For anyone into skate culture and streetwear, Zumiez is a household name. It's the go-to retailer for its perfectly curated mix of edgy, youthful brands that capture the rebellious spirit of skate and street style, offering everything from essential graphic tees to hard-to-find skate decks.
But if you've already browsed every aisle and want to expand your wardrobe with some new names, you're in the right place. For those who love the authentic vibe of Zumiez, here are 21 similar brands you need to check out for skater and streetwear style.
As one of the OG streetwear brands, Stussy perfectly blends its Southern California surf roots with a raw, graffiti-influenced edge. They're masters of the graphic tee, hoodie, and laid-back accessories that feel both timeless and cool. While Zumiez is a retailer for many brands, Stussy is a legendary brand in its own right, offering a more premium and fashion-forward take on streetwear that is respected by skaters and style enthusiasts worldwide.
Shop now at stussy.com
Supreme is less of a brand and more of a cultural phenomenon, instantly recognizable by its minimalist red box logo. Famous for its skate decks, hoodies, and accessories, its main draw is the insane hype surrounding its weekly limited-edition drops. Unlike Zumiez's broad accessibility, Supreme thrives on exclusivity, making every piece a coveted collector's item for those deep in street culture.
Shop now at supremenewyork.com
Crossing the pond to the UK, Palace Skateboards serves up a uniquely British perspective on skate culture with a sharp, retro-inspired aesthetic. Their powerful graphics and "Tri-Ferg" logo have made their skate decks, hoodies, and tracksuits staples in the community. Compared to the West Coast vibe often found at Zumiez, Palace offers a rebellious London edge that’s playful, premium, and always authentic.
Shop now at palaceskateboards.com
Thrasher is the core of skate culture, period. Starting as a magazine, its fiery logo has become a symbol of authentic, no-frills skateboarding. If you're looking for gritty, rebellious staples like their iconic flame tees and hoodies, this is it. While Zumiez stocks a wide array of brands, Thrasher provides pure, uncut street cred straight from the source.
Shop now at thrashermagazine.com
Nike's dedicated skateboarding line, Nike SB, blends world-class athletic innovation with legit skate style. Known for its iconic sneaker collaborations and performance-driven apparel, it’s for skaters who demand gear that holds up at the park but looks great on the street. It’s got a more technical, sportswear-influenced vibe than some of the more graphic-heavy brands you'll find at Zumiez.
Shop now at nike.com/skateboarding
Founded by artist Shepard Fairey, Obey is rooted in skate and punk rock, but with a highly artistic and politically conscious twist. They are famous for bold, thought-provoking graphics on tees, hoodies, and posters. Obey shares Zumiez's rebellious attitude but channels it through a lens of activism and street art, making a statement that goes beyond just style.
Shop now at obeyclothing.com
A true icon of skate culture, Vans is the brand behind some of the most classic skate shoes of all time, like the Old Skool and Sk8-Hi. Beyond durable footwear, they offer a full range of casual apparel with a laid-back, Southern California feel. While Zumiez stocks Vans, exploring the brand's full collection is essential for anyone who appreciates its timeless, rebellious spirit.
Shop now at vans.com
Started by skater Keith Hufnagel, HUF flawlessly blends skate functionality with modern streetwear sensibilities. Famous for their "Plantlife" socks and high-quality sneakers, they deliver an edgy, contemporary look across tees, hats, and jackets. HUF feels a bit more refined and design-focused than some of the more entry-level brands, often collaborating with artists for exclusive and creative drops.
Shop now at hufworldwide.com
Diamond Supply Co. injected a dose of luxury into skate culture with its iconic Tiffany-blue branding and premium aesthetic. Originally a hardware company, it evolved into a full-fledged apparel brand known for its high-quality tees, hats, and jewelry. This is the brand for skaters who appreciate a cleaner, more aspirational look that feels a step up from typical skate-shop finds.
Shop now at diamondsupplyco.com
For those who love the comfort and style of streetwear with a more athletic twist, Nike Sportswear is the answer. It’s Nike's line for everyday life, offering sleek joggers, iconic logos on hoodies, and legendary sneakers like the Air Max and Air Force 1. It shares the same audience as skate brands but focuses on a more modern, performance-inspired look that's perfect for city living.
