If you're into fitness apparel, you've probably heard of Zone. They've mastered the art of creating gear that performs during a tough workout but looks sleek enough for everything else. Their high-tech fabrics, modern cuts, and on-trend colors make them a favorite for anyone who wants their activewear to be as stylish as it is functional.
For those who love Zone's forward-thinking approach but want to explore similar brands, you're in luck. Whether you're looking for something with a more luxurious feel, a focus on sustainability, or a wallet-friendly price tag, here are 18 other innovative fitness apparel brands worth checking out.
Alo Yoga is the go-to for luxury-level basics that feel just as good as they look. Famous for its buttery-soft leggings and flattering studio-to-street pieces, the brand offers a polished take on activewear. While its quality and focus on tech fabrics are similar to Zone's, Alo leans into a more muted, Cali-cool aesthetic perfect for yoga, pilates, and brunch.
Shop now at aloyoga.com
An icon in the activewear space, Lululemon built its empire on performance-driven gear that meets the highest standards. They are known for their game-changing fabrics like the weightless Nulux for running and the sculpting Luon for yoga. While both Zone and Lululemon prioritize innovation, Lululemon often carries a slightly higher price point and a more minimalist-luxe vibe that appeals to serious athletes and style enthusiasts alike.
Shop now at lululemon.com
Catapulted to fame by the fitness influencer scene, Gymshark blends performance technology with trendy aesthetics. The brand is known for its figure-enhancing seamless leggings, bold colors, and an overall edgy vibe. Like Zone, they’re all about innovation, but Gymshark targets a younger, more trend-conscious audience with slightly more affordable pieces.
Shop now at gymshark.com
Outdoor Voices specializes in versatile, durable gear designed for "Doing Things," whether that's running a trail or running errands. Their aesthetic is more approachable and less intense than pure performance brands, with a focus on comfortable fabrics and playful color-blocking. While Zone is more tech-forward and sleek, both brands create quality apparel built for an active life.
Shop now at outdoorvoices.com
Co-founded by Kate Hudson, Fabletics is known for making on-trend activewear accessible through its membership model. They drop new collections monthly, offering a huge variety of styles from high-impact sports bras to cozy loungewear. Compared to Zone, Fabletics is more budget-friendly and trend-driven, but both brands successfully merge fashion with functional performance.
Shop now at fabletics.com
Designed for seriously sweaty sessions, Peloton Apparel offers performance-driven pieces that can handle high intensity. You'll find compression fabrics, superior moisture-wicking technology, and sleek designs perfect for crushing goals on the bike, tread, or mat. Like Zone, Peloton focuses on technical innovation, but their collection is laser-focused on all-out performance over everyday casual wear.
Shop now at shop.peloton.com/collections/apparel
If comfort is your top priority, look no further than Beyond Yoga. They are famous for their unbelievably soft "Spacedye" fabric that offers gentle support perfect for yoga and lounging. While Zone prioritizes cutting-edge performance tech, Beyond Yoga champions supreme softness and inclusive sizing, making their pieces feel like a cozy hug.
Shop now at beyondyoga.com
For the eco-conscious athlete, Saunas creates high-performance activewear from recycled and sustainable materials. The brand proves that you don't have to sacrifice style or function to be environmentally friendly. This commitment to sustainability is their key differentiator, but their sleek designs and use of cutting-edge, eco-friendly fabrics will appeal to any Zone fan.
Shop now at saunas.com
A B Corp-certified brand, Athleta offers high-quality activewear with a strong commitment to sustainability and inclusivity, offering sizes from XXS to 3X. Their pieces are designed by women for women, blending technical performance with versatile style. Athleta shares Zone's passion for innovative fabric technology but stands out for its well-rounded, ethical approach to business.
Shop now at athleta.com
Koral strikes a balance between luxe fashion and workout function. Known for their high-shine leggings and edgy silhouettes, Koral is for those who want their gym look to be as fashion-forward as their streetwear. They share Zone's dedication to technical fabrics but elevate it with a high-fashion sensibility and a luxury price tag.
Shop now at koral.com
Ten Thousand strips activewear down to its essentials, focusing on building extremely durable, high-performance gear for serious athletes. Their minimalist, function-first aesthetic prioritizes fit and fabric integrity above all else. If you appreciate Zone's technical side but want something even more performance-oriented, Ten Thousand is your brand.
Shop now at tenthousand.cc
Based in London and Los Angeles, Varley combines an elevated, sophisticated aesthetic with performance-ready fabrics. Their collections often feature curated prints and elegant silhouettes that seamlessly transition from a pilates class to a coffee date. Varley's vibe is a bit more refined and luxe than Zone's but shares the same commitment to fabric technology and versatile style.
Shop now at varley.com
Inject some fun into your activewear drawer with Onzie. This brand is known for its bold, artistic prints and lightweight, quick-drying fabrics that are perfect for hot yoga and sweaty workouts. While Zone often keeps things sleek and minimalist, Onzie isn't afraid to be loud, making them a great choice for showing off your personality.
Shop now at onzie.com
Public Rec excels at creating insanely comfortable athleisure that looks sharp enough to wear anywhere. They put a ton of research into their technical fabrics to ensure stretch, moisture-wicking comfort, and long-lasting durability. While they lean more into everyday "All Day Every Day" comfort than Zone, both brands share a serious obsession with high-tech materials.
Shop now at publicrec.com
Nux offers high-performance activewear with a high-fashion edge. You'll find vibrant colors, eye-catching textures, and innovative compression fabrics designed for support and movement. They share Zone’s technical focus but bring a bolder, more fashion-forward energy to their designs that will definitely make you stand out.
Shop now at nuxactive.com
This London-based brand has a mission to empower women through fitness. Sweaty Betty is beloved for its bum-sculpting leggings and versatile pieces made with high-performance, sweat-wicking fabrics. Their aesthetic is feminine yet technical, making them a great alternative for those who love Zone's quality but want a slightly different, equally chic style.
Shop now at sweatybetty.com
Rhone focuses on premium performance apparel with a polished and modern aesthetic. Their technical fabrics are top-notch, featuring anti-stink and moisture-wicking technologies perfect for workouts and everyday wear. If you appreciate Zone’s commitment to quality innovation but prefer a more refined, minimalist look, Rhone is a perfect match.
Shop now at rhone.com
Hailing from Australia, Lorna Jane aims to inspire women to live their best active lives. Their designs are both functional and stylish, often featuring bright colors, positive mantras, and supportive fits. Lorna Jane shares Zone’s focus on innovative, reliable fabrics but offers a more vibrant and energetic aesthetic.
Shop now at lornajane.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
