18 Brands Like Zumiez for Skate and Streetwear Style

Every mall skate shop stocks the same six labels. You go in for a deck and come out with the flame hoodie three people in your year already own, because the brand wall barely moves from one store to the next. Zumiez does that mix better than most, and that's the trouble once you've walked it twice.

Here are 18 places to look instead, and one thing worth saying up front. Zumiez is a mid-priced American retailer selling skate shoes, skateboards, snowboards and streetwear from other people's brands, so it's a shop rather than a label. Three picks below are shops that stock a brand wall the same way it does. The other 15 are the labels themselves, which is where you go when you want the full range rather than the two colourways a buyer picked.

Quick comparison: the table below splits every pick into shop or label, with a price you can check today.

Stussy

Stussy is the label whose scrawled signature logo set the template for the graphic tee Zumiez has been selling ever since. It sells clothing rather than hardware, and the nav splits into tees, sweats, headwear, swimwear, shirts, outerwear, knits, denim and bottoms, with an archive section for older runs.

Pricing sits well above the mall tier. The Basic Stussy Tee ($45) is roughly double a Zumiez house-brand graphic, and the Basic Stussy Hoodie ($130) buys you heavier fleece and a cut that hangs boxy without swimming on you. Stock is healthy, with about 7 in 10 variants available on stussy.com when we checked.

Best for: one good graphic piece instead of four thin ones.

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Supreme

Supreme is the skate label whose red box logo turned timed drops into a queueing culture, and it's the one pick here you can't buy from today. On 15 August 2026 supreme.com carried a notice saying the webstore is closed and will reopen with the Fall/Winter 2026 collection.

That gap is part of how the brand runs. Supreme sells in timed drops rather than a standing catalogue, so the site goes dark between seasons and the physical shops carry stock while a season lasts. Prices are premium, and resale sits above retail on anything with a collaborator's name attached, which is the opposite of how a Zumiez rack works.

Best for: readers happy to wait for a season to open rather than shop tonight.

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Palace

Palace is the British skate label built on the Tri-Ferg logo and a sense of humour that survives the trip to a US warehouse. Its US store runs jackets, shirting, tops, tracksuits, hoods, sweatshirts, t-shirts, hats, footwear, bags and hardware, so you can dress head to toe without touching a second brand.

T-shirts run $68 to $78, which puts a single graphic tee at the price of two from a mall shop. What you get for it is the joke, printed properly. Palace releases in weekly drops like Supreme, though its webstore stays open between them, so it's the easier of the two to buy.

Best for: skate humour with no American accent.

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Thrasher

Thrasher is the skate magazine whose flame logo became the cheapest way into skate style, and its own shop undercuts most of the labels Zumiez stocks. The catalogue is small on purpose at 149 products, weighted toward hoodies, t-shirts, snapbacks and back issues.

The Flame Blue/Orange Hoodie ($75.95) and the Mag Logo Ball Cap ($31.95) are the two pieces doing most of the work. Buying direct also gets you the magazine itself, which is the part of Thrasher that earns the logo. Availability sat around 72% of variants when we looked.

Best for: the flame logo at source, plus the magazine that made it.

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Nike

Nike reaches skating through Nike SB, its skateboarding line, which is a different proposition to the Dunks people trade on resale sites. SB shoes carry Zoom Air units and thicker cupsoles because they're built for repeated impact, and the apparel follows the same brief with reinforced seams and roomier legs.

Nike doesn't publish a tidy price band and its site turned away our checks, so we're calling it mid-range rather than inventing a figure. What's worth knowing is the split: the SB category is the skateable half, and Nike Sportswear is the lifestyle half that shares the logo without the padding. Zumiez stocks both, mixed together on the same wall.

Best for: skate shoes you can land in, not just the silhouette.

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OBEY

OBEY prints poster art on clothing, and its graphics carry more political weight than anything else in this list. The store runs about 500 products split across men's and women's, with roughly 7 in 10 variants in stock when we checked.

The Trail Ride Classic T-Shirt ($39) sits close to mall pricing, while the Est. Works Bold Zip Hood ($88) undercuts most skate hoodies at that weight. OBEY shares Zumiez's audience and skips the skate hardware entirely, which is the trade.

Best for: graphics with an argument behind them.

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Vans

Vans makes the vulcanised skate shoe most people learn on, and its own site carries far more of the range than any Zumiez wall can hold. The Old Skool and the Sk8-Hi are the two shapes doing most of the work, and a worn pair reads as skating rather than fashion.

Vans puts a CAPTCHA in front of automated price checks, so we won't quote a figure we can't stand behind. Mid-range is the honest tier. Buying direct is how you reach the sizes, widths and colourways a mall buyer skips, along with the skate-specific versions of the classics.

Best for: the full size run on the shoes you already know.

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HUF

HUF reads like a skate shop with a designer running it, which is what separates it from the graphic-only labels Zumiez stocks. Around 500 products, weighted to t-shirts, outerwear, accessories, hats and socks, and about 7 in 10 variants were available when we checked.

The Galaxy Heavyweight Hoodie ($120) sits at the top of the skate-hoodie range, and the HUF x Krink Skate Deck ($90) shows the hardware side is real rather than decorative. Plantlife socks remain the cheap way in.

Best for: skate clothing that survives a night out.

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Carhartt WIP

Carhartt WIP stands for Work In Progress, the line that cuts Carhartt's duck canvas and pocket tees for skating rather than for a job site. The fits are wider, the colours are dyed rather than safety-spec, and the chore coat has been a skate uniform for years.

