If you're into stylish eyewear that doesn't cost a fortune, you're probably well-acquainted with Zenni. They completely changed the game by offering thousands of trendy frames for as little as a few dollars, making it easy to build a whole wardrobe of glasses without emptying your wallet.
But when you're looking to switch things up or find a style that's a little different, it's great to have options. For anyone who loves Zenni's revolutionary approach to eyewear, here are 18 similar brands that offer stylish and affordable frames.
Think of EyeBuyDirect as Zenni’s super stylish cousin. With frame prices in the same wallet-friendly range of $6 to $70, they offer a massive selection of modern and fashion-forward glasses and sunglasses. They're known for frequent sales (hello, BOGO deals) and even feature exclusive designer collaborations you won't find anywhere else.
Shop now at eyebuydirect.com
For a more minimalist and eco-conscious vibe, check out Polette. This European brand offers incredibly chic and customizable glasses starting around $20. Their designs often lean into clean lines and sophisticated shapes, but their real standout is a focus on sustainability and eco-friendly materials. It's affordable eyewear you can feel good about buying.
Shop now at polette.com
Firmoo is another fantastic option if your main goal is getting stylish frames for a steal. With prices starting as low as $8 and tons of casual, on-trend styles, they directly compete with Zenni on affordability. They're especially known for their generous discounts for new customers, making it easy to try out a new look without any risk.
Shop now at firmoo.com
If you believe your glasses should be a conversation starter, Eyebobs is for you. They specialize in quirky, bold, and unapologetically fun frames that are more of a fashion accessory than a medical device. While they're slightly pricier than Zenni - generally in the $100-$200 range - the unique, head-turning designs are perfect for anyone who wants to make a statement.
Shop now at eyebobs.com
Ditto takes a different approach with a subscription-based model. It's for the true eyewear fanatic who loves to switch up their style regularly. For a fee, you can get trendy frames (typically $60-$120 per pair) and swap them out whenever you want a new look. It offers a more curated, "endless wardrobe" experience compared to Zenni's a-la-carte model.
Shop now at ditto.com
GlassesUSA strikes a great balance between budget-friendly finds and designer labels. You can find classic styles for around $30, but they also offer frames from brands like Ray-Ban and Oakley. This makes them a great Zenni alternative if you want the option to splurge on a premium brand while still having access to incredible deals.
Shop now at glassesusa.com
With trendy, ready-to-wear frames starting around $20, Look Optic focuses on a slightly more curated selection than Zenni's massive catalog. They nail everyday styles for work or play, delivering up-to-the-minute shapes and colors at a very appealing price point. It’s perfect when you want fashionable choices without feeling overwhelmed.
Shop now at lookoptic.com
Coastal brings a youthful, vibrant energy to affordable eyewear, with many frames under $50. Their collection of glasses and sunglasses often features fun colors, modern silhouettes, and playful vibes, making them a great fit for a younger audience or anyone looking for a more casual, vibrant pair of glasses.
Shop now at coastal.com
If you've been eyeing a pair of designer frames but can't stomach the retail price, SmartBuyGlasses is your destination. They specialize in discounted authentic designer glasses, giving you the luxury look for less. While pricier than Zenni, they are a fantastic option for getting high-end style on a more manageable budget.
Shop now at smartbuyglasses.com
For the ultimate bargain hunter, Goggles4u offers prices that directly rival Zenni, with some frames starting at just $10. They deliver a huge selection of practical, trendy frames perfect for everyday wear. This is the place to shop if you need a quick, no-fuss backup pair or simply want the most bang for your buck.
Shop now at goggles4u.com
FramesDirect offers a well-curated collection of both affordable house brands and popular designer names. Think of them as a one-stop-shop where you can find quality frames in the $50 range alongside premium brands. They compare to Zenni by offering choice, but with a clear path to more upscale options if you're in the mood to treat yourself.
Shop now at framesdirect.com
Hailing from Japan, Jins offers sleek, minimalist eyewear that focuses on comfort, durability, and modern design. In the $50-$150 range, their frames are known for being incredibly lightweight and feature a refined, sophisticated aesthetic. If you love Zenni's prices but crave a more polished, minimalist vibe, Jins is a perfect fit.
Shop now at jins.com
Stepping into the luxury world, Persol is for the person who values timeless design and impeccable craftsmanship above all. With prices starting around $200, this brand isn't a Zenni competitor on price, but it's an excellent "aspirational" alternative for those looking to invest in a classic, iconic pair of frames that will last a lifetime.
Shop now at persol.com
Known for their watches, MVMT also brings its signature minimalist, edgy aesthetic to sunglasses and optical frames. Priced between $75 and $200, their collection feels modern and cool, appealing to a young, fashion-conscious crowd. They get that balance right between stylish, versatile, and affordable for the quality.
Shop now at mvmt.com
Diff offers trendy, often bold and colorful frames with a feel-good mission. For every pair of glasses sold, they help provide vision services to someone in need. In the $60-$150 range, they offer style you can feel good about, making them a great choice for socially conscious shoppers who still want on-trend looks.
Shop now at diffeyewear.com
If you're obsessed with vintage-inspired styles, Tortoise & Blonde should be on your radar. Their expertise lies in unique, retro frames that feature bold shapes and intricate details. While more expensive than Zenni (usually $100-$200), they offer standout designs for anyone wanting to channel a bit of old-school cool.
Shop now at tortoiseandblonde.com
For high-fashion lovers, Coco & Breezy is a must-see. Their designs are architectural, artistic, and often seen on celebrities. This is a splurge brand, with prices from $150 to $400, but they're comparable to Zenni in the sense that their goal is to make a big statement. Coco & Breezy just does it with a luxury, avant-garde twist.
Shop now at cocoandbreezy.com
For affordable, casual sunglasses, Knockaround is an excellent alternative to Zenni's sun options. With most pairs priced from $20 to $50, Knockaround is perfect for durable, stylish sunglasses you won’t cry over if you accidentally lose them at the beach. Their styles are colorful, sporty, and perfect for everyday adventures.
Shop now at knockaround.com
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