famous globally for its ultra-warm parkas and vests, it represents the luxury end of the Canadian outdoorsy spectrum. Where Roots is about cozying up by the fire, Canada Goose is about braving the blizzard to get there.
While at a significantly higher price point, both brands are trusted for quality craftsmanship built to last for decades, making Canada Goose a worthy splurge for those in harsher climates.
Shop now at canadagoose.com
For everyday basics that are easy on the wallet, Joe Fresh nails the casual and comfortable brief. You'll find a huge selection of simple sweaters, joggers, and t-shirts that are perfect for family life and weekend errands. They offer that similar relaxed, approachable Canadian style but at a much more accessible price point.
Think of Joe Fresh as the super-affordable cousin to Roots. It's not about the heritage branding, but about getting those comfy core pieces you can live in without breaking the bank.
Shop now at joefresh.com
If the eco-conscious aspect of shopping Canadian brands appeals to you, Tentree should be at the top of your list. This brand is built on a simple promise: for every cozy hoodie, jogger, or t-shirt you buy, they plant ten trees. Their apparel is made from sustainable materials like organic cotton and recycled polyester.
Their aesthetic is very much in line with Roots - earthy, comfortable, and perfect for anyone who loves the great outdoors. Tentree offers feel-good fashion that lets you wear your values front and center.
Shop now at tentree.com
As Canada’s most iconic department store, Hudson’s Bay is a treasure trove of brands embodying that classic Canadian style - including their iconic striped blankets and apparel. You can find everything from cozy loungewear to heavy-duty outdoor gear all under one roof. Like Roots, The Bay has a deep connection to Canadian heritage.
It’s a one-stop-shop where you can find brands with a similar vibe to Roots or explore their in-house collections for classic, comfortable pieces that celebrate Canadiana.
Shop now at thebay.com
For those who love Roots for its connection to adventure and life outdoors, MEC is the natural next step. While more focused on technical outdoor gear, their in-house apparel brand, MEC Label, offers fantastic fleece jackets, base layers, and casual wear designed for durability and comfort.
Compared to Roots, MEC leans much more into the "active" part of "activewear," making it perfect for hiking, camping, or any mountain adventure. It offers practicality and quality that every outdoor enthusiast will appreciate.
Shop now at mec.ca
Simons is a Quebec-based department store known for its excellent curation of brands and stylish in-house lines like Twik and Le 31. They offer a ton of outdoor-inspired and cozy essentials that echo the Roots vibe - from flannel shirts and sherpa jackets to comfy joggers. They beautifully balance Canadian sensibility with a touch of European flair.
Simons is a great place to discover new brands or shop their own affordable collections, giving you a similar comfortable feel to Roots but with a broader range of styles and price points.
Shop now at simons.ca
Hailing from Montreal, Lolë creates stylish and versatile activewear designed to take you from a morning yoga session to an afternoon coffee break. Known for soft fabrics, smart designs, and cheerful colors, their pieces prioritize comfort and mobility. The vibe aligns with Roots’ focus on a relaxed lifestyle, but with a more wellness-centric, feminine appeal.
If you love the comfort of your Roots sweats but want something with a pop of color or a design made for movement, Lolë is a fantastic feel-good brand to explore.
Shop now at lolewomen.com
While an American brand, Everlane's focus on "radical transparency" and timeless, high-quality essentials makes it a great fit for Roots fans. Known for pieces like its Grade-A cashmere sweaters, sturdy denim, and organic cotton tees, Everlane delivers on quality and durability. Their aesthetic is more minimalist and modern compared to Roots' rustic charm.
If you appreciate Roots for its well-made basics and sustainable efforts but prefer a cleaner, more urban look, Everlane offers a perfectly aligned alternative for building a lasting wardrobe.
Shop now at everlane.com
Uniqlo is the global king of affordable, high-quality basics. Their HEATTECH, AIRism, and Ultra Light Down collections are legendary for a reason, offering technical features that make Canadian seasons much more comfortable. Their fluffy yarn fleece and cozy sweatshirts are direct competitors for Roots' core offerings, but usually at a lower price point.
The style here is much more streamlined and simple - think less iconic logos and more minimalist staples you can integrate into any wardrobe. It's the perfect place to stock up on reliable, cozy layers.
Shop now at uniqlo.com
Lands’ End offers classic, durable casualwear built for families and life's simple pleasures. They excel at practical items like fleece jackets, flannel shirts, and turtlenecks which are perfect staples for a Canadian closet. Their aesthetic is a bit more traditional and preppy than Roots, but the focus on quality and comfort is the same.
They are known for their great sizing and reliable, no-fuss designs that will last for years, making them a solid choice for dependable everyday apparel.
Shop now at landsend.com
If you're looking for ultra-affordable, trendy takes on cozy fashion, Cotton On is the place to look. This Australian retailer stocks a huge variety of loungewear, activewear, and casual basics like hoodies and joggers with a distinctly youthful feel. You can find similar styles to Roots but with trendier colors and graphics, and at a price that lets you experiment.
It's a great option for those looking for fun, easy-on-the-wallet pieces that capture that relaxed, weekend-ready vibe without the investment.
Shop now at cottonon.com
As the name suggests, Mountain Life celebrates the lifestyle of living in and exploring the mountains. This Canadian brand creates casual, outdoor-inspired gear a lot like Roots - think comfy fleece, graphic tees celebrating iconic Canadian spots, and rugged flannels. Their vibe is authentic, down-to-earth, and fully embraces adventure.
It's like the niche, indie version of Roots, perfect for someone who wants to represent their love for the Canadian wilderness with apparel that feels genuine and local.
Shop now at mountainlife.ca
Instantly recognizable for its stylish and practical backpacks, Herschel Supply Co. has expanded into apparel that captures the same spirit of modern utility. Their line of hoodies, coach jackets, and rainwear channels a functional, casual style that fits right in with the Canadian landscape. The aesthetic is clean, timeless and travel-inspired.
While Roots feels more heritage and cozy, Herschel brings a more contemporary, design-led approach to everyday basics and outerwear.
Shop now at herschel.ca
Born in Montreal and designed to withstand the harshest winters, Kanuk is another premium Canadian outerwear brand. They create exceptionally warm and stylish parkas and jackets known for their durability and sleek, urban design. While Roots' outerwear is classic and rustic, Kanuk offers a more technical and contemporary silhouette that transitions perfectly from the city streets to the slopes.
Similar to Canada Goose, it’s a luxury investment in winter-proofing your wardrobe, an ideal choice for those who need serious performance without compromising on style.
Shop now at kanuk.com
Province of Canada is like Roots' cool, minimalist younger sibling. Exclusively Made in Canada, this brand focuses on high-quality loungewear - think perfectly constructed fleece sweatshirts, joggers, and tees emblazoned with their clean, simple logo. Their vibe is less outdoorsy and more modern cabin-chic, with a focus on premium fabrics and a relaxed fit.
Priced similarly to Roots, this is the brand for someone who loves the Made-in-Canada comfort but prefers an understated, design-conscious aesthetic over the familiar beaver logo.
Shop now at provinceofcanada.com
While Knix started with revolutionary leakproof underwear, their expansion into loungewear and activewear has been a gift for comfort-seekers. Their collections feature bodysuits, sleep sets, and joggers made from impossibly soft modal and cotton fabrics. Knix is less about the outdoorsy vibe and more about ultimate indoor comfort.
If your favorite thing about your Roots sweatpants is how good they feel against your skin, you'll fall in love with Knix. It’s functional, modern comfort designed with everyday life in mind.
Shop now at knix.ca
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