T-shirts run $45 to $78 on the US site, with the plain Pocket T-Shirt at the bottom of that band and the garment-dyed Loose Pocket at the top. Note that WIP and mainline Carhartt are separate businesses with separate stores, so a piece you saw at Zumiez may sit under either name.

Best for: workwear shapes without the workwear stiffness.

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PacSun

PacSun is the closest thing to Zumiez on the surf side of the same mall, stocking outside labels alongside its own house brands across men's, women's and kids'. Denim is the anchor category rather than hardware, and there's no skate deck in sight.

PacSun runs promotional pricing so aggressively that a list price is hard to pin down, so treat it as the budget tier and shop the category pages rather than the sale banners. It's the pick for stocking up on jeans and basics in one order, which is a different job to buying one good graphic piece.

Best for: filling gaps in a wardrobe cheaply.

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Tilly's

Tilly's is the shop-for-shop swap on this list, a retailer selling skate, surf and streetwear labels to the same teenagers Zumiez sells to, with its own RSQ denim line running underneath. Men's, women's, kids' and footwear all sit under one roof.

Pricing is budget and clearance runs deep, so the useful comparison is the brand list rather than the ticket. If a label you want has thin stock at Zumiez, checking Tilly's next is quicker than checking the label's own site. We go through its full brand mix in 19 brands like Tillys.

Best for: the same brand wall, a second opinion.

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Rip Curl

Rip Curl is the Australian surf company that covers the boardriding half of what Zumiez sells, wetsuits and boardshorts first, casual apparel second. Around 500 products online with roughly 7 in 10 variants in stock, priced in USD.

The Tour Heritage Tee ($34.95) and the Mirage Barrel Killa 19" Boardshort ($59.95) show the range: cheaper than the skate labels above, built for salt water. If your board rides waves rather than pavement, this is the swap.

Best for: surf gear you can also wear to the shops.

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Adidas

Adidas runs a skateboarding line that rebuilds its terrace classics for griptape, and it's the most direct alternative to Nike SB in this list. Suede uppers, and pro models carrying the Busenitz, Tyshawn and Gonz names across the shoe grid.

The Busenitz Pro sits at $85, Tyshawn II at $100 and Nora at $80, with skate cargo pants at $90. That's a tighter band than the Nike SB wall and a good deal cheaper than the collaboration Dunks that drive the resale market. Watch for reduced prices in the same grid, which sit below those figures.

Best for: suede skate shoes with a shell toe heritage.

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Primitive

Primitive runs around 500 products weighted to boxy tees, hoodies and decks, and its graphics lean into anime and gaming collaborations harder than anything else here. It sells the board as well as the clothes, which most of this list doesn't.

The Ribeiro Stretch Deck ($70) and the Core Ramon Boxy Hood ($85) sit right where Zumiez prices its mid-tier, so the difference is the artwork rather than the ticket. A complete setup runs $120 if you want to skip building one.

Best for: licensed anime graphics on a real deck.

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Kappa

Kappa is the Italian sportswear brand whose Omini logo taping runs down the leg of the tracksuits in every nineties football photo, and it's the swap when graphic tees start feeling samey. Its US store carries 148 products, priced in USD.

The Logo Feddu T-Shirt ($35) and the Logo Femmo Hoodie ($60) undercut most of this list, and the Logo Pulse sneaker at $60 is the cheapest shoe here. The look is European terrace rather than Californian skate park, which is the whole point.

Best for: logo taping instead of chest graphics.

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Fallen Footwear

Fallen Footwear puts shoes first and clothes second, and the catalogue says so: 96 shoes against 36 tees. Suede uppers and reinforced ollie panels, built to lose a fight with griptape slowly.

The Daytona ($85) is the signature model and the matching Daytona Tee ($28) is the cheapest way to try the brand. Stock is thinner than the rest of this list at roughly 37% of variants available, so size availability is worth checking before you plan an outfit around it.

Best for: shoes chosen for how long they last.

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Brooklyn Projects

Brooklyn Projects is an independent skate shop, and it's the pick for the core brands a mall buyer won't touch. Anti Hero, Spitfire, There, Butter Goods, Jacuzzi and Former all sit on the same page, alongside Nike SB and Etnies.

The There Shag Sees All Deck 8.25 ($80) and Etnies Sal23 ($95) are typical of the stock, with about 72% of variants available across roughly 500 products. This is the shop end of the list rather than a label, so think of it as Zumiez with a stricter buyer.

Best for: brands you read about in a skate video's credits.

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XLARGE

XLARGE put the gorilla logo on baggy tees when hip-hop and skating were dressing from the same rail, and it still cuts that way. Its site is the smallest here at 111 products.

Pricing runs high for a nineties revival. The Skull In Flames L/S Tee ($88) and the XLARGE Logo Hooded Sweatshirt ($160) both sit above the skate labels above them, and about 4 in 10 variants were in stock when we checked, so the size you want may take a wait.

Best for: baggy nineties fits from the label that cut them first.

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How to Choose Between a Skate Shop and a Skate Label

Start with what you're short of. If it's volume, jeans, tees and basics to get through a term, go to a shop: Tilly's and PacSun price for that and Brooklyn Projects does it with a better brand list.

If it's one piece you'll keep, go to the label. Stussy at $45 a tee and Palace at $68 cost what two mall graphics cost, and you'll be the only person wearing it. For shoes, Adidas at $75 to $100 and Fallen at $85 are built to skate, and they cost less than the collaboration sneakers that drive the resale market.

Two more lists if this one didn't land: streetwear brands like Hellstar for the graphic-heavy end, and streetwear brands like Fear of God if your budget stretches past this list. Sneaker shoppers should read sneaker brands like Veja.

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