Shop now at nike.com
Carhartt WIP (Work In Progress) brilliantly reimagines rugged, durable workwear for the streets. Taking classic silhouettes like their iconic chore coats and sturdy pants, WIP tailors them for a modern, fashion-forward fit. It ditches the overt graphics of many skate brands in favor of a utilitarian, minimalist vibe that's effortlessly cool and built to last.
Shop now at carhartt-wip.com
Like Zumiez, Pacsun is another major retailer that curates a mix of skate, surf, and street-inspired brands for young adults. They have a solid lineup of graphic tees, hoodies, and denim from their in-house labels as well as brands like Hype and Playboy. Pacsun offers a slightly more mainstream and often more affordable take on West Coast style, making it a great destination for stocking up on everyday essentials.
Shop now at pacsun.com
If your version of a board is more for the waves than the pavement, Rip Curl is for you. As a leading surf brand, their focus is on performance wetsuits and boardshorts, but they also offer a huge range of casual beachwear and laid-back apparel. It shares Zumiez’s adventurous, counter-culture spirit but channels it through a relaxed, coastal surf aesthetic.
Shop now at ripcurl.com
A true cornerstone of sneaker and skate culture, the Nike SB Dunk is more than just a shoe - it’s an iconic silhouette that has seen countless collaborations and limited editions. Prized by skaters for its performance and collectors for its rarity, Dunks often drive streetwear trends single-handedly. While Zumiez carries great shoes, the world of Dunk collecting is a subculture all its own.
Shop now at nike.com/launch
The three stripes are just as relevant on the half-pipe as they are on the soccer field. Adidas Skateboarding re-engineers classic styles like the Superstar and Stan Smith for skating, offering incredible durability and style. This line blends heritage sportswear with modern skate technology, appealing to those who love a clean, sporty look with pro-level function.
Shop now at adidas.com/us/skateboarding
Founded by pro skater Paul Rodriguez, Primitive is deeply rooted in authentic skate culture and isn’t afraid to show it. It's known for incredibly detailed and eye-catching graphics on its decks and apparel, often collaborating with anime or pop culture franchises. It offers an edgy, high-quality alternative that feels directly connected to the professional skate scene.
Shop now at primitiveskate.com
Bringing a strong hit of retro European sportswear to the streetwear world, Kappa is famous for its "Omini" logo taping and classic tracksuits. Its vibe is more '90s football casual than California skate punk. If you want to switch things up from graphic tees, Kappa’s sporty, nostalgic pieces provide a unique and instantly recognizable look.
Shop now at kappa-usa.com
As the name suggests, Hype is all about bold, eye-catching, and vibrant designs that refuse to blend in. This UK-based brand is known for its explosive all-over prints, colorful graphics, and trend-driven collections of backpacks, tees, and hoodies. Hype is perfect for the younger streetwear fan who wants to make a loud and confident statement from head to toe.
Shop now at justhype.com
Created by legendary pro skater Jamie Thomas, Fallen Footwear is built with one purpose in mind: pure, unadulterated skateboarding. This is a no-frills brand that prioritizes durability, comfort, and grip, creating shoes designed to withstand countless sessions. While Zumiez has lifestyle skate shoes, Fallen is for the hardcore skater who needs pinnacle performance from their gear.
Shop now at fallenfootwear.us
Brooklyn Projects delivers a raw, unfiltered mix of skate, punk, and streetwear straight from the gritty scenes of LA. Their graphics are often provocative, edgy, and artistic, perfect for anyone who aligns with the counterculture. It has the same DNA as Zumiez but with a more underground, in-the-know vibe that feels rebellious and authentic.
Shop now at brooklynprojects.com
A true pioneer of the Los Angeles streetwear scene, XLARGE has been blending skate, hip-hop, and club culture since the early '90s. Instantly recognized by its OG gorilla logo, the brand is known for its baggy fits and bold, workwear-inspired aesthetics. Compared to other brands, XLARGE offers a strong, foundational streetwear identity that pays homage to the roots of the culture.
Shop now at xlarge.com
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